Sat.Oct 08, 2016 - Fri.Oct 14, 2016

How to Drive PR Decisions with Data


I recently participated in the webinar “Your Path to Media Measurement.”

Data 317

Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Let’s face it -- not all content is created equal.

B2B 277

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The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional.

Video 277

Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ronn Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Find Trending Topics Like an Expert


When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter.

Trends 358

More Trending

Press Releases Don’t Work

Shift Communications

What occurs a thousand times a day but is rarely noticed? The answer: public relations professionals publish a press release. SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases.

SEO 233

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Pitching Tech Trends with CRN Managing Editor Phil Harvey


After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Harvey’s career started in the U.S.

PR Turns Over A New Leaf With These Fall Books

ImPRessions - Crenshaw Communications

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration.

Viral 198

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

B2B 297

3 unusual techniques to revive your copywriting

PR Daily

When you're paid to write there's one thing you don't want to happen: running out of words. It happened to me shortly after I began as a freelance copywriter. The problem wasn't my depleted vocabulary, but that I'd forgotten who my audience was.

Unlocking the Science of Influencer Marketing [Webinar This Week]


Influencer marketing continues to see enormous effectiveness with audiences. In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions.

How to Best Measure Your PR Success

Shift Communications

The close of the year is quickly approaching. With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How reading fiction can make you a better PR writer

Media Bullseye

I’m a big believer that strong readers make better writers, and I’m not alone in thinking this. Still, I continue to come across people who either deride reading as a waste of time, or who view reading fiction as silly and fanciful.

Study 152

Hurricane comms use mobile, social media to warn, 'Get out!'

PR Daily

As Hurricane Matthew blasted across Haiti and headed north for the United States, communicators and public affairs officers got busy tweeting warnings and tips. Few, however, were busier than the state, local and federal agencies whose social media teams pulled long shifts with little sleep.

Mobile 149

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them


You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. If you haven’t had an opportunity to work on both sides, however, there’s a good chance you may consider “the other” and think “just what are they doing over there?”

The Public Apology: Make the Most Out of “I’m Sorry”

Media Bullseye

We typically consider apologies to be conversations between two people, but apologies play out on a national scale, as well. Celebrities and companies that transgress often release apologetic statements or hold press conferences to convey their sorrow to the general population.

For brands, Twitter interaction proves profitable

PR Daily

Responding to tweets in real time has become an increasingly important responsibility for social media managers. Is it paying off? Twitter data say “yes.”.

Behind the Headlines With Travis Bullard


When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment.

What PR can Learn from Email Marketing [UML]

Sword and the Script

The First Step in Successful Crisis Management

Melissa Agnes

I was recently asked what the first step in successful crisis management is, and I thought what a great question! Over the years, I’ve heard different answers to this question. Some people say “get the plan out!”,

9 ways to boost your brand through online storytelling

PR Daily

Remember how captivating a good story was when you were a kid? Nothing could beat that "edge of your seat" feeling while you were waiting for your mother or father to reveal the fate of Winnie-the-Pooh and Christopher Robin.

5 Political Podcasts to Follow This Election Season


Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012.

53 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government.

Be Careful Around Those Microphones and Cameras

PR News

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives, friends, including me, a journalist by day, to enjoy drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night.

Amidst creepy clown controversy, America’s clown takes a backseat

PR Daily

Fallout from the recent frightening clown sightings across the country has hit one of the branding world's most iconic mascots. Ronald McDonald will take a lessened role in McDonald’s marketing efforts until the rash of clown sightings significantly dies down, execs say.

Local 147

Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Here are some things to keep in mind when developing a customer-first PR program: Clearly Understand and Define Goals. An important first step is to determine what the point of this campaign is.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Despite a wealth of knowledge and experience, you might end up compromising quality just to get the work done in a timely fashion.

#SocialPR Spotlight: Mercy Chikowore

Waxing UnLyrical

This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met.

Retail 110

30 jobs in the PR and marketing world

PR Daily

Having a diverse and inclusive work environment has become increasingly important for job seekers in 2016. In PR and marketing especially, having a varied workforce can help professionals relate to a greater variety of audiences. More and more, hiring managers seek to hire diverse talent.