Sat.Oct 08, 2016 - Fri.Oct 14, 2016

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

The Trump-Clinton Enthusiasm Gap is Real

Cision

Cision is politically unaffiliated and does not endorse any political parties, platforms, campaigns or candidates. Regardless of the content or themes presented by both candidates, there is a substantial gap in enthusiasm on social media in favor of Donald Trump.

How to Drive PR Decisions with Data

Onclusive

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

Data 317

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. The same is true with your B2B content creation. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals.

B2B 283

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend. Video, my friend, is no longer optional.

Video 277

More Trending

Hawaiian Airlines policy ruled not discriminatory … but will that fly?

Ronn Torossian

When two businessmen from American Samoa wanted to pre-select seats on Hawaiian Airlines, they were denied due to the airline’s new policy against improper weight distribution.

Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Let’s face it -- not all content is created equal.

B2B 257

Bisquick’s Flapjack Flap? Public Relations Weighs In

ImPRessions - Crenshaw Communications

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone.

Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Harvey’s career started in the U.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Press Releases Don’t Work

Shift Communications

What occurs a thousand times a day but is rarely noticed? The answer: public relations professionals publish a press release. SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases.

SEO 233

How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Most likely, if you don’t have many leads, there’s a disconnect somewhere in your content.

B2B 232

PR Turns Over A New Leaf With These Fall Books

ImPRessions - Crenshaw Communications

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration.

Viral 195

Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

Influencer marketing continues to see enormous effectiveness with audiences. In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions.

How PR pros can get inside journalists’ minds

PR Daily

As newsrooms shrink, the number of PR reps eager to get their brand in the headlines is growing. The result: Reporters are drowning in pitches. To get the placements you want, you have to think like a journalist and give them stories they would write themselves.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings.

Reporter Fahrenthold Crowdsources His Way To Glory

ImPRessions - Crenshaw Communications

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews.

Report 193

Behind the Headlines With Travis Bullard

Cision

When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment.

3 unusual techniques to revive your copywriting

PR Daily

When you're paid to write there's one thing you don't want to happen: running out of words. It happened to me shortly after I began as a freelance copywriter. The problem wasn't my depleted vocabulary, but that I'd forgotten who my audience was.

How to Best Measure Your PR Success

Shift Communications

The close of the year is quickly approaching. With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise.

How reading fiction can make you a better PR writer

Media Bullseye

I’m a big believer that strong readers make better writers, and I’m not alone in thinking this. Still, I continue to come across people who either deride reading as a waste of time, or who view reading fiction as silly and fanciful.

Study 152

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

Cision

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off.

Hurricane comms use mobile, social media to warn, 'Get out!'

PR Daily

As Hurricane Matthew blasted across Haiti and headed north for the United States, communicators and public affairs officers got busy tweeting warnings and tips. Few, however, were busier than the state, local and federal agencies whose social media teams pulled long shifts with little sleep.

Mobile 157

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. If you haven’t had an opportunity to work on both sides, however, there’s a good chance you may consider “the other” and think “just what are they doing over there?”

What PR can Learn from Email Marketing [UML]

Sword and the Script

5 Political Podcasts to Follow This Election Season

Cision

Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012.

Amidst creepy clown controversy, America’s clown takes a backseat

PR Daily

Fallout from the recent frightening clown sightings across the country has hit one of the branding world's most iconic mascots. Ronald McDonald will take a lessened role in McDonald’s marketing efforts until the rash of clown sightings significantly dies down, execs say.

Local 148

The Public Apology: Make the Most Out of “I’m Sorry”

Media Bullseye

We typically consider apologies to be conversations between two people, but apologies play out on a national scale, as well. Celebrities and companies that transgress often release apologetic statements or hold press conferences to convey their sorrow to the general population.

The First Step in Successful Crisis Management

Melissa Agnes

I was recently asked what the first step in successful crisis management is, and I thought what a great question! Over the years, I’ve heard different answers to this question. Some people say “get the plan out!”,

The Untold History of the News Release (Infographic)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release turns 110 years old on Oct. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 2006 killing more than 50 people — prompted the invention of the.more.

For brands, Twitter interaction proves profitable

PR Daily

Responding to tweets in real time has become an increasingly important responsibility for social media managers. Is it paying off? Twitter data say “yes.”.

53 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

Five Reasons Why You Need a Professional Headshot

Maine PR Maven

Investing in a high-quality, professionally taken headshot is an investment in your personal brand. It shows you at your best, the way you want prospective clients to see you. Many of us are not naturally photogenic.

Brand 131