Sat.Jun 18, 2016 - Fri.Jun 24, 2016

Vet Media Agencies With These 5 Measurement Questions

Onclusive

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

Behind the Headlines With Morgan Givney

Cision

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most?

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. We're able to demonstrate accountability and help strengthen a business. Finally, we're getting respect!

B2B 185

Storytelling Techniques: Avoiding the Humble Brag

ReimaginePR

Everyone has that one friend or colleague who’s doing really well in life… and constantly tells you about it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work.

More Trending

Managing a Cyber Attack: How to Communicate to Customers

Polaris

Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. The price tag of these attacks is staggering. The same study reports an average cost of $1.2 million —and financial costs are not the only consequences.

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Flack's Revenge

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?”

5 Benefits Of Hyperlocal PR

ImPRessions - Crenshaw Communications

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.”

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5 Types of Social Media Shares (and How Often to Post Them)

Cision

When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update after promotional update, it’s important to share different types of shares so you appeal to a wide range of people with various interests.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 PR lessons from “Game of Thrones”

PR Daily

Are you still feeling the adrenaline rush from last week’s “Game of Thrones” episode? You might breathe again after the epic ending of Battle of the Bastards, but remain on the edge of your seat awaiting the season finale on Sunday, June 26.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media.

Will The Election Kill Brand Trump?

ImPRessions - Crenshaw Communications

Is Donald Trump’s presidential run just a giant PR push for his brand? And if so, is it backfiring?

Brand 156

Baseball, Beers and Statistics: Cubs vs. Cardinals

Cision

Imagine if your brand’s followers wore face paint and bought jerseys to support you. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing.

10 simple steps for more clickable social media content

PR Daily

As communicators, we spend hours bringing our content to life. After all that effort, we want it to be seen. Writing powerful social media copy that grabs people's eyes and wins their hearts is a challenge. Often, when our content isn't breaking through the noise, we can fix it with a few tweaks.

What PR pros need to know about social advertising

Media Bullseye

We’ve talked before about the PESO model—the combination of Paid, Earned, Shared, and Owned media that is an effective strategic way to run a public relations campaign. Many PR pros struggle most with the first.

3 Strategic Ways to use Press Releases for Meaningful Influence

Sword and the Script

The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire to Cision for $841 million.

Behind the Headlines With Tom Lindell

Cision

If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy.

How emotional intelligence affects your work in PR

PR Daily

The successful book “ Emotional Intelligence 2.0 ” has renewed excitement about shaping the culture of PR—and the workplace. The focus on emotional intelligence—known as EQ—in tandem with IQ is important to the very survival of any working environment.

Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ).

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Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best job opportunity can pop up at any time.

Brand 184

To tweet or not to tweet: Marketers’ social media quandary

PR Daily

Though social media often feels like an imaginary land of “likes” and shares, its marketing benefits can be very real. This week, the digital agency Good Growth released a report highlighting a few clear connections between social media marketing and an organization’s betterment.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations.

Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

This week, LeBron James and the Cleveland Cavaliers won the NBA Championship in dramatic fashion, defeating the Golden State Warriors in seven games.

Leverage These 4 Media Types to Impact Your Audience

Cision

With a multitude of channels to publish and spread your messages on, why is it so hard to reach and impact your audience? Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations.

Media 177

3 tips for working with bloggers

PR Daily

Blogger relations is becoming an increasingly important service under the umbrella of PR. Working with bloggers can boost your brand’s visibility on social media and in online niches. Consider blogger relations the latest addition to your next integrated communications campaign.

Should We Be Strategic or Just Have Fun?

PRSay

Sometimes what we do in public relations is so much fun — brainstorming creative messaging or activities or gimmicks to catch the eye of our stakeholders and convey information we are sure they want and need!

Please remain Great Britain

Stuart Bruce

Stuart Bruce speaking up for Remain against Leave.EU CEO Liz Bilney. Please vote remain so it continues to be Great Britain. This blog post has been through countless iterations over the last few weeks. I’ve toned down the passion. I’ve stepped up the passion. I’ve added facts. I’ve removed facts.

3 Straightforward Ways to Engage with The Washington Post

Cision

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., is keeping up with the ever-changing media landscape.

10 promises PR leaders must make to their teams

PR Daily

“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.” — Lee Iacocca No matter the medium, your ability to motivate and persuade rests on your ability to communicate. This is common advice. It’s not common practice. Poor communication stunts great ideas.

Brexit and the end of the general public

Mark My Words

In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’. Well, if this morning’s result has shown us anything it’s that this pursuit is utter rubbish. Any illusion of commons threads that bind together our diverse country has given way to intractable division. Communicators speak of audiences as if they picture their publics as attentive theatre-goers sitting down to watch a show.

#WordtotheWise: Is ‘Unique’ Unique?

Reputation Us

A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind.