Sat.Jun 18, 2016 - Fri.Jun 24, 2016

Vet Media Agencies With These 5 Measurement Questions

Onclusive

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. We're able to demonstrate accountability and help strengthen a business. Finally, we're getting respect!

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Behind the Headlines With Connie Partoyan

Cision

Without knowing how your issue affects them, your audience won’t take action. So how do you convey the impact of the issue effectively? The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact.

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A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Managing a Cyber Attack: How to Communicate to Customers

Polaris

Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. The price tag of these attacks is staggering. The same study reports an average cost of $1.2 million —and financial costs are not the only consequences.

More Trending

Behind the Headlines With Morgan Givney

Cision

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most?

5 Benefits Of Hyperlocal PR

ImPRessions - Crenshaw Communications

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.”

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Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media.

10 simple steps for more clickable social media content

PR Daily

As communicators, we spend hours bringing our content to life. After all that effort, we want it to be seen. Writing powerful social media copy that grabs people's eyes and wins their hearts is a challenge. Often, when our content isn't breaking through the noise, we can fix it with a few tweaks.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Types of Social Media Shares (and How Often to Post Them)

Cision

When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update after promotional update, it’s important to share different types of shares so you appeal to a wide range of people with various interests.

What PR pros need to know about social advertising

Media Bullseye

We’ve talked before about the PESO model—the combination of Paid, Earned, Shared, and Owned media that is an effective strategic way to run a public relations campaign. Many PR pros struggle most with the first.

3 Strategic Ways to use Press Releases for Meaningful Influence

Sword and the Script

The same events company that is acquiring the Content Marketing Institute for $17.6 million also owns the press release vendor PR Newswire. But not for long. Recent reports suggest parent company, UBM, has cleared regulatory hurdles for selling PR Newswire to Cision for $841 million.

How emotional intelligence affects your work in PR

PR Daily

The successful book “ Emotional Intelligence 2.0 ” has renewed excitement about shaping the culture of PR—and the workplace. The focus on emotional intelligence—known as EQ—in tandem with IQ is important to the very survival of any working environment.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Behind the Headlines With Tom Lindell

Cision

If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy.

Snapchat Success Tips for a #SMB in a Snap

Social PR Chat

Watch out Facebook, Twitter, and Instagram because there is a new MVP player in town sneaking up on you: Snapchat. The “dominant” ghost app was released in July 2011 and has gained extreme popularity since then, especially amongst millennials and iGens (GenZ).

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations.

To tweet or not to tweet: Marketers’ social media quandary

PR Daily

Though social media often feels like an imaginary land of “likes” and shares, its marketing benefits can be very real. This week, the digital agency Good Growth released a report highlighting a few clear connections between social media marketing and an organization’s betterment.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

While there are swells in job-seeking activity at specific periods of the year, such as at the very beginning of the year (the first Wednesday of January is noted by Monster.com as the most popular day of the year to look for a new job), the next best job opportunity can pop up at any time.

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Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

This week, LeBron James and the Cleveland Cavaliers won the NBA Championship in dramatic fashion, defeating the Golden State Warriors in seven games.

Please remain Great Britain

Stuart Bruce

Stuart Bruce speaking up for Remain against Leave.EU CEO Liz Bilney. Please vote remain so it continues to be Great Britain. This blog post has been through countless iterations over the last few weeks. I’ve toned down the passion. I’ve stepped up the passion. I’ve added facts. I’ve removed facts.

3 tips for working with bloggers

PR Daily

Blogger relations is becoming an increasingly important service under the umbrella of PR. Working with bloggers can boost your brand’s visibility on social media and in online niches. Consider blogger relations the latest addition to your next integrated communications campaign.

Leverage These 4 Media Types to Impact Your Audience

Cision

With a multitude of channels to publish and spread your messages on, why is it so hard to reach and impact your audience? Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations.

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#WordtotheWise: Is ‘Unique’ Unique?

Reputation Us

A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind.

#SocialMedia Tips: How to Use Hashtags in PR and Marketing

Beyond PR

If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “ 2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.”

10 promises PR leaders must make to their teams

PR Daily

“You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.” — Lee Iacocca No matter the medium, your ability to motivate and persuade rests on your ability to communicate. This is common advice. It’s not common practice. Poor communication stunts great ideas.

Grow Your Brand’s Community: Q&A With Shonali Burke

Cision

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So how do you turn followers into brand advocates? At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m.

40 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

How Online Video Stars are Reshaping Multichannel Marketing

Beyond PR

The popularity of online video personalities is on the rise. Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets.

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8 ways PR pros can write outstanding press releases

PR Daily

Something exciting happened at your company—and you want everyone to know about it. You can post it on social media, but that may not reach everyone in your industry. There’s an alternative of far-reaching scope—a well-written press release.

Webinar: 5 Things Journalists Hate About Your Newsroom With Peter Shankman and Joe Witte

ISEBOX

It came, it went, and you missed it (or it was so awesome you’re watching it again). But never fear, the recording of the webinar, 5 Things Journalists Hate About Your Newsroom is right here. What did we cover? What goes on in a journalist’s mind throughout their work day? The Actual 5 Things Journalists Hate About Your Newsroom. How to fix those said 5 things. What journalist DO look for in your media center.

Baseball, Beers and Statistics: Cubs vs. Cardinals

Cision

Imagine if your brand’s followers wore face paint and bought jerseys to support you. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing.