Sat.Aug 20, 2016 - Fri.Aug 26, 2016

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How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Your audience should be able to connect to and see themselves in your story.

Branding 208
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Does Appearance Matter?

Ronn Torossian

The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace. If you ask yourself, “Would you be more inclined to trust a major client to the employee who wears sweats and flip flops or to someone who is dressed in a suit?

Employee 195
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Behind the Headlines With Cheryl Byrne

Cision

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati. In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged.

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Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging. I’m also a music lover. A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performance

Brand 176
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis Management Lessons: What Do Ryan Lochte and Paula Deen Have in Common?

Melissa Agnes

What do Ryan Lochte and Paula Deen and have in common? They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. We represent ourselves in the professional world just as much as we represent the organization for which we work or the sponsors or partners that we represent.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable

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Meet Minnesota’s Power PR Couples

Communications Conversations

If you’ve worked in this industry long enough, you’ve probably met one: A PR “Power Couple.” You know, that couple that either met in college in PR classes, or met early in their careers while working at an agency in town. And, more often times than not, they are, in fact “power” couples. That is, they have ascended to the higher ranks more quickly than their peers.

Meeting 95
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Should the Cincinnati Zoo Have Shut Down Their Social Media Accounts?

Melissa Agnes

The Cincinnati Zoo has suffered a lot of backlash, online harassment and even a Twitter hack ever since the tragic incident of the fatal shooting of Harambe , the Gorilla, back in May of this year. After months of being subjected to this online abuse, the zoo has decided to shut down their social media accounts. Was this the right crisis management decision or will it potentially have even more damaging effects on the brand?

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So You’d Like A Job In Public Relations

ImPRessions - Crenshaw Communications

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although it’s important to keep the pipeline full all year, as we gear up for a busy fall, we’re paying particular attention to staffing needs. Whether you’re an aspiring communications pro, a veteran writer or someone transitioning from another field, take a close look at the “Dos and Don’ts” below to help land

Publicity 131
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The One Thing You Can Do Right Now To Improve Your Content

Cision

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content.

Mobile 154
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Never Too Busy To Prioritize

PRSay

A young PR professional approached me at a recent Minnesota Chapter event when she saw the “APR” on my name tag. “Can you tell me about the process,” she began. Absolutely. I’m happy to speak to any and all people about my long journey to attaining my APR. Long, because it took me years to convince myself it was worth the time and effort. Now I feel silly for delaying what in the back of my mind seemed inevitable.

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Is $4 Toast and the Tech Industry Still Ruining San Francisco?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Yesterday marked the three-year anniversary since VentureBeat and Jolie O’Dell’s focus group of one correlated expensive toast to the decline of San Francisco. The O’Dell discourse came with jagged edges, damning the tech industry for a cycle that goes something like this: Someone creates a business for consumers with too much money and pretensions of.more.

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Make The Last Days Of Summer Work For PR

ImPRessions - Crenshaw Communications

While some lucky European public relations folks take off the entire month of August, many of their U.S. counterparts are toiling away, taking advantage of some seasonal opportunities that these dwindling days offer. Here are some examples of how to make the end of summer the start of some great work. Research a fresh category for new biz opportunities.

Hotels 131
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Why Your Event Needs a Crisis Communications Plan

Cision

Events equal opportunity. In a recent survey of CMOs by research and advisory firm Outsell, Inc., conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. With the promise of success, though, comes the risk of failure. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong.

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Digital Ethnography for PR, Part 1: Introduction

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners.

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How long before brands completely abandon Twitter?

Communications Conversations

Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool.

Twitter 73
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The Art of Making Them Wait

PR News

We had just settled into our table at a restaurant in mid-town Manhattan a week ago. The waiter was angling to take our order and, as it turns out, he was also eager to deliver it. A business associate and I had just settled into an interesting conversation, and before we knew it: there were… Continued. The post The Art of Making Them Wait appeared first on PR News Blog.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to Score a 10 in the Email Marketing Games

Cision

At the very least, Michael Phelps gold medal performances should have put you in the competitive spirit. You may not be up for competing in the 200 meter freestyle swim, but you can compete in one category of your business: email marketing. Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. 1.

Marketing 131
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5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. This week we break down the more granular details. The PR landscape has certainly evolved since I broke into the business almost 20 years ago. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences.

Company 85
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The Best Obituary I Have Ever Read

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As a student of business writing, I don’t turn to obituaries for inspiration (probably a good thing). The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more.

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#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch

Cision

Jonathan H. Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. His passion for making the world a better place has crafted his work, which has appeared in a myriad of publications including y Agri-Pulse, AgriData News Service, the Christian Science Monitor, the World Bank, the U.S.

Pitching 131
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NYC PR: The Juiciest Part of the Big Apple

Shift Communications

New York City: the city of endless opportunity, soaring sky scrapers, and of course, those pesky Times Square costumed characters. With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. Media epicenter status aside, what is it about PR and NYC that go hand in hand?

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Combining PR and social media – the key to success

Public Relations Sydney

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person […].

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. “You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Shopping for Content Marketing in the Discount Store [UML]

Sword and the Script

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. It seems to me B2B spends a lot of time perusing whatever tactics are on sale at the discount store.

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Bolts & Bosa: Who's to Blame?

The Stalwart Blog

In football, each player belongs to a particular department, whether it be offense, defense and/or special teams. Over the course of a game or season, a problem inevitably arises within one of these departments — the offensive line doesn’t protect the quarterback, the secondary gives up one too many big plays, etc. However, for the San Diego Chargers, their biggest problem isn’t on the field — it’s in the front office and the owners suite. .

Sports 60
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Lynne Franks- master of PR bluff calling

Mark My Words

They f**k you up, your sons and daughters. This was the lesson learned by PR legend Lynne Franks when she opened her Mail on Sunday to discover her grown up son lambasting her as “too selfish to raise children”. To be fair to Josh Howie, his description of the archetypal eighties career woman, “on the phone to the office within 20 minutes of my birth, [not getting] off again until I was 16”, is clearly a parody of the baby boomer elite.

Radio 60