Sat.Aug 20, 2016 - Fri.Aug 26, 2016

How to Write a Byline That Positions You as a ‘Thoughtful’ Leader


I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume.

How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures.

Brand 270

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Does Appearance Matter?

Ronn Torossian

The way you look can affect you not only in your daily life but also in your working life. Studies show that if you are well-groomed and dressed in a professional manner, chances are you will go further in your workplace.

Study 254

Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging.

Brand 229

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard!

B2B 199

More Trending

PR Winners And Losers Of The Rio Olympics

ImPRessions - Crenshaw Communications

Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. At worst, the Rio Games were dogged by controversy and criticism, from dire predictions about the spread of Zika virus, to concerns about crime and overall infrastructure.

Sports 174

How to exploit the vast marketing power of LinkedIn

PR Daily

Are you on LinkedIn? Is your organization there? If not, consider joining. LinkedIn is much more than a tool for recruiters. If you think other social channels don’t reach people pertinent to your business, you may find them on LinkedIn. LinkedIn boasts more than 400 million members.

Crisis Management Lessons: What Do Ryan Lochte and Paula Deen Have in Common?

Melissa Agnes

What do Ryan Lochte and Paula Deen and have in common? They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media


Connecting with journalists via social media should be a no-brainer for any PR pro.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

So You’d Like A Job In Public Relations

ImPRessions - Crenshaw Communications

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers.

How to sleep better and enhance your writing

PR Daily

How's your sleep lately? Sleep isn’t just about being a functioning human being; it also has a lot to do with writing. That’s because sleep affects executive function : the area of the brain responsible for creative thinking, decision-making, memory and reaction time.

Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

Adam Singer, the Measurement Man. Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) who has been a digital marketing consultant for everything from SEO to PR to social media to measurement.

Google 124

The One Thing You Can Do Right Now To Improve Your Content


One of the biggest developments for content marketing may have been hidden in plain sight for the last year.

Mobile 200

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Not To Give A Public Apology

ImPRessions - Crenshaw Communications

Image by Dave Keeshan CC BY-SA 2.0. As any PR person will tell you, the public apology has become a ritual for personalities or politicians who’ve made a mistake and wish to restore their reputation. But too often it falls short.

5 PR lessons from 'The Great British Baking Show'

PR Daily

One of the world’s most elite competitions features amateur bakers competing for the title of “Star Baker” and an engraved stand.

Appearances count: how to fix commonly misused, overused, and underused punctuation

Media Bullseye

In a world of ever-evolving social media, character limits, and texting, who has time for proper punctuation anymore, right? Contrary to what The New York Times says, this isn’t quite true. The NY Times recently published an article titled “Period. Full Stop. Point.

How To 119

Why Your Event Needs a Crisis Communications Plan


Events equal opportunity. In a recent survey of CMOs by research and advisory firm Outsell, Inc., conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. With the promise of success, though, comes the risk of failure.

Make The Last Days Of Summer Work For PR

ImPRessions - Crenshaw Communications

While some lucky European public relations folks take off the entire month of August, many of their U.S. counterparts are toiling away, taking advantage of some seasonal opportunities that these dwindling days offer.

Hotels 170

What should you do when celebrity ‘influencers’ become toxic?

PR Daily

As buzz from Rio’s Olympic Games is dying down, the news from the world of celebrity “influencers” continues to heat up. On Monday, Speedo USA announced it was ending its relationship with swimmer Ryan Lochte.

Digital Ethnography for PR, Part 1: Introduction

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context.

How to Score a 10 in the Email Marketing Games


At the very least, Michael Phelps gold medal performances should have put you in the competitive spirit. You may not be up for competing in the 200 meter freestyle swim, but you can compete in one category of your business: email marketing.

How To 170

Content Marketing: Don’t Make Home Improvements to Rental Property

Sword and the Script

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. The popular livestreaming video website Blab shuttered earlier this month with little warning.

Vague words that muddle your emails

PR Daily

The email in my inbox was short but not quite to the point, as it turns out: "Yes, that's right.". I had asked two questions; which one was "right"? We've all been in this situation, either as the recipient squinting at the screen in confusion or as the sender thinking the meaning is clear as day.

Energy 136

5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. This week we break down the more granular details. The PR landscape has certainly evolved since I broke into the business almost 20 years ago.

Using media monitoring for CSR efforts

Media Bullseye

Corporate Social Responsibility (CSR) is a well-established practice across a wide range of business types, sizes, and locations. Loosely defined, CSR efforts tie into a company’s business by either reducing its impact on the environment or by providing a benefit to society.

Shopping for Content Marketing in the Discount Store [UML]

Sword and the Script

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies.

Want to reach millennials? Start blogging

PR Daily

There are 80 million millennials in America. With roughly $200 billion in annual buying power, that generation has a huge impact on how marketers are crafting their content. Many are attempting to reach them with dated strategies.

PR and Marketing: Embrace All Data Sources to Drive Business ROI

Shift Communications

Content shock, social avalanches, data deluge – pick your phrase du jour. However described, PR and Marketing is awash is data. It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes.

Data 104

49 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government .

Should the Cincinnati Zoo Have Shut Down Their Social Media Accounts?

Melissa Agnes

The Cincinnati Zoo has suffered a lot of backlash, online harassment and even a Twitter hack ever since the tragic incident of the fatal shooting of Harambe , the Gorilla, back in May of this year.

8 activities to jump-start your creativity

PR Daily

“Being a writer is a very peculiar sort of a job: It’s always you versus a blank sheet of paper [or a blank screen], and quite often the blank piece of paper wins.”—Neil Neil Gaiman. We’ve all been there.