Sat.Jun 20, 2015 - Fri.Jun 26, 2015

Content Marketing: Building A Web of Influence


Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful.

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Five Tips to Combat Your Daily PR Stress

PR Expanded

When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations.

Energy 411

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Leadership Training for Frontline Managers

Ronn Torossian

Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions.

8 Tips On How to Succeed at Public Speaking


If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. Pick a topic. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something. But fret not. Finding ideas is easy peasy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

One Thing you CAN’T Measure in PR

Flack's Revenge

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results.

More Trending

Journalists step up their digital game

The Resolution Blog

5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools.

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Oxford English Dictionary adds 'meh,' 'fo'shizzle,' 'sext' and more

PR Daily

Every year, the Oxford English Dictionary captures headlines by adding some colloquialisms to its digital tome. It’s a great sign of the times and a reminder of what nerds we can be. As the OED reminds us, some recent entries include. jeggings.

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Does social media sharing matter?

Shift Communications

On virtually every site you visit on the Internet, you’ll find social media sharing icons. Share! Tweet! Do these activities matter? Does all of that sharing create any kind of tangible benefit for the site? Instinct would say yes, but we cannot run a marketing department on instinct alone.

Instagram Is the Rihanna of Social Networks


Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. On the one hand, U2 is extraordinarily popular. They sell millions of expensive concert tickets anytime they tour, and Bono has a net worth of around $600 million.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How does a PESO framework help future comms?

The Resolution Blog

On Thursday 18th June @garydpreston and I went along to the FutureComms event held by our friends at MyNewsDesk. There were mixed reviews of the content and topics at the event.

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3 social media lessons from 'Orange is the New Black'

PR Daily

This month, I, like most Netflix account holders, binge-watched the latest season of "Orange is the New Black.". I am a new fan of the show, but after seeing all of the posts and excitement on social media about it, I was inspired to start watching.

Are Building Media Lists a Skill Set or an Art Form?

Rock the Status Quo

Welcome to my new video series, where we explore one question from this month’s #PRprochat Twitter chat , and dive into more detail! This week’s question: Are building media lists a skill set or an art form? The short answer: both!

5 Things to Expect From Publishing a Press Release


As I said in a recent article , the success of your press release campaign relies heavily on you having the right expectations. A press release won’t, as an example, make you an overnight millionaire. It can’t, singlehandedly, send thousands flocking to your website.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore.

3 things writers must do before clicking 'publish'

PR Daily

On Spin Sucks , we've shared tips for brainstorming blog post ideas and making sure your blogging strategy is on target. For writers of all sorts of online content, there are crucial last steps before you publish your post or article.

Everything I Need to Know About PR I Learned at the Lilly Pulitzer Target Sale

Shift Communications

A little over a month ago, I witnessed firsthand the madness of the much-publicized Lilly Pulitzer sale at my local Target store. The experience was a cookie-cutter lesson in the basics of PR. Let me explain. Lesson 1: Remember the 3P’s of PR: plan, pray and pivot.

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8 Steps to Create the Ultimate Crisis Communication Plan


As social media’s popularity rises, the likelihood of a threat coming from a digital platform increases as well. Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished.

Five Tips to Combat Your Daily PR Stress

PR Expanded

When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations.

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5 tips for producing great video

PR Daily

A new report from Cisco offers a glimpse into the future of content marketing and video. The research says it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019.

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From Start To Coverage | The online newsroom approach

The Resolution Blog

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. You're going to need coverage.

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Free Tip Sheet! Resolve Crises With Social Media Communication


Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing.

Better Client Insights Begin With Why

Shift Communications

This question is one of the single most powerful tools I use on a daily basis. “Why?” ” helps me develop knowledge and insight into each of my client’s businesses and programs.

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7 qualities to look for in brand advocates

PR Daily

Marketing isn't a tiny pond. It's an ocean. To stay afloat, it helps to catch hold of some big fish. That's where what's become known as "influencer" marketing comes in.

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The Rise and Rise of Online Video

The Proactive Report

By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge.

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When Should You Call a Social Media Threat a Crisis?


When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Check out these three levels of risk to determine when you need to call your crisis communication team to your side. 1. Low-Level.

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Engineering the Enterprise for Content Marketing

Sword and the Script

Recently a puzzle like the one nearby made rounds on the web. Fifth grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one.

30 jobs in the PR and marketing world

PR Daily

Employment prospects and living conditions are good if you live in the Lone Star State, according to a roundup of the best and worst states in which to make a living in 2015. Texas swapped spots with Washington, grabbing first place on this year’s list.

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Tune Up: Building a Playlist for Productivity

Shift Communications

There’s no place like my coveted headphones and playlists. It’s a combination of many things that I find so captivating: energizing beats, the structure of instrumental sounds, passionate and spirited lyrics, unique and animated vocals, and the art of traveling on a melodious journey.

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How Does EMV Impact Financial Services Brands?


Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. This not-so-secret secret has put consumers on edge. Click the image to get your free white paper now!

5 Image Editor Apps for Visual Content

The Proactive Report

BY MIKE FALKOW. Creating interesting, original visual imagery has become an important skill for PR people. Google is cracking down on duplicate content – and that includes images. There are many ways to make an image uinque – it does not have to be one you took yourself.

3 business areas where you can sync up storytelling

PR Daily

Professional communicators constantly talk about storytelling. Indeed, the first step to any strategic communications campaign involves carefully crafting and solidifying a brand’s story and messaging. For new organizations, this exercise requires starting from scratch.