Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Onclusive
JUNE 23, 2015
Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].
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Cision
JUNE 25, 2015
Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). Instead, play an active role in getting the most out of the coverage. Here are 10 easy ways to maximize new press using your own internal resources: 1.
ReimaginePR
JUNE 24, 2015
If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. A. Pick a topic. B. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
JUNE 23, 2015
Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions. Generally they relay decisions and then make sure those policies are [.]. The post Leadership Training for Frontline Managers appeared first on Ronn Torossian 5WPR Founder Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JUNE 22, 2015
Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. On the one hand, U2 is extraordinarily popular. They sell millions of expensive concert tickets anytime they tour, and Bono has a net worth of around $600 million. Conversely, their popularity is rooted to their past music. Their recent albums haven’t been anywhere near as successful as their previous albums.
Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Flack's Revenge
JUNE 22, 2015
PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril.
The Proactive Report
JUNE 23, 2015
By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
JUNE 26, 2015
As social media’s popularity rises, the likelihood of a threat coming from a digital platform increases as well. Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for d
The Resolution Blog
JUNE 25, 2015
5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. It's a fast-track for journalists to access important data for news and track the success of their stories.
Shift Communications
JUNE 22, 2015
On virtually every site you visit on the Internet, you’ll find social media sharing icons. Share! Pin! Tweet! Like! Do these activities matter? Does all of that sharing create any kind of tangible benefit for the site? Instinct would say yes, but we cannot run a marketing department on instinct alone. To answer this question, let’s put together a formal hypothesis: if sharing matters, there should be an association between the number of shares a page gets versus the number of page vi
The Proactive Report
JUNE 22, 2015
BY MIKE FALKOW. Creating interesting, original visual imagery has become an important skill for PR people. Google is cracking down on duplicate content – and that includes images. There are many ways to make an image uinque – it does not have to be one you took yourself. You can edit stock photos and make them unique. As technology develops it becomes easier and easier to do this without the the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring some
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
JUNE 20, 2015
When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Check out these three levels of risk to determine when you need to call your crisis communication team to your side. 1.
The Resolution Blog
JUNE 21, 2015
On Thursday 18th June @garydpreston and I went along to the FutureComms event held by our friends at MyNewsDesk. There were mixed reviews of the content and topics at the event. The morning speakers sparked debate on whether PR is a truthful practice and if content creation is something new for the industry. Hotwire's John Brown quite rightly pointed out that most of the morning had been spent discussing issues from the 90s, which seemed ironic at an event that's titled FutureComms.
Rock the Status Quo
JUNE 22, 2015
Welcome to my new video series, where we explore one question from this month’s #PRprochat Twitter chat , and dive into more detail! This week’s question: Are building media lists a skill set or an art form? The short answer: both! (Why, yes, that is Phoebe sleeping in her dish pan behind me. LOL). This post appeared first on Rock The Status Quo and is written by Carrie Morgan.
Shift Communications
JUNE 24, 2015
A little over a month ago, I witnessed firsthand the madness of the much-publicized Lilly Pulitzer sale at my local Target store. The experience was a cookie-cutter lesson in the basics of PR. Let me explain. Lesson 1: Remember the 3P’s of PR: plan, pray and pivot. Full disclosure: I’m not even a real Lilly Pulitzer fan. I own one dress, bought on super-sale for a summer wedding years ago.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
JUNE 22, 2015
It takes only a minute for a crisis to harm your brand, especially in the age of social media. But what can you do when the masses control the message? Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. The webinar generated a lot of discussion, and Peter didn’t have time to answer all of the questions.
Communications Conversations
JUNE 22, 2015
Roughly three years ago, I made the leap. I cut the cord. No more cable. My intentions were simple. I wanted our family to watch less TV. I wanted to spend less money on “TV.” And I wanted to watch shows and movies when I wanted (not on someone else’s schedule). A year in, I was feeling really good about the decision. We were definitely watching less TV as a family.
The Resolution Blog
JUNE 24, 2015
Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. You're going to need coverage. Ensuring your story gets picked-up goes beyond just a well-written press release itself; how you distribute it, who you send to, and how you measure its success - every aspect of your approach requires consideration.
Shift Communications
JUNE 26, 2015
There’s no place like my coveted headphones and playlists. It’s a combination of many things that I find so captivating: energizing beats, the structure of instrumental sounds, passionate and spirited lyrics, unique and animated vocals, and the art of traveling on a melodious journey. Music enthralls emotions allowing you to feel something. And that something can be anything from happiness, dancing, laughing or pure distraction.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
JUNE 24, 2015
Social media is a powerful tool for both advocates and opponents of your brand. You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. So how do you fight back before the damage is done? Don’t risk your reputation.
Stuart Bruce
JUNE 24, 2015
Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas. I came away from the first day mainly bemused , but with a glimmer of hope.
Ishmael's Corner
JUNE 24, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I expected more from the Google job description in its search for the next Doodler. Job descriptions can serve as a litmus test on whether a company gets business storytelling. In other words, are functions other than communications like HR using language to give those on the outside a sense of the company culture and […].
Reputation Us
JUNE 25, 2015
If you follow healthcare at all these days, you know there is a great deal of discussion about the “patient experience.” Patients have more choices than ever regarding their healthcare. As a result, there is renewed focus among providers on convenience, transparency, cost and quality of the services offered. The Cleveland Clinic has even recently […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
JUNE 25, 2015
Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. This not-so-secret secret has put consumers on edge. Click the image to get your free white paper now! Americans in particular are demanding greater security through EMV chip card technology. Nearly one in 10 forum discussions about EMV—shorthand for Europay, MasterCard and Visa—lament the slow adoption of secure chip-and-PIN technology in the United States.
The Stalwart Blog
JUNE 26, 2015
Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? This past weekend I embarked on my first summer trip to the movies, a ritual I’ve performed with my dad for as long as I can remember. Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline.
Prakkypedia
JUNE 20, 2015
When it comes to public speaking, I’ve progressed from ‘terrified’ to ‘comfortable’. Many years of public engagements have assured me that I won’t collapse in front of an audience and I’ve grown to enjoy presenting. There’s a lot of shared wisdom about what makes a good public presentation but today I’m focusing on one aspect that fascinates me …. The beginning and the end.
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