Deirdre Breakenridge

NOVEMBER 8, 2015

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer. A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. A production is always looking for money to keep it moving forward. When feature documentary Pioneers in Skirts needed to raise the funds to finish production of the film, and begin the efforts of transitioning into post-production, the producers lau

Film 300

Film Social Media Video Writing 300

Cision

NOVEMBER 9, 2015

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. What is structure? It’s the headings, the lists, the bold and italic text, the colors, the quotes and even the images.

How To 261

How To Engineering Creativity SEO 261

Onclusive

NOVEMBER 10, 2015

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […].

Video 237

Video Technology Social Media Media 237

Rock the Status Quo

NOVEMBER 11, 2015

Photography by Cade Martin. If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ). Shonali just launched a brand spankin’ new program called Social PR Launchpad – go check it out or see the image below for details. It’s completely free and sounds pretty terrific!

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Crisis System Education Community 198

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Deirdre Breakenridge

NOVEMBER 11, 2015

On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create

Creativity 0

Creativity Community Storytelling Agency 0

Flack's Revenge

NOVEMBER 12, 2015

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. The post is about Singles Day (11/11), which started out as a Chinese holiday but has grown into an international phenomena.

Social Media 166

Social Media Media Apparel Retail 166

Ronn Torossian

NOVEMBER 9, 2015

Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job and a dream job, so it is incredibly important to find a career [.]. The post You Know PR is the Right Career for you when… appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 163

Blogging How To Publicity 163

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision.

YouTube 126

YouTube Brand Branding Analytics 126

Cision

NOVEMBER 13, 2015

Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. Maybe you haven’t heard of Michelle Phan, a YouTube personality known for her unique makeup tutorials, but her over 8 million followers shouldn’t be overlooked.

Social Media 257

Social Media Brand Branding YouTube 257

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

NOVEMBER 12, 2015

In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson , director of digital marketing at Children’s Hospitals and Clinics (one of our families very favorite local hospitals–they’ve taken VERY good care of our kids in the past). On the show, Jen talks about her varied background, her role in helping shape women’s leadership locally and nationally, and why she’s so bullish on LinkedIn Publishing.

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Interviews Local Leadership LinkedIn 116

Ishmael's Corner

NOVEMBER 10, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all things American, it’s France.

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Storytelling Brand Branding Communications 109

Shift Communications

NOVEMBER 12, 2015

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 122

Small Business Social Media Media Analytics 122

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy.

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Nonprofit Marketing B2B Crisis 249

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

NOVEMBER 10, 2015

Note: This is a contributed post by Samantha Virgil , an intern with NYC-based Spector PR. . You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals beyond loyalty and compassion? Have you ever considered that animals have profound lessons to teach you about – your public relations career?

Publicity 101

Publicity Groups Travel Conference 101

Communications Conversations

NOVEMBER 11, 2015

One of the biggest drawbacks of working for yourself is the complete and utter lack of a team. I work by myself at my home office most days. I love it. But, it is a fairly lonely existence. You have to make an effort to get out and see people (hence my involvement in MIMA, and the other projects I help lead–#SoloPR meet-ups, corporate mastermind group, etc.).

Trade Shows 95

Trade Shows Corporate Measurement Creativity 95

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a furious rate – usually while the message is still being hammered out.

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Product Launch Interviews Engineering Technology 121

Cision

NOVEMBER 8, 2015

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. In the “ LiSTEN: 5 Social Audiences You Can’t Ignore ” e-book, social media influencer Jay Baer, along with Neil Schaffer, Mark Schaefer, Scott Stratten and Jeff Bullas, delves into why brands need to listen to their audiences and the benefits t

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Viral Nonprofit Software Social Media 242

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

The Stalwart Blog

NOVEMBER 13, 2015

“So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.” - Mark Zuckerberg. It’s no secret, Facebook’s Mark Zuckerberg likes pushing the envelope when it comes to innovation. In March, Facebook announced it was spending $2 billion to acquire Oculus VR, the leader in virtual reality technology and makers of Oculus Rift, a virtual gaming headset. .

Advertising 91

Advertising Advertising Facebook Video 91

Communications Conversations

NOVEMBER 9, 2015

Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. There was outrage. There was pillaging. There was plundering. And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work.

Employee 80

Employee Tools Corporate Google 80

Shift Communications

NOVEMBER 13, 2015

Pumpkin spice lattes, family get-togethers and falling temperatures all signal that we are in the midst of the best season of the year, the NFL season. Nothing quite compares to the thrill of NFL football, which effectively turns every Sunday from September to February into a national holiday. While the greatness of the NFL season is unquestioned, what pray-tell does it have to do with public relations?

Comparison 86

Comparison Agency Exercises Journalism 86

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels.

Video 238

Video Strategy Marketing YouTube 238

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Waxing UnLyrical

NOVEMBER 11, 2015

I’ve been having some interesting conversations recently about “what people know.” Most of them have centered on social media, but the key points apply anywhere. I never fail to be fascinated as I come in contact with people who, on the surface, should be the role models for learning. Why? Because they’re teachers !! I have to make it clear right here that this isn’t a mass epidemic, yet.

Nonprofit 72

Nonprofit Banking Ethics Course 72

PR Conversations

NOVEMBER 12, 2015

Research and evaluation are considered by many to be relatively recent concerns of public relations practitioners. Developments include the (recently updated) Barcelona Principles , ‘ workflow ‘ tools enabling monitoring and analysis of data generated through digital communications, numerous academic research papers and the insight of research firms.

Survey 71

Survey Publicity How To Measurement 71

Shift Communications

NOVEMBER 12, 2015

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 80

Small Business Social Media Media Analytics 80

Cision

NOVEMBER 10, 2015

The rules for pitching journalists have changed. Gone are the days of the 30-second elevator sales pitch. Today, it’s all about building relationships. So how can you gain the media coverage your brand needs through a digital encounter? Social media offers a unique opportunity for your brand to connect with journalists and media contacts in a direct way and familiarize them with your brand.

Social Media 231

Social Media Media Pitching Privacy 231

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PR 20/20

NOVEMBER 13, 2015

The following is a guest post by Jeremy Page. Page is an ‘80s music fanboy and serial digital entrepreneur. His latest project is Authority.org , a review platform for experts. You can connect with him on LinkedIn or his personal blog. In the past few years, LinkedIn has established itself as the No.1 professional social network. It’s the go-to for professionals from all industries to connect, build work relationships and brand themselves and their companies.

LinkedIn 69

LinkedIn Marketing Brand Branding 69

PR in High Definition

NOVEMBER 11, 2015

This year’s PRCA Awards recognised Ketchum’s European CEO David Gallagher for his contribution to the industry. His accomplishments as an agency leader as well as his unrelenting support for the PR industry though his ex curricular roles at the PRCA and ICCO were celebrated at the annual awards. The leaders of the PR world gathered at […]. The post David Gallagher announced winner of the PRCA Mark Mellor Award 2015 appeared first on Firefly Communications.

Industry 68

Industry Agency Communications Blogging 68

Shift Communications

NOVEMBER 12, 2015

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 80

Small Business Social Media Media Analytics 80