Sat.Nov 07, 2015 - Fri.Nov 13, 2015

5 Reasons To Embrace Video Content Now

Onclusive

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

PR Expanded

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer. A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing.

Film 389

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PR Pro Showcase: Shonali Burke

Rock the Status Quo

Photography by Cade Martin. If you don’t know Shonali, she is a PR consultant and incredible PR educator on the faculty of The Johns Hopkins University ( she teaches at Rutgers University, too! ).

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How to Structure Your Content in WordPress

Cision

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content.

How To 339

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Singles’ Day on Chinese Social Media

Flack's Revenge

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times.

More Trending

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis.

5 Tips to a Successful PR Pitch

Cision

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story.

Instinct: What Public Relations Can Learn from the Wild

Sword and the Script

Note: This is a contributed post by Samantha Virgil , an intern with NYC-based Spector PR. . You’re absolutely in love with your dog, your pet fish or caged bird, but have you ever wondered what you can learn from animals beyond loyalty and compassion?

6 crisis communications lessons from the #YourTaxis failure

PR Daily

Australia’s Victorian Taxi Association recently learned it takes more than a hashtag campaign to repair a battered reputation. Its #YourTaxis campaign , intended to encourage customers to tweet their positive experiences, immediately took an ugly turn when people shared their horror stories instead.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity.

How PR Fits Into the Sales Funnel

Cision

When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape.

You Know PR is the Right Career for you when…

Ronn Torossian

Certain people just seem to fit in their careers like a piece of a puzzle fit perfectly into place- but how to know if something is right for you? Picking the right career can mean the difference between a dead end job and a dream job, so it is incredibly important to find a career [.]. The post You Know PR is the Right Career for you when… appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian 5WPR CEO Entrepreneur Public Relations

Why your preview image matters as much as the headline

PR Daily

When we talk about native campaign performance, headlines tend to get all the attention. The preview image, though, plays just as important a role in the reader's decision whether to engage with brand content.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time.

3 Reasons Why Social Media Influencers Make Powerful Brand Partners

Cision

Who would you rather have promoting your products or services: Kim Kardashian or Michelle Phan? Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses.

A Full 360: The Newest Form of Digital Advertising

The Stalwart Blog

“So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.” - Mark Zuckerberg. It’s no secret, Facebook’s Mark Zuckerberg likes pushing the envelope when it comes to innovation.

5 aspects of storytelling brands often miss

PR Daily

This story was originally published on PR Daily in November 2014. When I read “ The Bedtime Test of Content Marketing and PR ” by Shift Communications Vice President Christopher Penn , I laughed out loud.

3 Reasons Small Business Needs Social Media

Shift Communications

We’ve all seen it before. You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all.

Take These 4 Steps to Power Your Brand with Bloggers

Cision

Eighty-one percent of the digital population trusts advice from bloggers, especially when it comes to purchase decisions. But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers.

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Handling Social Media Complainers

Rock the Status Quo

Trolls. Complainers. Haters. They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. The topic is top-of-mind this week due to our recent #PRprochat ( get the transcript here ).

British Airways lambasted after tweet to former cricket star [Updated]

PR Daily

Airlines’ social media teams often incur fury, but none has been as hellish as Twitter users’ anger over a scorned cricket icon.

Are you going to the PR Pro Bowl?

Shift Communications

Pumpkin spice lattes, family get-togethers and falling temperatures all signal that we are in the midst of the best season of the year, the NFL season. Nothing quite compares to the thrill of NFL football, which effectively turns every Sunday from September to February into a national holiday.

4 Marketing Tactics B2Bs Can Swipe From Nonprofits

Cision

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times.

No sex (websites) please, we’re Singaporeans.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. I asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in.more. The post No sex (websites) please, we’re Singaporeans.

3 reasons social media relationships aren't virtual

PR Daily

I remember saying that if I could ever figure out how a person could be in two places at once I’d retire a billionaire. Then, I figured it out. Being in two places or more simultaneously is exactly what social media allows us to appear to do.

5 Things Marketing Professionals Should Leave Off Their LinkedIn Profile

PR 20/20

The following is a guest post by Jeremy Page. Page is an ‘80s music fanboy and serial digital entrepreneur. His latest project is Authority.org , a review platform for experts. You can connect with him on LinkedIn or his personal blog. In the past few years, LinkedIn has established itself as the No.1

Listen Up on Social: Q&A With Jay Baer

Cision

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies.

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Branding with the F Bomb, Contrast for Storytelling and the Future of Links

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all things American, it’s France. Yet, you can.more.

University of Missouri responds to growing racially charged backlash

PR Daily

My wife read a headline to me recently that she saw on Facebook: “Missouri football players boycott in protest of university president.”. As a Mizzou grad and a Tiger football supporter, I was intrigued.

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How to Actually Prove Inbound Marketing Results

PR 20/20

You’ve embraced inbound marketing or you’re considering it. And now, you want to talk results.

How To 107

5 Things to Consider When Planning Your Video Marketing Strategy

Cision

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate.

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