Sat.Dec 31, 2016 - Fri.Jan 06, 2017

How to Prove PR Value to Your CEO in 2017


Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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How to Explode Your B2B Content Strategy with Earned Content

B2B PR Sense

A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. Yet, like many you may struggle with the concept of earned content, and aren’t sure how to integrate it into their strategy.

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Using the PESO Model to Drive an Effective PR Content Strategy


While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017?

Last-Minute PR Tips For A Successful CES

ImPRessions - Crenshaw Communications

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue.

More Trending

Behind the Headlines with Adrienne and Greg Weiss


Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz.

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Do’s And Don’ts Of A Successful PR Agency Partnership

ImPRessions - Crenshaw Communications

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success.

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7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC.

46 PR measurement and media monitoring posts to get your new year off to a great start

Media Bullseye

Recently, we posted a collection of quality articles about media monitoring and measurement, social media, and PR. We hope the work we compiled provided useful insight about strategies and planning ideas for 2017.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 tips for planning outstanding events

PR Daily

Coordinating galas—or even intimate, exclusive parties—can be daunting for communicators. Why is it that confident PR superstars—who can flawlessly write, tweet and dazzle editors each day—seem to shake in their boots at the phrase “event coordination?”

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

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Memo To Mariah Carey: It's Going To Be Ok

The Stalwart Blog

You may have heard that the highly successful, Grammy-award winning pop singer had a very visible hiccup in her performance on the popular ABC network’s “Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest” in Times Square.

A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

Shift Communications

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Wendy’s dishes snark, endears consumers

PR Daily

If you mess with Wendy’s on social media, be forewarned—you might get burned.

Out with the old, in with the new: 6 ways to jumpstart your media monitoring and measurement for 2017

Media Bullseye

Among the more popular annual New Year’s resolutions is to “get organized.” January is the perfect time to take a look at your monitoring and measurement goals for the year and apply planning and organization to your accounts. Take a look at any new business goals.

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

It’s the 2017 question of the newsfeed: Will AR and VR be the technology darlings to sweep social media and public relations off its feet?

4 Paths to Uninterrupted Writing Time

PR News

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer.

4 social media lessons from Cinnabon’s Carrie Fisher tweet

PR Daily

2016 saw the deaths of many public figures and celebrities—most recently, George Michael, William Christopher, Carrie Fisher and Debbie Reynolds.

4 simple rules to help avoid ridicule with your next news release

Media Bullseye

There is a press release circulating among my PR professional friends that is generating considerable discussion for a variety of reasons.

New Year’s Resolutions for PR and Marketing Pros

Shift Communications

Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead.

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. This is thanks, at least in part, to the “pressure for speed and clicks.”. That’s according to Erik Sherman, a longtime freelance journalist and writer.

PR can do only so much; reputation management goes far deeper

PR Daily

“ You have a PR problem, because you have an actual problem.”. Leona Lansing, the fictional cable news executive on HBO’s “The Newsroom,” was on to something when she said that to a fellow exec.

How to Become More Visually Savvy In Your B2B Content

B2B PR Sense

Ready for one more New Year's resolutions? It's just 6 words but packs a punch. Use visuals in your B2B content. Consider this stat: The right visuals have the power to increase a person’s willingness to read an article by 80%.

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Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it.

In 2017, Look to the Rainbow

Waxing UnLyrical

“2016, did the door hit you on the way out?” ” A lot has been said, and written, and commented on, about what a crap year 2016 was, and how relieved people would be to say “buh-bye” to it (including me).

Speechwriters are more challenged than ever

PR Daily

The 2016 election brought more than just a new president. It marked a drastic change in how leaders communicate. In how ideas get spread. It brought unscripted candidates. Important news broke on Twitter every night. With these changes came new challenges for speechwriters.

Favorite stories of the month: CES 2017 edition


It’s that time of the year again where innovative brands and tech geeks gather at the CES trade show to awe at the most promising consumer technology. The perfect opportunity for us to share with you some of Prezly’s innovative clients showcasing their feats at CES 2017. Bosch: KURI.

Three Public Relations Mega-Trends in 2017

Shift Communications

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust?

7 Ways Brands Can Take On Social Media in 2017


Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services, and raise brand awareness.

How top health care communicators get more out of their content

PR Daily

They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable. Learning to write these stories isn’t easy. Getting those stories to the right audience isn’t easy. One sure way to crack the code—attend Ragan’s.

Savvy Strategy Helps Duchesnay Bounce Back After a Social Media Snafu


You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Reality TV star Kim Kardashian had partnered with the company to promote its morning sickness drug Diclegis, but didn’t follow agency regulations on properly balancing risks and benefits when posting her experience with the medication on Twitter.