Sat.Nov 11, 2017 - Fri.Nov 17, 2017

Uber Struggling to Maintain Success in US Market

Ronn Torossian

Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years, and more to do with stiff completion from major rival, Lyft.

#PRStudChat November Announcement: PD, Mentoring & Collaboration for Communication Confidence

PR Expanded

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration.

The Truth About Earned and Owned Media Attribution

Onclusive

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing.

Media 224

Celebrating This Season’s PR Turkeys

ImPRessions - Crenshaw Communications

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives.

Study 221

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. As time goes on, however, we’ve seen a relationship form between the two. Now businesses are seeing the benefit of using PR in SEO to get better results. How so?

SEO 204

More Trending

How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag.

What PR Can Learn From Off-Year Elections

ImPRessions - Crenshaw Communications

What’s the difference between a well-executed political campaign and a well-run public relations campaign? As it turns out, not that much. Both require smart strategy and a dedicated team to get the job done. And it’s no secret that some of the sharpest PR minds work in politics.

Local 190

Five Easy SEO Tricks to Improve Your Next Press Release

Cision

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

SEO 182

How to pick the perfect media channel

PR Daily

For marketers today, the opportunities to use social media to raise brand awareness are immense. Pew Research findings. show about 70 percent of all U.S. adults use at least one social media network, and free and paid advertising has matured across all the major social media networks.

How To 166

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Too Left Tweet: Brands Get Political at their Peril

Flack's Revenge

via GIPHY. The term “coffee break” took on new meaning this week as right wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from the show, following Hannity’s interview of the embattled Republican Senate candidate Roy S. Moore.

Brand 120

Brands, Bad PR And Ad Boycotts: Who Wins?

ImPRessions - Crenshaw Communications

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues.

Brand 170

Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

30 jobs in the PR and marketing world

PR Daily

It’s no secret who—or what—dominates the internet: pets. If you scroll through most social media feeds, you’re bound to find cute pictures of cats, dogs, bunnies, you name it. Not only do people love seeing other people’s pets, they love sharing photos of their own animals.

Survey 160

New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis.

eBook 116

Is survey fatigue the next PR measurement problem?

Media Bullseye

One of the biggest pushes in PR measurement is the use of primary survey research. It makes sense: in order to determine how effective a program or messaging implementation has been, the best thing a PR practitioner can do is ask.

Survey 107

Top 10 Men’s Health Staff on Twitter

Cision

Happy Movember, everyone! This month we are celebrating all things men and men’s well being, so why not put a list together of the top 10 Men’s Health magazine staffers on Twitter. Metrics were pulled on November 17, 2017 and may change overtime.

Performance gap reveals gender bias in PR industry

PR Daily

Women don’t rule the PR world—at least, not yet. Two-thirds of communicators in the global PR industry are women, as was revealed in a recent study from the Organization of Canadian Women inPublic Relations and the Organization of American Women in Public.

Using Data In Your 2018 PR Planning Process

Shift Communications

It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint.

Data 105

15 Takeaways from Killing Marketing [Book Review]

Sword and the Script

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business.

Emily Zeck’s Art of Social Media, Singing and Surfing ????

Social PR Chat

We caught up with University of Florida student, singer, and social media rising star Emily Zeck (also known as @thatpineapplegirl ) to talk about her music and her social media following of 357,000+!

6 simple steps to execute successful influencer marketing campaigns

PR Daily

Communicators know that building long-term trust is crucial. Trust previously derived from high-quality marketing materials and effective sales teams; now it comes from third-party influencers that sales teams never meet.

In the PR World, Technical Writers Need Apply

Shift Communications

Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy! . Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

Assumptions are akin to heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly. But when they are wrong, the rest can go horribly wrong.

Study 105

Students today, leaders tomorrow; Axia talks PR at UNF

Axia PR

3 qualities you need for PR success. The public relations game has changed drastically since the introduction of the 24-hour news cycle. It’s no longer sufficient to draft news releases, run campaigns and manage crises. While the methods have changed, the heart of PR remains the same.

Chipotle scrambles after ‘Supergirl’ star says he ‘almost died’

PR Daily

In an Instagram debut like no other, Jeremy Jordan rocked Chipotle’s world. The Supergirl star has leveled claims at the Mexican-inspired eatery that his last Chipotle meal sent him to the hospital and—in the star’s own words—nearly killed him.

How to handle criticism from a PR perspective

Shift Communications

One of the biggest perceived problems in the world of public relations is criticism. Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies.

Foodbank fundraisers: #FoodbankAdvent and Boxing Day swim

Stephen Waddington

I’m raising awareness and funds for food banks in the run up to Christmas. I’d love your support. Even better join in. The story of the rise of foodbanks in the UK was told in Ken Loach and Paul Laverty’s film I, Daniel Blake. It’s a powerful comment on modern Britain.

Emily Zeck’s Art of Social Media, Singing and Surfing

Social PR Chat

We caught up with singer and social media rising star Emily Zeck (also known as @thatpineapplegirl ) to talk about her music and her social media following of 357,000+!

Twitter speaks out after de-verifying abusive accounts

PR Daily

Twitter is attempting to rewrite its story. In a move intended to combat hate speech and aggressive behaviors on its social media platform, the company de-verified several accounts last night and has announced updated guidelines for the verification program.

Cultivating Creativity

HMA Public Relations

Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking […]. The post Cultivating Creativity appeared first on HMA Public Relations.

Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

Stuart Bruce

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup.

Google News: a new way to spread the story

Presspage

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing. Around the same time, Web 2.0

Google 104