Sat.Mar 21, 2015 - Fri.Mar 27, 2015

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

'When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today.

Pitching 285
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How to Think About Gender Inequality and Diversity in Tech

Onclusive

'Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.

Fashion 195
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Example of a Stellar Media Pitch

Rock the Status Quo

'Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine.

Pitching 185
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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

'You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech events, and it seems you can’t escape the related din during show time. It was hard to get attention for clients in mobile and telecom who were not at Mobile World Congress a couple of weeks ago.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Make Your Work Matter

Ronn Torossian

'Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski. Whatever your motivation, there is likely some [.]. The post How to Make Your Work Matter appeared first on Ronn Torossian 5W Public Relations CEO Blog.

How To 163

More Trending

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Older Does Not Translate to Dead; Ideas to Turn the Tide

PR Job Coach

'I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community. These are all topics that are typically grounded in the ability to propagate prose that sizzles, soothes, sympathizes, and sells.

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Four Rules

Shift Communications

'Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. Recently, my alumni publication, Bostonia , published an article about Jason Alexander giving a master class in acting to Boston University’s College of Fine Arts.

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Why words still matter (more than ever)

Communications Conversations

'Four weeks ago yesterday, my uncle passed away. I’m not going to get into a lot of details, because I think some things are better left personal. But, I want to talk about just one piece of my experience: my cousin’s eulogy. She wrote a wonderful eulogy to her Dad which she then delivered to probably more than 1,000 friends and family. You see, my uncle was a pastor at a large church for years and years.

Corporate 116
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TCIP #042 – Cultivating Outrageous Trust with Roy Reid

Melissa Agnes

Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid. Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out. An organization that focuses on building a corporate culture of trust with both their internal and external stakeholders will find that a) they minimize risk on a regular basis, in everything they do;

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

'There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’m thankful that the judges didn’t hold the outdated design against me. As I mentioned last week, we’re in the throes of bulldozing the current site with a fresh “look and feel” on the way.

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Getting Customers to be Your Champion

Shift Communications

'It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Do they [client] have a customer I can talk to?”. Ah, the elusive customer. This is the source that almost all reporters want for their story, especially journalists at business publications. For reporters, customers not only help round out the article but they also show credibility.

Pitching 117
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What is social media’s “revolving door” effect on your business?

Communications Conversations

'Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. But, doing them WELL? That’s another story. The bigger issue though–is “the churn.” Or, the “revolving door effect.” The fact that you hire social media/digital talent, they stick around for

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We Should Measure Content Marketing by Relationships

Sword and the Script

'by Frank Strong. As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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No One Puts Social (PR) In a Corner

Waxing UnLyrical

'As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Why? Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved.

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

'There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation. This is quickly followed by the converse questioning of “ are there too many unicorns? ” and are we in a pre-bubble environment, with Bill Gurley and others stating many people are happily working away at companies that might not survive.

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Is anyone the winner?

Mark My Words

'So there are two questions in light of Clarkson being ‘sacked’. 1. Can the BBC win back the fans whilst reinventing a format for Top Gear without the key constituencies at the heart of the show. Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? 2. Can Clarkson take his own particular genius to a different channel and start again with the same success?

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Why your boss’s personal brand matters – and how you can help improve it

PR in High Definition

'The concept of personal branding is gaining a lot of traction in marketing media. The concept is straightforward: your activities on the web leave an indelible mark that says something about you. Or, worse still, your activities on the web are so insignificant; they barely leave a mark at all. For marketing and PR leaders […]. The post Why your boss’s personal brand matters – and how you can help improve it appeared first on Firefly Communications.

Brand 73
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Technology That Could Disrupt Marketing as We Know It

PR 20/20

'Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. I believe the marketing industry has reached an inflection point, and everything is about to change.

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Beginner’s Guide to Blogging 7/10: The Picture

Shift Communications

'Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier.

Blogging 105
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Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

'Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell! Need some spring cleaning for yourself and/or your business strategy? Check out these seven posts.

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Brainstorm your way to becoming a media darling

Public Relations Sydney

'As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime. Brainstorming is a great way to get the creativity flowing and […]. The post Brainstorm your way to becoming a media darling appeared first on Public Relations Sydney.

Media 62
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Journalists Are Outranking Marketers in Search (And That’s OK)

PR 20/20

'Journalists are not your enemy. They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-party credibility for your campaigns. In a recent Hubspot article, “ Why Journalists Are Outranking Marketers in Search (And How We Can Compete) ,” several key data points outline the reasons why traditional media outlets outrank corporate blogs.

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Social Media: Curse For Some, Blessing For Most

Stern + Associates

'For better or worse these days, we’re repeatedly reminded of the instant transparency created by social media. When it comes to how the true depth of our character can be continue » The post Social Media: Curse For Some, Blessing For Most appeared first on Stern + Associates.

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The Dress and Adobe’s PR home run

PR in High Definition

'At the end of February, Twitter went into meltdown over the colour of one certain black and blue (deal with it folks) dress. Cue some very reactive digital PR from the clever clogs at Adobe, who instantly spotted an opportunity to highlight, through Photoshop of course, that the dress was in fact black and blue […]. The post The Dress and Adobe’s PR home run appeared first on Firefly Communications.

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Are You Pretending To Be Busy?

Solo PR Pro

'We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing for some reason.

Web 58
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Takeaways from Big Brands’ Real-Time Marketing Successes

prTini

'In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing.

Brand 51
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A sinister perspective of diversity in public relations

Greenbanana PR

'I belong to a sinister minority group – I’m left-handed. We make up around one in ten of the world’s population, although apparently, about a third of people are cross-dominant, or ambilateral, favouring different hands for various tasks. I have no idea of the number of PR practitioners who may be left-handed as it isn’t […].

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Report: Instagram is officially the platform of choice for brand engagement

Norton's Notes

'I read some interest thoughts the other day, extensive research carried out by business intelligence tool L2 revealed that an increasing amount of brands are migrating from Facebook and focusing their attention on the use of Instagram. This surge in migrant users is not limited to brands; Instagram has grown from 100-300 million active users in only the last two years and I myself have noticed it really taking off for some of the clients we work with.