Sat.Mar 21, 2015 - Fri.Mar 27, 2015

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today. Yes, there is still print and broadcast media.

Why Your Company and Website Need to be Responsive

Ronn Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. In fact, one of those Google algorithm changes [.]. The post Why Your Company and Website Need to be Responsive appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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How to Think About Gender Inequality and Diversity in Tech


Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” ” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued. Musings diversity gender equality gender inequality Grace Hopper leadership PR public relations tech technology unconscious bias women in tech

Example of a Stellar Media Pitch

Rock the Status Quo

Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech events, and it seems you can’t escape the related din during show time. It was hard to get attention for clients in mobile and telecom who were not at Mobile World Congress a couple of weeks ago. Last week, much attention turned to South by Southwest (SxSW).

More Trending

Media Training: 3 Essential Lessons


We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. However, someday they will need to prepare for a media interview without access to communications expertise.

Does your marketing tell a story?

PR Daily

We''re just a few months into 2015 and some are already dubbing it the year of the story. The concept of “story” is nothing new, of course. The earliest cave paintings date back as far as 40,000 years and savvy brands have been connecting with customers through stories as far back as John Deere’s customer magazine, The Furrow , launched in 1895.

Four Rules

Shift Communications

Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. Recently, my alumni publication, Bostonia , published an article about Jason Alexander giving a master class in acting to Boston University’s College of Fine Arts.

We Should Measure Content Marketing by Relationships

Sword and the Script

by Frank Strong. As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” It also labels the click “its evil queen.”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

The grab bag post is back. Here goes. Visual Storytelling from VentureBeat. VentureBeat publishes stories every day on the latest startups to secure venture funding. As you might imagine, the visuals that usually accompany these stories might be called uninspiring (to be kind). So I enjoyed the double entendre when VentureBeat channeled Breaking Bad in the photo that accompanied the SpareFoot story on fund-raising to expand its storage unit business.

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Brand leaders sound off on Indiana's controversial 'anti-gay' law

PR Daily

The year’s most controversial piece of state legislation so far has some brands turning their back on Indiana, while others must justify their association with it. Indiana Gov. Mike Pence signed the Religious Freedom Restoration Act into law Thursday, and opponents are arguing it''s one of the most egregious swipes against the rights of gay, lesbian and transgender people.

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Getting Customers to be Your Champion

Shift Communications

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Do they [client] have a customer I can talk to?”. Ah, the elusive customer. This is the source that almost all reporters want for their story, especially journalists at business publications. For reporters, customers not only help round out the article but they also show credibility.

Older Does Not Translate to Dead; Ideas to Turn the Tide

PR Job Coach

I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community. These are all topics that are typically grounded in the ability to propagate prose that sizzles, soothes, sympathizes, and sells.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’m thankful that the judges didn’t hold the outdated design against me. As I mentioned last week, we’re in the throes of bulldozing the current site with a fresh “look and feel” on the way.

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How PR's workflow is changing

PR Daily

Public relations is firmly on the move. There’s no more discussion of social media as a fad , and the only thing that separates us from other disciplines is our willlingess (or lack thereof) to embrace modernity. The writing is firmly on the wall. And it’s more than likely a Facebook or Twitter wall, so what obstacles remain that are slowing down our collective progress?

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation. This is quickly followed by the converse questioning of “ are there too many unicorns? ” and are we in a pre-bubble environment, with Bill Gurley and others stating many people are happily working away at companies that might not survive.

The Technology That Could Disrupt Marketing as We Know It

PR 20/20

Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. I believe the marketing industry has reached an inflection point, and everything is about to change. Technology Industry

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Waxing UnLyrical

We’re at the tail end of Women’s History Month ; a month where — according to the The Library of Congress, The National Archives and Records Administration, The National Endowment for the Humanities, The National Gallery of Art, The National Park Service, The Smithsonian Institution and The United States Holocaust Memorial Museum — we “pay tribute to the generations of women whose commitment to nature and the planet have proved invaluable to society.” ” Whew!

Amy's Kitchen responds through social media after recall

PR Daily

Food recalls are fairly common, but unfortunately corporate transparency surrounding them isn’t always the norm. That’s not the case with Amy’s Kitchen. The company announced this week that it had voluntarily recalled 74,000 cases of frozen food items over some potentially Listeria-tainted spinach. The company launched , which has official statements explaining the voluntary recall and a list of the affected products.

Beginner’s Guide to Blogging 7/10: The Picture

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. In this 10-part Beginner’s Guide to Blogging series, we’re going to explore what makes a blog great and give you some structures and frameworks to help make blogging easier. Take from it what works and leave behind what doesn’t work! Beginner''s Guide to Blogging Series: Part 1: Blog Core Values. Part 2: The Kennedy.

Journalists Are Outranking Marketers in Search (And That’s OK)

PR 20/20

Journalists are not your enemy. They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-party credibility for your campaigns. In a recent Hubspot article, “ Why Journalists Are Outranking Marketers in Search (And How We Can Compete) ,” several key data points outline the reasons why traditional media outlets outrank corporate blogs. On average traditional media receive a 5.8 placement on SERPs, vs. blogs, which rank around 7.

Why words still matter (more than ever)

Communications Conversations

Four weeks ago yesterday, my uncle passed away. I’m not going to get into a lot of details, because I think some things are better left personal. But, I want to talk about just one piece of my experience: my cousin’s eulogy. She wrote a wonderful eulogy to her Dad which she then delivered to probably more than 1,000 friends and family. You see, my uncle was a pastor at a large church for years and years. He ran a youth camp for years. He traveled all over the globe with church groups.

SeaWorld launches campaign to repair brand image

PR Daily

Few companies have faced the type of public relations backlash that SeaWorld has endured since 2013. Now, as the company faces plummeting attendance, declining stock prices and a new round of bad press, it’s going on offense with a new “SeaWorld Cares: You Ask, We Answer” campaign. One could argue the backlash started with the 2010 death of SeaWorld Orlando trainer Dawn Brancheau, who was killed by the captive orca Tilikum.

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No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved.

TCIP #042 – Cultivating Outrageous Trust with Roy Reid

Melissa Agnes

Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid. Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out.

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What is social media’s “revolving door” effect on your business?

Communications Conversations

Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. But, doing them WELL? That’s another story. The bigger issue though–is “the churn.” ” Or, the “revolving door effect.”

30 jobs in the PR and marketing world

PR Daily

More than 40 million Americans fill out tournament brackets for March Madness, but the excitement comes at a cost. According to employment firm Challenger, Gray & Christmas , the yearly event could cost up to $1.9 billion in lost wages paid to “distracted and unproductive workers.” Fans are also paying out: The American Gaming Association. said about $9 billion is wagered during the NCAA tournament.

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Why Conversation Marketing Is Overrated

Doctor Spin

There’s this idea that companies should be ‘social’ And for many, being social equals engaging in conversations on various public platforms online. While this makes sense for many companies, the importance of conversation marketing on the whole has been vastly overrated. Here’s why: Mandatory Participation, Really? “We need to start talking with our customers on Twitter!” ” Well, maybe. Or maybe not.

Is anyone the winner?

Mark My Words

So there are two questions in light of Clarkson being ‘sacked’. Can the BBC win back the fans whilst reinventing a format for Top Gear without the key constituencies at the heart of the show. Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? Can Clarkson take his own particular genius to a different channel and start again with the same success? Only time will tell now.

Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell! Need some spring cleaning for yourself and/or your business strategy? Check out these seven posts. Image: Jamie McCaffrey via Flickr, CC 2.0. 5 Expert Tips for Refreshing Your Career.

3 tips for putting your best PR face forward

PR Daily

PR pros use social media every day to revamp client plans, keep up with trends and research new tactics. How often do pros invest time in maintaining and regularly updating their own personal profiles, however? When you consider all of the tweaking, posting, researching and revamping that can be done, it seems as if a limitless amount of time could be devoted to personal social media. Of course, PR pros don’t have limitless hours in the day, so keeping profiles up-to-date can seem daunting.

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