Sat.Mar 21, 2015 - Fri.Mar 27, 2015

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Why Your Company and Website Need to be Responsive

Ronn Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

How to Think About Gender Inequality and Diversity in Tech

Onclusive

Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” ” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.

Example of a Stellar Media Pitch

Rock the Status Quo

Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech events, and it seems you can’t escape the related din during show time.

More Trending

Media Training: 3 Essential Lessons

Polaris

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them.

Determining which PR metrics matter

PR Daily

Metrics for public relations work have evolved significantly in the digital era. The metrics that PR pros held dear for years have been almost entirely replaced now that print publications are no longer the pinnacle of earned media. So, what are those metrics that now matter in PR?

PR and Marketing Myths, Busted

Shift Communications

Chances are you’re in PR to become the next Samantha Jones, right? I was chatting with a friend the other day about this common misperception that life as a PR professional is something straight out of “Sex and the City.” As most of us in the industry quickly realized, this is not the case.

We Should Measure Content Marketing by Relationships

Sword and the Script

by Frank Strong. As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

The grab bag post is back. Here goes. Visual Storytelling from VentureBeat. VentureBeat publishes stories every day on the latest startups to secure venture funding. As you might imagine, the visuals that usually accompany these stories might be called uninspiring (to be kind).

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9 great books about storytelling and presentations

PR Daily

This time of year, I am inspired to challenge myself. During the first weeks of warmer weather, when the plants start to bloom and the birds and animals become more active, I am encouraged to live life to the fullest, as well as motivated to be the best I can be in all things.

Four Rules

Shift Communications

Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand.

Older Does Not Translate to Dead; Ideas to Turn the Tide

PR Job Coach

I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community.

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Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation.

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5 tips for PR spring cleaning

PR Daily

Goodbye, snow and freezing temperatures. Hello, season to shine. If you’re lucky enough to experience four true seasons, you’re likely more thankful than ever this year to see the arrival of spring.

Getting Customers to be Your Champion

Shift Communications

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Do they [client] have a customer I can talk to?”. Ah, the elusive customer.

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Waxing UnLyrical

Why words still matter (more than ever)

Communications Conversations

Four weeks ago yesterday, my uncle passed away. I’m not going to get into a lot of details, because I think some things are better left personal. But, I want to talk about just one piece of my experience: my cousin’s eulogy.

Does your marketing tell a story?

PR Daily

We''re just a few months into 2015 and some are already dubbing it the year of the story. The concept of “story” is nothing new, of course.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation.

Why Conversation Marketing Is Overrated

Doctor Spin

There’s this idea that companies should be ‘social’ And for many, being social equals engaging in conversations on various public platforms online. While this makes sense for many companies, the importance of conversation marketing on the whole has been vastly overrated.

What is social media’s “revolving door” effect on your business?

Communications Conversations

Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. But, doing them WELL?

Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. They provide lots of valuable information and tips in a visually inspiring form.

Beginner’s Guide to Blogging 7/10: The Picture

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time.

The Technology That Could Disrupt Marketing as We Know It

PR 20/20

Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20.

Why your boss’s personal brand matters – and how you can help improve it

PR in High Definition

The concept of personal branding is gaining a lot of traction in marketing media. The concept is straightforward: your activities on the web leave an indelible mark that says something about you. Or, worse still, your activities on the web are so insignificant; they barely leave a mark at all.

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How PR's workflow is changing

PR Daily

Public relations is firmly on the move. There’s no more discussion of social media as a fad , and the only thing that separates us from other disciplines is our willlingess (or lack thereof) to embrace modernity. The writing is firmly on the wall.

Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell!

Journalists Are Outranking Marketers in Search (And That’s OK)

PR 20/20

Journalists are not your enemy. They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-party credibility for your campaigns.

Brainstorm your way to becoming a media darling

Public Relations Sydney

As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime.

Amy's Kitchen responds through social media after recall

PR Daily

Food recalls are fairly common, but unfortunately corporate transparency surrounding them isn’t always the norm. That’s not the case with Amy’s Kitchen. The company announced this week that it had voluntarily recalled 74,000 cases of frozen food items over some potentially Listeria-tainted spinach.

No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved.