Sat.Mar 21, 2015 - Fri.Mar 27, 2015

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities.

Why Your Company and Website Need to be Responsive

Ronn Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

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How to Think About Gender Inequality and Diversity in Tech


Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” ” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech events, and it seems you can’t escape the related din during show time.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Training: 3 Essential Lessons


We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them.

More Trending

Does your marketing tell a story?

PR Daily

We''re just a few months into 2015 and some are already dubbing it the year of the story. The concept of “story” is nothing new, of course.

Example of a Stellar Media Pitch

Rock the Status Quo

Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me.

PR and Marketing Myths, Busted

Shift Communications

Chances are you’re in PR to become the next Samantha Jones, right? I was chatting with a friend the other day about this common misperception that life as a PR professional is something straight out of “Sex and the City.” As most of us in the industry quickly realized, this is not the case.

We Should Measure Content Marketing by Relationships

Sword and the Script

by Frank Strong. As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How PR's workflow is changing

PR Daily

Public relations is firmly on the move. There’s no more discussion of social media as a fad , and the only thing that separates us from other disciplines is our willlingess (or lack thereof) to embrace modernity. The writing is firmly on the wall.

Tools 171

Visual Storytelling, Online Radio and SEO Media Covers Storytelling

Ishmael's Corner

The grab bag post is back. Here goes. Visual Storytelling from VentureBeat. VentureBeat publishes stories every day on the latest startups to secure venture funding. As you might imagine, the visuals that usually accompany these stories might be called uninspiring (to be kind).

Radio 131

Four Rules

Shift Communications

Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand.

Older Does Not Translate to Dead; Ideas to Turn the Tide

PR Job Coach

I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community.

How To 166

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Amy's Kitchen responds through social media after recall

PR Daily

Food recalls are fairly common, but unfortunately corporate transparency surrounding them isn’t always the norm. That’s not the case with Amy’s Kitchen. The company announced this week that it had voluntarily recalled 74,000 cases of frozen food items over some potentially Listeria-tainted spinach.

Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation.

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Getting Customers to be Your Champion

Shift Communications

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. Do they [client] have a customer I can talk to?”. Ah, the elusive customer.

Report 151

The Technology That Could Disrupt Marketing as We Know It

PR 20/20

Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20.

SeaWorld launches campaign to repair brand image

PR Daily

Few companies have faced the type of public relations backlash that SeaWorld has endured since 2013. Now, as the company faces plummeting attendance, declining stock prices and a new round of bad press, it’s going on offense with a new “SeaWorld Cares: You Ask, We Answer” campaign.

Brand 171

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Waxing UnLyrical

'We’re at the tail end of Women’s History Month ; a month where — according to the The Library of Congress, The National Archives and Records Administration, The National Endowment for the Humanities, The National Gallery of Art, The National Park Service, The Smithsonian Institution and The United States Holocaust Memorial Museum — we “pay tribute to the generations of women whose commitment to nature and the planet have proved invaluable to society.” Whew! That’s a whole lot of tribute paying! And rightly so. For centuries, women have been trailblazers in all aspects of our society. From the arts, to politics, to science, to culture and much more, countless women have opened doors small and large for the generations of women who’ve come after them — little old me included. So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? “ Which women opened the PR doors, creating a career path that allows me and many other female folk to make a living? ”. Out of the multitude, here are three. 1. Political PR pro Leone Baxter. For all intents and purposes, the profession of public relations seems to have been formally founded in the early 1900s. This is not to say, of course, that prior to the 1900s, there weren’t countless examples of specific individuals using their influence to change or impact public opinion. But by and large, the birth of public relations as an actual profession is just over a century old. Back then (and not surprisingly) the public relations discipline was largely male-dominated. Pioneers like Joseph Varney Baker, Phineas T. Barnum, Edward Bernays, Harold Burson, Carl Byoir, Jay Cooke and George Creel led the field. In the midst of all these male publicists, there came Leone Baxter ( image source: The New Yorker ). Baxter and her husband, Clem Whitaker, joined forces to launch Campaigns, Inc., the first political-consulting firm in the history of the world. So good was this political PR duo that Upton Sinclair , who won the 1934 Democratic nomination for Governor of California, blamed his doomed gubernatorial bid on what he called the “Lie Factory.” I quote The New Yorker (link above): “I was told they had a dozen men searching the libraries and reading every word I had ever published,” said Sinclair. “They had a staff of political chemists at work, preparing poisons to be let loose in the California atmosphere on every one of a hundred mornings.” Actually, they had, at the time, a staff of only two, and the company wasn’t called the Lie Factory. It was called Campaigns, Inc. Yeah, this pair was that good. For the time, Baxter’s and Whitaker’s work was considered absolutely groundbreaking. Even today, the tactics they created and used to attack Sinclair in the 1930s are still widely used in campaign strategy more than 80 years later. Unlike her husband, Baxter was more behind the scenes. In an interview she gave during the 1960s, Baxter was asked if political public relations actually transfers political power into the hands of those who exercise it. Again, from The New Yorker : “It certainly could and has in some instances.” she said, carefully. “In this profession of leading men’s minds, this is the reason I feel it must be in the hands of the most ethical, principled people—people with real concern for the world around them, for people around them—or else it will erode into the hands of people who have no regard for the world around them. It could be a very, very destructive thing.” 2. “In Her Own Name” Doris E. Fleischman. My last name is “Ruiz-McPherson”; that’s my maiden name (Ruiz) mashed up with my husband’s last name (McPherson). It was my personal decision to add my husband’s last name to mine but I guess back in the day, most married women didn’t have such choices. They simply took their husbands’ last names by default. It wasn’t until Doris E. Fleischman ( image source) came around in the 1920s that engaged women began to think about taking their husband’s last name a bit differently. You see, Doris received her first dosage of publicity by showcasing her passport, which touted her own name rather than her husband’s last name. This was a riveting moment in women’s history: Fleischman’s new U.S. passport was, up until that time, the first ever issued to a married woman in her maiden name. Outside of her “in her own name” notoriety, Fleischman began her career in public relations by helping with fundraising and publicity for a New York charity. She later accepted a job with the New York Tribune, where she became a reporter for the women’s pages, moving up to become the assistant editor, where she covered news such as the women’s suffrage movement. She continued to rise through the editorial ranks, and eventually became the assistant Sunday editor. After her tenure with the New York Tribune , Doris received a full-time job offer from Edward L. Bernays (yes, that Bernays) whom she married in 1922. In equal partnership with her husband (working in their public relations firm that bore—and would always bear—his name alone), Doris worked as a freelance writer, wrote press releases, organized events, wrote articles and interviewed clients. Occasionally, she counseled clients in the arts, business, government, and education. It’s no surprise that Fleischman, an ardent feminist, also advocated for issues such as women’s pay and the advancement of women in media careers. 3. PR Trade newsletter founder Denora “Denny” Griswold. Today, PR trades abound. But they may never have existed had it not been for Denny Griswold ( image source ), the founder and editor of the first known industry publication focused on public relations issues and trends. Griswold began her PR-focused trade newsletter, Public Relations News , in 1944. This was a time when – according to her obituary – there were no more than 25 formal corporate public relations departments in the U.S., and about 100 companies that described themselves as handling public relations. More than 71 years later, the top 250 PR agencies in the US earn revenue in the millions , proving that public relations as a profession is beyond mainstream today. But back in the 1940s, PR agencies were just getting started. To have launched a PR-focused trade newsletter at the early start of what was to become a full-fledged profession was beyond visionary. Before founding Public Relations News , Griswold served as a radio commentator for the Mutual Broadcasting Co., a script writer for NBC, on the editorial staff for Business Week and was managing editor of Forbes magazine. Fast forward to present day. I feel in awe of this trio of PR talent; they were so ahead of their time and didn’t even know it. Their accomplishments and efforts were achieved amidst what was, at the time, an intensely male-dominated field. Yet their passion and tenacity for public relations broke through the gender walls and paved the way for the likes of me who, now more than 90 years later, continues to build upon the professional momentum these women created in my own small way. #IFeelGrateful … how about you? Celebrating Women In PR: Meet 3 Public Relations Trailblazers is a post from: Shonali Burke Consulting, Inc. Author information Mayra Ruiz Mayra Ruiz-McPherson is a senior digital and social media strategist with almost 20 years experience in developing branded narratives and effective communications for clients. As founder of Ruiz McPherson Communications LLC , Mayra also serves as the lead blogger for The Better Social Business Blog , and authors The Social Media Trend Watch Report , an email newsletter spotlighting the many changing trends in the social media business landscape. Twitter Celebrating Women In PR: Meet 3 Public Relations Trailblazers. Public Relations denny griswold doris fleischman leone baxter women in pr'

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. First is that per Fortune, we’re in the age of unicorns , pre-IPO companies with at least $1 Billion valuation.

Journalists Are Outranking Marketers in Search (And That’s OK)

PR 20/20

Journalists are not your enemy. They are a resource that marketing and PR professionals should try to work with regularly, in an effort to earn third-party credibility for your campaigns.

30 jobs in the PR and marketing world

PR Daily

More than 40 million Americans fill out tournament brackets for March Madness, but the excitement comes at a cost. According to employment firm Challenger, Gray & Christmas , the yearly event could cost up to $1.9 billion in lost wages paid to “distracted and unproductive workers.”

Sports 171

Why words still matter (more than ever)

Communications Conversations

Four weeks ago yesterday, my uncle passed away. I’m not going to get into a lot of details, because I think some things are better left personal. But, I want to talk about just one piece of my experience: my cousin’s eulogy.

Beginner’s Guide to Blogging 7/10: The Picture

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time.

Why Conversation Marketing Is Overrated

Doctor Spin

There’s this idea that companies should be ‘social’ And for many, being social equals engaging in conversations on various public platforms online. While this makes sense for many companies, the importance of conversation marketing on the whole has been vastly overrated.

3 tips for putting your best PR face forward

PR Daily

PR pros use social media every day to revamp client plans, keep up with trends and research new tactics. How often do pros invest time in maintaining and regularly updating their own personal profiles, however?

Tools 171

What is social media’s “revolving door” effect on your business?

Communications Conversations

Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. But, doing them WELL?

Why your boss’s personal brand matters – and how you can help improve it

PR in High Definition

The concept of personal branding is gaining a lot of traction in marketing media. The concept is straightforward: your activities on the web leave an indelible mark that says something about you. Or, worse still, your activities on the web are so insignificant; they barely leave a mark at all.

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Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell!

How important is local TV to your media relations plan?

PR Daily

If you want your pitch or press release to reach the most possible residents in a geographic region, TV might be the way to go, but hold on. There’s a big caveat.

Local 171

Brainstorm your way to becoming a media darling

Public Relations Sydney

As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime.