Sat.Apr 26, 2025 - Fri.May 02, 2025

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A guide to Finding Your PR Speciality 

Remote PR Jobs

Whether youre just starting out or already have experience in PR or communications, developing a clear specialty can take your career to the next level. Having a specialty not only helps you stand outit also makes it easier to connect with clients, companies, and projects that align with your strengths and passions. Why Your PR Niche Matters In a competitive industry like public relations, having a specific area of expertise can give you a serious edge.

Fashion 149
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How to Write a PR Award Entry That Actually Wins 🏆

The Resolution Blog

We recently hosted a webinar with Louise Parker from Propellernet and she shared some brilliant advice on crafting award entries that genuinely stand out. They were too good to keep in a webinar, so heres the presentation that she ran through so you can catch her top tips: Heres a link to the custom GPT […] The post How to Write a PR Award Entry That Actually Wins appeared first on PR Resolution by CoverageBook.

Writing 156
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Why predictive analytics is the future of public relations and media outreach

Agility PR Solutions

Public relations used to be all about guessing. Guessing what people want to hear, guessing which journalists might care, and hoping for the best. But now, predictive analytics makes PR smarter. Instead of hoping, you know. You know who to talk to, what to say, when to say it, and how to prove it worked. […] The post Why predictive analytics is the future of public relations and media outreach first appeared on Agility PR Solutions.

Analytics 100
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The Art Of Brand Storytelling

Ronn Torossian

Learn how brand storytelling creates emotional connections and builds customer loyalty through proven marketing strategies and real-world examples from top brands The post The Art Of Brand Storytelling appeared first on.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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10 PR strategies to build your employer brand in 2025

Agility PR Solutions

The competition to hire the best people is tougher than ever in 2025. Companies aren’t just trying to offer better salaries, they’re also working hard to shape how people see them as employers. A strong employer brand can make a big difference. According to LinkedIn, companies with a good reputation as a workplace have 28% […] The post 10 PR strategies to build your employer brand in 2025 first appeared on Agility PR Solutions.

Strategy 100

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PR Strategies That Drive AdTech Startup Growth

5W PR

AdTech startups face unique PR challenges in an industry where technical complexity meets intense market competition. Media attention often gravitates toward established players, leaving new entrants struggling to break through the noise. Yet the most successful AdTech companies have mastered the art of turning technical innovations into compelling narratives that capture both journalist and customer interest.

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Using Data to Drive Successful PR Campaigns: A Complete Guide

Ronn Torossian

Learn how to create successful PR campaigns using data analysis, surveys, and visualization tools. Expert tips for pitching data stories and measuring campaign results. The post Using Data to Drive Successful PR Campaigns: A Complete Guide appeared first on.

Data 195
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How to use AI-powered media monitoring to stay ahead of PR crises

Agility PR Solutions

The volume of content circulating across platforms isnt slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters, demonstrate a rapid response, and shape the narrativeoften before it fully forms. But by the time a […] The post How to use AI-powered media monitoring to stay ahead of PR crises first appeared on Agility PR Solutions.

How To 100
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10 Popular Journalists Covering IT and Security

Notified

In this post, we highlight must-know journalists covering IT, security and cyber threats - all reporters who are found in our media contacts database and whose stories consistently gain traction and spark online discussions.

Report 215
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PR Strategies for Marketing Plant-Based Supplements: A Complete Guide

5W PR

Plant-based supplements represent a rapidly growing segment of the wellness market, with sales reaching $7.4 billion in 2022. Marketing these products requires a strategic approach that builds trust, highlights scientific backing, and connects with health-conscious consumers. PR professionals face unique challenges in communicating the benefits of plant-based supplements while standing out in an increasingly competitive market.

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What I learned at NewsWhip’s publishing summit in NYC last week

NewsWhip

Welcome back to the NewsWhip Publisher Pulse. Im Chris Miles , a former member of the CrowdTangle and Meta news team, now helping NewsWhip build resources and outreach to news professionals like you. Last Wednesday, NewsWhip held its Publisher Summit in New York City, bringing together 100+ journalists, editors and social media specialists to discuss, among other things, the state of and future of audience development.

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How social media is reshaping patient engagement, from TikTok to telehealth

Agility PR Solutions

TikTok has taken over the internet, reaching billions of users and reshaping how people consume information. Healthcare is no exception. What once relied on traditional channels like in-person consultations, brochures, and websites has now expanded into short-form videos, viral trends, and influencer-led conversations. As telehealth continues to grow, social media and social media marketing are […] The post How social media is reshaping patient engagement, from TikTok to telehealth first a

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Q1 2025 Product Updates – A platform that grows with you

Presspage

As communicators, your job is to stay ahead of the story and ours is to ensure nothing slows you down while you're building or protecting your organizations reputation. Thats why Q1 2025 has been all about getting out of your way; we focused on removing friction, tightening integrations, and giving you more control with less effort. Here's how. Lets start where many of your most time-sensitive moments begin: email.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Creating Effective Digital PR Campaigns For Health Tech

5W PR

Digital public relations has become a cornerstone of success for health technology companies seeking to build their brand presence and connect with key stakeholders. The healthcare technology sector presents unique challenges and opportunities when it comes to digital PR, requiring a careful balance of technical accuracy, regulatory compliance, and engaging storytelling.

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Critical Mention Pricing and Alternatives Explained (2025)

Prowly

Critical Mention is a PR software platform providing near real-time tracking of brand, competitor, and keyword mentions across a wide range of media, including TV, radio, online news, social media, and podcasts. Beyond monitoring, the platform offers real-time alerts, comprehensive analytics, and practical tools for clipping, sharing, and reporting on media coverage.

Software 104
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11 Things I Wish I’d Known Starting Out in PR

Garrett Public Relations

Its graduation season, that time of year when many new PR pros are entering the world of work. When youre new to public relations, your head may be spinning as theres so much to learn. To help, Im sharing some PR advice that may not be taught in class but The post 11 Things I Wish Id Known Starting Out in PR appeared first on Garrett Public Relations.

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How to Pitch Local U.S. News Sites for Better Links

Buzzstream

If you’ve followed my writing lately, you’ll know that I think the US digital PR space still has lots of untapped potential in local news. So, I contacted Collin Czarnecki , a former local journalist who now owns Noble , a digital PR and content strategy agency based in the US. Collin graciously shared his tips and tricks for pitching to local news.

Local 71
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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The Importance of PR in Sponsoring Sports Teams and Events

5W PR

Public relations plays a vital role in maximizing the impact of sports sponsorships, going far beyond simple logo placement or traditional advertising. According to a 2023 Nielsen Sports report, brands invested over $70 billion globally in sports sponsorships, making it essential for PR teams to create meaningful connections between sponsors and fans.

Sports 78
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The Pitfalls of Pet Product Marketing: A Tale of Missteps, Missed Opportunities, and Marketing Failures

Ronn Torossian

Learn how failed pet product marketing strategies offer valuable lessons on avoiding common pitfalls in the booming pet industry and creating successful campaigns The post The Pitfalls of Pet Product Marketing: A Tale of Missteps, Missed Opportunities, and Marketing Failures appeared first on.

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Pitch Guide Prep: Matt Kirouac, Freelance Travel Writer

OnePitch

At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th

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10 benefits of using advanced technology to enhance your PR effectiveness

Agility PR Solutions

Establishing and maintaining a positive perception of a company, brand, or individual is the fundamental objective of public relations. Technology has become a powerful PR ally in the modern world. It has improved the work of public relations professionals by transforming everything from communication and content production to media monitoring and campaign tracking.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Small Business Cybersecurity PR: Building Trust Through Clear Communication

5W PR

Small businesses face increasing pressure to protect customer data while maintaining transparency about their security practices. According to the National Cyber Security Alliance, 88% of small business owners believe they’re vulnerable to cyberattacks, yet many struggle to communicate their security measures effectively to customers. The Federal Communications Commission reports that clear security communication builds customer confidence and can prevent up to 80% of common cyberattacks t

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PR Ethics in the Digital Age

Ronn Torossian

Learn how PR professionals navigate ethical challenges in digital communication, including AI transparency, influencer partnerships and data privacy in modern practices. The post PR Ethics in the Digital Age appeared first on.

Ethics 195
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Beyond the Hype: Your Guide to Influencer Marketing Success in 2025

MaccaPR

Beyond the Hype: Your Guide to Influencer Marketing Success in 2025 Feeling lost in the ever-changing world of influencer marketing? You’re not alone. Brands struggle to keep up with new platforms, evolving consumer behavior, and the pressure to deliver real ROI. But here’s the good news: the path to success is clearer than you think. And whether youre a CMO, work in PR, lead up influencer marketing or digital marketing, influencers should be part of your game plan.

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Fitbit, Calm & Brawl Stars: Influencer marketing that worked—takeaways for your campaigns

Agility PR Solutions

In the ever-evolving digital landscape of 2025, influencer marketing has become one of the most powerful tools in the arsenal of mobile app marketers. As app developers face an increasingly competitive market, the need to cut through the noise and reach potential users has never been more critical. Influencerstrusted voices with loyal followings across social […] The post Fitbit, Calm & Brawl Stars: Influencer marketing that workedtakeaways for your campaigns first appeared on Agility

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Use PR to Highlight Ethical AI in Defense Technology

5W PR

Public relations professionals working in defense technology face unique challenges when communicating about artificial intelligence systems. The integration of AI into military applications raises significant ethical questions and public concerns, particularly regarding autonomous weapons and decision-making capabilities. According to a 2023 Pew Research study, 72% of Americans express worry about the military use of AI, making it essential for defense organizations to address these concerns th

Ethics 78
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How To Host Successful Media Events In A Hybrid World

Ronn Torossian

Learn how to plan and execute successful media events both in-person and virtually with tips on engaging journalists, influencers and technical production for maximum impact. The post How To Host Successful Media Events In A Hybrid World appeared first on.

How To 195
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How Do Press Releases Boost Visibility in AI Search Engines?

Notified

With AI-powered search becoming a major source of information, press releases - verified sources of official company news - are now prioritized by search engines over speculation and conjecture.