Sat.Aug 18, 2018 - Fri.Aug 24, 2018

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector.

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10 terms that leave egg on your face

PR Daily

Many PR pros appear to be dead set on following their colleagues in jumping off the proverbial bridge. Good writers continually update their vocabulary by borrowing from writers they admire.

How to Craft a Contagious PR Message

5W PR

For many people, sharing their message is easy. The real hurdle is how to get people to listen. The fact is, that can be a moving target, but there are some guidelines you should understand in order to craft messages that are heard, understood, and acted on.

What Aretha Franklin Can Teach Brands About Making a Mark

Ron Torossian

Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons.

Brand 266

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.

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3 Challenges Every Entry Level PR Pro Faces

Shift Communications

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression.

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More Trending

4 Vital Steps to PR Success

Ron Torossian

Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message.

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. Visitors. This is the first section you’ll see in your analytics dashboard.

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. That was my thought when I read @scottmonty’s tweet about an incident involving a Wisconsin Costco.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices

Ron Torossian

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action.

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The Key to Successful Top-Tier Media Pitching

PRSay

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. It was the closest that I’ll ever get to reading the mind of a top-tier influencer.

Radio trends—producers and on-air talent discuss state of the industry

Agility PR Solutions

The findings of a new online study of on-air talent and producers from radio stations across the United States were unveiled at the recently held “Morning Show Boot Camp” in Chicago, presented by Jacobs Media and Talentmasters.

Radio 107

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

Sword and the Script

Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business.

MoviePass Trying to Stifle Negative Headlines

Ron Torossian

It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into his brand.

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in!

The psychology of logos—how colors and other factors impact brands

Agility PR Solutions

When choosing a logo design and color scheme, not many business owners tend to think deeply about how their choices might impact the success of their brand.

PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

One of the big drawbacks of working as an independent consultant is that you’re completely disconnected from the workplace and working with other people. And, for me, since many of my clients are more on the senior side, I feel even more disconnected from younger people.

The PR Power of an Authentic Story

5W PR

Yes, there can be a lot of flash and redirection in the course of a public relations campaign, but, at the heart of every campaign, there should be a fundamental sense of authenticity. Your audience should understand that you are coming from a place of honesty and commitment to your core message.

Costly commas and other pricey punctuation goofs

PR Daily

The unassuming comma might look like the most harmless of punctuation marks, but these little devils can be quite dangerous. How could wee squiggles cause such big problems? The BBC recently published a piece that documents several instances of misplaced commas that cost companies dearly.

How businesses use Instagram Stories—30 case studies to learn from

Agility PR Solutions

Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.

10 years of Teaching: Lessons learned

Karen Freberg

Tomorrow is the first day of the classes and the semester at the University of Louisville. I have to say, this summer has been a summer of a lot of firsts for me. First time speaking as a Game Changer in the field of PR. First time recording and creating a lesson for a certification for HubSpot.

#MediaMonday – Lee Shappell

HMA Public Relations

Local legend alert! Today's #MediaMonday is a doozy. It comes from none other than Lee Shappell. While our younger readers will know him for his current […]. The post #MediaMonday – Lee Shappell appeared first on HMA Public Relations.

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30 jobs in the PR and marketing world

PR Daily

Starting a conversation with complete strangers can be unsettling. However, communicators often attend professional development opportunities such as conferences , workshops , roundtables or networking events in their related fields.

Best non-profit campaign: 3rd Coast PR executes with influence for pro bono success

Agility PR Solutions

Bulldog’s Stars of PR Awards are now open! Submissions are being accepted for achievement excellence by agencies and individual practitioners. Enter now for your chance to win.

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How Do I Handle Negative Online Reviews?

Critical Mention

In today’s digital world, online reviews can make or break your business. From Google to Facebook to Yelp, what people say about your company matters. Whether it’s a good or bad review, often times it’s about what you do with it that counts.

Trend: Behavior change–not “peak social media”–is what communicators should focus on

Communications Conversations

Over the last few months, the following has occurred: Snapchat announced a drop in users for the first time ever. Facebook is reporting flat growth, and certain reports say page engagement is down by as much as 50 percent. Twitter reported a small decline in monthly active users.

Report: Social media leads the way in online advertising

PR Daily

The internet is an indispensable tool for finding new customers and driving sales. According to the Pew Research Center, 89 percent of Americans use the internet. to find new products and services, research potential purchases and generally navigate their lives.

Nabisco’s new Animal Crackers imagery shows how brands can avoid getting stale

Agility PR Solutions

For more than 100 years, snack consumers have been seeing images of caged animals on store shelves, thanks to the Nabisco’s iconic Animal Crackers packaging.

Brand 98

The Power of Workplace Volunteerism

HMA Public Relations

Last Friday, team members from HMA Public Relations volunteered at Southwest Human Development, stuffing backpacks for children for the upcoming school year. Our first step was […]. The post The Power of Workplace Volunteerism appeared first on HMA Public Relations.

5 things every PR plan should have

Axia PR

And what you should ask your PR firm before finalizing your PR plan. If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan.

Infographic: Why email marketing should get personal

PR Daily

A broad email blast is likely to end up in the wasteland of unread material. Tailor your message, though, and open rates will likely tick up.

Crisis impact—reputation events twice as costly for brands since rise of social media

Agility PR Solutions

Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc.

New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement. An enforceable code of conduct is the cornerstone of a profession. It sets out the behaviour and practice expected of practitioners.

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Who owns a Twitter following, the paper or the journalist?

Media Bullseye

A recent lawsuit over a Twitter handle is a fresh reminder about what it means to be active on social media through your work—and a cautionary tale for both employers and employees.