Sat.Mar 17, 2018 - Fri.Mar 23, 2018

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.

Tips for Working with Millennial Media Outlets

Business Wire

Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

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PR On The Small Screen: 5 Great Shows

ImPRessions - Crenshaw Communications

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). Happily, today there are TV shows that offer a more sophisticated and up-to-date look at PR and how it works.

To write better, edit out these filler phrases

PR Daily

The biggest improvement in my writing skills happened when I became an editor. Writers are often too familiar with their own ideas to spot mistakes and poor phrasing in their work.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts.

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How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

7 ‘soft skills’ all PR pros should master

PR Daily

To be successful in PR, you must have certain skills. Abilities like writing, research and communications are essential—and now, proficiency in areas like visual storytelling, analytics and measurement are becoming just as crucial.

How AI Can Take Your Email Marketing to The Next Level

Ronn Torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Storytelling Connects Paid, Earned, and Owned Media


Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

In a quick marketing move, ASOS turns typo into ‘limited edition’ offering

PR Daily

In PR and marketing, it’s all about positioning. ASOS, an online fashion and beauty retailer in the United Kingdom, is reaping the benefits of a last-minute pivot after it found a typo on 17,000 of its bags: Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition.

How to report on your communication to the C-suite

Media Bullseye

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication. As communications professionals it is only natural that we want our work to matter to the C-suite.

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Achieving a (Successful) Work/Life Balance

Shift Communications

It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Top Tips on How to Build and Foster Relationships with Journalists


Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.

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4 steps to building confidence as a speaker

PR Daily

Confidence is essential in public speaking. Without it, you can’t connect with the audience, and they in turn will have difficulty trusting or believing what you have to say. RELATED: Create powerful corporate content that engages both internal and external audiences ].

YouTube Vowing to Reduce “Conspiracy” Videos

Ronn Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.

Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative


A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.

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The One Thing You Need if You Want to Become a Communicator of the Future


The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world.

3 ways to spot fake micro-influencers on social media

PR Daily

More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products.

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*


*By a first-time (self-publishing) author. Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. with a certainty that your work will be on sale soon?

What is Media Monitoring and Why Does it Matter?

Beyond PR

“Don’t pay any attention to what they write about you. Just measure it in inches.” ” — Andy Warhol. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts?

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10 Marketing Lessons From Apple


I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods?

Q&A: How to build relationships with senior reporters

PR Daily

How can PR pros develop their media contacts into lasting friendships? To get the bottom of this problem, we talked with Devin Banerjee, the senior editor of financial services at LinkedIn and former Bloomberg reporter who spent seven years covering private equity deals.

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Live-Tweeting Your Presentation

Karwoski & Courage

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.

What’s the Best Desk for Your Office?

Ronn Torossian

The desk is the central point of any workspace , and important part of productivity for most professionals. Whether it’s a small desk in a cubicle at a standard office, or a large desk within a private home office space , choosing the right furniture can be the key to transforming productivity in any workplace.

Starbucks offers $10M for an idea to recycle or reuse its cups

PR Daily

Though this week’s “Crystal Ball” Frappuccino. from Starbucks comes in an average plastic cup, the company is promising different containers will come. What do the Mystical Sparkles Mean? It remains to be seen.

Top Easter Social Media Trends for Pinterest, Facebook, & Instagram


How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. In our latest report, we take a look at how content […]. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip.

Agency Culture: Interview a Coworker


Tell Us about Yourself. My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I grew up in the Back Mountain which is a small region in Luzerne County of Pennsylvania. Growing up in such a small area, I’ve always dreamt of one day living in New York City.

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months.

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Uber offers condolences after autonomous vehicle fatality

PR Daily

Can Uber avoid public condemnation this time? The company has been testing autonomous vehicles around North America, and one of its vehicles struck a woman walking her bicycle across a street in Tempe, Arizona. She was taken to a hospital, where she died of her injuries.

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