Sat.Mar 17, 2018 - Fri.Mar 23, 2018

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.

How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

Tips for Working with Millennial Media Outlets

Business Wire

Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.

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PR On The Small Screen: 5 Great Shows

ImPRessions - Crenshaw Communications

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). Happily, today there are TV shows that offer a more sophisticated and up-to-date look at PR and how it works.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts.

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How AI Can Take Your Email Marketing to The Next Level

Ronn Torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device.

In a quick marketing move, ASOS turns typo into ‘limited edition’ offering

PR Daily

In PR and marketing, it’s all about positioning. ASOS, an online fashion and beauty retailer in the United Kingdom, is reaping the benefits of a last-minute pivot after it found a typo on 17,000 of its bags: Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to report on your communication to the C-suite

Media Bullseye

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication. As communications professionals it is only natural that we want our work to matter to the C-suite.

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Achieving a (Successful) Work/Life Balance

Shift Communications

It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am.

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months.

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4 steps to building confidence as a speaker

PR Daily

Confidence is essential in public speaking. Without it, you can’t connect with the audience, and they in turn will have difficulty trusting or believing what you have to say. RELATED: Create powerful corporate content that engages both internal and external audiences ].

Top Tips on How to Build and Foster Relationships with Journalists

Prowly

Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.

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YouTube Vowing to Reduce “Conspiracy” Videos

Ronn Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.

Five B2B Companies Killing it on Instagram

Barokas

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. The conversation wasn’t centered around whether my feed looked professional or what hashtags I could use in light of the new algorithm.

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3 ways to spot fake micro-influencers on social media

PR Daily

More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products.

Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative

PRSay

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.

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The One Thing You Need if You Want to Become a Communicator of the Future

Prowly

The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world.

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

*By a first-time (self-publishing) author. Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. with a certainty that your work will be on sale soon?

Infographic: What graphics design trends are hot in for 2018?

PR Daily

Are your visuals current enough to hold viewers’ attention? With the speed of change that drives online content creators, keeping your website fresh and engaging takes constant upkeep and redesigning. What was fashionable last year could tank your latest creations.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Adversity is a great teacher. Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath.

7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show.

Why You Should Enter Industry Award Programs

HMA Public Relations

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards! The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.

Q&A: How to build relationships with senior reporters

PR Daily

How can PR pros develop their media contacts into lasting friendships? To get the bottom of this problem, we talked with Devin Banerjee, the senior editor of financial services at LinkedIn and former Bloomberg reporter who spent seven years covering private equity deals.

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Live-Tweeting Your Presentation

Karwoski & Courage

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

18 Cognitive Biases that can Impact Public Relations

Solo PR Pro

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client's audience.

What’s the Best Desk for Your Office?

Ronn Torossian

The desk is the central point of any workspace , and important part of productivity for most professionals. Whether it’s a small desk in a cubicle at a standard office, or a large desk within a private home office space , choosing the right furniture can be the key to transforming productivity in any workplace.

Starbucks offers $10M for an idea to recycle or reuse its cups

PR Daily

Though this week’s “Crystal Ball” Frappuccino. from Starbucks comes in an average plastic cup, the company is promising different containers will come. What do the Mystical Sparkles Mean? It remains to be seen.

#MediaMonday – Bill Dougherty

HMA Public Relations

It's #MediaMonday and you know what that means. This week's guest blog post comes from a true veteran of the industry, Trends publisher Bill Dougherty. The post #MediaMonday – Bill Dougherty appeared first on HMA Public Relations. Featured Media Monday

10 Marketing Lessons From Apple

Prowly

I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods?

Agency Culture: Interview a Coworker

5W PR

Tell Us about Yourself. My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I grew up in the Back Mountain which is a small region in Luzerne County of Pennsylvania. Growing up in such a small area, I’ve always dreamt of one day living in New York City.