Sat.May 31, 2025 - Fri.Jun 06, 2025

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6 smart PR tactics every small business should use in 2025

Agility PR Solutions

Its a common misconception among small business owners that public relations isnt something they need to worry about. Many believe that if they simply focus on building a great product or delivering excellent service, the customers will naturally followno PR plan required. While that mindset might work in an ideal world, the reality is quite […] The post 6 smart PR tactics every small business should use in 2025 first appeared on Agility PR Solutions.

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The Role Of Emotion In Press Releases: A Guide

Ronn Torossian

Learn how emotion in press releases drives impact and engagement. Research shows emotional content performs better and creates lasting connections with audiences. The post The Role Of Emotion In Press Releases: A Guide appeared first on.

Publicity 195
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How AI Is Changing News: What PR and IR Pros Must Do Now | Notified

Notified

For years, Mary Meekers State of the Internet reports have been must-reads for me and anyone navigating the digital landscape. So when her latest deep dive into the state of AI dropped , I was thrilled. It wasnt just another headline - it's the best aggregation of AI trend data out there.

Trends 168
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Embracing cultural fluency: How to localize your approach to PR

Agility PR Solutions

Public relations isn’t a one-size-fits-all game. What resonates in Toronto may fall flat in Tokyo. A campaign that gains traction in the UK might miss the mark entirely in Brazil. So why do so many PR strategies still rely on universal messaging? The truth is, localization isn’t just a marketing term anymoreit’s the make-or-break ingredient […] The post Embracing cultural fluency: How to localize your approach to PR first appeared on Agility PR Solutions.

Local 96
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Setting Up A Crisis Communication Slack Channel: A Practical Guide

Ronn Torossian

Learn how to set up a crisis communication system in Slack, including roles, escalation protocols and documentation practices for effective emergency response The post Setting Up A Crisis Communication Slack Channel: A Practical Guide appeared first on.

More Trending

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Introducing Personalized Pitch: Get More Coverage, Faster | Notified

Notified

Visit Notified.com More results Buy Now Blog Homepage Visit Notified.com Notified Blog Share this Share on Twitter Share on Facebook Share on LinkedIn Introducing Personalized Pitch: Get More Coverage, Faster by The Notified Team on Jun 5, 2025 8:00:09 PM [Audio] Introducing Personalized Pitch 3:56 We’re excited to introduce Personalized Pitch , a smart new feature in our media contacts database that helps you land more earned coverage.

Pitching 155
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5 factors to help you identify, handle conflict

PR Daily

Lessons in leadership for communicators. Nobody likes conflict. It can be uncomfortable and difficult to tackle. There may come a time when you have a concern but choose to ignore it because you don’t want to ruffle any feathers. But this is counterproductive. “It’s so much easier to ghost someone than tell them how you really feel, whether that’s personally or professionally,” said Lisa Low , associate professor of practice in public relations and strategic communications for the College of Med

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Managing PR Across Franchise Models: A Guide

Ronn Torossian

Learn proven strategies for managing PR in franchise systems, from brand guidelines to crisis management. Expert tips for balancing national campaigns with local market needs. The post Managing PR Across Franchise Models: A Guide appeared first on.

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Why your crisis communication plan won’t save you

Wadds Inc.

Communication leaders must stop reacting to risk and help management reshape it according to Rod Cartwrights latest report. The 2025 edition of Reputation, Risk, and Resilience distils insights from 11 major risk reports, from Edelman to the WEF, into ten themes, ten questions, and one central provocation: public relations must reimagine its role as a strategic partner in risk leadership.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How Can I Implement Effective Communication Strategies During A Crisis?

5W PR

A well-planned crisis response strategy stands as the foundation of organizational resilience in today’s fast-paced business environment. Organizations face various challenges, from cybersecurity breaches to natural disasters, making it essential to develop and maintain effective crisis management capabilities. Recent studies show that companies with established crisis management protocols recover 30% faster from adverse events compared to those without structured response plans.

Crisis 78
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Crisis averted: How PR pros can spot data risks before they explode

Agility PR Solutions

Data is everywhere, and it’s shaping every corner of a brand’s public presence. Public relations specialists are managing more data than ever before, from media interactions and third-party technologies to internal communications and customer analytics. New vulnerabilities are introduced along with the chance for deeper participation and a more incisive narrative.

Data 91
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The Future of PR in the Metaverse: Virtual Event Strategies and Immersive Experiences

Ronn Torossian

Learn how brands are using the metaverse for PR with virtual events and immersive experiences. Get insights on strategy, avatar storytelling, data analytics and platform selection. The post The Future of PR in the Metaverse: Virtual Event Strategies and Immersive Experiences appeared first on.

Strategy 195
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3 tools to stay cool amid crises

PR Daily

Why preparation is a must. If you’re trying to coach an executive through a crisis as it’s happening, you’re too late. Comms pros need to establish a plan – and have a seat at the executive table – well in advance of a crisis for it to have any value, said Leslie Scott , managing director of global response and corporate communications at United Airlines.

Tools 72
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How PR Builds Trust in Cybersecurity Practices

5W PR

Public relations plays a central role in building and maintaining trust in an organization’s cybersecurity practices. As cyber threats grow more sophisticated and data breaches make headlines with increasing frequency, companies must demonstrate their security capabilities while maintaining open lines of communication with stakeholders. According to IBM’s Cost of a Data Breach Report 2023, the global average cost of a data breach reached $4.45 million – a 15% increase over 3 ye

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How AI-powered media monitoring tools are changing PR strategy in 2025—and what the future holds

Agility PR Solutions

Around 65% of PR professionals today use AI as a tool for their business. Artificial intelligence has also taken over some of the main areas of PR and communications, primarily how marketing companies work. PR professionals can rely on AI to dissect data and develop data-backed messages to craft the best strategies. Not only does […] The post How AI-powered media monitoring tools are changing PR strategy in 2025and what the future holds first appeared on Agility PR Solutions.

Tools 96
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Using Google Trends To Find Media Hooks

Ronn Torossian

Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis The post Using Google Trends To Find Media Hooks appeared first on.

Google 195
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The Scoop: How Target, Macy’s and more are handling Pride month

PR Daily

Plus: United CEO blames ‘media storm’ for Newark dip; AI replaces entry level jobs. 2025 is shaping up to be a quiet Pride month for brands. This was expected , given major shifts to the political and cultural climate in the United States. But with the month now underway, we’re gaining a clearer picture of just what that means. Target, which faced backlash in 2023 for the sale of trans-inclusive products and also faces criticism for dialing back DEI efforts, is trying to find a balancing act bet

B2C 90
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Balancing Transparency And Legal Risks: A Strategic Approach

5W PR

Meeting transparency requirements while protecting sensitive business information has become a primary concern for organizations worldwide. Recent regulations like the Corporate Transparency Act have created new obligations for businesses to disclose ownership information and maintain clear records. At the same time, data privacy laws and cybersecurity threats make it essential to safeguard confidential details.

Privacy 78
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Modern media monitoring: A PR & marketing essential in the digital age

Agility PR Solutions

Because the media world is so connected now, a small thing on social media, in the news or in a user review can have big implications for companies. People in PR and marketing now find themselves faced with both opportunities and possible pitfalls in this immediate digital space. Now, monitoring discussions, tracking brand reputation, tracking […] The post Modern media monitoring: A PR & marketing essential in the digital age first appeared on Agility PR Solutions.

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The Role Of User Communities In Brand Advocacy

Ronn Torossian

Learn how user communities drive brand growth through forums, ambassadors, UGC & loyalty programs. Tips for building engaged digital communities that boost advocacy. The post The Role Of User Communities In Brand Advocacy appeared first on.

Community 195
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Don Ingle: Role Model ‘Pracademic’ Says Farewell

Culpwrit

When professionals ask me about what its like moving from industry and agency positions to academia, I often cite Don Ingle as the quintessential example of a pro who did it right. Despite having no prior teaching experience, Don naturally shifted careers 15 years ago and immediately began challenging and inspiring students lucky enough… Continue reading Don Ingle: Role Model ‘Pracademic’ Says Farewell The post Don Ingle: Role Model ‘Pracademic’ Says Farewell appear

Agency 87
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Impact of Digital PR on Health Tech Growth: Building Trust and Visibility in a Complex Market

5W PR

Digital PR stands as a defining force in health technology’s rapid advancement and adoption. Medical innovations that once took years to gain recognition now build momentum in months through strategic communications and carefully cultivated relationships. The intersection of healthcare technology and public relations demands a specialized approach – one that balances technical accuracy with compelling storytelling while maintaining unwavering commitment to regulatory compliance and p

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Quiznos, Sbarro & Blockbuster: Lessons from failed franchise marketing

Agility PR Solutions

Franchise businesses are often considered a surefire path to success. After all, they operate under a proven business model, have established brand recognition, and benefit from economies of scale. However, a franchises success doesnt solely depend on the quality of its products or servicesit also hinges on effective marketing. Unfortunately, there are countless examples of […] The post Quiznos, Sbarro & Blockbuster: Lessons from failed franchise marketing first appeared on Agility PR

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Trust is in freefall: How purpose-led communications is rebuilding it

PR Daily

Three companies that are leading the way with purpose. By Jasmin Hyde, founder of Hyde & Seek Communications & Rhiannon Hendrickson, founder of Orapin. For decades, corporate and institutional messaging was built on stability, authority, and legacy. But in a time of relentless change and rising skepticism, that model no longer holds. Messages that sound overly polished, defensive, or disconnected from real-world action aren’t just ignored, they’re actively rejected.

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How to Throw a Graduation Party on a Budget

PR for Anyone

Graduation season is here! 🎓 It’s a time to celebrate milestones, accomplishments, and the exciting future ahead. But let’s face it: throwing a graduation party can get expensive fast—between decorations, food, drinks, and favors, the costs can quickly skyrocket. That’s why I’m sharing my top budget-friendly grad party essentials—creative, easy, and wallet-friendly hacks that will make your celebration memorable without breaking the bank.

How To 130
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Personal Branding for Health Tech Leaders: Building Authority in Digital Health

5W PR

Healthcare technology leaders face unique challenges in establishing their voices amid rapid industry changes. From artificial intelligence reshaping medical diagnostics to remote patient monitoring becoming standard practice, health tech executives must position themselves as credible voices who understand both the technical and human elements of healthcare innovation.

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How to boost your small business with AI: A beginner’s toolkit

Agility PR Solutions

Are you an owner of a small business? Or is your business bossing you? Lack of staff members, resources and time makes every small business owner run around like a headless chicken. A recent study by Amex Trendex revealed that 68% of small business owners wished they had more time to expand their products and […] The post How to boost your small business with AI: A beginners toolkit first appeared on Agility PR Solutions.

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Does (Email) Length Matter? What 5M Emails Tells Us About Engagement

Buzzstream

Emails under 300 words get the highest open and reply rates brevity significantly boosts engagement. Including full press releases or long intros may lower pitch effectiveness; link out to details instead. Focus on journalist relevance tailor pitches to their beat, not just broad verticals. Authentic personalization beats generic flattery avoid space-wasting compliments.