Sat.Oct 23, 2021 - Fri.Oct 29, 2021

Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today.

2021 Media Monitoring Comparison Report

Onclusive

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further!

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The Business Reporter is Also an Influencer in the U.S. | Business Wire Blog

Business Wire

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything. public relations media relations

Effective Marketing Strategies for B2C Businesses

Ronn Torossian

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.

B2C 195

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

PR Pros Offer The Best Advice They Ever Received

ImPRessions - Crenshaw Communications

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

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How to Pitch.to journalists in the DACH market | Business Wire Blog

Business Wire

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

7 Scary PR Stories to Tell in the Dark

Cision

Journalists divulge the scariest pitches they've ever gotten. PR Strategy

What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention.

How to Build a PR Business Case and Secure the Investment

Onclusive

Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team.

How To 195

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How social media and PR work together in 2021

PR Daily

Here’s a look at the big takeaways of new data from Pew Research on U.S. consumers social media habits—and what it means for communications. Pew Research Center recently released its latest data regarding news consumption on social media platforms. The data revealed that fewer U.S.

5 ways to provide more agile PR solutions

Agility PR Solutions

In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference.

What Skills Make the Best Public Relations Specialist?

PR for Anyone

[link]. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked is what skills does someone need to be a public relations specialist. Basically, you need to be observant.

Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 content creations tips to avoid overwork and burnout

PR Daily

Is the content hamster wheel running you ragged? Here are three tips for how to plan and post smarter content and preserve your sanity. Producing a steady stream of copy and content can be exhausting. So how do you keep up and deliver at a higher level without burning out or missing a deadline?

3 ways to combine local SEO and PR strategies

Agility PR Solutions

In business, PR and marketing are often kept separate. They’ll have different budgets and different responsibilities. However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO?

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Cision UK In Conversation With. Laurence Mozafari, Digital Spy

Cision

We spoke to Editor-in-Chief Laurence Mozafari about his role at Digital Spy, the UK's biggest TV and movies website, about how the TV and movies brand survived the pandemic and achieved awards success. Media Blog

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New Muck Rack survey: 42% of podcasters reject pitches because of bad timing

Muck Rack

New Muck Rack survey: 42% of podcasters reject pitches because of bad timing

Survey 137

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

5 hallmarks of exceptional communicators

PR Daily

It’s not just what you say or how you convey a message. Top pros prioritize empathy, brevity and other people’s ideas, too. When everyone’s responsible, no one’s responsible. Ask your kids why the house turned into a disaster while you were away at a conference, and they’ll point fingers.

Consumers to businesses: Your customer service is trying too hard—and not where it matters

Agility PR Solutions

When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted.

UK Media Moves including the FT, The Telegraph, The Caterer and more

Cision

Natasha Bernal now Deputy Technology News Editor at the FT; Matt Oliver moves to The Telegraph; new role for Caroline Baldwin at The Caterer as Emma Lake returns. Media Blog

Will high-stress social media jobs drive people out of the industry?

Communications Conversations

Over the last 18+ months since the pandemic began, social media teams have had a tough time. I realize social media managers and specialists aren’t the only ones who have had a rough road. But, consider the following factors over the almost last 2 years: Social media managers are dealing with negativity on social every single day. It’s almost like social media folks have been in crisis mode for 2 straight years. First, it was the immediate after-effects of COVID.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How to negotiate a last-minute strategy shift

PR Daily

Your plans went sideways and you’ve got to make a call—but before you start getting the stage fright sweats, take a breath. It’ll be OK. It’s happened to every PR pro.

Sustainability now a differentiator as demand grows for eco-friendly alternatives

Agility PR Solutions

Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing consultancy Simon-Kucher & Partners.

UK Media Moves including 5 News, The Times, MyLondon and more

Cision

5 News announces details of new hour-long edition; Lauren Probert has started as Assistant News Editor at The Times; MyLondon appoints first City Hall Editor. Media Blog

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Moving the Diversity Needle Forward in the Classroom

PRSay

As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Comms leaders: What’s your value to the organization?

PR Daily

A new survey from HarrisX and Ragan seeks to understand how communications is valued by CEOs—and how comms leaders are stepping up to meet rising expectations. What is the real value of communications in the marketplace today?

Survey 140

What should clients look for in a blockchain public relations agency?

Agility PR Solutions

While there are thousands of PR companies around the world, those that specialize in blockchain are few are far between. A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz around your company.

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Media Moves at Conde Nast & CNN Underscored, New Business Editor at Miami Herald

Cision

Tchesmeni Leonard joins Allure & Glamour, Emily McNutt promoted at CNN Underscored, and more. Media Blog

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