Sat.Oct 23, 2021 - Fri.Oct 29, 2021

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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large.

Privacy 434
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2021 Media Monitoring Comparison Report

Onclusive

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Download this media monitoring comparison report to learn: How Onclusive stacks up against other media monitoring vendors Why Onclusive’s crawler provides the most ac

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The Business Reporter is Also an Influencer in the U.S. | Business Wire Blog

Business Wire

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.

Report 306
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Effective Marketing Strategies for B2C Businesses

Ronn Torossian

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with. Paid Advertising One of the tools that businesses can use to increase website traffic is paid ads, with […].

B2C 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Pros Offer The Best Advice They Ever Received

ImPRessions - Crenshaw Communications

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news.

Internal 310

More Trending

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How to Pitch.to journalists in the DACH market | Business Wire Blog

Business Wire

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195
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7 Scary PR Stories to Tell in the Dark

Cision

Journalists divulge the scariest pitches they've ever gotten.

Pitching 334
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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music and popular culture. They indicate what is hot, and what is not, with words and actions. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The general idea is the same. There too, you have influencers, like industry analysts.

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How to Build a PR Business Case and Secure the Investment

Onclusive

Whether you’re working for an organization big or small, you know that almost every initiative and project needs to be approved—and those that call for a significant business investment require the support of an executive team. To get their approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when complete.

How To 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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14+ Tips to Holiday Gift Guide Pitching

Prowly

Holiday gift guides are a fantastic way to put the spotlight on your client’s products, and are a recurring feature that you know you can count on every year as part of your PR planning. In this article, you’re going to learn the best holiday gift guide pitching tips. Holiday gift guides pop up everywhere […]. The post 14+ Tips to Holiday Gift Guide Pitching appeared first on Prowly Magazine.

Pitching 197
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5 ways to provide more agile PR solutions

Agility PR Solutions

In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine difference. This is why it helps to […]. The post 5 ways to provide more agile PR solutions appeared first on Agility PR Solutions.

Fashion 203
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Cision UK In Conversation With. Laurence Mozafari, Digital Spy

Cision

We spoke to Editor-in-Chief Laurence Mozafari about his role at Digital Spy, the UK's biggest TV and movies website, about how the TV and movies brand survived the pandemic and achieved awards success.

Brand 156
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What’s your Hype Cycle Time?

Flack's Revenge

How to Surf the Tech Trends without Going Under. Image by Free-Photos from Pixabay. Everyone is familiar with tastemakers in fashion, music, and popular culture. They indicate what is hot and what is not, with words and actions. Those who want to stay ahead of trends pay close attention. But what about enterprise tech? The general idea is the same. There too, you have influencers, like industry analysts.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company sca

Media 162
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3 ways to combine local SEO and PR strategies

Agility PR Solutions

In business, PR and marketing are often kept separate. They’ll have different budgets and different responsibilities. However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. According to Social […].

Local 170
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UK Media Moves including the FT, The Telegraph, The Caterer and more

Cision

Natasha Bernal now Deputy Technology News Editor at the FT; Matt Oliver moves to The Telegraph; new role for Caroline Baldwin at The Caterer as Emma Lake returns.

Media 156
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Why DE&I Shouldn’t Be an Afterthought

PRSay

PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR , president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (DE&I) efforts in PR and how practitioners can avoid empty statements and generate authentic change in the profession. For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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What Skills Make the Best Public Relations Specialist?

PR for Anyone

[link]. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. A question I get asked is what skills does someone need to be a public relations specialist. Basically, you need to be observant. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out.

Publicity 130
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Consumers to businesses: Your customer service is trying too hard—and not where it matters

Agility PR Solutions

When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. This is what customers want, but businesses seem to have different—and contradictory—goals on first contact, according to new research from customer experience orchestration firm Genesys.

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UK Media Moves including 5 News, The Times, MyLondon and more

Cision

5 News announces details of new hour-long edition; Lauren Probert has started as Assistant News Editor at The Times; MyLondon appoints first City Hall Editor.

Media 156
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Moving the Diversity Needle Forward in the Classroom

PRSay

As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field. And that raises some questions, such as: How are classrooms moving diversity forward? How are we inspiring young people, who seem to be more socially conscious, diverse and open-minded, to become the next generation of PR leaders?

Exercises 170
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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New Muck Rack survey: 42% of podcasters reject pitches because of bad timing

Muck Rack

New Muck Rack survey: 42% of podcasters reject pitches because of bad timing

Survey 161
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The current state of PR & media relationships—7 ways to create better ones

Agility PR Solutions

Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective in the results-focused world of media relations. In a rush to adopt newer specializations, such as ESG, strategic counsel, […].

Media 164
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Media Moves at Conde Nast & CNN Underscored, New Business Editor at Miami Herald

Cision

Tchesmeni Leonard joins Allure & Glamour, Emily McNutt promoted at CNN Underscored, and more.

Media 137
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Pitch Smarter: A Conversation With OnePitch Co-Founder Jered Martin

Solo PR Pro

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? The creators of OnePitch have been hard at work on these very questions and have come up with a modern technology-based solution that helps PR pros pitch more effectively and build better relationships with writers and editors.

Pitching 111
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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PR's next generation of leaders is vibrant and diverse

Steve Barrett on PR

This year's 40 Under 40 honorees have proven their mettle during a challenging year that pushed the comms, PR and marketing functions to new heights.

Marketing 153
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Sustainability now a differentiator as demand grows for eco-friendly alternatives

Agility PR Solutions

Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing consultancy Simon-Kucher & Partners. With COP26, the 2021 United Nations Climate Change Conference, just weeks away, the firm’s new Global Sustainability Study 2021, […].

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Will Heinz’s Halloween Promotion Scare Away Consumers?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Halloween is a time when many companies give a glimpse into their dark sides, usually with carefully created, humor-filled ads. However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!