Sat.Jun 02, 2018 - Fri.Jun 08, 2018

A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy.

7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

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The Key to Media Relations May Be Defying How Journalists Want to Be Pitched


Recently I spoke about media pitching at a conference where many of the speakers were journalists.

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What is the Future of Content Marketing?

Ronn Torossian

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder.

More Trending

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media.

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The Key to Overpowering Arrogance

PR Expanded

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership.

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market.

Instagram gears up for longer video content

PR Daily

Instagram is looking to replicate a Snapchat feature to capitalize on viewers’ growing hunger for videos. Sources told The Wall Street Journal that Instagram will launch a long-form vertical video feature on June 20, enabling users to post up videos up to an hour long. The Wall Street Journal.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications [Webinar]

Media Bullseye

If I asked someone off the street to tell me something about millennials, some common themes would probably emerge. Namely, they’re entitled, demanding, and lazy. But these stereotypes aren’t necessarily accurate reflections of this generation.

Spotify Playlists to Help You Focus

Critical Mention

You’re at your work desk and it’s chaos all around you. Your team is under a tight deadline to finish a crucial campaign. How do you even begin to focus? Lucky for all of us there are music streaming services. We put on our noise-canceling headphones, turn up the volume, and Bam!

Here’s Why GDPR is Good News for PR and Content Marketing

Sword and the Script

Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud and so hysterical over the last six weeks, that, deadline notwithstanding, I could no longer ignore it.

9 social media updates for PR pros to use

PR Daily

Social media updates look good for marketers. If you’re keeping up with social media news and trends, you know there are a lot of things happening. Facebook, Instagram and Snapchat are all rolling out updates. Here are nine social media features marketers should know: Facebook.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Writing a Press Release: Top 5 tips you need to know


In this article, 7 Public Relations professionals reveal their secrets about how to write a press release and capturing a journalist’s attention in today's vibrant media landscape.

Data, Analytics and the Everyday Practice of PR

The Proactive Report

3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. And that’s probably the last thing you’d ever want to be.).

13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Trends 101

7 rules for being transparent

PR Daily

Fostering transparency means being honest, open and forthcoming with journalists. This, in turn, builds respect and goodwill in the short term. It also solidifies a strong bond of trust over the long run.

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How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

Shift Communications

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017 , I was left baffled.

Print 96

Building Bridges in the Year of the Dog (Part Two)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with.more.

What We Can Learn From PR’s Evolution

Critical Mention

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. Fortunately, there are many ways PR pros can stay in the loop and adapt their campaigns for their company. The question becomes for PR pros, how do they begin to keep up with something that’s constantly evolving?

9 tricks to revitalize your press release

PR Daily

In this era of social media marketing, the news release seems obsolete. Some contend. it is dead , and insist it doesn’t help SEO strategy at all. How can you give new life to the news release? It is possible with the right angle.

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How To Manage Controversial Issues

Melissa Agnes

Controversies are amongst the most difficult types of negative events to manage effectively. Because they are emotionally charged situations that automatically segregate your audience. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality.

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5 of Our Favorite (FREE) Online Digital Marketing Courses

PR 20/20

“Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning.

Walk-ins Are Welcome

HMA Public Relations

I was sitting at my kitchen table with my laptop and brand new college degree when it finally dawned on me. Why am I allowing this […]. The post Walk-ins Are Welcome appeared first on HMA Public Relations.

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Miss America waves goodbye to swimsuits and evening gowns

PR Daily

Miss America has a new look: inclusivity. On Tuesday, the organization announced that it would no longer feature a swimsuit competition: We're changing out of our swimsuits and into a whole new era #byebyebikini #MissAmerica2019

How the paywall craze presents a new challenge for PR pros

Muck Rack

How the paywall craze presents a new challenge for PR pros


Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications [Webinar]

Media Bullseye

If I asked someone off the street to tell me something about millennials, some common themes would probably emerge. Namely, they’re entitled, demanding, and lazy. But these stereotypes aren’t necessarily accurate reflections of this generation.

What I Learned From This Year’s Graduates

HMA Public Relations

Graduations are definitely something to celebrate! Check out today's blog post about a one-of-a-kind high school graduation speech. The post What I Learned From This Year’s Graduates appeared first on HMA Public Relations.

Study: ‘Cyberloafing’ could play a workplace wellness role

PR Daily

Are cute cat videos the key to employee engagement, efficiency and workplace wellness? Probably not, though YouTubing funny felines, surfing dogs, prancing pangolins and Eagles fans running into poles might not be the bane of business productivity after all.

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5 questions PR pros should ask reporters

Muck Rack

5 questions PR pros should ask reporters

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Want Your Content to Stand Out? Look to “the Basics.”

Waxing UnLyrical

Guest Post by Lukas Treu. Creating content that someone actually wants to read is extremely difficult these days.