A PR Guide to Strategic Silence
ImPRessions - Crenshaw Communications
JUNE 7, 2018
In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy. PR experts sound the alarm about the communication vacuum in such cases, worried that damaging or inaccurate chatter will fill the void and they’ll lose control of the narrative. Often, they’re right.