Sat.Jun 02, 2018 - Fri.Jun 08, 2018

A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy. PR experts sound the alarm about the communication vacuum in such cases, worried that damaging or inaccurate chatter will fill the void and they’ll lose control of the narrative. Often, they’re right.

7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched


Recently I spoke about media pitching at a conference where many of the speakers were journalists. With this in mind, I warned the audience that I was going to say things that some of these journalists might disagree with, even though my job is to help communicators build better relationships with them. How is this possible? Well, it’s important to keep in mind that when journalists speak on panels, they are thinking about their typical interactions with PR pros.

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you’ve got to where you are today and the… MORE. The post Give your content the edge: Over-index on humanity! appeared first on PR Warrior | Trevor Young.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. Depending on your industry and time of year, the competition can be fierce. With so much competition, how can you woo and wow your audience?

More Trending

Building Bridges to Media and the World in Jerusalem

Flack's Revenge

Addressing the JVP meetup with Pnina Ben Ami. I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be seen to be believed. Walking through the bustling underground markets and sites that are thousands of years old seemed to take me back in time.

The Key to Overpowering Arrogance

PR Expanded

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership. On PR Expanded, guest contributor Helio Fred Garcia , President of Logos Consulting Group, discusses Leadership: Humility as Antidote to Arrogance. People who are placed in high positions in society have failed at empathy.

Ethics 150

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.

Brand 146

Instagram gears up for longer video content

PR Daily

Instagram is looking to replicate a Snapchat feature to capitalize on viewers’ growing hunger for videos. Sources told The Wall Street Journal that Instagram will launch a long-form vertical video feature on June 20, enabling users to post up videos up to an hour long. The Wall Street Journal.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Retail 100

Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications [Webinar]

Media Bullseye

If I asked someone off the street to tell me something about millennials, some common themes would probably emerge. Namely, they’re entitled, demanding, and lazy. But these stereotypes aren’t necessarily accurate reflections of this generation. Millennials are simply challenging some traditions that have long existed in the workplace, including 9-5 working hours and the layout and style of office environments, to find a suitable, healthy, and sustainable work-life balance.

Building Bridges in the Year of the Dog (Part Two)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with.more.

9 social media updates for PR pros to use

PR Daily

Social media updates look good for marketers. If you’re keeping up with social media news and trends, you know there are a lot of things happening. Facebook, Instagram and Snapchat are all rolling out updates. Here are nine social media features marketers should know: Facebook. As a result of the Cambridge Analytica scandal, Facebook is trying a few things to win back its users’ trust.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What We Can Learn From PR’s Evolution

Critical Mention

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. Fortunately, there are many ways PR pros can stay in the loop and adapt their campaigns for their company. The question becomes for PR pros, how do they begin to keep up with something that’s constantly evolving?

How To Manage Controversial Issues

Melissa Agnes

Controversies are amongst the most difficult types of negative events to manage effectively. Because they are emotionally charged situations that automatically segregate your audience. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality.

How To 133

5 of Our Favorite (FREE) Online Digital Marketing Courses

PR 20/20

“Traditional, structured education is very important, yet much success is derived from highly motivated individuals that have dedicated their lives to the concept of lifelong learning.

7 rules for being transparent

PR Daily

Fostering transparency means being honest, open and forthcoming with journalists. This, in turn, builds respect and goodwill in the short term. It also solidifies a strong bond of trust over the long run. Don’t forget that withholding key information from reporters, or letting it out piecemeal, is never a good idea, and will only gives legs to a damaging story. The result of trampling on transparency is a multi-day negative news cycle.

Viral 115

Spotify Playlists to Help You Focus

Critical Mention

You’re at your work desk and it’s chaos all around you. Your team is under a tight deadline to finish a crucial campaign. How do you even begin to focus? Lucky for all of us there are music streaming services. We put on our noise-canceling headphones, turn up the volume, and Bam! We’re on our way to making our winning campaign. The benefits of listening to music at work have long been disputed by many researchers.

Data, Analytics and the Everyday Practice of PR

The Proactive Report

3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. And that’s probably the last thing you’d ever want to be.). You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Per the definition of PR your core functions are: Identify the audiences you need to reach. Figure out where best to reach them.

Here’s Why GDPR is Good News for PR and Content Marketing

Sword and the Script

Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud and so hysterical over the last six weeks, that, deadline notwithstanding, I could no longer ignore it. So, I read up and have continued to pay attention.

9 tricks to revitalize your press release

PR Daily

In this era of social media marketing, the news release seems obsolete. Some contend. it is dead , and insist it doesn’t help SEO strategy at all. How can you give new life to the news release? It is possible with the right angle. A crucial update to your PR strategy is thinking of news releases as an opportunity to connect with the audiences you care about—including reporters. Why are news releases still important?

SEO 105

How the paywall craze presents a new challenge for PR pros

Muck Rack

How the paywall craze presents a new challenge for PR pros


How Many T-Shirts with Incorrect Maps Does it Take to Make Proofing Important?

Shift Communications

When Hudson’s Bay left P.E.I. off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Beyond the fact that this is something that should be engrained in every Canadian after years of filling out blank province map worksheets in grade school, I couldn’t stop thinking about how it could have been avoided through a simple Google image search. Yet this wasn’t an isolated incident.

Print 73

Understanding PR outputs, outtakes, outcomes, and impacts

Axia PR

Public relations, like anything else, has its own vocabulary. When you’re working with your PR team to plan a successful campaign, it helps to know the meaning of terms that PR professionals use. The terms outputs , outtakes , outcomes , and impacts are important elements of a PR campaign that you should know. PR measurement PR evaluation

Miss America waves goodbye to swimsuits and evening gowns

PR Daily

Miss America has a new look: inclusivity. On Tuesday, the organization announced that it would no longer feature a swimsuit competition: We're changing out of our swimsuits and into a whole new era #byebyebikini #MissAmerica2019 Miss America Org (@MissAmericaOrg) June 5, 2018. Instead, Miss America contestants will vie for the title with attributes other than their looks.

5 questions PR pros should ask reporters

Muck Rack

5 questions PR pros should ask reporters

Report 100

How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Will AI replace your job? To be honest, no one knows for sure. Not yet. Which makes it more important than ever to ask the question.

Dacrexit: The end of an era- but has the era really ended him? 

Mark My Words

If Paul Dacre was listening to the “mouthpiece of the metropolitan elite” BBC on Thursday morning he might have heard Polly Tonybee lay into this “bully in chief” who has “poisoned British politics”. Would there be a more fitting leaving present for the outgoing Daily Mail editor than to have these words framed, preferably in the olde English typeface of its masthead? This is precisely the legacy that Dacre sought to create in his nearly three decades at the helm of the Mail.

Study: ‘Cyberloafing’ could play a workplace wellness role

PR Daily

Are cute cat videos the key to employee engagement, efficiency and workplace wellness? Probably not, though YouTubing funny felines, surfing dogs, prancing pangolins and Eagles fans running into poles might not be the bane of business productivity after all. According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”.

Study 102

Walk-ins Are Welcome

HMA Public Relations

I was sitting at my kitchen table with my laptop and brand new college degree when it finally dawned on me. Why am I allowing this […]. The post Walk-ins Are Welcome appeared first on HMA Public Relations. About the Bloggers Featured digital age digital era HMA online applications Public Relations Traditions walk-ins welcome

Brand 63

Writing a Press Release: Top 5 tips you need to know


In this article, 7 Public Relations professionals reveal their secrets about how to write a press release and capturing a journalist’s attention in today's vibrant media landscape. Their advice covers a broad range of topics from optimizing your headlines and quotes, leveraging social media, to maintaining key relationships with the press. Read their top 5 tips on how to write a press release: A successful modern-day press release is not something that is written up on the fly.