Ronn Torossian
MAY 18, 2018
Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz. Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast.
Deirdre Breakenridge
MAY 14, 2018
A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world. The pictures of foreign places are now spread all over social media. Instagram, Snapchat, and Facebook lead young adults to various representations of cultures.
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ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. It’s that anticipation you get when you hear the three-note music intro before a Netflix movie or the warm recognition of a classic Mickey Mouse logo. You feel connected to these brands. They’ve become an enduring part of your life and are woven into enjoyable memories or happy experiences.
Ishmael's Corner
MAY 13, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
MAY 18, 2018
According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever. In fact, the research group “McKinsey” has warned numerous organisations that while the latest launch of fintech startups might seem manageable enough – the more big technology groups get involved, the more banks will have to worry about.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 15, 2018
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership.
The Resolution Blog
MAY 18, 2018
Whether you have coverage coming out your ears?—?or only have a few pieces per week, finding and tracking each piece of coverage is very important. This handy guide provides tips from choosing a company and setting up search times to creating your PR trackers. How to choose a tool You don’t need to limit yourself to one tool?—?having a few running at the same time, helps you make sure you are finding everything.
Ronn Torossian
MAY 14, 2018
Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the history of communication. The consequences of this incredible communication tool can be both positive and negative. Do something great, and you could receive worldwide recognition in minutes.
Prowly
MAY 16, 2018
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
MAY 18, 2018
Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. However, digital marketing isn’t the only way to connect with your audience. In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing.
PRSay
MAY 14, 2018
A while ago, an earnest, hardworking young PR pro asked me repeatedly during a phone consultation “what not to do.”. She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your target journalist or blogger, you know it’s a best practice to prove in the first sentence that you’ve researched her and her audience.
Presspage
MAY 17, 2018
The team’s cyclists work hard to manage their diabetes in combination with their lives as professional bike racers. The team reflects this on its website, which showcases all of their racing activities, inspirational stories and qualitative and educational activities. Although the site provides a continuous stream of great content that is a tremendous source of information for fans, and an inspiration for people living with diabetes, the team’s public relations efforts were eager to
NewsWhip
MAY 17, 2018
With Meghan Markle and Prince Harry’s royal wedding buzzing on social, we take a look at which stories are royally share-worthy. Do you have royals on the brain? Have you watched “The Crown” several times over? Did you watch the Christmas Prince every day after it came out? Did you fact-check the “Meghan and Harry” Lifetime […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
MAY 15, 2018
Summertime is fast approaching: you’re starting to think about putting your feet up and putting those stresses at the office behind you. It’s also a great time to make an upgrade to your professional image while you’re in the office in between vacations. We’ve got some top tips for PR pros to create an impeccable professional image with both their company and network.
PRSay
MAY 16, 2018
Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. Most of those are public speaking or interpersonal classes rather than strategic communications and reputation management courses, according to on-going research by Kathleen Donohue Rennie, PhD, APR, Fellow PRSA , an associate professor at New Jersey City University, and Kristi
Stephen Waddington
MAY 14, 2018
A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. There was a clear message from Google’s IO developer conference last week: the future of computing and interaction between human and machine, is voice. Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power.
Barokas
MAY 14, 2018
Last month, Facebook CEO Mark Zuckerberg faced the music. The music being Congress, aka, dozens of skeptical, inquisitive politicians whose Facebook knowledge rarely seemed to surpass that of a well-informed grandparent. Questions ranged from, “How do you sustain a business model in which users don’t pay for your service?” to “Let’s say I’m emailing about Black Panther within WhatsApp, do I get a Black Panther banner ad?”.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Axia PR
MAY 18, 2018
You must pay to play. If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase social reach and engagement, and ever-changing algorithms make it more so.
Communications Conversations
MAY 15, 2018
That’s the million dollar question, isn’t it? Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). What’s more, Reddit has grown a whopping 30 percent in just the last six months.
Waxing UnLyrical
MAY 17, 2018
Guest Post by Paula Kiger. “You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? When the time came to watch the video, our coordinator appeared—no makeup, sweats, not as put-together as she would have required of herself for a broadcast beyond a small and trusted gr
Muck Rack
MAY 15, 2018
Why traditional PR doesn't work anymore
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Steve Barrett on PR
MAY 18, 2018
This week's PRWeek Global Awards winners and a taste of the bullish U.K. PR sector represent a welcome contrast to the relative stasis in the U.S.
5W PR
MAY 18, 2018
Want a million followers on a social media network? The simplest solution could be to turn to influencer marketing. Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Ever since digital marketing first began, companies and brands have been turning to influencers to help them get their brand in front of a larger audience.
Waxing UnLyrical
MAY 15, 2018
Guest Post by Scott Kaminski. Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Or are we? A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry.
Mark My Words
MAY 14, 2018
BBC. Sir Cliff Richard awaits judgment on legal battle with BBC. The BBC said they could not have sat on the story as they would have been accused of protecting the star, but Sir Cliff’s former PR Mark Borkowski considers the coverage was a grave error of judgement. “I don’t think we’ll see the same ever again where the BBC became like a city news station in an American capital,” he said. “Very, very poor journalistic response to what was a plot, some people w
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Muck Rack
MAY 15, 2018
5 bad behaviors that'll leave you on a journalist's blacklist
Inbound PR
MAY 15, 2018
We do a lot of research at HubSpot. It's how we remain able to deeply understand human behaviour and so manage to innovate by developing new software that people actually want to and need to use. We invented inbound marketing which helped thousands of companies out there drive good-fit leads through their own website and content , and then pass them onto the sales department that though an inbound sales philosophy became able to close these leads into actual customers and so grow the company's r
Axia PR
MAY 16, 2018
Apply these methods to your PR and marketing materials. When you hire a public relations firm, you trust its members to make ethical decisions and use best practices in all stages of communication with your audiences. Persuasive communication methods work to change your audience’s awareness, attitude, or behavior. When working to persuade someone, whether it’s to attend, purchase, visit, follow, or donate, apply the T.A.R.E.S. test or the duty-based method to ensure ethical best practices.
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