Sat.Aug 17, 2019 - Fri.Aug 23, 2019

Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company.

Media 195

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.

SEO 207

7 hidden PR dilemmas hindering your business’ growth

Agility PR Solutions

Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it.

Three PR Trends to Adopt for Better News Release Results

Business Wire

In 2019, there are more ways than ever to connect with customers. But which ones really work? public relations measurement & analytics

Trends 299

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Marketing Communications

Onclusive

(Credibility + Impact) versus (Reach + Frequency).

More Trending

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

Why PR and publicity should be considered separately

PR Daily

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions.

Getting Political in Branding and Messaging

Flack's Revenge

It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your logo.

Brand 170

Speaking up for graduates in the workplace

Stephen Waddington

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Managing an ambitious team of young people is as hard as it gets in agency land. This isn’t another whiny post about millennials. The internet is full of that s**t.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

These were the top publishers on Facebook in July 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more. What are your goals for social media in the coming year? .

Course 171

Where do teens get their news? The answer may not be good news for traditional media

Agility PR Solutions

The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age.

Trends 139

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for MTV.

The Role of Traditional Media Tools in Trend Forecasting

Meltwater - PR

When speaking of forecasting, what we’re really talking about is predicting behavior. The ability to see into the future offers outsized rewards to those who are good at it. When… Read More >>>. Marketing PR & Comms Trendspotting

Tools 112

How a sushi fan drew 47K Instagram followers as a micro-influencer

PR Daily

Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following. My sushi addiction turned me into a micro-influencer.

3 ways video can transform your company’s PR strategy

Agility PR Solutions

Who doesn’t love a good video? Whether it’s about cute kittens or an explanation of a complicated concept, videos help people learn and retain information in an enjoyable, engaging, and effective way.

Wildest Dreams? Far From: Why Taylor Swift Is a PR Role Model

PRSay

No matter what she’s doing, Taylor Swift turns heads. This week, the country-singer-turned-pop-star will release her new album “Lover,” and fans are excited.

Why Video ‘Content is King’ in 2019

Critical Mention

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world.

Video 108

Infographic: What communicators should know about fonts

PR Daily

What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers? Here’s what brand managers and marketers should keep in mind. Understanding the “why” and “how” behind fonts is an important lesson for marketers and PR pros.

New report explores best practices for PR agency search & hiring

Agility PR Solutions

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year? New research from […]. The post New report explores best practices for PR agency search & hiring appeared first on Agility PR Solutions.

Agency 113

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

Film 156

The Importance of Good Data

PRSay

Data: It’s the ones and zeros. It’s the backend of the business — what we only partially understand but depend on for our applications and reports to work. But data also represents people and their activities.

Data 133

Small social media followings have high engagement rates

PR Daily

It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study. You can scoff all you want at terms like “micro-influencer,” but smaller followings on platforms like Instagram and Twitter offer better returns on your efforts.

Despite fake news concerns, consumers say earned media drives brand awareness best

Agility PR Solutions

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Radio 111

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]

Sword and the Script

One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a result, I’m very transparent in my work.

Study 93

How to Make A Branded Podcast That People Actually Listen To

PR News

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts.

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.

4 reasons why business marketers need earned media

Agility PR Solutions

Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion.

Media 109

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way.

Celebrating Photography Innovation on #WorldPhotographyDay

wiredPRworks

Thanks to Tamron for lending me the world’s first ultra-telephoto all-in-one zoom lens for the APS-C format at a recent photowalk. What a lens!! Happy #WorldPhotographyDay! Photography innovation goes way, way back. Thanks to National Inventors Hall of Fame for submitting this historical news.

Film 89

How to develop (and capture) ideas for your blog

PR Daily

First and foremost, remember that the subject matter should serve your readers. With that in mind, we present a batch of sources to mine for engaging topics. Chefs around the world know that cooking dinner is the easy step. The hard job? Figuring out what to cook.

From all angles—why marketing and PR agencies must stay vigilant in today’s environment

Agility PR Solutions

The face of the marketing and public relations industries is one that’s always evolving. A new concept here, an emerging platform there.

Agency 108