Sat.Aug 17, 2019 - Fri.Aug 23, 2019

Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company.

Media 195

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.

SEO 229

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 hidden PR dilemmas hindering your business’ growth

Agility PR Solutions

Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it.

Three PR Trends to Adopt for Better News Release Results

Business Wire

In 2019, there are more ways than ever to connect with customers. But which ones really work? public relations measurement & analytics

Trends 299

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Marketing Communications

Onclusive

(Credibility + Impact) versus (Reach + Frequency).

More Trending

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

Why PR and publicity should be considered separately

PR Daily

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions.

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

These were the top publishers on Facebook in July 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Where do teens get their news? The answer may not be good news for traditional media

Agility PR Solutions

The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age.

Trends 141

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more. What are your goals for social media in the coming year? .

Course 171

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

Film 156

Why Video ‘Content is King’ in 2019

Critical Mention

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world.

Video 129

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 ways video can transform your company’s PR strategy

Agility PR Solutions

Who doesn’t love a good video? Whether it’s about cute kittens or an explanation of a complicated concept, videos help people learn and retain information in an enjoyable, engaging, and effective way.

How a sushi fan drew 47K Instagram followers as a micro-influencer

PR Daily

Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following. My sushi addiction turned me into a micro-influencer.

The Role of Traditional Media Tools in Trend Forecasting

Meltwater - PR

When speaking of forecasting, what we’re really talking about is predicting behavior. The ability to see into the future offers outsized rewards to those who are good at it. When… Read More >>>. Marketing PR & Comms Trendspotting

Tools 125

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for MTV.

How to Make A Branded Podcast That People Actually Listen To

PR News

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts.

Brand 118

Small social media followings have high engagement rates

PR Daily

It’s the quality, not the quantity that counts when it comes to engaged audiences on Instagram and Twitter, says a new study. You can scoff all you want at terms like “micro-influencer,” but smaller followings on platforms like Instagram and Twitter offer better returns on your efforts.

New report explores best practices for PR agency search & hiring

Agility PR Solutions

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year? New research from […]. The post New report explores best practices for PR agency search & hiring appeared first on Agility PR Solutions.

Agency 114

Wildest Dreams? Far From: Why Taylor Swift Is a PR Role Model

PRSay

No matter what she’s doing, Taylor Swift turns heads. This week, the country-singer-turned-pop-star will release her new album “Lover,” and fans are excited.

How to promote your YouTube channel

Brand24

Promoting your YouTube channel is an inevitable part of being a YouTuber. Here are some ways to reach more people and promote your channel.

How to develop (and capture) ideas for your blog

PR Daily

First and foremost, remember that the subject matter should serve your readers. With that in mind, we present a batch of sources to mine for engaging topics. Chefs around the world know that cooking dinner is the easy step. The hard job? Figuring out what to cook.

Despite fake news concerns, consumers say earned media drives brand awareness best

Agility PR Solutions

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Radio 111

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas.

Speaking up for graduates in the workplace

Stephen Waddington

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Managing an ambitious team of young people is as hard as it gets in agency land. This isn’t another whiny post about millennials. The internet is full of that s**t.

How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Does it feel like everyone’s trying to hire from a shrinking pool of talent right now? There’s a good reason. As of April, there were 1.6

4 reasons why business marketers need earned media

Agility PR Solutions

Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion.

Media 110

3 Studies Demonstrate How Earned Media Drives Behavior and Credibility; Executives that Understand PR Tend to Value it More [UML]

Sword and the Script

One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. As a result, I’m very transparent in my work.

Study 90

Celebrating Photography Innovation on #WorldPhotographyDay

wiredPRworks

Thanks to Tamron for lending me the world’s first ultra-telephoto all-in-one zoom lens for the APS-C format at a recent photowalk. What a lens!! Happy #WorldPhotographyDay! Photography innovation goes way, way back. Thanks to National Inventors Hall of Fame for submitting this historical news.

Film 89

Expert techniques for taking exceptional profile photos

PR Daily

Whether you’re in a posh office or at an external location, these three simple tips will help you master the light, relax your subjects and capture their true essence. In businesses that rely on the trust of their clients, establishing a real, human connection is crucial.