Sat.Aug 17, 2019 - Fri.Aug 23, 2019

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Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company. Leaving questions or doubts in people’s minds can lead to all kinds of speculation and having this spread like wildfire can be hazardous to […]. The post Keeping Ahead of the Media appeared first on.

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7 hidden PR dilemmas hindering your business’ growth

Agility PR Solutions

Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it. And now that social networking is […]. The post 7 hidden PR dilemmas hindering your business’ growth appeared first on Agility PR Solutions.

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Three PR Trends to Adopt for Better News Release Results

Business Wire

In 2019, there are more ways than ever to connect with customers. But which ones really work?

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“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. corporate boardrooms.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose. As such, while your brand voice should be consistent, you’re not always better off merely copy-and-pasting your captions from one site to another. After all, what works for Instagram does […].

More Trending

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New report explores best practices for PR agency search & hiring

Agility PR Solutions

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year?

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How to Drive User Engagement to Your Social Media Content

Prowly

To get new customers, your company needs to be socially recognized and talked about as being trustworthy and desirable. The post How to Drive User Engagement to Your Social Media Content appeared first on Prowly Magazine.

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Top 4 Takeaways from the American Spa CBD Summit – What Brands and Marketers Need to Know

5W PR

Alise Edgcomb, Vice President. 5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Alise Edgcomb, Vice President, met with dozens of brands and experts on site to assess the state of the industry, particularly as it relates to beauty, wellness and personal care. .

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What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but is TV still a valid way to do that?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Where do teens get their news? The answer may not be good news for traditional media

Agility PR Solutions

The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age. According to the groups’ new study, teens today are not […].

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Get Famous Friday: Follow Up

PR for Anyone

Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. I thought I would start incorporating some case studies in here so you guys can really see how this works. So one of the tips is doing a follow-up phone call after you pitch the media.

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The Importance of Good Data

PRSay

Data: It’s the ones and zeros. It’s the backend of the business — what we only partially understand but depend on for our applications and reports to work. But data also represents people and their activities. Its quality has real impact on real people, and the way we treat our data is an expression of how we treat people. With this idea in mind, it’s time to bring the topic of data management up from the basements of our businesses, organizations and governments to our executive flo

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How to Make A Branded Podcast That People Actually Listen To

PR News

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s underestimated demand for a popular dipping sauce, enraging thousands of its customers,” he wrote. “The twist?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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3 ways video can transform your company’s PR strategy

Agility PR Solutions

Who doesn’t love a good video? Whether it’s about cute kittens or an explanation of a complicated concept, videos help people learn and retain information in an enjoyable, engaging, and effective way. In fact, you will retain up to 95 percent more information about a subject if you learn about it by watching a video, […]. The post 3 ways video can transform your company’s PR strategy appeared first on Agility PR Solutions.

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These were the top publishers on Facebook in July 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip.

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Why Video ‘Content is King’ in 2019

Critical Mention

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. .

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Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for MTV. Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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4 reasons why business marketers need earned media

Agility PR Solutions

Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion. HubSpot defines earned media as any third-party material written about your business that you haven’t paid for. […].

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies.

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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve.

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Securing Earned Media in a Digital World

Presspage

It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. When you want to earn coverage and get people talking, understanding how and where to engage people is crucial for spreading your story. This begins with a strategic, prioritized approach to securing earned media.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Despite fake news concerns, consumers say earned media drives brand awareness best

Agility PR Solutions

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf. But the sheer number of online platforms creates the risk of oversaturation—and a question among CMOs of where to […].

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Celebrating Photography Innovation on #WorldPhotographyDay

wiredPRworks

Thanks to Tamron for lending me the world’s first ultra-telephoto all-in-one zoom lens for the APS-C format at a recent photowalk. Wow! What a lens!! Happy #WorldPhotographyDay! Photography innovation goes way, way back. Thanks to National Inventors Hall of Fame for submitting this historical news. The ease in which we take photos and capture memories each day is a small wonder often taken for granted.

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How to promote your YouTube channel

Brand24

Promoting your YouTube channel is an inevitable part of being a YouTuber. Here are some ways to reach more people and promote your channel.

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An easier PR workflow: introducing our updated email editor

Presspage

When you have a message to communicate, crafting a great story is just the first step. So many of us spend far too much time struggling with complicated mailing programs, or switching between multiple tools. Here at PressPage, we believe in making communication easy, so you can spend your time on what matters most. That’s why we’re excited to introduce our new drag-and-drop email editor.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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From all angles—why marketing and PR agencies must stay vigilant in today’s environment

Agility PR Solutions

The face of the marketing and public relations industries is one that’s always evolving. A new concept here, an emerging platform there. But what pervades throughout both industries is the notion that space is growing continuously more crowded and customer attention is growing harder and harder to attract. With both of these challenges, it’s vital […].

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How to Avoid the ‘Sunday Scaries’

Konnect Agency

It’s Sunday night, you have a press release hitting the wire at 8:00am Monday morning, need to get pitches out for National Chocolate Day and have four back-to-back client meetings — cue the ‘ Sunday Scaries.’ As a publicist working in a fast-paced PR agency , the Sunday Scaries can be a side effect of an industry that seemingly never sleeps. Media is an ever-changing landscape and new stories pop up every second, some of which you need to act fast to capitalize on.

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The ultimate guide to Facebook Live – 18 top tips for a professional live broadcast

Prohibition

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018. The team at Prohibition has run lots of live streaming events, of all shapes and sizes including this recent example (below) for our client Skipton Building Socie