Sat.Sep 22, 2018 - Fri.Sep 28, 2018

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.

In this divisive era of outspoken messaging, PR’s best days are yet to come

PR Daily

Divisiveness is the watchword of the day, and no one is immune. Organizations large and small are increasingly compelled to speak up regarding societal and industry crises. Those of us in PR and corporate communications are uniquely qualified to shape, guide and mediate that discourse.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

What happens when we look at content marketing through a PR lens

PR Warrior

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 Copy Editing Tips Every PR Professional Needs To Know

Prowly

Copy editing and crafting content is the number-one responsibility of every PR professional. These tips will help you editing in a much easier way. The post 4 Copy Editing Tips Every PR Professional Needs To Know appeared first on Prowly Magazine. Content Marketing Magazine copy editing

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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. Today, we’ll suggest some ways to do just that. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it.

120 Owning a space that is yours with Mark Masters, You Are The Media

PR Warrior

PR is not just communications

Stuart Bruce

Is PR just communications? That’s the claim I’ve read in two blog posts this week. Is it really? PR is public relations. The clue’s in the name – public relations.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. More likely, they treat Linked in as online rolodex or a résumé posting service.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization.

Give your content the edge: Over-index on humanity!

PR Warrior

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories. Tell genuine stories.

Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve.

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How to show up in Google’s ‘featured snippets’

PR Daily

Google’s featured snippets —the boxes with select information that appear before full search results—have become increasingly important. Google has increased the share of search results in which snippets appear and has also expanded the feature, adding elements such lists, tables and images.

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5 steps to follow to make sure you get found in search

Agility PR Solutions

Why does the FBI offer its Witness Protection Program to informants when the feds can post their contact information on Page 2 of Google search results? In fact, they could list it anywhere after the third result and need not worry all that much!

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123 LinkedIn marketing for thought leaders with Lucy Bingle

PR Warrior

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business.

How To Execute A Rebrand

ImPRessions - Crenshaw Communications

Rebrands are almost always tricky, but they can pay big PR dividends. Just ask IHOB !) Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention.

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Infographic: 10 strategies for partnering with influencers

PR Daily

Did you know that tweets from influencers and brands combined can increase purchase intent by a factor of more than five? However, getting results from your influencer marketing campaigns. requires good planning.

Consumers revisit company websites when they find quality content

Agility PR Solutions

PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree.

We’re not listening. We do not care.

PR Warrior

We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company.

Tips for Finding the Perfect Content Writer

Critical Mention

There’s an ocean of content out there, and people only read the most engaging material. Every piece of content, from a brief Instagram blurb to a lengthy blog post represents your company’s brand to the public. It must be stunning and project the image you want.

Workplace personality types and how they can work together

PR Daily

“What’s your type?” may seem like an awkward question for the office, but in the right context, it can be an especially helpful one. Knowing our personality type helps us appreciate our own strengths and identify ways to work smarter.

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How brands can cope in a post-retainer world

Agility PR Solutions

A Q&A with Dustin Hoyman, Director of Business Growth at Outdoor Adventure Marketing Relationships matter, but ROI matters more. This is the tough lesson that agencies are learning as brands challenge the traditional agency model.

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121 The importance of having a strong voice with Anne Miles

PR Warrior

Business coach and marketing consultant, Anne Miles , is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services , an Australian production house for marketing and advertising.

7 of the best PR podcasts for 2018

The Resolution Blog

So you may have heard the news?—?we we have just launched a new podcast series featuring our very lovely Stella Bayles. To mark this occasion, I thought I would review the best PR and marketing podcasts around.

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4 PR and marketing lessons from Nelson Mandela

PR Daily

When Nelson Mandela passed away in 2013, he left behind a legacy of wisdom and positive change around the world. This year marks Mandela's 100th birthday, and on July 18, several organizations celebrated that legacy. RELATED: Discover the secret to creating workplaces employees love ].

3 strategic tips for improving your brand image

Agility PR Solutions

What image does your company project to the public? Does your target audience consider you to be a professional business with a sophisticated and intelligent vibe? Is it more of a friendly and fun image you portray?

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122 Building a micro-media platform in the bush with Vanessa Wiltshire, Spark Rural

PR Warrior

Vanessa Wiltshire is the founder and Director of Spark Rural , a regional communications and community engagement agency that services government and business. In 2016, Vanessa walked away from corporate life in the city and moved to Heathcote in country Victoria.

4 Steps to Take Media Relationships to the Next Level

PRSay

In this post I share the secret weapon for cementing your future relationship with a journalist who has covered you once. You want to turn this one-off win into a relationship that can pay off for you and for the influencer time and again.

Stronger writing can put you on a path to career success

PR Daily

As a savvy communicator, you’re always looking to gain new skills that can help you stand out in your department and the job market. Although learning how to use the latest technology might be at the top of your mind, don’t neglect one of the most fundamental skills—writing.

10 Tools to help you generate, write, and edit new content

Media Bullseye

Between social posts, blog content, website copy, and email newsletters, communicators and PR professionals produce tons of written work. It can be difficult to develop interesting topics on a consistent basis. Once you’ve found a solid topic, you need to find the time to write without distractions.

124 Get back an hour in every day with Les ‘Timelord’ Watson

PR Warrior

Building one’s visibility and influence in today’s reputation economy takes time and effort. As if we’re not busy enough with day-to-day demands of our job, we need to factor in creating content, interacting with people on social media, preparing for and delivering speeches et al. In short, the demands on our time have never been higher!

Content is no longer king—if it lacks a crucial component

Agility PR Solutions

“Content is King” is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that—content.

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