Sat.Apr 28, 2018 - Fri.May 04, 2018

Evaluating Twitter’s Response to its Password Glitch

Melissa Agnes

I’m going to go ahead an assume that, like me, you were one of the 330 million Twitter users who received an email from the social media platform this week, alerting you to change your Twitter password.

How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment.

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#PR Expanded Guest Post: The Three Cs for Targeting the Hispanic Market

PR Expanded

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4

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Investor Relations: Your Earnings Are Out, Now What?

Onclusive

Three essentials of measuring your financial earnings news and developing the right message.

PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company.

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The No. 1 PR mistake you should avoid

PR Daily

Many companies are no strangers to public relations disasters. Mistakes happen, and when you’re a successful brand, those mistakes are very public, fueled by the voracious appetite of social media. Yet, there are quiet mistakes happening behind the scenes that don’t get a lot of press.

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Crisis Communications: Best Practices When Tragedy Strikes

Ronn Torossian

No one wants their brand connected with a tragedy. But it could happen. In fact, it does happen, a lot more than we would like. Think about these recent headlines….

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

May The Fourth Be With You! A Star Wars Tale

Critical Mention

May the Fourth for Star Wars fans is the biggest day of the year—it’s a celebration of the Star Wars universe. This historic day amongst fans has also given birth to some of the most notable PR campaigns that “Used The Force” the past few years.

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Book to blog: Iliyana Stareva's story

Stephen Waddington

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin.

How marketers are adapting to Facebook’s changes

PR Daily

Discerning how technology companies are going to change their offerings is usually difficult. Most of the time, firms will make vague statements (like Google) or remain completely silent (like Apple). That’s not the case with Facebook’s News Feed.

“Fake influencer” takes on new meaning with CGI accounts

Media Bullseye

If fake influencers are a problem for PR, what are we going to do with AI-generated fake influencers? There’s a saying that you should “ fake it until you make it ”—basically, play the part until you’re big-time. Thus far, this has been one of the bigger problems with online influencers.

Don’t Let Your Headline Get Cut Off

PRSay

“Not everyone wants to play the game, ‘What’s the last word in the headline?'” ” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

No matter what vertical market you are in, there is no shortage of competition. And more is cropping up seemingly every day. Consider the following: Cybersecurity. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1

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13 riveting podcasts for communicators

PR Daily

What are your favorite podcasts? How do they help you with storytelling? Newly released podcast data from Edison Research might spur you to feed your podcasting habit—or begin one. Here are podcasts my team recommends, in no particular order: 1.

How American Express cuts the jargon & takes B2B to the next level on social

NewsWhip

How can a 167-year-old brand come across as modern and relevant to today’s audiences and decision makers? We joined American Express to find out. (Ed: Ed: the below blog was written by our VP of Sales, Kevin Lowe. Check out our 2018 guide to brand newsrooms here.) The NewsWhip team were in attendance at Social Media […]. The post How American Express cuts the jargon & takes B2B to the next level on social appeared first on NewsWhip.

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If You Outsource Your Social Media Marketing, This Is An Important Message For You

Melissa Agnes

If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another.

Why I Still Invest in Professional Development

HMA Public Relations

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development. The post Why I Still Invest in Professional Development appeared first on HMA Public Relations.

How to use Google to craft great headlines

PR Daily

Let’s face it—it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the world—thanks to our digitally charged society—your content is a needle lost in a never-ending haystack.

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What’s Next for Digital Health Investments?

Shift Communications

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth.

These Societal Issues May Present Serious Risk to your Brand

Melissa Agnes

There are currently some societal trends that you should be paying close attention to, as they may present serious risk to your organization. Starbucks and Tony Robins have, unfortunately for them, learned this important lesson the hard way – and I don’t want that to be you!

Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Guest Post by John Friedman. Inspiring communications focuses people on the real value in your products or services.

Could your corporate culture use a tuneup?

PR Daily

Look around your office. Do you notice employees doing the following? Groaning at an invitation to your next town hall? Struggling to remember the name of the person who sits next to them? Taking off the minute the clock strikes five?

Bots v scoops: What Rudd-gate tells us about media influence

Mark My Words

Influence is a tricky one to measure. The word itself derives from the Latin influentia, meaning an influx. Influence flows out, imperceptibly, and its effects are more qualitative than quantitative.

Is technology killing employee communications?

Communications Conversations

A recent survey by Dynamic Signal brought some fairly interesting facts to light. Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more.

Procurement’s Quest For “Cheapest” Results In Tick-the-Box PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop.more.

Twitter apologizes for mishandling password data

PR Daily

If you’re on Twitter, the company says you should change your password. This comes after a revelation that passwords were being stored unencrypted internally.

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What is Online Reputation Management (ORM)?

5W PR

When a professional, respected individual “Google’s” themselves, there’s a good chance that they’ll see a handful of information appearing on the front page of the search results.

Take a Hike: Thinking Your Way to Success

PRSay

When I get out of my car in front of my office every morning, this is what I see: To the right of that snow-capped peak, there’s a canyon that snakes up between the two mountains. This time of year the creek on the canyon floor surges with extra force because of the melting snow. I enjoy hiking.

Content Marketing #solopr Twitter Chat

Solo PR Pro

Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients.

18 ways to write better business copy

PR Daily

When you’re launching a business, the budget is probably tight. It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. As you launch your company, you’re probably jumping into a crowded field.