Sat.Apr 28, 2018 - Fri.May 04, 2018

Evaluating Twitter’s Response to its Password Glitch

Melissa Agnes

I’m going to go ahead an assume that, like me, you were one of the 330 million Twitter users who received an email from the social media platform this week, alerting you to change your Twitter password. The reason: a “bug” resulted in some passwords being stored in text-form, rather than in encryption-form, as best practice and security demands. How did Twitter fare in their response to this situation?

How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. But it’s time to add, update, and amplify for the 2018 season.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. PR confers third-party endorsement.

Cola Wars Reignite

Ronn Torossian

Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the modern-day “Cola Wars” are actually “Water Wars,” because the real battle seems to be coming down to which water, tea or other non-cola beverage consumers are choosing… and there appears to be more similar products coming soon.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

#PR Expanded Guest Post: The Three Cs for Targeting the Hispanic Market

PR Expanded

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 percent of the total U.S. population. The growth in the Hispanic population has had significant impact on the economy. Hispanic spending power is estimated to be over $1.5 trillion dollars.

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B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Lead generation is the goal of every brand. But how can you take that goal and make it a reality? Let’s look at some PR-based B2B lead generation best practices that can really fire up your conversion strategy. Where Does PR Fit Into Lead Generation? Many operate under the misconception that PR only functions at the top of the funnel. This simply isn't true. PR has the power to influence all aspects of the sales funnel from the first stage of the buyer's journey to its conclusion.

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Crisis Communications: Best Practices When Tragedy Strikes

Ronn Torossian

No one wants their brand connected with a tragedy. But it could happen. In fact, it does happen, a lot more than we would like. Think about these recent headlines…. A Southwest pilot and former fighter jock safely landed a flight after losing an engine and having to turn around and make an emergency stop. That incredible feat made headlines across the country and around the world. But, for days before those headlines, the only thing anyone was talking about was the woman who … READ MORE ».

PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. But a byline program takes preparation, focus, and an ongoing commitment to high-quality content. How to prep and pitch a byline.

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Why you should reduce your reliance on social media

PR Daily

Is it time to stop searching for the perfect platform? From time to time, an opinion piece will emerge confidently stating that hosting your content is a waste of time because MySpace , Bebo , Facebook , Snapchat , Instagram or Medium is where your audience is hanging out. The argument is that it’s more efficient to host your content where people already are. It’s a compelling argument, but here’s why you should abandon platform hunting and simply host your content on your own website: 1.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How American Express cuts the jargon & takes B2B to the next level on social

NewsWhip

How can a 167-year-old brand come across as modern and relevant to today’s audiences and decision makers? We joined American Express to find out. (Ed: Ed: the below blog was written by our VP of Sales, Kevin Lowe. Check out our 2018 guide to brand newsrooms here.) The NewsWhip team were in attendance at Social Media […]. The post How American Express cuts the jargon & takes B2B to the next level on social appeared first on NewsWhip.

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If You Outsource Your Social Media Marketing, This Is An Important Message For You

Melissa Agnes

If you outsource your organization’s social media marketing and have not yet considered this, then your brand is at risk! Many organizations outsource their social media marketing for one reason or another. Unfortunately, few of them consider what they expect of their outsourced team in the event of a rising risk.

May The Fourth Be With You! A Star Wars Tale

Critical Mention

May the Fourth for Star Wars fans is the biggest day of the year—it’s a celebration of the Star Wars universe. This historic day amongst fans has also given birth to some of the most notable PR campaigns that “Used The Force” the past few years. As a PR pro these campaigns provide practical insight that can help take your PR career to the next level. Without further ado let’s check them out and May the Fourth Be With You! “A

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The No. 1 PR mistake you should avoid

PR Daily

Many companies are no strangers to public relations disasters. Mistakes happen, and when you’re a successful brand, those mistakes are very public, fueled by the voracious appetite of social media. Yet, there are quiet mistakes happening behind the scenes that don’t get a lot of press.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Procurement’s Quest For “Cheapest” Results In Tick-the-Box PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop.more.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

No matter what vertical market you are in, there is no shortage of competition. And more is cropping up seemingly every day. Consider the following: Cybersecurity. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 billion in funding in 2016; Legaltech. There are nearly 700 startups in legaltech; funding is at near record-highs; Fintech.

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Don’t Let Your Headline Get Cut Off

PRSay

“Not everyone wants to play the game, ‘What’s the last word in the headline?'” ” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. How short? Make sure your web heads are short enough to: 1. Get seen on Google.

Is media relations your strong suit?

PR Daily

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

These Societal Issues May Present Serious Risk to your Brand

Melissa Agnes

There are currently some societal trends that you should be paying close attention to, as they may present serious risk to your organization. Starbucks and Tony Robins have, unfortunately for them, learned this important lesson the hard way – and I don’t want that to be you!

Social Media Insights for Mother’s Day 2018

NewsWhip

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. What’s the best way to celebrate Mother’s Day? If you’re an A-list celebrity, it’s through a heartfelt Mother’s Day post. For example, this post from One Direction’s Liam Payne […]. The post Social Media Insights for Mother’s Day 2018 appeared first on NewsWhip.

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The Bottom Line on Workplace Phrases

Barokas

“Keep me in the loop.”. I say this to clients, colleagues and…my mom. How’s grandma doing?” “Not Not so great?” “OK, OK, well, keep me in the loop.” What could simply be summarized as “let me know” has morphed into some weird phrase I likely picked up years ago during an internship. This is what eight years of workplace culture does to you—it makes you a funny-speaking robot monster. FOX recently published a study about the most annoying phrases people use in the workplace.

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How marketers are adapting to Facebook’s changes

PR Daily

Discerning how technology companies are going to change their offerings is usually difficult. Most of the time, firms will make vague statements (like Google) or remain completely silent (like Apple). That’s not the case with Facebook’s News Feed. Earlier this year, Mark Zuckerberg clearly outlined a new direction for the product. In a public announcement , he explained that the company was going to shift how it prioritized posts.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What’s Next for Digital Health Investments?

Shift Communications

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. So, where is all this money going and where it is headed in the coming years?

Is GDPR an opportunity or a concern?

Presspage

GDP what? GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. In the Netherlands, our existing data protection law is quite strong, but in some other European countries it was relatively weak. GDPR creates a ‘level playing field’ across Europe.

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Effective Communication During Live Events Can Improve Safety  

Prowly

During live events, it's vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis. The post Effective Communication During Live Events Can Improve Safety appeared first on Prowly Magazine. Public Relations PR

Bring your corporate reputation back from the brink

PR Daily

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Overcoming 3 common PR measurement objections

Axia PR

You do have the time, money, and data to measure public relations. The reasons for incorporating measurement and evaluation into your company’s public relations strategy are many: You know actual metrics behind reach, impressions, items, mentions, and engagement to understand the effectiveness of campaigns. You see which media channels certain audiences are most responsive to. You can predict future trends for better planning and agile response. Investment PR measurement PR evaluation

#subbuteo

Mark My Words

The Guardian. Why wouldn’t you make it commercially available? If they say they are supporting the women’s game but then not making it available for fans to buy then that doesn’t really sit right,” she said. “I I understand that they maybe want to try it out but I am sure it would prove popular.”. Media commentator Mark Borkowski said that the launch was “a publicity stunt”.

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Why I Still Invest in Professional Development

HMA Public Relations

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development. The post Why I Still Invest in Professional Development appeared first on HMA Public Relations. Featured Networking and Professional Development Abbie Fink HMA Public Relations PR PRGN Professional Development PRSA Public Relations public relations global network Public Relations Industry Public Relations Society of America