Sat.Apr 07, 2018 - Fri.Apr 13, 2018

Mr. Zuckerberg Goes To Washington: A PR View

ImPRessions - Crenshaw Communications

JIM WATSON/AFP/Getty Images. Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand.

Facebook’s Cambridge Analytica Crisis Was Not Just Preventable—It Is A Giant Missed Opportunity

Melissa Agnes

Image: Shutterstock. One of the things that I love about issue management, is the opportunity that it presents to organizations.

Crisis 137

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Tracking News Releases and Measuring Success

The Proactive Report

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI.

Are you a corporate chest-beater?

PR Warrior

One of the key tenets of content marketing is to put your audience first and create content that’s of interest and relevance to them. This is well-established best practice that has been reinforced time and time again by genuine experts the world over.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

More Trending

Best Sources for Investment Advice

Ronn Torossian

The best thing about investment advice is that it is everywhere. The bad thing about investment advice is that not all of it is good. It can be a had to scour through old school newsletters and search the Internet for some “brilliant” investment teenage guru’s blog on social media.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

We’re headed into May and graduation season. Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics.

Why branded content is taking over our feeds

NewsWhip

The lines between editorial and branded content are increasingly blurred. We ask experts from Thrillist, Aetna, & more on how they create content that gets remembered. There’s been an evolution in how brands and publishers approach advertising.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Australia Joins Other Nations Investigating Facebook

Ronn Torossian

Now, the Facebook debacle that began with Cambridge Analytica has gone “global.”

A trademark quiz for PR professionals

PR Daily

Pop quiz: What do the following terms have in common? escalator. kerosene. corn flakes. yo-yo. These terms were each coined as a brand name , but were later appropriated by consumers as the generic name for the product.

Free Resource to Help Your Team Assess and Escalate (or not) a Negative Event

Melissa Agnes

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance?

Mark Zuckerberg Offers a PR Lesson on Capitol Hill

PR News

PR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing or a presentation I’m hearing at a trade event.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Zuckerberg Responds to Criticism from Apple

Ronn Torossian

The CEOs of two American tech heavyweights have been going at each other in recent weeks. The most recent salvo came from Facebook CEO Mark Zuckerberg, who is firing back at Apple CEO Tim Cook.

What Google’s ‘core algorithm changes’ mean for your website

PR Daily

Google is continually updating its algorithm—but the current modification is significant. Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines.

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Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! It’s common knowledge that working at a PR firms means longer hours.

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Sorry is hardest word in crisis communications

Stuart Bruce

For too many companies sorry is the hardest word when facing a crisis. Too many have the mistaken fear that apologising means accepting all liability. It doesn’t.

Measuring Results Across the Customer Journey

The Proactive Report

Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate?

4 alternatives to traditional PR billing

PR Daily

A couple of weeks ago, I had a conversation with a colleague whose client asked her to join their organization full-time. It’s quite the compliment—and an honor she’s not taking lightly. However, she just started her own communications business, so the timing is wrong.

#SelfPub – Part 2: Finding Alphas*

ZudePR

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. You can read the first 8,000-word article (chock full of actionable tactics) here.

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Press Releases aren’t Dead but Maybe Press Release Distribution Is

Sword and the Script

A couple weeks ago a client was locked out of their press release service. We couldn’t get in to post and distribute an announcement. So, we kept going without it. The release was published on the company’s online newsroom without the paid distribution.

Budgeting for Media Monitoring

Critical Mention

It’s that time of the year to plan your PR budget. Why not factor media monitoring into the equation?

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8 PR superstitions to avoid

PR Daily

Friday the 13th can elicit fear and excitement in even the least superstitious. Far from worrying about knife-wielding serial killers or curses that can bring on your doom, PR pros can deal with frightening crises, communications missteps and insurmountable requests. Stay safe, PR pros.

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Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows.

Where Does the PESO Model Belong?

Waxing UnLyrical

Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales.

How to Create a Successful Content Marketing Strategy for Your Business (1 of 2)

Prowly

Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. Learn how to do it right.

Managers are your greatest ally—when they communicate

PR Daily

“But you’re the communicator, not me.”. Ever heard this from a manager who’d rather hide behind his or her desk than get out in front of employees? For your employee communications efforts to succeed, you need managers to take an active role in connecting with your workforce.

Why aren’t more brands using Instagram Stories?

Communications Conversations

It’s a question I’ve been asking myself more and more lately. Because the stats lay out a pretty compelling case for consideration right now: The coveted millennial audience increasingly spends a lot of time on Instagram.

Six Tips to Optimize Your Press Releases to Bring April Media Showers

Critical Mention

“April showers bring May flowers” – that’s how the old saying goes. But what can you do to help bring more media attention your way this spring? Press releases are one way you can help drive more visibility for your company, product or service. While you may read press releases are dead, they’re not. They are, in fact, alive and well. They play an important role in a public relations program. That doesn’t mean that all press releases are created equal.

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Instagram API Changes: What’s the Real Story?

TrendKite

If you work in communications or social media, you've probably heard about the changes to the Instagram API.there's been a lot going on

5 reasons Facebook’s Zuckerberg gets a crisis PR 'like'

PR Daily

Did Facebook ace its congressional test? Facebook CEO Mark Zuckerberg’s two-day testimony before both Senate and House officials offered a fascinating case study in crisis communications at the highest level.