ImPRessions - Crenshaw Communications
APRIL 13, 2018
JIM WATSON/AFP/Getty Images. Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared.
Melissa Agnes
APRIL 11, 2018
Image: Shutterstock. One of the things that I love about issue management, is the opportunity that it presents to organizations. Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years.
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The Proactive Report
APRIL 12, 2018
Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. What do the people who read our releases do as a result?
Deirdre Breakenridge
APRIL 9, 2018
We’re headed into May and graduation season. Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Onclusive
APRIL 12, 2018
. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Melissa Agnes
APRIL 9, 2018
Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Whom should you include within your crisis management governance? As a high-level overview, there should typically be three main groups within your crisis management governance model. While this structure may vary from organization to organization, using this approach as a starting point will help you fit this model to your organiz
Ronn Torossian
APRIL 10, 2018
The best thing about investment advice is that it is everywhere. The bad thing about investment advice is that not all of it is good. It can be a had to scour through old school newsletters and search the Internet for some “brilliant” investment teenage guru’s blog on social media. You have very little time to spend time searching for the best investment advice.
Prowly
APRIL 9, 2018
Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. Learn how to do it right. The post How to Create a Successful Content Marketing Strategy for Your Business (1 of 2) appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
APRIL 13, 2018
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between the
Ronn Torossian
APRIL 9, 2018
Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” After officials in the United States and Britain questioned the company, now Australia has announced a formal investigation into the matter in which, officials believe, “hundreds of thousands” of Australians may have had their personal data exposed. The purpose of the investigation is to determine if Facebook violated Australia’s privacy laws.
Prowly
APRIL 12, 2018
When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively. The post 5 Tips for Building a Bulletproof PR Team appeared first on Prowly Magazine.
PRSay
APRIL 10, 2018
I had been toying with the idea of pursuing the Accreditation in Public Relations (APR) for several years, but with a demanding job as chief communications officer at a government health care agency — plus my other, more important full-time job as soccer mom — I just wasn’t sure how to fit the APR into my busy life. By the time I was done with a day of work plus parenting, all I wanted to do was curl up on my couch and read, or watch “Stranger Things” on Netflix.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
NewsWhip
APRIL 11, 2018
The lines between editorial and branded content are increasingly blurred. We ask experts from Thrillist, Aetna, & more on how they create content that gets remembered. There’s been an evolution in how brands and publishers approach advertising. For the ones that master how to create compelling content, they’ve transformed from being high upon the mountaintop, […].
Ronn Torossian
APRIL 9, 2018
The CEOs of two American tech heavyweights have been going at each other in recent weeks. The most recent salvo came from Facebook CEO Mark Zuckerberg, who is firing back at Apple CEO Tim Cook. Cook has been calling for increasing the regulations on social media, sometimes challenging the monetizing of user data at all. Speaking to Vox, Zuckerberg defended his business model, adding that any criticism from Cook about the way Facebook does business is “unfounded.”.
Communications Conversations
APRIL 10, 2018
It’s a question I’ve been asking myself more and more lately. Why? Because the stats lay out a pretty compelling case for consideration right now: The coveted millennial audience increasingly spends a lot of time on Instagram. Instagram trends younger–59% of those ages 18-29 use the platform and 33% of those 30-49 use it. Influencers are increasingly using Stories.
PRSay
APRIL 13, 2018
Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). But too often they relinquish control of the WHAT. To earn the placements you really want, you must seize the authority to choose WHAT you pitch. You may need to be subtle about it, but you can do it. Here are three different ways you can do this, based on conversations I had with three consulting clients recently: The first PR pro I spoke with asked how to identify the bes
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
PR News
APRIL 11, 2018
PR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing or a presentation I’m hearing at a trade event. Yet this idea was the key to what made Facebook’s Tuesday afternoon so… Continued. The post Mark Zuckerberg Offers a PR Lesson on Capitol Hill appeared first on PR News Blog.
Presspage
APRIL 12, 2018
1. How has the media landscape changed? What are some trends you’re seeing evolve over time? Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths. That was 112 years ago and guess what?
Stuart Bruce
APRIL 12, 2018
For too many companies sorry is the hardest word when facing a crisis. Too many have the mistaken fear that apologising means accepting all liability. It doesn’t. Even when they do apologise it’s too often a fake apology with too… Continue Reading → The post Sorry is hardest word in crisis communications appeared first on STUART BRUCE.
PRSay
APRIL 11, 2018
Last year I passed an important milestone in my career: I had 10-plus years of experience in communications. I had already set a personal goal to land a director-level position, but this milestone somehow made it feel more attainable. It also got me thinking more critically about the skills I’d need to succeed when I got there. As an English major with a minor in communications, I learned most of my PR skills on the job.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Sword and the Script
APRIL 10, 2018
A couple weeks ago a client was locked out of their press release service. We couldn’t get in to post and distribute an announcement. So, we kept going without it. The release was published on the company’s online newsroom without the paid distribution. In turn, I put together a pitch with a link and reached out to reporters I thought would be interested.
ZudePR
APRIL 8, 2018
*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. You can read the first 8,000-word article (chock full of actionable tactics) here. Question: what do you get if your cross an ultra-marathoner, CIPR Fellow, senior third sector bod, top journalist, engineer, board-level facilities management consultant, accountant, influencer marketing expert, author, and social psychology student?
Shift Communications
APRIL 11, 2018
Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. There is often a tide of public and media opinion that follows. Your response is the most important part of the equation. Your strategy determines whether the fire continues to escalate or if it will be put out quickly.
Critical Mention
APRIL 10, 2018
When other industries think of creative agency hours, they go EEK! It’s common knowledge that working at a PR firms means longer hours. They’re right, from “making up” hours from your vacation and sick days, to working 8am to 9pm on a lighter day because your client needs the project done yesterday is a day in the life of a PR pro. It’s probably also common for you to panic at the thought of even mentioning work/life balance.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Presspage
APRIL 9, 2018
During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. In this webinar, you will learn: The changing role of PR in the digital world; from a cost to profit center The impact of recent changes in social (i.e.
PRSay
APRIL 11, 2018
In professional sports, winning often depends upon how well a team can communicate. For example, a quarterback can’t complete a pass to his wide receiver unless they both agree on where the football is going. Basketball players can’t play defense if they don’t know who they’re covering. However, in baseball, communication doesn’t just foster strong athletic performances and team camaraderie — it drives the game itself.
Waxing UnLyrical
APRIL 12, 2018
Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal.
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