Sat.Jul 30, 2022 - Fri.Aug 05, 2022

Instagram and Facebook are in chaos. Here’s what PR pros should do.

PR Daily

There’s so much noise lately. You can get through it. Meta — and with it, legacy social media platforms Facebook and Instagram — is flailing. Profits are down.

Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity.

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8 Ways to Increase Press Release Results with A/B Testing | Business Wire Blog

Business Wire

People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program.

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Everything you need to know about social media branding

Agility PR Solutions

Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

How social media has redefined the communications role

PR Daily

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications.

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How to Create and Distribute a Press Release in 5 Steps | Business Wire Blog

Business Wire

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.

Getting testimonials for PR

Ronn Torossian

There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective PR tools. The reason they work is that while a business can always claim how great it is , it seems more authentic when people who have used its products and […]. The post Getting testimonials for PR appeared first on. Ronn Torossian

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How Web3 and NFTs will change social media forever

PR Daily

No, really, you need to know this. Don’t click away. If you’ve read part one of this series , the words “Web3,” “NFT,” “blockchain,” “non-fungible” and others don’t seem as out there as they did before. And if they still seem a little fuzzy in your brain, read again for a refresh ).

Elevating your social media game to increase brand awareness

Agility PR Solutions

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

What are the three types of PR crisis?

NewsWhip

Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. .

Why Publicity?

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

How to use dashes and hyphens in AP style

PR Daily

And the difference between em and en dashes. For a couple of straight lines, hyphens, em dashes and en dashes can be surprisingly tricky to use. But they’re a critical tool for any writer, especially if you’re hoping to add drama or connect thoughts together.

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PRGN celebrates its 30th anniversary: A Q&A with the founders

Agility PR Solutions

The Public Relations Global Network (PRGN) recently celebrated its 30th anniversary at its Spring Meeting held in Scottsdale, Arizona.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly.

The importance of Instagram Reels for brands

NewsWhip

The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors.

How to make a competitor’s trust crisis into your opportunity

PR Daily

You’re ready for your own crisis — but are you ready for your competitors’? For nearly a decade, Facebook has been an indispensable tool for businesses, non-profits and political campaigns trying to reach target markets.

Crisis of relevance: Most companies are struggling to be relevant to their customers

Agility PR Solutions

New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance.

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Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business.

A beginner's guide to Facebook analytics and insights

Awario

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience.

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5 steps for sprinting to create a crisis communications plan

PR Daily

Get to a first draft fast. There’s nothing worse than being in the middle of a raging storm and realizing you don’t have an umbrella. Being in the storm isn’t going to be fun either way, but that umbrella is the difference between a miserable experience and a merely unpleasant one.

Tips for establishing brand longevity in a modern landscape

Agility PR Solutions

Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Social media updates: Instagram scraps square video, Facebook moves towards TikTok-style feeds & TikTok prioritises accessibility

Prohibition

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts .

Grounded in Values: Growing an Honest, Respectful and Responsive Organization

Stern + Associates

An Interview with Susan Stern, Founder of Stern Strategy Group. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Starting a business is a great endeavor but leading a successful business for nearly 40 years is even better.

How digital transformation impacts deskless workers

PR Daily

The tools you need to create a digital transformation strategy for your organization. The pandemic forced many organizations worldwide to transform digitally.

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Trustworthiness and transparency—not price—drive over half of first-time purchases

Agility PR Solutions

Heading into back-to-school and holiday shopping seasons, a great customer experience means transparency across channels.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing.

How Public Relations Helps Brands Sell

Landis PR

Photo courtesy of Pexels. NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success.

A look beyond gender-neutral language

PR Daily

It’s a start — but only a start. While nobody questions that gender-neutral language is not just a current hot-topic but a must in PR, it might be time to look beyond the measures that are currently being taken.