Sat.Jul 30, 2022 - Fri.Aug 05, 2022

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Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S. podcast listeners will increase by 6.1% year-over-year (YoY) to 125 million. .

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8 Ways to Increase Press Release Results with A/B Testing | Business Wire Blog

Business Wire

People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program.

Blogging 362
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Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances.

Film 156
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Getting testimonials for PR

Ronn Torossian

There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective PR tools. The reason they work is that while a business can always claim how great it is , it seems more authentic when people who have used its products and […]. The post Getting testimonials for PR appeared first on.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future. He’s a hugely successful actor with access to the best advice and a pretty smart guy.

More Trending

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Everything you need to know about social media branding

Agility PR Solutions

Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has also become essential as brands continue to embrace digital marketing channels. The latest […].

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Why Publicity?

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it.

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The importance of Instagram Reels for brands

NewsWhip

The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations.

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What I Learned From Boston Celtics Legend Bill Russell

PRSay

Boston Celtics legend Bill Russell was a giant in every sense of the word. If you saw him play or stood next to him during a presentation training session in your office on lower Fifth Avenue, you would swear he was taller than the 6-10 listed in the program. He used his soft voice and loud laugh to rail against injustice and fight for equal rights.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Elevating your social media game to increase brand awareness

Agility PR Solutions

Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to scratch. As a PR professional, you’ve probably witnessed or even made […]. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today.

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A beginner's guide to Facebook analytics and insights

Awario

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience. However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools.

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The Similarities and Differences Between US and UK PR

Prowly

As a PR professional, there is plenty of good news about industry growth these days. The PR industry is doing very well in the global market: research firm, Statista, reports that its worldwide value now stands at $97 billion. This growth may have you thinking about testing the waters in a new PR market. Since […]. The post The Similarities and Differences Between US and UK PR appeared first on Prowly Magazine.

Industry 104
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Crisis of relevance: Most companies are struggling to be relevant to their customers

Agility PR Solutions

New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance. “External factors—from economic to cultural, environmental and political—are affecting people more than ever before, making life more complicated […].

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Grounded in Values: Growing an Honest, Respectful and Responsive Organization

Stern + Associates

An Interview with Susan Stern, Founder of Stern Strategy Group. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Starting a business is a great endeavor but leading a successful business for nearly 40 years is even better. When Susan founded Stern Strategy Group in 1985, her dream was to build a respectful and honest organization in line with her core values.

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Why You Shouldn’t Pull Back on Public Relations During a Recession

Garrett Public Relations

Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. Some may have forgotten the economy is cyclical. Recessions come – and they will go. Recession or Not, […]. The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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40 Under 40: Inspiring communications drawn from inspiring talent

Steve Barrett on PR

This year's diverse group of 40 Under 40 honorees lead by example in both expertly addressing the evolving challenges of modern-day PR while also giving back.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Tips for establishing brand longevity in a modern landscape

Agility PR Solutions

Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. But this concept is more important than ever, especially as consumer behaviors have been impacted by the pandemic, cultural issues, racial tensions and overall shifts […].

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. “It gives me additional credibility among my peers and clients.” Teaching at the college level can also be incredibly rewarding. R

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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

By Leslie Clavin, VP, Editorial Services. In the age of diversity, equity and inclusion, we know that the old schoolyard taunt, “sticks and stones may break my bones, but words will never hurt me,” has never been less true. Words matter. Sentences sting. Enter DEI language. At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose.

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How Public Relations Helps Brands Sell

Landis PR

Photo courtesy of Pexels. NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a powerful tool that can help them reach their goals—from building greater brand

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Trustworthiness and transparency—not price—drive over half of first-time purchases

Agility PR Solutions

Heading into back-to-school and holiday shopping seasons, a great customer experience means transparency across channels. Consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is relevant and trustworthy, according to new data released from customer experience automation (CXA firm ActiveCampaign.

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5 Benefits of Hiring Press Release Services for Your Business

PR Fuel

Nearly 80% of businesses incorporate press releases into their content marketing strategies. If consumers don’t know about your business, they won’t shop from your brand. With press release services, you can keep consumers informed before dra. Read More The post 5 Benefits of Hiring Press Release Services for Your Business appeared first on eReleases.

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Some reflections on the new world order

Practical Law Construction

In the Business and Property Courts (B&PCs), Practice Direction (PD) 57AC has applied to all trial witness statements signed since 6 April 2021. The commencement date of the Disclosure Pilot Scheme (under PD 51U), was 1 January 2019. However, it has been approved and will become permanent from 1 October 2022 (under PD 57AD). I want to share a few reflections, based on recent experience, around how the rules in these two Practice Directions can interact at trial.

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Rip Up Your Resume: Focus on Your LinkedIn Profile

Culpwrit

I raised some eyebrows at a lecture to graduating seniors at a west coast college in June when I suggested they tear up their resumes. I quickly added that I really didn’t mean getting rid of their resumes, but it was my way of getting their attention to spend more time developing their LinkedIn… Continue reading Rip Up Your Resume: Focus on Your LinkedIn Profile.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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B2B marketers report rising budgets, challenges around lead gen, CX, and data privacy

Agility PR Solutions

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets. The firm’s annual State of B2B Digital Marketing trend report, with research firm Ascend2, found that the overall picture was optimistic: 74 […].

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Do Subscriptions Make Sense?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “That’s the gift that keeps on giving the whole year” —such was Cousin Eddie’s inane attempt in Christmas Vacation to console a devastated Clark Griswold after he found out his firm gave him a Jelly of the Month Club membership instead of a generous cash bonus.

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This Week in PR Ethics (8/4/22): Fraud, Transparency, Disclosure, and Purpose

Ethical Voices

The summer is heating up and so are ethics issues. It is probably easier to ask what violation of PRSA’s code of ethics didn’t happen this week – fraud; lack of transparency and disclosure; and attacks on purpose are just a few. Don’t steal – It is an ethical lesson most people learn early. But the COO of a global PR firm pled guilty to embezzling $16 million.

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