Sat.Jul 22, 2017 - Fri.Jul 28, 2017

Impress Your Execs With This New PR Metric: ROPRS

Onclusive

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.

Find Out How to be a PR Superstar by Using Data

Business Wire

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

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Arby’s Puts a Smile on its Nihilist Counterpart

Ronn Torossian

Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

More Trending

Better PR With Third-Party Partnerships

ImPRessions - Crenshaw Communications

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities.

Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both.

How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

PR Daily

Marketers and designers take note: Font choice matters. With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech. Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced. Do you notice anything off?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Deep Blue Sea. Sharknado. This thing.

How to Hit the Right Notes with Keynote Speaker Announcements

Cision

Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Event speakers can have that same effect on a conference.

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How to step around 6 common PR traps

PR Daily

Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How a #toeselfie Can Build Your Network

Waxing UnLyrical

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome.

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

Miss the intro to this Shark Week series? Read it here before moving on to part 2. s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W.

The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers.

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8 traits of pitch-perfect clients

PR Daily

As a PR pro, you have opportunities to work with many types of clients. There are large enterprise clients, smaller startup clients, nonprofit clients, clients in various industries. No matter the size or industry, as those of us in public relations know, some clients stand out from the rest.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment.

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

Miss earlier posts in this series? Check out part 1 , part 2 and part 3 before diving into the below. . Despite G.W.’s s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business.

How Email Autoresponders Can Help Grow Your Brand

Prowly

If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine. How To email marketing how to PR

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30 jobs in the PR and marketing world

PR Daily

You’d be hard-pressed to go anywhere these days without seeing someone wearing a pair of signature canvas shoes with a Toms logo on the back. Trendy looks aside, Toms’ efforts to give back have made it a favorite among consumers.

Where are they now? 7 former colleagues that went on to do amazing things

Communications Conversations

If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago.

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The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners. If they succeed, it will go against the seemingly insurmountable tide its rivals face in attempting to stay relevant.

Is your intranet building connections?

PR Daily

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Beyond PR - Untitled Article

Beyond PR

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers.

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Welcome to HMA

HMA Public Relations

Hello all, my name is Madeleine Norris and I am super excited to be joining the HMA Public Relations team as the new intern! I recently […]. The post Welcome to HMA appeared first on HMA Public Relations.

PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

Media Bullseye

In a recent post published on The Measurement Standard , Chip Griffin, CARMA’s CEO of North America, challenged the notion that marketing has perfected their measurement efforts.

Does your content stand out on crowded social feeds?

PR Daily

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TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

Today, we're taking PR measurement to a new level with PR Attribution. This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. Our Hershey communications team values continuous learning and improvement to develop audience-first content that enables deeper engagement with our story and business priorities.

Barokas PR Denver – Moving on Up

Barokas

“We sat and drank with the sun on our shoulders and felt like free men. Hell, we could have been tarring the roof of one of our own houses. We were the Lords of all Creation.