Sat.Jul 22, 2017 - Fri.Jul 28, 2017

Impress Your Execs With This New PR Metric: ROPRS


An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Startups face an interesting dilemma when it comes to public relations tactics. They need attention in order to grow their audience and increase brand awareness. But how can they become known when they are forced to compete with larger, more established businesses? It's a David and Goliath story.

Find Out How to be a PR Superstar by Using Data

Business Wire

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve.

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What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Improve Your Social Media Targeting


Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

More Trending

The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

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Business Wire Miami “Playing Ball With the Media” Event

Business Wire

by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami.

How to Growth Hack a Successful Backlink Strategy


When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Better PR With Third-Party Partnerships

ImPRessions - Crenshaw Communications

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities.

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

PR Daily

Marketers and designers take note: Font choice matters. With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech. Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced. Do you notice anything off?

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How to Hit the Right Notes with Keynote Speaker Announcements


Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Event speakers can have that same effect on a conference.

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How to build a newsroom or press office for the modern media environment

Stephen Waddington

StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery. The press office is the front line between an organisation and the media. Its primary function is creating media content and managing relationships with the media.

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5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

How to step around 6 common PR traps

PR Daily

Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes.

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The Importance of Executive Brand Situational Awareness


From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Deep Blue Sea. Sharknado. This thing.

How a #toeselfie Can Build Your Network

Waxing UnLyrical

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome.

How to create superb infographics

PR Daily

Visual storytelling is huge, and infographics have become a popular format for doing so. The folks at Ervin & Smith have compiled a five-step checklist for creating irresistible data visualizations. First, “find the story” you want to tell. Do you envision a numbers-driven piece, or a listicle?

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment.

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

Miss the intro to this Shark Week series? Read it here before moving on to part 2. s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W.

A Challenging Road to Accreditation???


As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. At the very least, the process of Accreditation involves a commitment to studying, a strategic mindset and self-motivation.

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Celebrities, world leaders, tech execs and employers implore Trump to #LetThemServe

PR Daily

The call to “let them serve” is growing.

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Where are they now? 7 former colleagues that went on to do amazing things

Communications Conversations

If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

Miss earlier posts in this series? Check out part 1 , part 2 and part 3 before diving into the below. . Despite G.W.’s s best efforts, the Shark Week crisis issue is really hammer(head )ing his donut business.

Public Relations for Fun

HMA Public Relations

What do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google? Companies that have foosball, ping pong and a champagne/wine cooler? Casual Fridays? Dog-friendly environment? The post Public Relations for Fun appeared first on HMA Public Relations.

8 novice mistakes marketers should avoid

PR Daily

When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes. Once I accidentally posted a cat article to my company’s corporate Facebook page, which had nothing to do with cats.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners. If they succeed, it will go against the seemingly insurmountable tide its rivals face in attempting to stay relevant.

How Email Autoresponders Can Help Grow Your Brand


If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine. How To email marketing how to PR

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Welcome to HMA

HMA Public Relations

Hello all, my name is Madeleine Norris and I am super excited to be joining the HMA Public Relations team as the new intern! I recently […]. The post Welcome to HMA appeared first on HMA Public Relations.

How much should you spend on content marketing?

PR Daily

How much should you spend on content marketing? Business 2 Community features a Point Visible infographic that sheds light on this thorny financial decision that almost every organization must address.

PR & Marketing Should Work Together on Metrics – Media Intelligence Minute

Media Bullseye

In a recent post published on The Measurement Standard , Chip Griffin, CARMA’s CEO of North America, challenged the notion that marketing has perfected their measurement efforts.