Onclusive
JULY 25, 2017
An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. My immediate thought was that we also need a “return on PR spend” ( ROPRS ) metric that can show the cost-benefit analysis of any given PR campaign.
Cision
JULY 25, 2017
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors.
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Ronn Torossian
JULY 24, 2017
Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most cases, Arby’s tended to be pretty far back in the leader pack, landing at 18 of the top 20 according to Business Insider, behind many but ahead of popular household names like Papa John’s and Jack in the Box.
Business Wire
JULY 28, 2017
The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. The webinar was hosted by Business Wire’s own director of social and evolving media, Serena Ehrlich, and it focused on the role data must play in order for today’s PR professionals to be truly successful in what they do.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Prowly
JULY 25, 2017
If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JULY 28, 2017
If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both. If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients.
The Proactive Report
JULY 23, 2017
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Like biting the tail of a dinosaur – it takes a while for the message to reach the brain.
ImPRessions - Crenshaw Communications
JULY 25, 2017
A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities. Make sure your messages are aligned. The best PR partnerships are borne of positions or values that are similar or consistent.
Cision
JULY 27, 2017
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Business Wire
JULY 26, 2017
by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. At each table there was one catcher, a journalist, matched with several pitchers, PR agencies and private companies, who had the oppurtunity to throw their best news pitches.
PRSay
JULY 26, 2017
As professionals who are Accredited in public relations can attest, earning your APR credential isn’t an easy feat. At the very least, the process of Accreditation involves a commitment to studying, a strategic mindset and self-motivation. Rachel Carver, APR, faced an additional challenge in earning her Accreditation: The PR and government-relations facilitator with Outlook Nebraska, Inc., was born blind.
Communications Conversations
JULY 24, 2017
If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago. In fact, I’m the guy that always said “let’s stay in touch” when I left a job, and then I actually did stay in touch. People were always surprised by that.
Cision
JULY 24, 2017
Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Event speakers can have that same effect on a conference. Attendees and exhibitors file into a meeting room and as they exit, suddenly everyone feels re-energized about their industry and ready to take on the world.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Steve Barrett on PR
JULY 28, 2017
The new White House communications director has made an immediate mark in a totally unorthodox way that isn't making anyone think of PR in a more positive light after the Sean Spicer experience.
PR News
JULY 24, 2017
Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.
Shift Communications
JULY 26, 2017
Just tuning into this series? Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . Sharks must keep swimming to keep from drowning, right? We all know this. Well, it’s not entirely true. Jaws. Deep Blue Sea. Sharknado. This thing. Sharks have been getting a bad rap for years. While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media.
Presspage
JULY 25, 2017
Why use online data for PR? Let’s start with the most important question, why should you care? Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017. Next to that, most companies have online data already available, they just lack the knowledge and tools to effectively use it.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
JULY 26, 2017
StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery. The press office is the front line between an organisation and the media. Its primary function is creating media content and managing relationships with the media. Traditionally press officers have created content and managed relationships with journalists face-to-face or via the telephone.
Waxing UnLyrical
JULY 24, 2017
So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome. As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. Like the one you see here. Which invoked mock threats from various friends of, “If I didn’t like you I’d hate you right now,” and the like.
Shift Communications
JULY 24, 2017
Miss the intro to this Shark Week series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W. has fin here before – and knows just what to do to combat this shark attack. Before the attack. Create a plan.
Presspage
JULY 27, 2017
NetZeroMohawk is Canada’s largest net zero institutional building. A net zero building is a form of construction which reduces greenhouse emissions by using less fossil fuels. Mohawk College in Hamilton, Ontario is building the 96,000 square foot Joyce Centre for Partnership and Innovation in partnership with McCallumSather, B+H and EllisDon. The journey to build this construction can be followed step by step in their new newsroom which features social media sharing and will include regula
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Beyond PR
JULY 28, 2017
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived.
Stern + Associates
JULY 25, 2017
Don’t think you need a reputation strategy? Think again. Here’s how to define your thought leadership image before others do it for you. The post Why Your Thought Leadership Needs a Reputation Strategy appeared first on Stern Strategy Group.
The Stalwart Blog
JULY 25, 2017
I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners. If they succeed, it will go against the seemingly insurmountable tide its rivals face in attempting to stay relevant. How they’ll do it remains the question, but what the paper will strive to achieve is not. In short, the Sun-Times intends to focus on reporting “working class” issues.
PR in High Definition
JULY 24, 2017
“Robots are taking all our jobs!” “Robots are going to take over the world!” These are the kinds of daily declarations that have become the norm, with the likes of Stephen Hawking and Elon Musk even predicting that robots will be responsible for the downfall of the human race. (A more terrifying possibility, given a pair of robots recently joking about it.).
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sword and the Script
JULY 25, 2017
They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died.
Stuart Bruce
JULY 23, 2017
“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE.
Beyond PR
JULY 25, 2017
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors.
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