Prowly
APRIL 23, 2025
Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is real. One missed step can lead to a negative overall brand perception.
Agility PR Solutions
APRIL 23, 2025
PR teams juggle countless tasks, deadlines, and moving pieces daily. Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when youre already late. This is where automation steps in as the unsung hero of efficiency. Think of it as that friend who shows […] The post 4 ways automation helps streamline coordination for your PR team first appeared on Agility PR Solutions.
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Ronn Torossian
APRIL 20, 2025
Learn platform-specific strategies for leveraging social media in PR, including content planning, real-time responses & analytics tools for maximizing impact & engagement The post Social Media as a PR Tool: Platform-Specific Strategies for Real-Time Impact appeared first on.
Prowly
APRIL 22, 2025
The push for marketing and PR teams to be more analytical and measure everything is not a trend anymore. It's a strong movement that is only on the rise. Every dollar spent on marketing and public relations needs to have a clear return on investment. While this is nothing new for the world of marketing, public relations is still fairly new to measuring the impact of work done on the bottom line.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agility PR Solutions
APRIL 22, 2025
With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025. Understanding and staying ahead of these trends will be the critical success factor for successful agencies and in-house teams alike. AI […] The post How AI, the economy and trust are changing PR in 2025 first appeared on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Reputation Us
APRIL 24, 2025
Today we examine what critical role public relations and reputation management plays in cyber attack scenariosbefore, during, and after the cyber incident. Last week’s Wood County ransomware attack put a spotlight on how the escalation of such an attack can have costly reputational damages. See video. To address such cyber attacks, ReputationUs provides this simple breakdown to address from a reputation management perspective BEFORE, DURING and AFTER and attack.
Prowly
APRIL 25, 2025
No monitoring tool can guarantee 100% accuracynot even the ones with Boolean search. When building advanced queries, Boolean can be cumbersome, ineffective, and prone to human error. One small mistake and your results can drastically change. But its still the most reliable search system. Is it? Theres a simpler way to create effective queries. Heres Prowlys new take on how to quickly create monitoring searches that work.
Agility PR Solutions
APRIL 22, 2025
Email marketing continues to be a cornerstone of digital marketing strategies in 2025, offering an unparalleled direct connection to audiences. Despite being one of the oldest digital communication channels, its adaptability and effectiveness make it a powerful tool for businesses looking to build relationships, drive engagement, and increase conversions.
Notified
APRIL 21, 2025
Notifieds support has been exceptional, especially when time-sensitive updates need to be made. Even outside business hours, there were always resources available to ensure our website updates, disclosures, and decks were handled swiftly. The immediate support we receive is invaluable and makes a significant difference in keeping everything on track.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
APRIL 23, 2025
In today’s digital landscape, an effective social media presence isn’t just about posting contentit’s about posting the right content at the right time to the right audience. Behind every successful social media strategy lies a well-structured social media calendar that organizes content, balances resources, and maximizes audience engagement.
Prowly
APRIL 23, 2025
You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep them in line and care for your image. A good software, such as Prowly, may help you with that.
Agility PR Solutions
APRIL 23, 2025
In the world of marketing and public relations, its not enough for brands to simply advertise productsthey must create stories that connect with people on an emotional level, inspire change, and foster relationships built on trust. Some of the most iconic consumer PR campaigns in history have done just that: theyve gone beyond the basic […] The post Nike, Coke, Dove and more: Dissecting 5 of the all-time greatest consumer PR campaigns first appeared on Agility PR Solutions.
Notified
APRIL 24, 2025
In this blog, we feature prominent UK journalists covering science, technology and health who are known for their wide reach, high readership and visibility and are all found within our media contacts database.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
5W PR
APRIL 25, 2025
Media relations plays a vital role in shaping public perception and building trust around cybersecurity initiatives. With cyber threats becoming more sophisticated and frequent, organizations need strategic communication approaches to demonstrate their security capabilities and establish credibility. According to IBM’s Cost of a Data Breach Report 2023, the average cost of a data breach reached $4.45 million globally, highlighting why effective communication about security measures matters
Prowly
APRIL 23, 2025
With all the PR software available in today's market, choosing the best one for your needs can be challenging. If you're looking for advice, here's a side-by-side comparison of Muck Rack vs. Cision vs. Prowly the most popular PR software platforms on this planetto help you choose the best PR tool for your needs. Looking for an alternative to Cision or Muck Rack?
Agility PR Solutions
APRIL 24, 2025
User-generated content is any content such as text, images, videos, or reviews created by real users, not brands or marketers. UGC is authentic, relatable, and highly engaging. According to a recent survey, 6 in 10 consumers believe that user-generated content (UGC) represents the most authentic form of marketing content. Different forms of user-generated content include […] The post User-generated content is the future of digital marketingare you collecting it for your brand?
Notified
APRIL 23, 2025
Mining is a powerhouse of Canadas economyfueling jobs, innovation and national growth. But behind the headlines, its the journalists who dig deep and bring the most important stories to life.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
5W PR
APRIL 21, 2025
Medical technology leaders face unique challenges when managing public relations crises. The intersection of artificial intelligence and healthcare creates a complex environment where technical failures or ethical concerns can quickly damage public trust. Recent data shows that 76% of healthcare organizations experienced a significant PR crisis in the past three years, with AI-related incidents accounting for 40% of these events.
Prowly
APRIL 22, 2025
Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution that covers all media channels.
Agility PR Solutions
APRIL 21, 2025
Are you the communications chief, tasked with getting your CEO featured in the press? You have a tough task on your hands, but it is one that can be quite rewarding if you get it right. A mention in a reputable publication can drive brand engagement and new leads and even drum up interest from […] The post 7 steps to getting your CEO featured in the press first appeared on Agility PR Solutions.
Sword and the Script
APRIL 22, 2025
When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust Trust from customers has never been a given in business. Its always been necessary to work on building trust. But that need has increased, as distrust has grown. It used to be marketing and communications from business started with a blank slate.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
NewsWhip
APRIL 21, 2025
In a world where brand perception can shift with a single post, effective online reputation monitoring is no longer optional. It’s essential. The sheer volume of chatter across social platforms makes it easy for crucial signals to get lost in the noise. For brands, the challenge isnt just about listening, its about understanding what to listen for, when to act, and how to contextualize that information.
Ronn Torossian
APRIL 25, 2025
Learn how Corporate Social Responsibility has evolved from charitable giving to strategic business imperative, driving authentic sustainability storytelling and ESG communications The post The Rise Of Corporate Social Responsibility: Authenticity And Impact appeared first on.
Agility PR Solutions
APRIL 23, 2025
Building strong relationships with prospective clients remains essential to the real estate market, just as closing new transactions remains vital. Real estate drip campaign strategies are dominating the domain of how industry professionals interact with and maintain their audience relationships in 2025. Real estate agents use automation to create a series of customized communications that […] The post 2025 trends: How drip campaigns are driving brand loyalty in real estate first appeared
5W PR
APRIL 22, 2025
Small businesses face numerous crisis scenarios that can threaten their survival and success. From financial emergencies to natural disasters, these challenges require careful planning and swift action to overcome. According to research from the U.S. Small Business Administration, about 25% of businesses never reopen after a major disaster. This sobering statistic highlights why understanding common crisis scenarios and developing response strategies is critical for small business owners and man
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Buzzstream
APRIL 21, 2025
Recently, Ive heard a prominent digital PR team saying they send over 5K emails per campaign to get great results. Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause. The industry calls this the spray and pray technique. If you send out enough emails that you find on a media database, you are bound to reach some interested people, right?
Ronn Torossian
APRIL 24, 2025
Learn how to effectively monitor and respond to online reviews, manage your brand's digital reputation, and create positive content that builds trust and attracts customers The post How To Monitor And Respond To Online Reviews Effectively? appeared first on.
Agility PR Solutions
APRIL 24, 2025
In the ever-evolving world of public relations, few industries have faced as many challenges as the gambling industry. Historically, the gambling sector has struggled with an often complex relationship with public perceptionbalancing the thrill of gaming with the responsibility to address issues like addiction and regulation. In this challenging environment, PR campaigns play a crucial […] The post Historically great gambling PR campaigns: Strategies, successes, and lessons learned first a
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