Sat.Jan 26, 2019 - Fri.Feb 01, 2019

Do You Have a Pre-Crisis Checklist?

Ronn Torossian

Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts.

Crisis 299

The Best an Ad Can Get?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When I was growing up, my family had a small, easily-provoked dog. He was responsible for holes in many pairs of my socks from times I tried to slip past him while he was in an especially protective mood.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Software can string words together, but it can’t draw people together with a tug at the heartstrings. AI and machine learning can, however, help with all that tedious research.

When Traditional Media is Inspired by Social Media

Business Wire

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted.

More Trending

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.

Social media dos and don’ts for 2019

PR Daily

Whether you are looking to expand your social media efforts or just keep up with the competition, there are some rules you must follow. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in 2019? Observe these dos and don’ts. The dos: 1.

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story.

Brand 160

The Key to Captivating a Reader? Short Sentences.

PRSay

If you’re a writer looking to capture and maintain a reader’s attention, then it’s important you think critically about the length of your sentences. In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are press releases still relevant—or are they obsolete relics?

Agility PR Solutions

Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them.

4 digital tools that are reshaping PR

PR Daily

While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches. This article originally appeared on PR Daily in February of 2018.

Tools 169

Welcome to the Self-correcting Media Maelstrom

Flack's Revenge

If you’re a news and politics junkie like me, it’s been a head-spinning couple of weeks. First, a Buzzfeed article claimed that Donald Trump asked Michael Cohen to lie to Congress.

Media 156

The Bottom Line on The Top Women in PR? Kick-Ass

PR News

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science.

How To 113

Nearly 40% of B2B tech brands will boost marketing budgets in 2019

Agility PR Solutions

New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year.

B2B 148

3 essentials for building a new influencer strategy

PR Daily

Social media celebrities and their agents might promise big returns on their services, but how much of a boost should you expect? Consider these insights.

The Power of 1,000 Voices – A Day at the Second Annual Women In Cloud Summit

Barokas

Last Saturday, I joined over 1,000 women at the second annual Women in Cloud Summit hosted on Microsoft’s campus in Redmond.

The news industry in 2019 and how it affects Public Relations

The Resolution Blog

The shift in news consumption in recent years has seen the publishing world adapt and change hugely. Journalists with new job titles and responsibilities, new team structures and story reach targets have all made it a challenging time for PR teams to navigate publishers.

How dark social is changing everything we know about social marketing

Agility PR Solutions

Dark social is changing everything we know about social media marketing. Are you ready to join the dark side? In the early 2010s, social media sharing became the most powerful content distribution tool for marketers everywhere.

9 email marketing trends to watch in 2019

PR Daily

Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year. Though it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year.

Trends 167

Google Analytics - An introduction for PR teams

Presspage

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. There’s users and visitors, visits and views, all of which come together to form an idea of how popular an article or website is. But how do you know what term refers to what metric?

Web 156

Has social media peaked? Many regular users say they used it more a year ago

Agility PR Solutions

The issues surrounding social media have been front and center in recent months, but is it changing how regular social media users are actually using these platforms?

3 crisis scenarios your organization might not be prepared to address

PR Daily

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. Technology and social media have created remarkable new ways for organizations to engage audiences and advance their goals.

Crisis 168

An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

For Amazon’s Kristin Graham, attention is the new professional currency. During a Jan. 18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Graham discussed how difficult it can be for modern leaders to effectively reach their employees, especially at a company as large as Amazon.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

How communicators can expand their skill sets in 2019

Agility PR Solutions

As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set of skills that used to apply to public relations is now very different.

What clients seek from influencer collaborators

PR Daily

Influencers have a lot to offer brand managers and online marketers, but they will have to convince decision makers they have the goods. Here are rules they should follow. Influencer marketing has become a mainstay in the marketing mix for brands of all shapes and sizes.

Brand 163

The real cautionary tale of the Fyre Festival

Communications Conversations

Earlier this week, I joined a large percentage of Netflix subscribers and watched the Fyre Festival documentary on the popular streaming service. My immediate reaction: Shock and horror that Ja Rule is allowed to be in charge of anything, let along a major music festival!

Ethics 100

Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? Cue the crickets.). A launch can be a great moment for a company.

What does the future hold for AI, Big Data and analytics?

Agility PR Solutions

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation.

Infographic: 8 social media posts your organization must avoid

PR Daily

Social media can reach big audiences, but it comes with risks. Keep your followers happy with these tips on sidestepping common pitfalls. How much do you plan to invest in social media this year? For most marketers and PR pros, the answer comes to a substantial dollar figure.

How to Solve the 5 Most Common Brand Awareness Problems

Contently - Strategy

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action.

Brand 100