Sat.Apr 02, 2022 - Fri.Apr 08, 2022

Are Your Videos Landing in the “Relatable” or “Un-Relatable” Bucket?

Deirdre Breakenridge

Can you name a day, in the past couple of years, when you didn’t have to show up for a video meeting, you didn’t go to YouTube to watch a video, or check out video courses on a learning platform, such as LinkedIn Learning to increase your skills and knowledge? . .

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5 tech tools to help your company’s PR strategies

Agility PR Solutions

Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful tools you should try.

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What Are the Perks of Working in Public Relations?

HMA Public Relations

PR can offer many perks to its pros, meaningful relationships being one of them. Alison Bailin shares how these relationships can create magical and unforgettable moments in today's post. Odds and Ends

Spring Marketing Ideas

Ronn Torossian

Seasonal shifts should result in changes in marketing tactics. Spring is not only about stopping to smell the flowers, but also marketing opportunities to boost sales. Changing strategies with the seasons is an effective way to make marketing efforts stay original.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Clean it up: PR pros’ spring cleaning checklist

PR Daily

Time to spruce up those media lists and revisit dusty accounts with fresh ideas. Spring is officially upon us, which means it’s a great time for PR agency pros to do some spring cleaning and refreshing.

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How to monitor your brand’s earned media in real time: Home Depot analysis

NewsWhip

It’s no secret that the digital age has transformed the way we live, from how we consume information, to how we communicate with each other, to the way consumers and companies interact. These changes, while valuable, have also produced various challenges for brands and those who manage them. .

Customer Experience and Artificial Intelligence

Ronn Torossian

According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years. That’s why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every touchpoint.

How Twitter turned an April Fools’ Day joke into a real PR win

PR Daily

A simple “joke” about the edit button paved the way for a big announcement. It was one of the more low-key April Fools’ Day jokes. The text-only tweet was easy to lose in the sea of flashier pranks. we are working on an edit button. — Twitter (@Twitter) April 1, 2022.

What spokespeople can learn from Judge Ketanji Brown Jackson

Agility PR Solutions

Judge Ketanji Brown Jackson has been in the Senate hot seat as she spent several days being grilled about her qualifications and intentions related to her historic nomination to the Supreme Court.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Must Have Kitchen Gadgets

PR for Anyone

I love to entertain but I’m busy so I’m always on the lookout for things to make life in the kitchen or entertaining easier. One of my favorite brands is OXO. They have it figured out when it comes to making food prep easy.

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Can social media marketing really help business?

Axia PR

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now.

Crosby Marketing’s Rob Schnapp: ‘Don’t skip lunch’

PR Daily

The executive creative director offers a look at his daily routine and advice for colleagues on making the most of an agency career. How do you ensure you come up with fresh ideas? Do you create time to goof off?

Consumers will spend more for trust, personalization—but don’t like being called consumers

Agility PR Solutions

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What to Pitch the Media in Spring

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy Spring!!! Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas.

Light, Fast, & Connected: The Future of PR

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. April 2022 – Adapting Your PR Strategy To Meet New Consumer Dynamics. Our world is rapidly becoming one that is powered by digital relationships.

8 books every PR pro should read

PR Daily

Here are the top reads from industry veterans on developing your PR skills and business acumen. What are the books you are reading to build you PR skills and career opportunities?

As adoption of artificial intelligence plateaus, organizations must ensure value to avoid AI Winter

Agility PR Solutions

New research from tech and business insights firm O’Reilly explores trends in how artificial intelligence is implemented, including the techniques, tools, and practices organizations are using, to better understand the outcomes of enterprise adoption over the past year.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Digital Skills not Keeping up with Demand

The Proactive Report

. If you thought we’d reached a point where all businesses were up to speed digitally, think again. According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year.

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These were the top publishers on Facebook in March 2022

NewsWhip

There was a big shakeup in the rankings this month as the Daily Mail dethroned the Daily Wire as the most engaged publisher on Facebook for the first time in more than a year. . As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub.

What communicators need to know about identity language

PR Daily

Dictionary.com’s senior director of editorial explains how language is changing — and why it matters so much for corporate leaders and communicators to stay up to date. You can learn a lot about someone from what they say — but perhaps even more from what they refuse to say.

Racing to resolve the ‘Engagement Capacity Gap’: Companies leaning into customer service tech

Agility PR Solutions

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group

Bianchi Biz Blog

I am the VP of Content, Wrecked Media Group. Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. Current properties include EV Pulse and FlatSixes.com.

5 Solos Share How to Break Into A Different Sector of Business

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

How communications is proving its value to the C-suite

PR Daily

Ragan CEO Diane Schwartz makes the case for communications as a revenue generator for the business. Communications is often a misunderstood discipline. It seems to have loose ties to a company’s bottom line, and it’s apparently far from the corridors of corporate decision-making.

9 ways to boost your audience engagement

Agility PR Solutions

Audience engagement is one of the most important when it comes to running a successful business. Your customers are integral to your business and without their engagement and commitment to the brand, there’s no profit! Engaging your audience is a lot more challenging than perhaps it once was.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Amazon unions, Elon Musk, and electric vehicles: Daily spotlights for the week of April 4th

NewsWhip

Welcome to the NewsWhip Daily spotlight round-up for the week of April 4th. This week, Amazon workers unionize in New York, and Elon Musk becomes Twitter’s largest shareholder. If you’d like to subscribe to the newsletter itself, you can do that here. Apr 4th: Amazon gets a union.

5 Questions to Ask Before You Write Your Next Press Release

Garrett Public Relations

There’s an ongoing debate in the public relations industry about press releases. Do we need them? Are they dead? The answer to that is – they’re not dead. But going a little deeper, is a press release always the best solution? It depends. Are Press Releases Always the Answer?

Internal communications trends you need to know as the new normal becomes normal

PR Daily

Nearly half of internal communicators say they struggle with low employee responsiveness. Find new techniques for engagement with this free report. Nearly half of internal communicators report that they struggle with low levels of employee responsiveness.