Sat.May 11, 2019 - Fri.May 17, 2019

Debunking the myth of “free” in public relations

Agility PR Solutions

Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients.

Why you should reduce your reliance on social media

PR Daily

As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content. This article originally appeared on PR Daily in May of 2018. Is it time to stop searching for the perfect platform?

Cover Your Assets to win in PR

Flack's Revenge

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency.

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Social Listening: When #AI Takes Over

PR Expanded

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max.

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Study: Marketers struggle to prove social media ROI

PR Daily

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.

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These were the top publishers on Facebook in April 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in April 2019 appeared first on NewsWhip. Digital Journalism

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value?

Encouraging Creativity Among Marketing Employees

Ronn Torossian

Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Your organization wants to make a splash—and big marquee names can offer big ROI. However, smaller, industry-centered publications can be just as rewarding. Part of creating effective content is knowing where you want it to end up. Choosing publications that will best fit your target audience is key.

Political symbols and How the Brexit Party are short circuiting your brain

Mark My Words

As a person with a blood pressure that I value, I try to avoid any unnecessary debate about Brexit. But as a person who lives and breathes communication strategy I am fed up with watching this one sided massacre. . The politics of the right have always understood the power of the symbol.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications.

Study 153

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains.

6 tips to help shy speakers make strong presentations

PR Daily

Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience. This article originally appeared on PR Daily in May of 2018. Public speaking can be terrifying, especially if you are a shy person.

What’s Next in Public Relations? Let’s Ask My Students

PRSay

I recently finished reviewing my PR graduate students’ thesis proposals. So what’s on the minds of tomorrow’s professionals? Just about everything but public relations as we’ve practiced it.

Fewer than half of small businesses actively seek reviews—here’s why they should

Agility PR Solutions

Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users.

PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies.

The surprising origins of brand names

PR Daily

Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day.

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Scraping the SERPs to Determine Timing of Journalist’s Topic Coverage

Buzzstream

You researched the right websites, the right contacts, wrote an exciting e-mail and now you’re waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control.

GoT finale disruption—workers admit it may kill productivity on Monday

Agility PR Solutions

Managers, brace yourself: Absence is coming. Sunday’s long-awaited series finale of “Game of Thrones” will create the biggest storm of workplace disruption since the Super Bowl. New research reveals the fate of Westeros will have real world consequences—an estimated 27.2 million U.S.

Communications: A Sacred Trust

PRSay

This is an edited version of a post that first appeared on Makovsky’s website. I’m frequently asked by new hires and recent graduates why communications is a great profession to build a career. At its most basic, there is nothing more important than communicating to make things happen.

6 networking types to avoid—and avoid being

PR Daily

Gathering to exchange war stories and business cards can be fun and even lucrative, but some people fail to bring along their manners—and their eye for less obvious opportunities. Business networking should go beyond cultivating potential customers.

18 newsletters every freelance journalist needs to subscribe to

Muck Rack

18 newsletters every freelance journalist needs to subscribe to

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Is poor communication diluting your brand story? How to get messaging on track

Agility PR Solutions

Brands and businesses may be paying a hefty price for not properly locking down their messaging.

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PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough

The Resolution Blog

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle. PR pros are crucial to their organizations’ success, but most struggle to prove it through numbers or tie it to business results.

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Reddit 101 for PR pros

Muck Rack

Reddit 101 for PR pros

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GoT PR: How Starbucks’ cup cameo stole the spotlight—and the conversation

Agility PR Solutions

Spoiler alert: Caution, “Game of Thrones” fans who are not caught up to and including season 8, episode 4, here be spoilers! Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell.

Why You Need a Crisis Communications Plan Before Crisis Strikes—and What to Include in It

Meltwater - PR

“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen coming (hint: using a crisis communications… Read More >>>.

How journalists and PR pros expect to be treated via email

PR Daily

Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.

Making Kids Too Competitive?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Cutthroat Kitchen , The Amazing Race , The Voice —television viewership is one sign that our culture loves competition.

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How email marketing can rescue your website’s SEO ranking

Agility PR Solutions

The full ramifications of Google’s March 2019 algorithm update are not yet known. The purpose of the update was to refine user search queries to provide more accurate results for those queries, yet many websites reportedly suffered a drop in SEO ranking.

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