Sat.May 11, 2019 - Fri.May 17, 2019

Debunking the myth of “free” in public relations

Agility PR Solutions

Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients. While not directly impacting my bottom line, the referral was a […]. The post Debunking the myth of “free” in public relations appeared first on Agility PR Solutions. Analysis Public Relations profession

Why you should reduce your reliance on social media

PR Daily

As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content. This article originally appeared on PR Daily in May of 2018. Is it time to stop searching for the perfect platform? From time to time, an opinion piece will emerge confidently stating that hosting your content is a waste of time because MySpace , Bebo , Facebook , Snapchat , Instagram or Medium is where your audience is hanging out.

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Cover Your Assets to win in PR

Flack's Revenge

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency. But PR newbies may think that it will be easy – their groundbreaking news will almost sell itself; or that a proactive PR firm can do it all with minimal client input.

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Social Listening: When #AI Takes Over

PR Expanded

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. The narrative has moved from tragedy to scandal.

More Trending

Why content marketers shouldn’t overlook niche outlets

PR Daily

Your organization wants to make a splash—and big marquee names can offer big ROI. However, smaller, industry-centered publications can be just as rewarding. Part of creating effective content is knowing where you want it to end up. Choosing publications that will best fit your target audience is key. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. That’s the theme for this week’s Unscripted Marketing Links [UML].

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These were the top publishers on Facebook in April 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in April 2019 appeared first on NewsWhip. Digital Journalism

Encouraging Creativity Among Marketing Employees

Ronn Torossian

Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Study: Marketers struggle to prove social media ROI

PR Daily

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too. Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.

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How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […]. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

PRs Have Bad Mental Health, Work Too Much, and Don’t Get Paid Enough

The Resolution Blog

In the age of digital turmoil and transformation, we’re always excited to find out how the PR world is morphing with the times and to get a better understanding of where the industry is at. Earlier this month, the PRCA released its annual census and it shares a few home truths that have really got our brains ticking. The census received 1,236 responses from people in the UK who were working in a communications or PR role between January and March 2019.

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains. In many industries, there is a large disconnect and gap between the senior executives and the end consumer. While this […].

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 tips to help shy speakers make strong presentations

PR Daily

Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience. This article originally appeared on PR Daily in May of 2018. Public speaking can be terrifying, especially if you are a shy person. However, being that shouldn’t stop you from becoming an outstanding presenter. The world is filled with successful speakers and entertainers who tend to clam up in large public settings.

Interview with Larry Kim

Critical Mention

Larry Kim is one of the most well-known influencers in the world of digital marketing. From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., HubSpot and CNBC. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: You are consistently named one of the top marketers in the world.

Political symbols and How the Brexit Party are short circuiting your brain

Mark My Words

As a person with a blood pressure that I value, I try to avoid any unnecessary debate about Brexit. But as a person who lives and breathes communication strategy I am fed up with watching this one sided massacre. . The politics of the right have always understood the power of the symbol. The eagle has appeared on thousands of battle colours, on millions of statues and billions of coins. This embodiment of proud freedom is a good one, and its power is proved by its withstanding millennia.

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Why You Need a Crisis Communications Plan Before Crisis Strikes—and What to Include in It

Meltwater - PR

“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen coming (hint: using a crisis communications… Read More >>>. Enterprise Executives PR & Comms Crisis Management Risk Management

The surprising origins of brand names

PR Daily

Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms. They’re the small chocolate candy many consumers have eaten since childhood.

5 B2B Marketing Tactics to up Your Game

Critical Mention

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. Having a strategic plan in place can make or break proving your marketing team’s ROI.

B2B 101

Fewer than half of small businesses actively seek reviews—here’s why they should

Agility PR Solutions

Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users. Despite that truth, new findings suggest that not enough small businesses advocate for their […]. The post Fewer than half of small businesses actively seek reviews—here’s why they should appeared first on Agility PR Solutions.

Scraping the SERPs to Determine Timing of Journalist’s Topic Coverage

Buzzstream

You researched the right websites, the right contacts, wrote an exciting e-mail and now you’re waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control. Some journalists will get in touch right away, some will open your emails over and over and do nothing, and a some will publish a story days or weeks later. If the story isn’t picked up quickly, we start questioning if the campaign will fail.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle. PR pros are crucial to their organizations’ success, but most struggle to prove it through numbers or tie it to business results.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. As such, I had a chance to connect with Sean O’Neal , who is the president at Burlingame, Calif.-based based Onclusive, formerly known as AirPR.

GoT finale disruption—workers admit it may kill productivity on Monday

Agility PR Solutions

Managers, brace yourself: Absence is coming. Sunday’s long-awaited series finale of “Game of Thrones” will create the biggest storm of workplace disruption since the Super Bowl. New research reveals the fate of Westeros will have real world consequences—an estimated 27.2 million U.S. employees admit that GoT’s conclusion will potentially have a direct impact on their work […].

18 newsletters every freelance journalist needs to subscribe to

Muck Rack

18 newsletters every freelance journalist needs to subscribe to

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6 networking types to avoid—and avoid being

PR Daily

Gathering to exchange war stories and business cards can be fun and even lucrative, but some people fail to bring along their manners—and their eye for less obvious opportunities. Business networking should go beyond cultivating potential customers. Keeping up to date on industry or sector developments, exchanging ideas or brainstorming challenges with others in your field, and finding opportunities for collaboration are just some of the benefits of networking.

Empowering Activists to Carry Your Message

PR News

My off-hours are spent volunteering as an activist for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives (TransAlt). At the start, I figured it’d be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al. And while those elements are minor parts of a volunteer activist’s… Continued. The post Empowering Activists to Carry Your Message appeared first on PR News Blog.

How email marketing can rescue your website’s SEO ranking

Agility PR Solutions

The full ramifications of Google’s March 2019 algorithm update are not yet known. The purpose of the update was to refine user search queries to provide more accurate results for those queries, yet many websites reportedly suffered a drop in SEO ranking. But according to new research from data intelligence and data services firm MountainTop […]. The post How email marketing can rescue your website’s SEO ranking appeared first on Agility PR Solutions. Marketing Public Relations marketing

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5 B2B Marketing Tactics to up Your Game

Critical Mention

In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. Having a strategic plan in place can make or break proving your marketing team’s ROI.

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How journalists and PR pros expect to be treated via email

PR Daily

Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude. Email has made it possible to connect with someone at any time from any place—and that has created a headache for PR pros and journalists alike. PR pros from around the world have millions of clients between them, all trying to get quoted in stories.

Reddit 101 for PR pros

Muck Rack

Reddit 101 for PR pros

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