Sat.Apr 13, 2019 - Fri.Apr 19, 2019

What You Didn’t Know About the State of Media

PR Expanded

A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites.

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How to Avoid Sacrificing PR Excellence During Rapid Growth

Barokas

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn.

How To 114

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The art of the pitch—4 steps for creating the perfect presentation

Agility PR Solutions

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your brand’s story first.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways to adapt your PR strategy to changing algorithms

PR Daily

Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change. Modern PR pros are painfully aware that algorithms matter.

More Trending

Website spelling and grammar errors are costlier than you may think

Agility PR Solutions

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Building A Career In Digital Marketing

Ronn Torossian

Marketing is a rather universal language. No matter what country or region a brand is in, the language of reaching consumers remains the same.

PR pros, make sure your pitch passes the 5-second test

PR Daily

Your solicitation must be concise and pithy, or journalists will move on. Tick, tick, tick. Your pitch has to land immediately. Generally, it takes about five seconds for a journalist to skim your story idea.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

You think there’s no such thing as bad publicity? These brands would beg to differ

Agility PR Solutions

Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can’t be swept under the rug. These problems can be costly—very, very costly.

The top publishers on Facebook in March 2019

NewsWhip

[…]. The post The top publishers on Facebook in March 2019 appeared first on NewsWhip. Digital Journalism

17 inspiring and clever headlines

PR Daily

Do you struggle to know where to begin your post? Take your cue from these exciting headlines that grabbed audience attention with flair. One reason many communicators chose this industry is that it offers a broad range of writing assignments.

7 Tips to Use Customer Advocacy to Your Brand’s Advantage

Critical Mention

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise.

Survey 120

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

New podcast study reveals listener habits and preferences

Agility PR Solutions

We’ve reported that podcasting is growing in popularity for news and entertainment, but new research tells us more about who’s listening—and the key factors that draw them to their favorite series.

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6 Social Media Marketing Tips for Small Business

Brand24

You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.

5 behaviors that ruin media relationships

PR Daily

PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy. This article originally appeared on PR Daily in April of 2018. The inbox and the telephone are tools of the trade for a journalist.

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Derrick Hall is a Home Run

HMA Public Relations

I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at […]. The post Derrick Hall is a Home Run appeared first on HMA Public Relations. Daily Dose Tip for Tuesday

Why food/hospitality brands must shore up reputation management

Agility PR Solutions

7 Ways To Get The Most From Your PR Budget

ImPRessions - Crenshaw Communications

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods.

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14 ways to spring-clean your online pressroom

PR Daily

Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up. Spring is here, and that means it’s time to do a major housecleaning. Just ask Martha Stewart.

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

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Corporate social responsibility and the rise of ‘do-gooder’ marketing

Agility PR Solutions

Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your downfall.

The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one.

95 helpful tools and resources for communicators

PR Daily

PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling. This article originally appeared on PR Daily in April of 2018. It’s a wonderful time to be a communicator.

How to Grow Your Content Marketing Program

Contently - Strategy

Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader.

Building an authentic brand in the age of transparency

Agility PR Solutions

In today’s marketing landscape, brands are forced to be more than… well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism.

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant.

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6 best SEO tools for marketing newbies

PR Daily

You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance? This article originally appeared on PR Daily in April of 2018.

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7 Tips to Use Customer Advocacy to Your Brand’s Advantage

Critical Mention

Today, there is a multitude of channels for marketing professionals to promote their product or service; the promotion can quickly become white noise.

Why PR pros need to get to know Siri, Alexa and Cortana

Agility PR Solutions

Meet the Spice Girls of the digital age: Apple’s glamorous Siri, Amazon’s athletic Alexa and Microsoft’s exotic Corta?a. They stand as gatekeepers to vast troves of documents available on the internet. They find the best solutions to your problems within seconds. They guide you through life.

Overcoming Past Failures to Succeed Today

PRSay

What’s your biggest failure? That’s become kind of a trendy question to ask yourself. TED Talks espousing the merits of failure have gone viral. Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing. It doesn’t taste good. So I’ve been pondering this question.

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