Sat.Apr 13, 2019 - Fri.Apr 19, 2019

What You Didn’t Know About the State of Media

PR Expanded

A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites.

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How to Avoid Sacrificing PR Excellence During Rapid Growth

Barokas

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn.

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The art of the pitch—4 steps for creating the perfect presentation

Agility PR Solutions

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your brand’s story first.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 Ways To Get The Most From Your PR Budget

ImPRessions - Crenshaw Communications

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods.

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More Trending

Website spelling and grammar errors are costlier than you may think

Agility PR Solutions

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Building A Career In Digital Marketing

Ronn Torossian

Marketing is a rather universal language. No matter what country or region a brand is in, the language of reaching consumers remains the same.

Overcoming Past Failures to Succeed Today

PRSay

What’s your biggest failure? That’s become kind of a trendy question to ask yourself. TED Talks espousing the merits of failure have gone viral. Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing. It doesn’t taste good. So I’ve been pondering this question.

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When and how to follow up your PR pitch

PR Daily

A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts. . It’s an age-old PR debate: Should you follow up your media pitch? If you do, how soon and how many times?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant.

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You think there’s no such thing as bad publicity? These brands would beg to differ

Agility PR Solutions

Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can’t be swept under the rug. These problems can be costly—very, very costly.

Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency.

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5 behaviors that ruin media relationships

PR Daily

PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy. This article originally appeared on PR Daily in April of 2018. The inbox and the telephone are tools of the trade for a journalist.

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15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels.

New podcast study reveals listener habits and preferences

Agility PR Solutions

We’ve reported that podcasting is growing in popularity for news and entertainment, but new research tells us more about who’s listening—and the key factors that draw them to their favorite series.

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The top publishers on Facebook in March 2019

NewsWhip

[…]. The post The top publishers on Facebook in March 2019 appeared first on NewsWhip. Digital Journalism

PR pros, make sure your pitch passes the 5-second test

PR Daily

Your solicitation must be concise and pithy, or journalists will move on. Tick, tick, tick. Your pitch has to land immediately. Generally, it takes about five seconds for a journalist to skim your story idea.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources.

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Why food/hospitality brands must shore up reputation management

Agility PR Solutions

6 Social Media Marketing Tips for Small Business

Brand24

You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.

17 inspiring and clever headlines

PR Daily

Do you struggle to know where to begin your post? Take your cue from these exciting headlines that grabbed audience attention with flair. One reason many communicators chose this industry is that it offers a broad range of writing assignments.

The Personal and Professional Growth I Achieved While Pursuing My APR

PRSay

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. Pursuing the APR was challenging, consuming and often stressful. I call it my one-year intensive. Yet, it is one of my most rewarding professional experiences to date.

Corporate social responsibility and the rise of ‘do-gooder’ marketing

Agility PR Solutions

Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. There has clearly been an explosion in CSR in recent years—but user beware: its misuse may be your downfall.

Is KFC’s virtual influencer Colonel Sanders the start of a new (weird) trend?

Communications Conversations

In case you missed it, KFC launched its own virtual influencer last week–a virtual Colonel Sanders–on Instagram.

Infographic: Social media stats to inform your next move

PR Daily

How are you investing in online networks for the rest of 2019? Here are some helpful tidbits to guide your next campaign. Which online platforms are most likely to help your organization raise awareness and reach new customers? Social media is an ever more important tool for PR pros and marketers.

Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. This week’s letter was written midflight between Seattle and London Heathrow. It’s no longer possible to escape the internet on a flight.

Building an authentic brand in the age of transparency

Agility PR Solutions

In today’s marketing landscape, brands are forced to be more than… well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism.

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5 free social media marketing ideas for the winner of the Star Tribune’s Beer Bracket–Castle Danger Brewing

Communications Conversations

A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever “Beer Bracket” as a way to play off March Madness. Not all that inventive, but fun considering the craft beer boon here in Minnesota the last 5-10 years.

14 ways to spring-clean your online pressroom

PR Daily

Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up. Spring is here, and that means it’s time to do a major housecleaning. Just ask Martha Stewart.

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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one.

Why PR pros need to get to know Siri, Alexa and Cortana

Agility PR Solutions

Meet the Spice Girls of the digital age: Apple’s glamorous Siri, Amazon’s athletic Alexa and Microsoft’s exotic Corta?a. They stand as gatekeepers to vast troves of documents available on the internet. They find the best solutions to your problems within seconds. They guide you through life.

Why journalists need an online portfolio (And how to get a free one with Muck Rack)

Muck Rack

Why journalists need an online portfolio (And how to get a free one with Muck Rack

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