Sat.Jul 10, 2021 - Fri.Jul 16, 2021

How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging?

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer.

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From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

The reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases.

Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. It is now more powerful than ever as a marketing tool.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Celebrating International Non-Binary People's Day at Cision

Cision

How PR pros can be proactive allies to the non-binary community. US Blog

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7 ways to use PR to improve customer satisfaction

Agility PR Solutions

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of interactions with your company.

Marketing Strategies for a Younger Audience

Ronn Torossian

Recently, one of the biggest electronics cigarette companies in the United States, JUUL, has been facing various lawsuits from different US states for promoting products to minors.

Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021

Sword and the Script

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” .

Survey 142

3 tips for irresistible email pitches

PR Daily

Need a quick PR win? Here’s how to get your pitches read and score more media coverage. Pitching busy journalists has only gotten harder with more reporters these days covering multiple beats, gathering their own visuals—and handling their own social media.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How toxic and fake user-generated content has impacted brand trust

Agility PR Solutions

There’s been an increase in inappropriate or misleading user-generated content (UGC) online since the onset of the COVID crisis, and it has caused consumers to have trust issues with brands, reveals new research from CX and digital solutions firm TELUS International.

Survey 142

How to use Email Marketing in a PR Campaign?

Ronn Torossian

Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While both strategies have different modes of operations and different objectives – they can be used together to create a more effective marketing strategy.

How To 195

Tell Your Story

PR for Anyone

In business today it’s vital that you share your story. People want to know who they are working with. They want to understand who that person is and why the person does what they do. Sharing your story allows potential clients and customers to relate with you.

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3 PR lessons from the run up to the Tokyo Olympics

PR Daily

The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return. When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is paramount.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Study: Today’s podcast audience is a WOM powerhouse

Agility PR Solutions

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite.

6 Top News Sites for Kids & Teens

Cision

Back-to-school will be here soon, so our latest roundup features a few standout news sites for kids and teens to help them follow current events. Media Blog

Should we focus on ‘mental health’ in the workplace?

PR Daily

Workers don’t need performative shows of support. Listen to their problems, home in on specific challenges they’re facing, and prioritize genuine connectivity and camaraderie among your team. Since the COVID-19 virus appeared, the focus on the mental health of employees has increased significantly.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

5 ways to jumpstart sales with good public relations

Agility PR Solutions

Starting a new business or introducing a new product always involves risk. A company can never know for sure how popular its brand or its latest product will be. Building a strong customer base via public relations can help you succeed.

Working for a company whose values don’t align with yours? Here’s what to do

Muck Rack

Working for a company whose values don’t align with yours? Here’s what to do

UK Media Moves including The Independent, Liverpool Echo, Insider UK and more

Cision

Anna Isaac has joined The Independent as Economics Editor; Joe Rimmer appointed Head of Football at the Liverpool Echo; James Dean has joined Insider UK as Deputy Editor, Business. Media Blog

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For communicators, empathy is a superpower

PR Daily

President for Bellmont Partners Brian Bellmont shares his tips and tactics for success amid a resurgent economy in our latest in the ‘Day in the Life’ series. We began 2021 with a call for empathy. In the early days of January, before vaccination had started to drive down COVID-19 cases in the U.S.,

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 ways to improve brand reputation in 2021

Agility PR Solutions

Looking to improve your brand reputation in 2021? Businesses need to do all that they can to develop a positive reputation, which in turn can help you to both attract and retain customers and compete at a higher level.

Meet the Media: Steve Kettmann

Landis PR

By Brianne Miller, LCI. The image of the sportswriter’s world is pretty limited to those of us on the outside — endless hotdogs at the ballpark, squabbles in the locker rooms and tough-talking reporters jostling for the biggest story.

UK Media Moves including POLITICO Europe, Daily Mirror, Metro and more

Cision

Jamil Anderlini to be Editor-in-Chief of POLITICO Europe; Joshua Taylor recently promoted to Deputy Head of News at Daily Mirror; Josh Stephenson made Deputy TV Editor & Senior Staff Writer at Metro. Media Blog

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How communicators use podcasts to have conversations about thought leadership

PR Daily

Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference. In the last year, the focus has shifted from a perfectly-worded press release to making space for important conversations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social media science: How brands can use Facebook to figure out if people like them

Agility PR Solutions

Social media stats run rampant through marketing reports these days. But one important metric has been elusive—what do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of Maryland’s Robert H.

Bianchi PR’s Meet the Media Recap

Bianchi Biz Blog

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Roberto Baldwin, Freelance Automotive & Tech Journalist. John Baxter, Freelance Writer.

Future skills for public relations practitioners - World PR Day

Stephen Waddington

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It's a must read for personal development. It is no surprise that demand for public relations roles is booming.