Sat.Dec 22, 2018 - Fri.Dec 28, 2018

6 In 10 companies plan to expand creative teams in first half of 2019

Agility PR Solutions

What’s the employment outlook for creative talent? According to The Creative Group‘s latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019. Thirty-seven percent of employers anticipate maintaining staff levels and primarily filling vacated roles. In addition, 56 percent […].

Report: Journalists are ditching the press release

PR Daily

A recent survey of reporters revealed that many are ignoring press releases. How can you capture their attention? Turn to social media, consider data and build relationships. The press release isn’t dead, but its traditional format is on life support. Muck Rack and Zeno Group surveyed more than 500 journalists around the world and found that roughly half of journalists around the world (53 percent in the United States and 41 percent outside the U.S.)

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The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s get the bad news out of the way first. The PR Losers. Facebook just can’t catch a break.

National Press Club 2018 Communicators' Summit: Key Takeaways

Business Wire

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way? events media relations public relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social PR Survival Guide for 2019

Social PR Chat

It’s time to care! From self care to career care to digital care and even customer care Here’s your 2019 survival guide. It’s the quick list check list every entrepreneur, marketer and professional needs to stay relevant, mindful, organized, focused and successful. Disclaimer: this post contains affiliate links. This means I may earn a commission should you chose to sign up for a program or make a purchase using my link. It’s okay – I love all of these companies anyways, and you will too!

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10 New Year’s Resolutions For Better PR Campaigns In 2019

ImPRessions - Crenshaw Communications

The beginning of a new year often brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR , we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. Other times, it’s good to take things into fresh directions. 10 resolutions for better PR campaigns in 2019. Keep it real.

PR predictions for 2019: 11 industry pros weigh in

Muck Rack

PR predictions for 2019: 11 industry pros weigh in

2018’s rise in customer expectations—and willingness to share data

Agility PR Solutions

Consumers have become increasingly savvy about service and support, their perceptions of a company, and their willingness to share data about themselves if it leads to a better experience, according to new research from digital enterprise software firm Five9 and Zogby Analytics. For businesses, the research validates the correlation between customer satisfaction and a positive […].

24 phrases ‘gaslighters’ use against you

PR Daily

These word pairings can do a lot of damage to trust and office morale. Make sure you avoid these tell-tale signs of manipulation and coercion, no matter who is in your audience. If you’ve ever spent time around a gaslighter, you know what they’re capable of. Gaslighters engage in the manipulation technique of distorting known facts, memories, events and evidence to invalidate a person’s experience.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

11 Marketing and PR Insights from Savvy Professionals that Will Outlast 2018

Sword and the Script

The Off Script series is a question an answer style interview published here about once per month. It’s an opportunity to talk to real marketing and PR professionals doing real work. It’s equal parts networking, professional development and a way to give something back. I have found the most interesting ideas come from people that aren’t just thinking about marketing problems all day – but from those also tasked with doing something to solve them.

The 18 most popular Muck Rack posts in 2018

Muck Rack

The 18 most popular Muck Rack posts in 2018

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4 tips for improving and expanding your PR firm in 2019

Agility PR Solutions

With the new year comes a sense of renewed vigor and energy, which is precisely what you need when you intend to expand your PR agency in 2019. Expansion is not something that can happen overnight. It requires careful planning to ensure that you achieve optimum success. The below guide features the steps necessary to […]. The post 4 tips for improving and expanding your PR firm in 2019 appeared first on Agility PR Solutions. Public Relations profession

10 essentials for your social media marketing campaigns

PR Daily

Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction. It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Aspire Higher: Consider Becoming a Member of the College of Fellows in 2019

PRSay

The end of the year is, perhaps, the best time to reflect as well as set new goals to help you aspire higher, both personally and professionally. For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019. You may have thought about applying in the past but didn’t have the time with everything else going on in your career or life.

Betting on Sports Gambling

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence What skills did your parents teach you when you were growing up? Maybe they showed you how to throw a baseball, ride a bike, or drive a car. If Buffalo Wild Wings launches a major initiative it’s considering, moms and dads might start teaching their kids a whole new set of skills, like how to place bets on teams that will cover spreads in big games. On May 14, 2018, the U.S.

Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

What’s hot for tech enthusiasts in 2019? Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The latest edition of the annual report evaluates consumer thoughts and predictions on near-future technology including AI, VR, 5G and automation. The report […].

10 books every PR pro should read

PR Daily

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look. Adapting quickly and learning continually are essential to a successful PR career. Whether you’ve been out of school for two years or 10 years or are completely self-taught, you must stay up on industry trends and continue honing your craft.

5 Common Unprofessional Email Mistakes

Flack Me

Category: Flack Me Summary: In jobs where communication matters more, it's important to ensure that you're coming across as completely professional

5W Launches CBD Focus Team

5W PR

Its official – cannabis is legal…kind of. President Donald Trump signed an $867 billion farm bill that removed industrial hemp from a list of federally controlled substances, making the way for cannabis component cannabidoil to become a trendy new ingredient. Cannabidoil, commonly known as CBD, will now have a legal market that could be worth more than $20 billion by 2022, according to research firm Brightfield Group.

Is turnover a generational thing? 12 reasons why we quit our jobs

Agility PR Solutions

A 2016 survey conducted by Deloitte indicates that by the year 2020, two in three Millennials are expected to hand in their resignation and quit their job. But it’s not just a salary issue, according to research from PsychTests—and turnover isn’t a plague of the young either. The researchers call attention to factors all employers will […]. The post Is turnover a generational thing? 12 reasons why we quit our jobs appeared first on Agility PR Solutions. Public Relations trends

How modern speechwriters keep the craft alive and well

PR Daily

See how these savvy communicators are crafting addresses that enthrall audiences and inspire powerful change. What role does speechwriting play in a world filled with spur-of-the-moment tweets and off-the-cuff remarks? A much bigger one than you might think. Speechwriters for major associations, top corporations and even former presidents are crafting powerful addresses that inspire employees, consumers and society at large. How do they do it?

15 tips to improve your SEO

PR Daily

When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance. Web traffic is the heartbeat of any website or other digital property. You can always pay for traffic, and PPC (or paid search) is an excellent way to reach your potential customers.

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In the age of social media, why are press releases still necessary?

PR Daily

While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line. Is the press release an antique? In this age of digital media where most news is gathered from the internet, it can be easy to assume that distributing your company’s news via social media alone is adequate—but news distributed solely on social media may not get the attention it deserves.

10 of the most nefarious words in the English language

PR Daily

Cast these infernal abominations and annoying clichés into the abyss of wretched writing. New, terrible coinages are concocted every day, it seems. Some grating word or phrase shoots into the public sphere and gets the meme treatment. Before long, the masses tweet and text it into the vernacular, and bam —six months later it’s in the dictionary. Just look at this nonsense.

7 daily habits to make you a better speaker

PR Daily

From working your vocal cords to streamlining your life, these practices will bolster your presentation style and clear your head to make room for new ideas. Success in life is largely a matter of habits. So said a wise relative of mine. He explained that doing something useful each day eventually adds up to a lot of goodness. In other words, you couldn’t reliably become massively successful by putting in one great effort; it’s better to chip away at success every day.

9 ways to polish your LinkedIn profile

PR Daily

Follow this guidance to elevate your presence on the world’s preeminent professional network. LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. It’s a crucial platform to master—for businesses and individuals alike—and that starts with creating a compelling profile that’s easy to find. Here are nine ways to maximize your LinkedIn presence: 1. Optimize your profile for discovery.

8 emerging tactics to enhance your marketing strategy

PR Daily

From chatbots to live video, technology can help you engage with a broader audience. Don’t forget the personal touch, though; today’s consumer demands it. As the world changes, your customer outreach should, too. People today are more mobile, more informed and more inundated than ever before. We are increasingly tethered to our smartphones, which presents opportunities and challenges for marketers keen to cut through the clutter.

Why you don’t need a bigger training budget

PR Daily

See how even the smallest comms teams are getting robust training without breaking the bank. We all want to win the lottery. We all want a private island. If you’re a communicator, chances are you want a bigger training budget—and the chances of that happening are about as likely as hitting the jackpot or buying that tropical hideaway. The truth is, though, you can still get all the training you need even on the shoestring budget you’ve been given.

Why these experts think going viral is overrated

PR Daily

Join us at Disney World and discover how to create lasting engagement on today’s top platforms. We’d all love to wake up to thousands of notifications and new followers on social media—the result of a tweet or video going viral overnight. But the reality for today’s brands is that one outstanding post isn’t enough to move the needle.

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Confused about parentheses and brackets? Here’s help

PR Daily

The rounded and hard-angled punctuation marks set off bits of text in distinct and specific ways. This guide tells you when and how to use them. Parentheses and brackets set off portions of text from the whole for various purposes.

4 punctuation marks that are tired of being misused

PR Daily

Give them the justice they deserve with this free download filled with easy-to-remember tips. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks. Should you use one at the end of a sentence that begins with “guess”? Em dashes.