Sat.Apr 27, 2019 - Fri.May 03, 2019

Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.

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How to protect your online reputation with PR tactics

PR Daily

Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies. What is the best way to safeguard your reputation online?

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere.

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More Trending

Tech Companies Concerned About Diversity — Here’s How PR Can Help

ImPRessions - Crenshaw Communications

One of the top issues tech PR people are helping clients deal with today is that of diversity. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about their commitment to diversity and inclusion.

10 most effective social media tools for PR pros

PR Daily

Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all. This article originally appeared on PR Daily in May of 2018. Some technology really does make things easier.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on.

10 Tips for Aspiring Entrepreneurs from Larry Kim, Marketing & PR Unicorn

Social PR Chat

Larry Kim, a successful entrepreneur and founder and CEO of Mobile Monkey, has spent over a decade mastering digital marketing. You may be familiar with his work in PPC, but did you know that Larry is crazy-awesome at PR, too?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary?

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What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. Here’s what you can reasonably expect. When it comes to content marketing, patience is a must-have.

Tips for dealing with imminent negative business reviews

Agility PR Solutions

It goes without saying that no modern business is immune to negative reviews. Nowadays, thanks to social media and different review sites, customers are allowed to express their opinion and give feedback about a product or a service. And, of course, both positive and negative feedbacks are allowed.

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A Former Public Affairs Officer for the U.S. Marine Corps on Why He Pursued His APR

PRSay

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. I pursued the APR because I viewed it as a valuable “extra” that conveys my serious commitment to the profession. My journey began at a U.S.

Report: Rival IQ's social media industry benchmarks

Stephen Waddington

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington.

9 steps for working with journalists

PR Daily

The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections. Reporters ask lots of questions. What if one happens to be, “Do you have time for a few questions?”.

Still using AVEs? Then you’re measuring PR campaign results wrong

Agility PR Solutions

You’re probably measuring the results of your PR campaign wrong. It’s OK, most of us are, my team included. We’ve been taking the easy way out, and practice makes permanent.

A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.”

Walmart Says Goodbye to Greeters

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence When you walk into a Walmart this month, you won’t see someone who’s been a fixture at the front of its stores for decades—the greeter.

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Instagram adding features to make its platform ‘less pressurized’

PR Daily

By removing public ‘like’ counts from posts and introducing deterrents to bullying and other negativity, the company is trying to make the photo-sharing app more welcoming. Instagram is responding to criticism about its platform and how it affects users’ mental health.

The most talkworthy campaigns: Who’s winning—and what are they doing right?

Agility PR Solutions

Word of mouth is powerful stuff—and even in this digitally driven age, it remains a brand’s best friend. It’s pretty simple: before consumers make buying decisions, they talk with friends, family, and coworkers.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. So, what’s PR to do about it?

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners?

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Consider these insights. Crafting a post that takes off organically and remains relevant for years is a content creator’s dream.

Anticipate before you litigate in the court of public opinion

Agility PR Solutions

Is your team working on a high-profile case that you know is newsworthy? Legal PR can put a firm on the map, and lack of it can lead to the firm flying under the radar. How the message is shared makes all the difference. It must be done appropriately, maturely, and within the limits set […].

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something.

What does the PESO model look like in five years? 3 key takeaways from the recent USC Annenberg Center for PR Study

Communications Conversations

In case you haven’t heard, that’s Paid-Earned-Shared-Owned. It’s the acronym that has come to define our generation of marketing and communications. But, it’s also a model in constant flux.

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Infographic: How to maximize your LinkedIn marketing potential

PR Daily

Your business network can be an important sales tool, but only if you construct your social media presence to drive new customers to your sales team. Consider these tips. LinkedIn can be a powerful tool for selling your products and services to businesses and customers.

New research uncovers marketing opportunities with ad blockers

Agility PR Solutions

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it.

A TrendKite + Cision update

TrendKite

An update on TrendKite joining the Cision family

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How I research influencers *without* using influencer management tools

Communications Conversations

Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and research your influencers? It’s a good question. Researching and identifying the right influencers to work with might be THE key to success in influencer marketing.

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5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider these insights. This year’s South by Southwest ® (SXSW ® ) Conference in Austin, Texas was all about emotion.

Message in a Bottleneck: How to Reach Your Fragmented Audience

PRSay

What was the most-watched TV show in 1998? What about 2008? And 2018? No soup for you if you didn’t get “Seinfeld,” “American Idol” and “The Big Bang Theory,” respectively. That was just for fun.