Sat.May 04, 2019 - Fri.May 10, 2019

How to grab headlines when you don’t have news to share

PR Daily

Being out of the spotlight won’t help your organization reach new followers and consumers. Here are some ideas for how to rejoin the conversation once the public eye has moved on.

How To 171

The Longstanding Value of a Backlink for Digitally Savvy PR

Sword and the Script

A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 tricky questions reporters will ask—and how to answer them

Agility PR Solutions

Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a less-than-ideal answer. […].

Report 157

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience.

B2B 242

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Smart Speakers Offer A Clear Opportunity For PR

ImPRessions - Crenshaw Communications

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change.

Google 213

More Trending

The Launch of the Women Worldwide Video Podcast

PR Expanded

In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys.

Video 254

How PR pros can break out of a creative rut

PR Daily

The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career. Many PR tasks are the same for each campaign we work on.

You’ve Been Served: How To Be A PR Client Service Superstar

ImPRessions - Crenshaw Communications

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year.

How To 193

A Guide to Breaking into the PR Industry

Ronn Torossian

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue

Agility PR Solutions

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams.

Study 163

How to nail your next Instagram campaign

PR Daily

The popular image-sharing platform is a powerful tool for marketers looking to retarget online visitors and develop new audiences. Here are some important points to consider. If everyone else is doing it, does that mean the tactic is a good fit for your organization?

Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Creating Engaging Headlines for Direct Email Campaigns

Critical Mention

Creating engaging headlines for direct email campaigns can be a tricky business. The sheer influx of emails in everyone’s inbox these days makes it tough to stand out from the crowd. We have tips for making your headlines work for you by avoiding clickbait and messaging that no longer works.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

7 tips to help PR pros increase productivity

PR Daily

You’ve got a lot of work to accomplish, but there are only so many hours in a day. Here are ideas to help make the most of your limited time. Are you having trouble finding time to complete your work amid all the time wasters and distractions in your office?

5 Tips for Crafting Business Stories That Resonate With Readers

PRSay

It takes more than a creative idea to craft a memorable, engaging article. To hold a reader’s attention for the duration of a story, communicators need to apply the right strategies to connect with their audience. Here are five tips on how to make your writing resonate with readers.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward.

eBook 118

The ultimate guide to generating branded content

Agility PR Solutions

Imagine a situation: you invited your best friend to dinner but he said that he has to work. No big deal, right? So you invite another person to dinner.

Brand 114

10 mistakes that will doom a startup’s first marketing campaign

PR Daily

Entrepreneurs have energy and passion, but those vital elements can misfire without clear direction and a purpose-driven plan. Identifying potential pitfalls can help. Most new companies (90%) fail within four months—long before they generate profits—and poor marketing is a primary reason.

Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward.

eBook 111

PR Pro Who Makes a Difference: NRPR’s Nicole Rodrigues showcases talent with integrity

Agility PR Solutions

Making a difference is what the most talented and high-minded PR professionals do, and Beverly Hills-based NRPR Group CEO and Founder Nicole Rodrigues exemplifies what a PR leader, advocate and humanitarian should be, realizing that giving back is truly what characterizes a leader.

Groups 110

Wendy’s responds to Chance the Rapper with social media gold

PR Daily

The fast-food chain promised to honor the artist’s request to bring back its spicy chicken nugget if his tweet could get to 2 million ‘likes.’ Online fans came through; so has the company. Sometimes a nugget of online inspiration is just waiting for an opportunity—or, in Wendy’s case, a Chance.

#MediaMonday – Kelly Presnell

HMA Public Relations

Today’s #MediaMonday comes to us from the Arizona Press Club’s Photojournalist of the Year, Kelly Presnell of the Arizona Daily Star. The post #MediaMonday – Kelly Presnell appeared first on HMA Public Relations. Featured Media Monday #MediaMonday - Kelly Presnell Arizona Daily Star Kelly Presnell

Creating Engaging Headlines for Direct Email Campaigns

Critical Mention

Creating engaging headlines for direct email campaigns can be a tricky business. The sheer influx of emails in everyone’s inbox these days makes it tough to stand out from the crowd. We have tips for making your headlines work for you by avoiding clickbait and messaging that no longer works.

10 podcasts every blogger needs to listen to in 2019

Agility PR Solutions

Blogging is an ever-evolving nicheand since it’s impossible to work with the same knowledge throughout your career, you need to be in touch with all the latest trends and ideas in blogging to engage your readers and promote your blog, While some suggest formal education in the form of a Master’s Degree, this is unnecessary. […].

3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. Crises are an inevitable and often unpleasant part of a PR pros’ life, but they can also serve to strengthen your experience.

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#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap

Communications Conversations

ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last Sunday. Predictably, Twitter went berserk.

Who’s on First?

Karwoski & Courage

There’s an iconic Abbott and Costello bit called “Who’s on First?” appropriate, now that it’s baseball season) that reminds me of what’s going on with Boeing, which is no laughing matter.

Do’s and don’ts for marketing to a niche audience

Agility PR Solutions

Niche marketing presents a unique challenge. A smaller audience, more intense competition—and more creativity required to stand out. Often, audiences in smaller niches are averse to changing or spending their hard earned money. So what are some of the best ways to market to these selective niches?

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros. Earned media coverage wins over a paid advertisement—even if the headlines are due to an accident.

Brand 166