Sword and the Script
MAY 7, 2019
A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web. The more backlinks a website earned, the more fitting that site might be to provide in response to organic, or natural, search queries.
Agility PR Solutions
MAY 7, 2019
Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a less-than-ideal answer. […]. The post 7 tricky questions reporters will ask—and how to answer them appeared first on Agility PR Solutions.
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Deirdre Breakenridge
MAY 6, 2019
In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys. My goal was to have guests offer advice and insights on challenging topics and to empower listeners as they navigated the ups and downs of their own careers and lives. I’ve always said, “If the show can help listeners to feel like they’re not alone as they face obstacles, then we’ve succeeded.” Podcasting was also a way f
ImPRessions - Crenshaw Communications
MAY 8, 2019
Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
MAY 9, 2019
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out, requires marketing professionals to stay on top of trends, have the ability to predict consumer behavior, […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
MAY 7, 2019
Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a bonafide tech expert?—?about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients.
ImPRessions - Crenshaw Communications
MAY 10, 2019
Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year. Here are seven indispensible rules to becoming a client service superstar. 7 Ways to Stellar PR Client Service.
Ronn Torossian
MAY 6, 2019
The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” This growing need […].
Agility PR Solutions
MAY 9, 2019
Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines. To add to this, many of today’s news outlets measure and evaluate reporters’ stories strictly on number of click-throughs and website traffic resulting from […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
MAY 8, 2019
Whether you’re a senior-level professional or a recent graduate, everyone needs a mentor to guide them through their career. These relationships are a special part of our professional development and can have a major impact on our lives. So how can communicators become the best mentors — and mentees — possible? Here are a few ways we can do just that, courtesy of Alicia Thompson , APR, president, Signature Leadership LLC , who has mentored dozens of PR and non-PR professionals over the span of h
Muck Rack
MAY 7, 2019
New Muck Rack survey: How PR teams are spending their time, money and attention in 2019
Contently - Strategy
MAY 8, 2019
At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Ultimately, though, your total audience consists of more than just those people.
Agility PR Solutions
MAY 8, 2019
Imagine a situation: you invited your best friend to dinner but he said that he has to work. No big deal, right? So you invite another person to dinner. You’re having tasty veggie burgers and everything seems to be perfect, but then this happens: You look at the other side of the dining room and […]. The post The ultimate guide to generating branded content appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
MAY 10, 2019
With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationshi
PR 20/20
MAY 8, 2019
Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.
Stephen Waddington
MAY 4, 2019
Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area where the social media firm has a lousy reputation. He went as far as trying to make a joke of the issue.
Agility PR Solutions
MAY 8, 2019
Making a difference is what the most talented and high-minded PR professionals do, and Beverly Hills-based NRPR Group CEO and Founder Nicole Rodrigues exemplifies what a PR leader, advocate and humanitarian should be, realizing that giving back is truly what characterizes a leader. Nicole loves mentoring and expanding young minds, as she pays it forward […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Muck Rack
MAY 9, 2019
Crisis management when your organization is the victim
Critical Mention
MAY 10, 2019
With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationshi
5W PR
MAY 9, 2019
Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. When done wrong, however, it can be an expensive lesson. The more you know about your audience, the better your ads will perform. Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting.
Agility PR Solutions
MAY 5, 2019
Niche marketing presents a unique challenge. A smaller audience, more intense competition—and more creativity required to stand out. Often, audiences in smaller niches are averse to changing or spending their hard earned money. So what are some of the best ways to market to these selective niches? For this, we’ll use the example of a […]. The post Do’s and don’ts for marketing to a niche audience appeared first on Agility PR Solutions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PRSay
MAY 9, 2019
A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.” And when asked how public relatio
Karwoski & Courage
MAY 8, 2019
There’s an iconic Abbott and Costello bit called “Who’s on First?” (appropriate, now that it’s baseball season) that reminds me of what’s going on with Boeing, which is no laughing matter. Given the precision of technical aptitude and communication required to put together something as complex as a modern aircraft, the complete ineptitude of Boeing’s […].
Steve Barrett on PR
MAY 10, 2019
From ethics to holding companies to culture, the benefits of midsize firms and much more.
Agility PR Solutions
MAY 5, 2019
Blogging is an ever-evolving nicheand since it’s impossible to work with the same knowledge throughout your career, you need to be in touch with all the latest trends and ideas in blogging to engage your readers and promote your blog, While some suggest formal education in the form of a Master’s Degree, this is unnecessary. […]. The post 10 podcasts every blogger needs to listen to in 2019 appeared first on Agility PR Solutions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Axia PR
MAY 10, 2019
ReviewMaxer improves funnel layout and design options. ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. The new design, page header, and brand color options help companies further customize their review funnels.
Critical Mention
MAY 10, 2019
With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationshi
Reputation Us
MAY 10, 2019
On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilitie
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