Sat.May 04, 2019 - Fri.May 10, 2019

How to grab headlines when you don’t have news to share

PR Daily

Being out of the spotlight won’t help your organization reach new followers and consumers. Here are some ideas for how to rejoin the conversation once the public eye has moved on.

How To 171

The Longstanding Value of a Backlink for Digitally Savvy PR

Sword and the Script

A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web.

7 tricky questions reporters will ask—and how to answer them

Agility PR Solutions

Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a less-than-ideal answer. […].

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Smart Speakers Offer A Clear Opportunity For PR

ImPRessions - Crenshaw Communications

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative.

More Trending

How PR pros can break out of a creative rut

PR Daily

The public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career. Many PR tasks are the same for each campaign we work on.

You’ve Been Served: How To Be A PR Client Service Superstar

ImPRessions - Crenshaw Communications

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year.

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A Guide to Breaking into the PR Industry

Ronn Torossian

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.

Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue

Agility PR Solutions

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to nail your next Instagram campaign

PR Daily

The popular image-sharing platform is a powerful tool for marketers looking to retarget online visitors and develop new audiences. Here are some important points to consider. If everyone else is doing it, does that mean the tactic is a good fit for your organization?

5 Tips for Crafting Business Stories That Resonate With Readers

PRSay

It takes more than a creative idea to craft a memorable, engaging article. To hold a reader’s attention for the duration of a story, communicators need to apply the right strategies to connect with their audience. Here are five tips on how to make your writing resonate with readers.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience.

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Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

7 tips to help PR pros increase productivity

PR Daily

You’ve got a lot of work to accomplish, but there are only so many hours in a day. Here are ideas to help make the most of your limited time. Are you having trouble finding time to complete your work amid all the time wasters and distractions in your office?

The Keys to an Enduring Mentor-Mentee Relationship

PRSay

Whether you’re a senior-level professional or a recent graduate, everyone needs a mentor to guide them through their career. These relationships are a special part of our professional development and can have a major impact on our lives.

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#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap

Communications Conversations

ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last Sunday. Predictably, Twitter went berserk.

Privacy isn’t necessarily a good thing

Stephen Waddington

Facebook is building a private version of the internet. While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy.

Infographic: Why marketing automation is an essential investment

PR Daily

Using robots to contact your customers isn’t the stuff of science fiction. Instead, these tools will help you target messaging, avoid irking potential customers and boost the bottom line.

The ultimate guide to generating branded content

Agility PR Solutions

Imagine a situation: you invited your best friend to dinner but he said that he has to work. No big deal, right? So you invite another person to dinner.

Get Your Head Around AI and PR With Adam Hirsch

The Resolution Blog

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

New Muck Rack survey: How PR teams are spending their time, money and attention in 2019

Muck Rack

New Muck Rack survey: How PR teams are spending their time, money and attention in 2019

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10 Mother’s Day campaigns to inspire marketers

PR Daily

As the holiday approaches, businesses are preparing messages to celebrate moms and grandmas. Here are examples to guide your preparations. Mother’s Day marketing can be both easy and difficult for brand managers.

PR Pro Who Makes a Difference: NRPR’s Nicole Rodrigues showcases talent with integrity

Agility PR Solutions

Making a difference is what the most talented and high-minded PR professionals do, and Beverly Hills-based NRPR Group CEO and Founder Nicole Rodrigues exemplifies what a PR leader, advocate and humanitarian should be, realizing that giving back is truly what characterizes a leader.

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Remembering PR Legend Dominic DiFrisco

Culpwrit

Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes.

Crisis management when your organization is the victim

Muck Rack

Crisis management when your organization is the victim

The New York Times rides a rising tide of digital content

PR Daily

The newspaper reported increased profits, largely powered by its online offerings. What does the news mean for the future of print media? The New York Times is alive and well, thanks in part to its ability to adapt to a changing media landscape and reach new audiences online.

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10 podcasts every blogger needs to listen to in 2019

Agility PR Solutions

Communicators Feel Pressed to Measure the Impact of Their Work, Survey Finds

PRSay

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work.

Kentucky Derby: One in a lifetime learning experience

Karen Freberg

As a professor, one of the things I have aimed to do in and out of my classroom is to see what professional opportunities or “real world experiences” I could provide my students. The marketplace is of course booming and growing in the social media space, but so is the competition.

Wendy’s responds to Chance the Rapper with social media gold

PR Daily

The fast-food chain promised to honor the artist’s request to bring back its spicy chicken nugget if his tweet could get to 2 million ‘likes.’ Online fans came through; so has the company. Sometimes a nugget of online inspiration is just waiting for an opportunity—or, in Wendy’s case, a Chance.

Do’s and don’ts for marketing to a niche audience

Agility PR Solutions

Niche marketing presents a unique challenge. A smaller audience, more intense competition—and more creativity required to stand out. Often, audiences in smaller niches are averse to changing or spending their hard earned money. So what are some of the best ways to market to these selective niches?

Demand Digital Dexterity

PRSay

Staffbase is a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Digital technologies make our lives substantially easier but also lead to employees having expectations about the level of technology their company should provide.