Sat.Mar 16, 2019 - Fri.Mar 22, 2019

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

Micro vs. Macro Influencers

PR Expanded

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

The problem with exclamation points

PR Daily

Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?

Web 171

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.

More Trending

Why separating editorial and marketing is essential for PR

PR Daily

While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society. This article originally appeared on PR Daily in March of 2018.

Ethics 171

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising.

The Value of the Micro Influencer in Digital Marketing Campaigns

Ronn Torossian

With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

10 crucial metrics to measure your pitching efforts

PR Daily

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before.

2018 Global Media Report

Onclusive

The media landscape has never been as expansive as it is today. The explosion of digital, social, blogs, and influencers has increased the number and types of outlets that are publishing content by many orders of magnitude.

Report 195

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Motivating Others with Great Leadership Skills

Ronn Torossian

What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills.

4 PR tactics to support your event marketing

PR Daily

As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise.

The most stressful jobs of 2019—“PR Executive” ranked among Top 10

Agility PR Solutions

It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level.

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T.

AP style rules for commonly confused words

PR Daily

To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help. Using the wrong word in your copy can be embarrassing, but it’s a mistake to which many communicators can relate.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”

Sales Director, East

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.

AVE Alternatives: Putting a Price on Coverage Using Direct Lifetime Value

The Resolution Blog

Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities.

Google 156

3 ways to spot fake micro-influencers on social media

PR Daily

How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018.

How CEOs are boosting ethics engagement to fuel corporate culture and brand trust

Agility PR Solutions

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute.

Ethics 155

Sales Director, West

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago.

8 professional development goals for creating a bright PR future

PR Daily

The PR industry is always changing, so pros that want to continue to perform at a high level must invest in new skills. Here are some goals ambitious PR pros should consider. You should never stop enhancing your skills—and professional development should be at the top of your list.

Why ‘going green’ is a great PR move—and how to do it

Agility PR Solutions

By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet.

Energy 152

Strategic Accounts Director – Customer Success

Onclusive

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. We are fully committed to empowering our customers to drive more business value from their owned, earned, sponsored, and amplified content. Strategic Accounts Director – Customer Success.

#MediaMonday – Dr. Adrian McIntyre

HMA Public Relations

Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday

5 ways to elicit compelling executive quotes

PR Daily

Encourage your leaders to enhance the narrative with visual, visceral and conversational commentary. In the nonstop battle for attention, reporters, marketers and PR pros cannot afford to waste words.

PR then, now and in the future— exploring the third space

Agility PR Solutions

How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many.

Study 121

Customer Success Manager (PR Engineer)

Onclusive

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. At Onclusive, we’re committed to providing this understanding while fundamentally changing the way PR is done and valued. We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer.