Sat.Mar 09, 2019 - Fri.Mar 15, 2019

article thumbnail

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”. So the press release is here to stay. But do you need a press release for your announcement?

SEO 204
article thumbnail

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass.

Pitching 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

Deirdre Breakenridge

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations. You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate.

article thumbnail

Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable. While a piece in The New York Times might not seem in the cards, there are […]. The post Three alternatives to top-tier publications appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 199
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients. They’re competing against well-known companies that have massive tricked out booths, and also trying to steal attention from other strivers. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona.

More Trending

article thumbnail

How to optimize your brand for Generation Z with the four C’s of content

Agility PR Solutions

According to Forbes, Generation Z will account for 40 percent of all consumers by next year. As marketers, it’s important to understand these consumers’ habits, interests, and behaviors to create a successful and targeted content strategy. New research from teen-focused marketing agency Fuse of 1,000 Gen Zers outlines the 4 C’s of Content, which can help brands to […].

Brand 135
article thumbnail

Is the press release still relevant in 2019?

Communications Conversations

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Simple question, but one that’s full of history and heated debated on both sides of the coin. But, in 2019, I think it’s a question worth seriously considering. Do you really still need to be using press releases as part of your PR/comms strategy?

SEO 125
article thumbnail

Is a shorter video length more engaging on Facebook?

NewsWhip

[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip.

Facebook 158
article thumbnail

7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers.

Mobile 109
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Why influencers ignore your emails—and what to do about it

Agility PR Solutions

The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal followers. But the field is not without its own pitfalls. The biggest […]. The post Why influencers ignore your emails—and what to do about it appeared first on Agility PR Solutions.

article thumbnail

The role of email marketing in public relations

Shift Communications

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone and call them, but these each have constraints.

article thumbnail

The SEO factors that matter to PR pros today (and will still matter in 5 years)

Muck Rack

The SEO factors that matter to PR pros today (and will still matter in 5 years)

SEO 145
article thumbnail

Top 100 Digital Marketers 2019: a Data-based Report

Brand24

Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media.

Report 88
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. But things are rapidly changing in the industry with the research vendor business model being disrupted by SaaS competitors, encroachment by different industries, emerging methodologies, lower pricing and easier access to consumers. Change creates opportunity Research and insights is clearly […].

article thumbnail

3 reasons why social media is so hard

Axia PR

Facebook, Twitter, Instagram, and other social media networks are continuously pushing out updates, making enhancements, and moving things around. This makes it difficult for social media marketers, managers, and users to keep up. Algorithms are ever-changing, genuine engagement is harder to obtain, and companies are struggling to adapt.

article thumbnail

5W CEO Speaks at Harvard Business School on Crisis

5W PR

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need. While there are best practices experts in the art employ, no crisis is ever identical, and increasingly there are new stakeholders and forms of media that need to be

Crisis 84
article thumbnail

Letter from Newcastle: how do learned marketing and PR practitioners keep their cool?

Stephen Waddington

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. Sarah and I have been at home in Newcastle this weekend. The photo is from an afternoon walk to St Mary’s Lighthouse. It’s on a tiny island north of Whitley Bay. I highly recommend a visit to blow away the cobwebs.

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

4 tips for avoiding bad publicity in business

Agility PR Solutions

They say that there is no such thing as bad publicity, but that is not the reality. In truth, bad publicity is a terrible thing. Yes, it gets your business noticed, but for all the wrong reasons and it is unlikely that anyone will want to buy your products and services if the bad press […]. The post 4 tips for avoiding bad publicity in business appeared first on Agility PR Solutions.

Publicity 112
article thumbnail

PR Rock Stars: Medtronic’s Greg Zimprich

Communications Conversations

Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably partly because, at the time, he had a killer job managing brand PR for General Mills. And partly because, well, he’s a rock star! But, over the course of many years, he was just that–a name. That changed in recent years when I met Greg for the first time.

Sports 74
article thumbnail

Scarcity marketing: Tip and Tricks

5W PR

Scarcity marketing can be a powerful tool to sell your product or service. Scarcity marketing is based on the principle that people want to have things are hard to obtain. It creates a sense of exclusivity and also operates on the psychology of fear – forcing people to act out of fear of missing out. However, these days, it seems like a thing of the past with everything being about convenience, ease, and availability.

article thumbnail

Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue

Stephen Waddington

The hype surrounding AI is unhelpful. Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. A report published last week by venture capitalist MMC Ventures found that two-fifths of Europe’s so-called AI start-ups don’t in fact use any AI in their products.

Ethics 68
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Mobile mandate—63% use phones for product research while in-store

Agility PR Solutions

There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store. According to new research from retail management consulting firm BRP, 85 percent of […].

Mobile 110
article thumbnail

Why PR professionals should trust a journalist to stay in touch

Muck Rack

Why PR professionals should trust a journalist to stay in touch

110
110
article thumbnail

Interview with Anthony Iannarino

Critical Mention

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results.

article thumbnail

Unscrambling the brain: the science behind communication

Wildfire

Strong communication is a key part of every PR campaign. Suzanne Ellis, director at reputation management consultancy Lansons was a speaker at last month’s PROI seminar and said, “At a time when we are constantly bombarded with information, it is more important than ever that communications cuts through the noise.”. Honest and powerful communication connects directly with an audience, but how best can we deliver this communication to provide the best experience for our customers?

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

The digital achievement gap—why companies struggle to meet expectations

Agility PR Solutions

While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing expectations, new research from customer service solutions firm Zendesk finds. The Zendesk Customer Experience Trends Report 2019 reveals […].

Meeting 106
article thumbnail

Ghosted by the press? Try these 4 “pick-up lines” to impress

Muck Rack

Ghosted by the press?

134
134
article thumbnail

What PR has in Common with the Hike of My Life

Barokas

Kauai’s Napali coast is one of the most unspoiled places on the planet. In a world where it is getting more and more difficult to escape the crowds, Kalalau Beach is one of the few remaining places where a person doesn’t feel like she is sharing space with six billion other humans. There are no cars, roads, boats or aircraft that have access to that beach.

Travel 60