Sat.Mar 09, 2019 - Fri.Mar 15, 2019

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”.

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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch.

A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

PR Expanded

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable.

More Trending

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.

How to Repurpose Content into a Press Release (Podcast)

The Proactive Report

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode.

3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

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Why influencers ignore your emails—and what to do about it

Agility PR Solutions

The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal followers.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is the press release still relevant in 2019?

Communications Conversations

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” ” Simple question, but one that’s full of history and heated debated on both sides of the coin. But, in 2019, I think it’s a question worth seriously considering.

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Top 100 Digital Marketers 2019: a Data-based Report

Brand24

Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media.

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Is a shorter video length more engaging on Facebook?

NewsWhip

[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip. Brands Communications & PR Digital Journalism

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3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation.

Why you should already start evaluating your marketing strategy

PR Daily

It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away. March is here, and that means spring is on the way.

7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams.

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4 tips for avoiding bad publicity in business

Agility PR Solutions

They say that there is no such thing as bad publicity, but that is not the reality. In truth, bad publicity is a terrible thing. Yes, it gets your business noticed, but for all the wrong reasons and it is unlikely that anyone will want to buy your products and services if the bad press […].

Report: Nano-influencers offer big upsides for marketers

PR Daily

You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.

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The role of email marketing in public relations

Shift Communications

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale.

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Meltwater - PR

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name attached to it, your content across… Read More >>>.

Mobile mandate—63% use phones for product research while in-store

Agility PR Solutions

There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store.

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9 ways to overcome writer’s block

PR Daily

Take a brisk walk outside, try listening to video game music, and save the editing for later. Above all, don’t stop putting words onto the page. If you write for a living, you know that dreadful feeling. You’ve been staring at the blank page far too long and feel incapable of putting words down.

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3 reasons why social media is so hard

Axia PR

Facebook, Twitter, Instagram, and other social media networks are continuously pushing out updates, making enhancements, and moving things around. This makes it difficult for social media marketers, managers, and users to keep up.

Critical Mass in Social Media

Doctor Spin

How many followers is good enough? Everyone wants more followers in social media. Businesses, too. At the same time, marketing experts are shouting at the top of their lungs that the actual number of followers doesn’t really matter; it’s all about having the right followers.

The digital achievement gap—why companies struggle to meet expectations

Agility PR Solutions

During its outage, Facebook turns to Twitter to share updates

PR Daily

For most of the globe Wednesday, the social media company was powered down, including its subsidiaries Instagram and WhatsApp. The company opted for tweets to address user concerns. Even for Facebook, Twitter is an important channel for live updates in a crisis.

The SEO factors that matter to PR pros today (and will still matter in 5 years)

Muck Rack

The SEO factors that matter to PR pros today (and will still matter in 5 years

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3 Rules for Building a Better Content Calendar

Contently - Strategy

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” ” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most.

Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis

Agility PR Solutions

On March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and then a physical altercation, with his wife Pam.

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Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. This guide offers insight into helping your content standout from the noise.

PR Rock Stars: Medtronic’s Greg Zimprich

Communications Conversations

Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often. Probably partly because, at the time, he had a killer job managing brand PR for General Mills. And partly because, well, he’s a rock star!

Ghosted by the press? Try these 4 “pick-up lines” to impress

Muck Rack

Ghosted by the press? Try these 4 “pick-up lines” to impress

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