Sat.Feb 02, 2019 - Fri.Feb 08, 2019

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Super Bowl 2019: Trends & Takeaways from a Social Media Professor

Karen Freberg

The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials. It’s also become a “work” event for me to explore what are some of the things that are showcased online.

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

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Modern Communicators Need to FEEL + THINK Before They Communicate

Deirdre Breakenridge

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step. When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. In this video I break down the FEEL model and why it’s important to FEEL first, then THINK, before you share your story, especially with younger generation

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CES 2019: Guide for First-Time Attendees

Business Wire

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Brands Can Earn More Press Coverage

Ronn Torossian

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. They strive to “put their names out there,” they bombard media representatives with anemic press releases, and they sponsor initiatives or events that cost a lot more than they get back in new business. That’s […]. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 150

More Trending

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Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

Deirdre Breakenridge

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out? How does your PR work and strategy change when you know you’re not just competing for attention, but competing against other organizations loudly and specifically disagreeing with your messages?

Policies 157
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The Risk of Innovation. 5 Communication Rules for Disruptors

Prowly

Communication experts from Enterie, a network of technology PR agencies, present a short guide to issue management for disruptive companies. The post The Risk of Innovation. 5 Communication Rules for Disruptors appeared first on Prowly Magazine.

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How To Brand When Expanding into the American Market

Ronn Torossian

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace. But, while the market is thriving, breaking into […].

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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals.

Analytics 141
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How the Fyre Festival ignited debate about influencer accountability

Agility PR Solutions

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. With an inside and detailed look at what transpired before, during and after the event, the documentaries have inspired people to start talking about the ethical questions around influencer marketing—and whether influencers should be held […].

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Squad Goals Achieved: Barokas Welcomes David Mandell as COO

Barokas

You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy. So yeah, we keep things pretty cool around here. And our new COO David Mandell fits right in.

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How PR can boost your event

Ronn Torossian

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […]. The post How PR can boost your event appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Writing 150
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How to Guide Your CEO to the ‘Right’ PR Measurement Strategy

PRSay

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. We were talking about the different metrics you can choose from and what measurement gurus advocate when she said, “None of that really matters — what I’ve always found is that it totally varies according to whatever the CEO thinks is most important.”.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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4 trends to inspire healthcare PR pros in 2019

Agility PR Solutions

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. Trend #1: Voice search finally caught on While some of us may remain hesitant to voluntarily bug our […]. The post 4 trends to inspire healthcare PR pros in 2019 appeared first on Agility PR Solutions.

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Podcasts are booming but how do you measure success?

Stephen Waddington

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away. The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

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Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or promising show – and then shoves a commercial in your face. Yet even people that don’t like football, will watch the championship game for the commercials. We all know why this happens, but it is still completely irrational behavior.

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Ye olde corntroversy is a complex brew

Steve Barrett on PR

Social media spats such as the Bud Light corn syrup affair dominate Twitter for a few days, but do consumers really pay attention and do they benefit the brands involved?

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Agency of the Year: SourceCode’s inspiring mission produces landmark results

Agility PR Solutions

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. New York City-based SourceCode Communications, launched in 2017 by Hotwire Global vets Becky Honeyman and Greg Mondshein, was built on the premise of returning a level of humanity […]. The post Agency of the Year: SourceCode’s inspiring mission produces landmark results appeared first on Agility PR Solutions.

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‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A.

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What I learned from Buffer’s 2019 State of Social Report

Communications Conversations

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). So, when they released their annual report, I was quick to bookmark it for careful review at a later date.

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Why Now’s The Time to Sort Your PPI

ZudePR

With just 200 days until the 29 August compensation deadline, it’s high time you ransacked the attic and did something about your PPI. It takes a couple of months to get a decision and things can only get busier as “six months to go to claim your PPI money” letters pebbledash the UK’s postboxes like ostentatious sneezers. The average payout for mis-sold payment protection insurance is £2,000, and don’t think cos you’re Captain Sensible and wouldn’t have

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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1 in 3 Millennials and Gen Xers have boycotted a brand in the past year

Agility PR Solutions

In the past year, 35 percent of Generation X and 33 percent of millennials have boycotted a company or product they had spent money on in the past, according to a new survey by financial consultancy CompareCards.com—in fact, 30 percent of Gen X and 26 percent of millennials are boycotting a brand right now. With boycotts regularly […]. The post 1 in 3 Millennials and Gen Xers have boycotted a brand in the past year appeared first on Agility PR Solutions.

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Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. In this very confusing media environment, PR professionals face hurdles when it comes to earning trust through media efforts.

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Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents. In the words of a colleague, a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions ideas forward.

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University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient

NewsWhip

[…]. The post University of Michigan Q&A: Platform Health Metrics and the Iffy Quotient appeared first on NewsWhip.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 things to know about visual content strategy in 2019

Agility PR Solutions

Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook, Twitter, and Instagram are in the top 10 of the most visited websites in the […].

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Why it’s Important to Monitor Trending Topics

Critical Mention

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Why is monitoring trending topics so important?

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Why? Because your customers and prospective customers get a vote. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. “Switch to fiber internet from AT&T for $40/mo + taxes when bundled,” reads the ad copy.