Sat.Feb 02, 2019 - Fri.Feb 08, 2019

The Surround Strategy

Doctor Spin

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. The problem was just that the launch was less than a week away. I wanted to help them get the word out, but how?

Super Bowl 2019: Trends & Takeaways from a Social Media Professor

Karen Freberg

The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials.

How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Here’s how influencers help bridge the gap. Today, the broader world is always within reach.

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.

More Trending

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.

PR Lessons From The Bubble

ImPRessions - Crenshaw Communications

The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late.

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Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

PR Expanded

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out?

PR & Marketing Leaders Share Predictions for the Future of Communications

Onclusive

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Brands Can Earn More Press Coverage

Ronn Torossian

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways.

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Why ESPN is rethinking its PR content

PR Daily

See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference. It’s an ever-present dilemma for the modern PR pro—how do you make your stories stand out to journalists who are bombarded with pitches every day?

How the Fyre Festival ignited debate about influencer accountability

Agility PR Solutions

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017.

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Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

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How To Brand When Expanding into the American Market

Ronn Torossian

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace.

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3 subtle social media blunders that make you look bad

PR Daily

Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility. Today’s savvy social media users are expert in finding (and pointing out) mistakes. They are also quite good at detecting half-hearted effort, which is a major digital turnoff.

4 trends to inspire healthcare PR pros in 2019

Agility PR Solutions

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.

Squad Goals Achieved: Barokas Welcomes David Mandell as COO

Barokas

You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy.

How PR can boost your event

Ronn Torossian

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […].

5 ways to integrate your offline and online marketing strategies

PR Daily

Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.

1 in 3 Millennials and Gen Xers have boycotted a brand in the past year

Agility PR Solutions

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or promising show – and then shoves a commercial in your face.

What I learned from Buffer’s 2019 State of Social Report

Communications Conversations

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years.

3 tips for establishing a strong client/agency partnership

PR Daily

It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”.

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Agency of the Year: SourceCode’s inspiring mission produces landmark results

Agility PR Solutions

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling.

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Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote.

7 ideas for social media posts

PR Daily

Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers. This article originally appeared on PR Daily in February of 2018.

10 things to know about visual content strategy in 2019

Agility PR Solutions

Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision.

5 Creative Strategies for Link Building

Waxing UnLyrical

Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.

How to Guide Your CEO to the ‘Right’ PR Measurement Strategy

PRSay

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. We were talking about the different metrics you can choose from and what measurement gurus advocate when she said, “None of that really matters — what I’ve always found is that it totally varies according to whatever the CEO thinks is most important.”.

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. Is your current output enough to meet your biggest objectives? There’s no universal magic number of blog posts that every organization should create per month in order to see results.

New study shows time is the new consumer currency—what’s the impact on brands?

Agility PR Solutions

With so much of today’s technology designed to make lives easier, time is more fleeting than ever. A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax.

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