INDUSTRY INSIGHTS YOUR PEERS ARE READING
Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years. MORE
The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late. MORE
Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace. MORE
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. The problem was just that the launch was less than a week away. I wanted to help them get the word out, but how? MORE
Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. MORE
Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step. MORE
In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out? MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. MORE
Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility. Today’s savvy social media users are expert in finding (and pointing out) mistakes. They are also quite good at detecting half-hearted effort, which is a major digital turnoff. MORE
With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. MORE
People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or promising show – and then shoves a commercial in your face. MORE
When I was growing up, I went to summer camp in New Hampshire’s White Mountains for a month every July. I loved the seemingly never-ending summer days and nights, busy from dawn to bedtime with swimming, hiking, camping, craft projects, playing kickball and paddling canoes. MORE
It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away. The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. MORE
It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. MORE
Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents. MORE
During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions. Many social media marketers look for attention on Twitter, with the urge growing during Super Bowl LIII. MORE
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. MORE
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Here’s how influencers help bridge the gap. Today, the broader world is always within reach. MORE
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’. The idea was to have a fun, flirtatious campaign for passengers high in the sky. MORE
It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […]. MORE
Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. MORE
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. MORE
In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling. MORE
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. MORE
You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy. MORE
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. MORE
Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages. MORE
The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials. MORE
Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A. MORE
In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. MORE
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. MORE
Doctor Spin
FEBRUARY 3, 2019
I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. The problem was just that the launch was less than a week away. I wanted to help them get the word out, but how?
Karen Freberg
FEBRUARY 4, 2019
The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials.
PR Daily
FEBRUARY 6, 2019
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Here’s how influencers help bridge the gap. Today, the broader world is always within reach.
ImPRessions - Crenshaw Communications
FEBRUARY 5, 2019
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.
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Mindful Marketing
FEBRUARY 8, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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B2B PR Sense
FEBRUARY 3, 2019
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2019
The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late.
Ronn Torossian
FEBRUARY 7, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways.
PR Expanded
FEBRUARY 5, 2019
Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
AirPR
FEBRUARY 5, 2019
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.
Business Wire
FEBRUARY 7, 2019
With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.
Ronn Torossian
FEBRUARY 5, 2019
Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace.
Agility PR Solutions
FEBRUARY 3, 2019
Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017.
PR Daily
FEBRUARY 7, 2019
Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility. Today’s savvy social media users are expert in finding (and pointing out) mistakes. They are also quite good at detecting half-hearted effort, which is a major digital turnoff.
PR 20/20
FEBRUARY 7, 2019
Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents.
Ronn Torossian
FEBRUARY 4, 2019
It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […].
Agility PR Solutions
FEBRUARY 6, 2019
While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.
PR Daily
FEBRUARY 6, 2019
It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”.
Sword and the Script
FEBRUARY 2, 2019
People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or promising show – and then shoves a commercial in your face.
Barokas
FEBRUARY 4, 2019
You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy.
Agility PR Solutions
FEBRUARY 6, 2019
PR Daily
FEBRUARY 8, 2019
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’. The idea was to have a fun, flirtatious campaign for passengers high in the sky.
Critical Mention
FEBRUARY 5, 2019
In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy.
Waxing UnLyrical
FEBRUARY 7, 2019
Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.
Agility PR Solutions
FEBRUARY 4, 2019
In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling.
PR Daily
FEBRUARY 4, 2019
Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.
Sword and the Script
FEBRUARY 5, 2019
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote.
Maine PR Maven
FEBRUARY 8, 2019
When I was growing up, I went to summer camp in New Hampshire’s White Mountains for a month every July. I loved the seemingly never-ending summer days and nights, busy from dawn to bedtime with swimming, hiking, camping, craft projects, playing kickball and paddling canoes.
Agility PR Solutions
FEBRUARY 5, 2019
Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision.
PR Daily
FEBRUARY 6, 2019
During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions. Many social media marketers look for attention on Twitter, with the urge growing during Super Bowl LIII.
Stephen Waddington
FEBRUARY 4, 2019
It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away. The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.
PRSay
FEBRUARY 5, 2019
Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A.
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