Sat.Feb 02, 2019 - Fri.Feb 08, 2019

The Surround Strategy

Doctor Spin

I was in Italy in the middle of summer, and it was hot. The Italian fashion brand I was meeting up with had gotten this idea that it would be great to add some “digital marketing” for their re-launch of their most iconic product ever. The problem was just that the launch was less than a week away. I wanted to help them get the word out, but how?

Super Bowl 2019: Trends & Takeaways from a Social Media Professor

Karen Freberg

The game came and gone (pretty low scoring one if I say so myself!) but what brings together many professionals across social media and marketing together: The Super Bowl Ads ! I always love to see what is launched, discussed, and highlighted not just during the game, but also for the commercials.

How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Here’s how influencers help bridge the gap. Today, the broader world is always within reach.

Local 167

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

Print 213

More Trending

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential.

PR Lessons From The Bubble

ImPRessions - Crenshaw Communications

The 90s tech boom is back – in a way. Last month I was at a fascinating discussion about that infamous period and its parallels to the cryptocurrency bubble of late.

Agency 242

How Brands Can Earn More Press Coverage

Ronn Torossian

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways.

Brand 195

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR & Marketing Leaders Share Predictions for the Future of Communications

AirPR

The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.

CES 2019: Guide for First-Time Attendees

Business Wire

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

How To Brand When Expanding into the American Market

Ronn Torossian

Interested in expanding your market reach beyond your borders and into the thriving and vibrant American marketplace? With the internet and an expanded interest in culture and products from outside the U.S., there has, perhaps, never been a better time to reach out to the American marketplace.

How To 195

How the Fyre Festival ignited debate about influencer accountability

Agility PR Solutions

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017.

Ethics 143

3 subtle social media blunders that make you look bad

PR Daily

Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility. Today’s savvy social media users are expert in finding (and pointing out) mistakes. They are also quite good at detecting half-hearted effort, which is a major digital turnoff.

Change Agent Spotlight: Set Your Inbound Marketing Team Up for Success with Tips from Crayon's CMO

PR 20/20

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. They are often the ones that drive real, lasting change and quickly gain influence. We call these people change agents.

SEO 106

How PR can boost your event

Ronn Torossian

It might be surprising to know that a PR team can do a lot more than writing press releases and engaging with the media. If you have an event coming up, a PR professional might be just who you need to get more people interested and engaged in your event. Here are just some of […].

4 trends to inspire healthcare PR pros in 2019

Agility PR Solutions

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.

3 tips for establishing a strong client/agency partnership

PR Daily

It’s the ultimate compliment for PR pros to be treated as part of your internal team. Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”.

Agency 158

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

People will say they dislike advertisements because of the disruptive nature of them. It’s a bit of a bait and switch – a publisher teases you in with a headline or promising show – and then shoves a commercial in your face.

Squad Goals Achieved: Barokas Welcomes David Mandell as COO

Barokas

You’ve seen the bulldogs, motorcycles and music that we love. We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy.

1 in 3 Millennials and Gen Xers have boycotted a brand in the past year

Agility PR Solutions

Delta and Coke apologize for flirtatious napkins

PR Daily

The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’. The idea was to have a fun, flirtatious campaign for passengers high in the sky.

Why it’s Important to Monitor Trending Topics

Critical Mention

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy.

5 Creative Strategies for Link Building

Waxing UnLyrical

Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.

Agency of the Year: SourceCode’s inspiring mission produces landmark results

Agility PR Solutions

In a PR world driven by efficiency and profit margins, it can be tempting to fall back on tech to deliver—often at the expense of true storytelling.

Agency 115

5 ways to integrate your offline and online marketing strategies

PR Daily

Your digital channels can boost your traditional PR efforts and vice versa. Here are some tactics to cross-promote your messages.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote.

Build Your Network, Grow Your Value For Yourself and For Others

Maine PR Maven

When I was growing up, I went to summer camp in New Hampshire’s White Mountains for a month every July. I loved the seemingly never-ending summer days and nights, busy from dawn to bedtime with swimming, hiking, camping, craft projects, playing kickball and paddling canoes.

Brand 78

10 things to know about visual content strategy in 2019

Agility PR Solutions

Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision.

5 lessons from Sunny Delight’s ‘depressed’ tweet

PR Daily

During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions. Many social media marketers look for attention on Twitter, with the urge growing during Super Bowl LIII.

Podcasts are booming but how do you measure success?

Stephen Waddington

It’s difficult for podcasters and publishers to get meaningful audience information because data is fragmented. Here are some suggestions. Podcasts are enjoying a resurgence. In fact, they never went away. The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018.

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A.