Sat.Oct 21, 2017 - Fri.Oct 27, 2017

Hilfiger Line Especially for Disabled

Ronn Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. Tommy Hilfiger looks poised to change that. In many cases, people with relatively limited physical abilities are not the focus of many clothing designers.

Integrated PR & Marketing Measurement Begins with Business Goals


CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company.

2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later.

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Five Tips to Differentiating Your Brand


Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business.

More Trending

5 Signs Your Company Isn’t Ready For A PR Firm…Yet

ImPRessions - Crenshaw Communications

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider.

Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media.

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How to Measure the Results of B2B Influencer Marketing

B2B PR Sense

Still on the fence about influencer marketing? Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers.

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4 reasons PR pros should look for a new job

PR Daily

How do you know when you’re ready to make a move or even switch careers? Often, people feel stuck in a job, industry or organization and need inspiration to start moving. Here are the four telltale signs that you’re ready to leap into a new job: 1. You've given your current role a fair shot.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to grow your PR budget, in 3 steps

The Resolution Blog

The Public Relations industry has seen huge changes in the last five years. New forms of communication has brought new specialist talent and offerings.

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Top 10 U.S. Daily Newspapers on Facebook


Keep up with every news article from your favorite daily by following them on Facebook. This week we rounded up the top 10 U.S. daily newspapers on Facebook by the number of likes. All numbers were pulled on October 27, 2017 and will change over time as follower count fluctuates.

How to Measure the Quality of Your Content

The Proactive Report

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? Can you measure the quality of your content? The quality of writing and visuals is very subjective.

How and why to boost customer satisfaction online

PR Daily

Facebook, LinkedIn, Snapchat, Pinterest and Twitter have enabled brand managers to reach billions of consumers. Though social media has provided engagement opportunities, platforms have also become an avenue for people to complain about customer experiences.

IBM CDO Strategy Summit Roundup

Shift Communications

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Digital Officers from around the world to discuss and share insights as peers.

Injecting Creative Into Marketing for More Earned Media


Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long.

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8 dreadful ways to begin a presentation

PR Daily

Think of the opening of your speech as prime real estate. Many speech beginnings, unfortunately, don’t do their speakers or their audiences any favors. Some are small mistakes, and some are more fundamental, but they’re all unnecessary.

The Rise of Social Media Customer Care

The Proactive Report

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. But don’t just use it as a broadcast channel. Your customers expect you to be active and responsive on social media.

State of Social Media, 3Q 2017: Twitter Restates

Shift Communications

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Let’s dig into everything they announced. Audience Growth.

Public Relations is not Advertising…or Marketing

HMA Public Relations

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!

Do your press releases pass the smell test?

PR Daily

There's a maddening trend in media relations. Time and again we’re seeing press releases that are either vapid or unbelievable (in the worst way). A press release isn’t supposed to be an advertisement. Even if it were, you still want people to believe what was written.

The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model


Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Make Your Website a Tool to Grow Your Business

The Proactive Report

There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Hard to imagine why the other half don’t!)

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4 marketing lessons from ‘Stranger Things’

PR Daily

The wait is nearly over: On Friday, fans of “Strangers Things” can journey to the Upside Down. Netflix has used social media to boost viewers’ excitement about the next installment of its popular series: Do you copy? Stranger Things (@Stranger_Things) October 25, 2017.

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands.

IHG’s Michael Torres on Communications and Leadership


The impact of the digital revolution on the traditional communications profession has been well documented.

Why Monitoring Brand Mentions Matters

The Proactive Report

Eyes Open. Tired Awake Young Man. Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Now a negative mention online can reach millions in a flash.

30 jobs in the PR and marketing world

PR Daily

There is a familiar chill in the air—at least for those of us in the Northern Hemisphere. Soon, we’ll be cursing the biting wind and begging for a beach vacation. That means it’s time to pack up our tank tops and break out our winter attire.

“Snapchat is dying”—but is it really?

Media Bullseye

When Snapchat premiered six years ago, users flocked to it, enthralled by its disappearing photos and fun editing options. It provided an outlet that didn’t require the same kind of polished curation in shared content users find on Instagram and Facebook.

Why Fake News Could Be a Brilliant Opportunity for Brand Engagement


Instead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.

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Trump’s mastery is selling doubt

Mark My Words

Where were you on the day Donald J Trump released not quite all of the classified files on the JFK?