Sat.Jan 16, 2016 - Fri.Jan 22, 2016

15 Digital Skills PR Pros Must Master

Onclusive

Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the AirPR blog. In fact, she’s a downright digital regular!

Convert Followers With Content: Q&A With Joe Pulizzi

Cision

Tomorrow at 2 p.m. ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content.

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How to Get Press for Your Startup

Flack's Revenge

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city.

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5 Steps To Good PR From Social Media Complaints

ImPRessions - Crenshaw Communications

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

TAKE PAINS TO INFLUECE THE INFLUENCERS

Ronn Torossian

The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “ influencers.” In this form of marketing communications, a group of individuals that wields, well, influence about a brand or organization are found and included in the brand-promotion process.

More Trending

Crisis PR lessons from the Oscars snubs and upcoming boycott

PR Daily

It’s a PR crisis of Hollywood’s own making. Celebrities, public figures and social media users have lashed out at The Academy of Motion Picture Arts and Sciences, owing to the complete absence of black actors and filmmakers among this year’s nominees.

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6 PR Pitches To Avoid At All Costs

ImPRessions - Crenshaw Communications

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Our years of experience have provided us with a pretty accurate “6th sense” for what will and will not get positive journalist attention.

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

Ronn Torossian

In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be turning your back on millions of dollars in revenue, as well as countless opportunities for growth and public branding.

What is Brand Journalism?

Cision

What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would say you shouldn’t care. Brand journalism is no different than content marketing. It doesn’t offer any gains that can’t be found with the other. However, brand journalism is different.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

13 books all communicators should read

PR Daily

If the cold weather and limited daylight hours have you searching for communications inspiration, check out some of these brilliant books for fresh ideas and insight: 1. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal ".

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner. You’re bored of reading the same old content and want some new authors.

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Foursquare Tries New Leadership

Ronn Torossian

There was a time when no matter where you went, you told the world about in on Foursquare. Well, maybe not you, but millions did. Then Facebook offered its check-in feature, and Foursquare became redundant. Just one more once-popular social app to suffer a precipitous fall from grace. But, according to press reports, Foursquare refuses to go down without fighting. The firm has announced a major leadership shift.

5 Ways to Build Successful Email Pitches

Cision

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. So how can you stand out in a reporter’s overflowing inbox?

10 terrific terms to delight word lovers

PR Daily

Like other word nerds, I love to collect quotes about the power of words. Those of us who make a living from words appreciate their power to convey even the most subtle shades of meaning.

Communication manager profile: Jan Seurinck at Flanders DC

Prezly

We want to get to know the people using Prezly day in, day out. What’s their job? What does their day look like? What tools do they use? Any preferred reading material? And of course: how does Prezly figure in all that?

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service. In the past the sales funnel was fairly straightforward – get qualified leads, and convert them to customers. The Internet changed that.

5 Best Practices for Publishing Content to LinkedIn

Cision

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015.

10 boring PR tasks you can automate

PR Daily

Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts of PR: creativity and strategy.

The Citizen Analyst Manifesto, Part 6: Ask boldly. Be forthright and unafraid

Shift Communications

In this series, we explore what it means to be a citizen analyst, the values we stand for, and what qualities in the world we must adamantly stand against. Ask boldly. Be forthright and unafraid. To be bold is to be strong, direct.

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4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

by Frank Strong. Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. Some of the titles list dozens, even hundreds of tools that are “essential.”.

4 Reasons Owned Media Drives Earned Media

Cision

With so many brands reaching out to journalists every day, only a select few will get a response, and even fewer will actually get coverage. So what can you do to set your brand apart from the masses? One key differentiator is your content.

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Google removes 'curvy' and 'plus size' from disapproved AdWords terms

PR Daily

Google’s paid advertisement division, AdWords, says it misspoke after facing harsh online criticism for designating the terms "plus size" and "curvy" as “negative physical attributes.”.

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The Power of the Apology - What Steve Harvey Can Teach Organizations

The Stalwart Blog

Steve Harvey is the man. No other description fits. Put yourself in his position. He just made a colossal blunder on live, international television by announcing the wrong person as the winner of the Miss Universe pageant. .

Five TED Talks to Get You Through a Rough Day of Meetings

Shift Communications

Everyone has been there. You come into work, check your calendar, and see that your day is packed full of meetings. So what do you do? I found a coping method that might seem unusual – TED Talks.

3 Tips to Clean Up a Crisis

Cision

Facebook. Twitter. YouTube. Snapchat…Today, breaking news is captured, announced and spread faster than ever before thanks to social. In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015.

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Why PR pros should join professional industry organizations

PR Daily

PR veterans can tell you that having a strong network is a crucial element of your career. As a long-time PR consultant, I’m often asked how I’ve managed to stay independent over the years. I’ve never done traditional advertising for my business.

5 Snapchat PR Secrets: Digital Marketers Are Flocking to Snapchat. Are You?

Social PR Chat

Are you going “all in” on Snapchat? Making headline news this month in WSJ and AdWeek, digital marketers and brands are waking up to 2016 with the Snapchat story in front of them. Marketing and PR Pros Share Their Snapchat Moments.

Work Hack: Gathering Consumer Insights

Shift Communications

Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? Of course not!

4 Signs It’s Time to Invest in PR or Marketing Technology

Cision

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. There are some fantastic platforms that take a lot of the effort out of marketing and PR, and they’re not as expensive as you’d think.

Finding and fixing the dreaded comma splice

PR Daily

There's a nasty little punctuation habit that instantly gives your age away. It's called the comma splice, and I've noticed it's mostly used by writers under age 35. I don't blame them for not being able to punctuate properly.

5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding.

2016 Trust Barometer Digital PR Implications

The Proactive Report

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions.