Sat.Jan 16, 2016 - Fri.Jan 22, 2016

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Convert Followers With Content: Q&A With Joe Pulizzi

Cision

Tomorrow at 2 p.m. ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs.

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15 Digital Skills PR Pros Must Master

Onclusive

Sally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the AirPR blog. In fact, she’s a downright digital regular! From her brilliant trends reports to our mutually shared love of integrating data into content, Sal is one of those PR pros who quite simply “gets” it. So it should come as no surprise that when one of […].

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Using Digital PR to Top up Your Sales Funnel

The Proactive Report

The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service. In the past the sales funnel was fairly straightforward – get qualified leads, and convert them to customers. The Internet changed that. Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced you

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TAKE PAINS TO INFLUECE THE INFLUENCERS

Ronn Torossian

The marketing world is one of the most dynamic fields in the business world. New and more creative methods of reaching audiences are being made every day. One such a creative idea is the use of so-called “ influencers.” In this form of marketing communications, a group of individuals that wields, well, influence about a brand or organization are found and included in the brand-promotion process.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. 1. Don’t call. If there’s one thing journalists tell us time and again, it’s that they dislike cold calls.

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5 Steps To Good PR From Social Media Complaints

ImPRessions - Crenshaw Communications

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? We think there is. Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans. If done well, a frustrated customer could end up singing your company’s praises.

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USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

Ronn Torossian

In a digital age, maintaining proper media relations is a make or break proposition. If you do not have a knack of reaching the public with just the right message, conveyed in just the right manner, you could be turning your back on millions of dollars in revenue, as well as countless opportunities for growth and public branding. While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and your …

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What is Brand Journalism?

Cision

What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would say you shouldn’t care. Brand journalism is no different than content marketing. It doesn’t offer any gains that can’t be found with the other. However, brand journalism is different. It’s just hard to tell the difference at times because some communicators try to differentiate between the two by their outputs.

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Using Digital PR to Top up Your Sales Funnel

The Proactive Report

The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service. In the past the sales funnel was fairly straightforward – get qualified leads, and convert them to customers. The Internet changed that. Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced you

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 PR Pitches To Avoid At All Costs

ImPRessions - Crenshaw Communications

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. Our years of experience have provided us with a pretty accurate “6th sense” for what will and will not get positive journalist attention. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs.

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Foursquare Tries New Leadership

Ronn Torossian

There was a time when no matter where you went, you told the world about in on Foursquare. Well, maybe not you, but millions did. Then Facebook offered its check-in feature, and Foursquare became redundant. Just one more once-popular social app to suffer a precipitous fall from grace. But, according to press reports, Foursquare refuses to go down without fighting.

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5 Ways to Build Successful Email Pitches

Cision

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. So how can you stand out in a reporter’s overflowing inbox? Go back to square one. Revisit traditional PR tactics to build a better, tighter email pitch.

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Using Digital PR to Top up Your Sales Funnel

The Proactive Report

The two goals every company has are increase sales and reduce costs. Increasing sales depends on a consistent flow of people interested in your product or service. In the past the sales funnel was fairly straightforward – get qualified leads, and convert them to customers. The Internet changed that. Now the public has access to a wealth of data about products and companies and they can easily find reviews from other like-minded folk who have already used your product and experienced you

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. You want to learn. Full stop. Why This Post’s Important: 29 Brainy Newsletters.

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The Citizen Analyst Manifesto, Part 6: Ask boldly. Be forthright and unafraid

Shift Communications

In this series, we explore what it means to be a citizen analyst, the values we stand for, and what qualities in the world we must adamantly stand against. Ask boldly. Be forthright and unafraid. To be bold is to be strong, direct. Boldness is standing in the center of a storm, knowing we are correct of heart, holding fast to things we know to be true.

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5 Best Practices for Publishing Content to LinkedIn

Cision

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content.

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The Power of the Apology - What Steve Harvey Can Teach Organizations

The Stalwart Blog

Steve Harvey is the man. No other description fits. Put yourself in his position. He just made a colossal blunder on live, international television by announcing the wrong person as the winner of the Miss Universe pageant. . Now Steve’s retraction was one thing, but it was the way he reacted that was equally important. Notice Steve didn’t say “there was a mistake,” “I was handed the wrong information” or some other general statement that would have at least temporarily taken the spotlight off of

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Micro Moments in Brand Building: The Good, the Bad and the Unattractive

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Companies underestimate the power of micro moments in brand building. As the world and specifically business communications increasingly tilt toward the digital sphere, This holds true for all companies, whether B2B or consumer.

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Five TED Talks to Get You Through a Rough Day of Meetings

Shift Communications

Everyone has been there. You come into work, check your calendar, and see that your day is packed full of meetings. So what do you do? I found a coping method that might seem unusual – TED Talks. I’ll explain: SHIFTers are fortunate to receive the week between Christmas and New Year’s off to relax with our families and recharge for the coming year. While spending some downtime between family events, I started binge-watching TED Talks.

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3 Tips to Clean Up a Crisis

Cision

Facebook. Twitter. YouTube. Snapchat…Today, breaking news is captured, announced and spread faster than ever before thanks to social. In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds?

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5 Tips to Incorporate Design Elements Into Your Marketing Strategy

Waxing UnLyrical

Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding. It is important to keep your design elements visually cohesive with the identity and branding that you already have established.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The holiday celebrating the life of Martin Luther King, Jr. prompted me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. King was such a gifted orator, you get the feeling he could recite the owner’s manual.more.

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Work Hack: Gathering Consumer Insights

Shift Communications

Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? Of course not! But you might sit them down – with a yummy snack, of course – and read to them from the great Seuss tome of Green Eggs and Ham. Hey, if you do a good job, you might even convince a few picky tots to try a new food in the process.

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4 Signs It’s Time to Invest in PR or Marketing Technology

Cision

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. There are some fantastic platforms that take a lot of the effort out of marketing and PR, and they’re not as expensive as you’d think. If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done.

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#measurePR Recap (Jan 2016): Happy New Year

Waxing UnLyrical

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. Here’s some of what we talked about.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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An open letter to the FBI

Tough Sledding

Ladies and gentlemen: I respect and appreciate all that you do to keep our country safe. But regarding your investigation of Kent State history professor Julio Assad Pino, it’s time to file charges or announce to the world why you will not. It’s time to end this media circus, now in its 4 th day. Only the FBI can do this. You arrived on campus last Monday asking a lot of questions about Professor Pino and his political statements.

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How to find a 10x Marketer – Part 3: Hard Skills

Shift Communications

10x marketers are rare. You can expect to pay more but get more. A 10x marketer is a jack-of-all trades. Many people don’t spend their time learning a lot of different things, but rather focus on being an expert in one main area. This is what makes a 10x marketer unique. In a pinch, this person could fill almost any role in your organization. In parts 1 and 2 of this series, we defined a 10x marketer and what qualities this person should have.

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. For Visit North Carolina’s Scott Peacock, summer 2015 was a particularly challenging, shark-filled season. How did Scott’s team keep the state’s tourism afloat? They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

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