Social PR Chat

JANUARY 22, 2019

Wait for it…It’s official, welcome to the age of Camera Marketing! According to Statista 77% of adults own a smartphone, with the number skyrocketing to 94% within the 18-29 year old demographic. Their polling also shows that 100% of smartphone users use a smartphone camera. Pack your lenses and filters, we got the lowdown from Carolina Arguelles, Head of AR Monetization Product Strategy for Snap and social media veteran, to see the evolution of a golden egg machine in real time.

Transportation 74

Transportation Mobile Consumer Groups 74

Agility PR Solutions

JANUARY 23, 2019

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The firm’s new report finds that all but some of the youngest consumers […]. The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions. Public Relations social media

YouTube 88

YouTube Facebook Creativity Consumer 88

Ronn Torossian

JANUARY 19, 2019

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. The vehicle’s “safety driver” was presumably otherwise engaged. Then, a US Senate bill that would have […]. The post The Self-Driving Car Industry has a PR Problem appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Industry 150

Industry Technology Blogging Crisis 150

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

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Conference Content Marketing Enterprise Nonprofit 220

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

Business Wire

JANUARY 22, 2019

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well. measurement & analytics public relations

Measurement 187

Measurement Analytics Publicity 187

Ronn Torossian

JANUARY 22, 2019

It hasn’t been a great week for Netflix. Hot on the heels of a vehicular accident directly related to an online meme commemorative of Netflix’s lukewarm new release Bird Box, one which had the streaming giant’s PR team tweeting: “Can’t believe I have to say this, but: [don’t] end up in the hospital due to […]. The post Netflix PR Disaster appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business Crisis PR News

Blogging 209

Blogging Brand Branding Crisis 209

PR Daily

JANUARY 22, 2019

Whether it’s accuracy or the call to action, you juggle multiple elements whether you’re writing an internal story, a press release or a blog post. Checklists will keep your work sharp. For decades, NASA has used checklists to make sure astronauts don’t leave out an essential step in the complicated process of launching a rocket or initiating a spacewalk.

Interviews 131

Interviews Study Report Travel 131

Agility PR Solutions

JANUARY 21, 2019

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. In addition to this, at times they also do damage control when the company gets bad press. Nevertheless, PR […]. The post 4 ways PR generates great brand exposure appeared first on Agility PR Solutions. Public Relations branding

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Brand Branding Company Publicity 122

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea of where you want to go in your career. Not all internships turn into entry-level jobs, and maybe you don’t want them to be.

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Internal International Skype How To 146

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Stephen Waddington

JANUARY 23, 2019

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The ads appear at the top and bottom of search results and aside from a small ad label look almost identical to organic search results.

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LinkedIn Google Twitter Facebook 102

PR Daily

JANUARY 23, 2019

The photo-sharing platform used the rival channel to quell scuttlebutt that the app was limiting the reach of new posts. Despite its explanation, many users are demanding algorithm changes. Instagram is keen to defend its algorithm, even on another social media platform. The photo-sharing app took to Twitter to push back on a rampant rumor that the platform is limiting the reach of new photos. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam.

Instagram 131

Instagram Twitter Airlines Facebook 131

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.

Interviews 101

Interviews Newspapers Writing Journalism 101

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books.

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Brand Branding Banking Consumer 96

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

Agility PR Solutions

JANUARY 21, 2019

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more! But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […]. The post The Male Power Shopper—are men emerging as the target consumers of 2019? appeared first on Agility PR Solutions.

Retail 90

Retail Consumer Trends Publicity 90

PR Daily

JANUARY 23, 2019

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways. Social media users are hungry for excellent, captivating content. With more than 2.3 million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

Social Media 131

Social Media Mobile Instagram Media 131

PR News

JANUARY 24, 2019

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. More civilized isn’t how we’d describe the penalties Britain’s Competition and Markets Authority (CMA) brandished the other… Continued. The post How the U.K. and U.S. Differ in Their Treatment of Influencers appeared first on PR News Blog.

Blogging 87

Blogging Marketing Social Media Media 87

Prowly

JANUARY 24, 2019

The digital economy has also transformed the public relations industry, both in Europe and across the globe. The post Business Not As Usual. Public Relations in the Digital Economy appeared first on Prowly Magazine. Business Magazine Digital Economy

Publicity 124

Publicity Industry 124

Agility PR Solutions

JANUARY 23, 2019

Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook giveaways are the most popular type of contest on social media—25.7 percent of respondents […]. The post How brands use social media giveaways—and the key benefits appeared first on Agility PR Solutions.

Social Media 88

Social Media Survey Brand Branding 88

PR Daily

JANUARY 24, 2019

Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page. How many books on writing do you own? How much time do you spend reading about writing? Now, here’s the most important question: How much time do you spend writing every day? Often, people who say they care about writing read many writing books—and then spend little or no time putting words on the page.

Writing 130

Writing Conference Measurement How To 130

TrendKite

JANUARY 23, 2019

Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision

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Muck Rack

JANUARY 25, 2019

Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout

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PRSay

JANUARY 23, 2019

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times.

Viral 115

Viral Communications YouTube Creativity 115

PR Daily

JANUARY 24, 2019

It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. It is also important to allocate resources and money for new content. However, your content marketing efforts should not be viewed as a separate undertaking from your marketing output.

Content Marketing 130

Content Marketing Marketing B2B Strategy 130

Agility PR Solutions

JANUARY 24, 2019

Social media is part of people’s everyday routines because it helps them build a community with others around the world. And this community-building happens at a worker-bee pace—30 percent of social media users interact on social media at least 10 times per day by either liking, sharing, or posting content, according to a new survey from […]. The post Social madness—3 in 10 engage on social media more than 10 times per day appeared first on Agility PR Solutions.

Social Media 80

Social Media Survey Community Media 80

Muck Rack

JANUARY 22, 2019

5 easy ways to keep your PR career exciting

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HMA Public Relations

JANUARY 21, 2019

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]. The post #MediaMonday – Connor Dziawura appeared first on HMA Public Relations. Media Monday HMA Public Relations Media Monday

Media 75

Media Publicity 75

PR Daily

JANUARY 21, 2019

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? Today, people are becoming more and more wary of inauthentic brands and content on social media. The strategies that once worked a few short years ago are quickly becoming outdated.

Social Media 129

Social Media Brand Branding Media 129

Agility PR Solutions

JANUARY 23, 2019

The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. However, this has become increasingly difficult as the lines between public relations […]. The post Relationship building drives 5 PR trends to watch in 2019 appeared first on Agility PR Solutions. Public Relations trends

Trends 78

Trends Industry Publicity 78

Waxing UnLyrical

JANUARY 24, 2019

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

Agency 71

Agency Banking Energy Community 71

Muck Rack

JANUARY 21, 2019

This month in bad PR pitches

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Pitching 100

PR Daily

JANUARY 21, 2019

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. This article originally appeared on PR Daily in January of 2018. As social media becomes more popular and necessary, organizations are reaching out through Twitter, Facebook and Instagram as a means of marketing and providing customer service.

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Social Media Instagram Media Customer Service 128