Say Hello to Camera Marketing, PR’s New Frontier
Social PR Chat
JANUARY 22, 2019
Wait for it…It’s official, welcome to the age of Camera Marketing! According to Statista 77% of adults own a smartphone, with the number skyrocketing to 94% within the 18-29 year old demographic. Their polling also shows that 100% of smartphone users use a smartphone camera. Pack your lenses and filters, we got the lowdown from Carolina Arguelles, Head of AR Monetization Product Strategy for Snap and social media veteran, to see the evolution of a golden egg machine in real time.