INDUSTRY INSIGHTS YOUR PEERS ARE READING
Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page. How many books on writing do you own? How much time do you spend reading about writing? MORE
Whether it’s accuracy or the call to action, you juggle multiple elements whether you’re writing an internal story, a press release or a blog post. Checklists will keep your work sharp. MORE
Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. MORE
Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. MORE
It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. MORE
Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Consider these insights. Does size really matter when it comes influencer marketing? MORE
Social media is part of people’s everyday routines because it helps them build a community with others around the world. MORE
Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout MORE
The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. MORE
New global research from The Conference Board reveals that CEOs view a recession as their biggest external concern for 2019, while citing attracting and retaining talent as their top internal concern. MORE
Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. MORE
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. MORE
The photo-sharing platform used the rival channel to quell scuttlebutt that the app was limiting the reach of new posts. Despite its explanation, many users are demanding algorithm changes. Instagram is keen to defend its algorithm, even on another social media platform. MORE
It hasn’t been a great week for Netflix. MORE
With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes. MORE
It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more! MORE
If things keep progressing the way they are now, the answer to my question in the headline is most certainly “yes!” ” Why do I have such confidence? Last summer, Forbes started using a new CMS, dubbed “Bertie.” MORE
As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. MORE
For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. MORE
If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. MORE
Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives. MORE
I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble. MORE
Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision MORE
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? MORE
It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. MORE
This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. MORE
It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are embarrassing and angering. MORE
Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. MORE
In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. MORE
As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. MORE
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways. Social media users are hungry for excellent, captivating content. With more than 2.3 MORE
A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms. MORE
Wait for it…It’s official, welcome to the age of Camera Marketing! According to Statista 77% of adults own a smartphone, with the number skyrocketing to 94% within the 18-29 year old demographic. Their polling also shows that 100% of smartphone users use a smartphone camera. MORE
Social PR Chat
JANUARY 22, 2019
Wait for it…It’s official, welcome to the age of Camera Marketing! According to Statista 77% of adults own a smartphone, with the number skyrocketing to 94% within the 18-29 year old demographic. Their polling also shows that 100% of smartphone users use a smartphone camera.
Agility PR Solutions
JANUARY 23, 2019
Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift.
Ronn Torossian
JANUARY 19, 2019
For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway.
Business Wire
JANUARY 22, 2019
It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.
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Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Daily
JANUARY 22, 2019
Social media personalities with smaller audience sizes can revolutionize your marketing efforts. Consider these insights. Does size really matter when it comes influencer marketing?
B2B PR Sense
JANUARY 24, 2019
Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation.
ImPRessions - Crenshaw Communications
JANUARY 24, 2019
If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
JANUARY 21, 2019
Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published.
PR Daily
JANUARY 22, 2019
Whether it’s accuracy or the call to action, you juggle multiple elements whether you’re writing an internal story, a press release or a blog post. Checklists will keep your work sharp.
PRSay
JANUARY 23, 2019
This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge.
Critical Mention
JANUARY 22, 2019
As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.
Agility PR Solutions
JANUARY 21, 2019
It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more!
PR Daily
JANUARY 23, 2019
The photo-sharing platform used the rival channel to quell scuttlebutt that the app was limiting the reach of new posts. Despite its explanation, many users are demanding algorithm changes. Instagram is keen to defend its algorithm, even on another social media platform.
Communications Conversations
JANUARY 24, 2019
If things keep progressing the way they are now, the answer to my question in the headline is most certainly “yes!” ” Why do I have such confidence? Last summer, Forbes started using a new CMS, dubbed “Bertie.”
PR News
JANUARY 24, 2019
Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins.
Agility PR Solutions
JANUARY 24, 2019
Social media is part of people’s everyday routines because it helps them build a community with others around the world.
PR Daily
JANUARY 23, 2019
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways. Social media users are hungry for excellent, captivating content. With more than 2.3
Stephen Waddington
JANUARY 23, 2019
A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.
Karen Freberg
JANUARY 21, 2019
With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes.
Agility PR Solutions
JANUARY 23, 2019
The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table.
PR Daily
JANUARY 24, 2019
Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page. How many books on writing do you own? How much time do you spend reading about writing?
Waxing UnLyrical
JANUARY 24, 2019
Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.
Communications Conversations
JANUARY 22, 2019
I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble.
Agility PR Solutions
JANUARY 22, 2019
It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are embarrassing and angering.
PR Daily
JANUARY 24, 2019
It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget.
TrendKite
JANUARY 23, 2019
Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision
Critical Mention
JANUARY 22, 2019
As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.
Agility PR Solutions
JANUARY 24, 2019
New global research from The Conference Board reveals that CEOs view a recession as their biggest external concern for 2019, while citing attracting and retaining talent as their top internal concern.
PR Daily
JANUARY 21, 2019
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals?
Muck Rack
JANUARY 25, 2019
Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout
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