Sat.Jan 19, 2019 - Fri.Jan 25, 2019

Say Hello to Camera Marketing, PR’s New Frontier

Social PR Chat

Wait for it…It’s official, welcome to the age of Camera Marketing! According to Statista 77% of adults own a smartphone, with the number skyrocketing to 94% within the 18-29 year old demographic. Their polling also shows that 100% of smartphone users use a smartphone camera. Pack your lenses and filters, we got the lowdown from Carolina Arguelles, Head of AR Monetization Product Strategy for Snap and social media veteran, to see the evolution of a golden egg machine in real time.

Social aging—Gen Z dominates YouTube while other generations prefer Facebook

Agility PR Solutions

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The firm’s new report finds that all but some of the youngest consumers […]. The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions. Public Relations social media

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The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. The vehicle’s “safety driver” was presumably otherwise engaged. Then, a US Senate bill that would have […]. The post The Self-Driving Car Industry has a PR Problem appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Before You Measure, Set Measurable Goals

Business Wire

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well. measurement & analytics public relations

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Netflix PR Disaster

Ronn Torossian

It hasn’t been a great week for Netflix. Hot on the heels of a vehicular accident directly related to an online meme commemorative of Netflix’s lukewarm new release Bird Box, one which had the streaming giant’s PR team tweeting: “Can’t believe I have to say this, but: [don’t] end up in the hospital due to […]. The post Netflix PR Disaster appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business Crisis PR News

Why copywriters should use checklists

PR Daily

Whether it’s accuracy or the call to action, you juggle multiple elements whether you’re writing an internal story, a press release or a blog post. Checklists will keep your work sharp. For decades, NASA has used checklists to make sure astronauts don’t leave out an essential step in the complicated process of launching a rocket or initiating a spacewalk.

4 ways PR generates great brand exposure

Agility PR Solutions

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. In addition to this, at times they also do damage control when the company gets bad press. Nevertheless, PR […]. The post 4 ways PR generates great brand exposure appeared first on Agility PR Solutions. Public Relations branding

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea of where you want to go in your career. Not all internships turn into entry-level jobs, and maybe you don’t want them to be.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to run PESO campaigns on Facebook, Google, LinkedIn and Twitter

Stephen Waddington

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. The ads appear at the top and bottom of search results and aside from a small ad label look almost identical to organic search results.

Instagram takes to Twitter to address algorithm rumors

PR Daily

The photo-sharing platform used the rival channel to quell scuttlebutt that the app was limiting the reach of new posts. Despite its explanation, many users are demanding algorithm changes. Instagram is keen to defend its algorithm, even on another social media platform. The photo-sharing app took to Twitter to push back on a rampant rumor that the platform is limiting the reach of new photos. Accounts on Instagram have been sharing what looks like commonplace copy-and-paste spam.

Interview with Ann Handley

Critical Mention

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He transformed that appreciation into his own digital agency business, and even a few books.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Male Power Shopper—are men emerging as the target consumers of 2019?

Agility PR Solutions

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more! But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […]. The post The Male Power Shopper—are men emerging as the target consumers of 2019? appeared first on Agility PR Solutions.

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways. Social media users are hungry for excellent, captivating content. With more than 2.3 million followers across Grubhub’s and Seamless’ social media profiles on Facebook, Instagram and Twitter, the food-ordering services dish up tasty interactions and keep fans coming back for more.

How the U.K. and U.S. Differ in Their Treatment of Influencers

PR News

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. More civilized isn’t how we’d describe the penalties Britain’s Competition and Markets Authority (CMA) brandished the other… Continued. The post How the U.K. and U.S. Differ in Their Treatment of Influencers appeared first on PR News Blog.

Business Not As Usual. Public Relations in the Digital Economy

Prowly

The digital economy has also transformed the public relations industry, both in Europe and across the globe. The post Business Not As Usual. Public Relations in the Digital Economy appeared first on Prowly Magazine. Business Magazine Digital Economy

How brands use social media giveaways—and the key benefits

Agility PR Solutions

Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook giveaways are the most popular type of contest on social media—25.7 percent of respondents […]. The post How brands use social media giveaways—and the key benefits appeared first on Agility PR Solutions.

Stop reading so much about writing—and start writing

PR Daily

Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page. How many books on writing do you own? How much time do you spend reading about writing? Now, here’s the most important question: How much time do you spend writing every day? Often, people who say they care about writing read many writing books—and then spend little or no time putting words on the page.

TrendKite Joins Forces with Cision

TrendKite

Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision

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Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout

Muck Rack

Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout

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3 Things Communicators Can Learn From UCLA Gymnast Katelyn Ohashi

PRSay

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times.

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Are you ready for the future of content marketing?

PR Daily

It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. It is also important to allocate resources and money for new content. However, your content marketing efforts should not be viewed as a separate undertaking from your marketing output.

Social madness—3 in 10 engage on social media more than 10 times per day

Agility PR Solutions

Social media is part of people’s everyday routines because it helps them build a community with others around the world. And this community-building happens at a worker-bee pace—30 percent of social media users interact on social media at least 10 times per day by either liking, sharing, or posting content, according to a new survey from […]. The post Social madness—3 in 10 engage on social media more than 10 times per day appeared first on Agility PR Solutions.

5 easy ways to keep your PR career exciting

Muck Rack

5 easy ways to keep your PR career exciting

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#MediaMonday – Connor Dziawura

HMA Public Relations

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]. The post #MediaMonday – Connor Dziawura appeared first on HMA Public Relations. Media Monday HMA Public Relations Media Monday

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3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? Today, people are becoming more and more wary of inauthentic brands and content on social media. The strategies that once worked a few short years ago are quickly becoming outdated.

Relationship building drives 5 PR trends to watch in 2019

Agility PR Solutions

The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. However, this has become increasingly difficult as the lines between public relations […]. The post Relationship building drives 5 PR trends to watch in 2019 appeared first on Agility PR Solutions. Public Relations trends

Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

3 lessons in social media brilliance from Rihanna

PR Daily

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. This article originally appeared on PR Daily in January of 2018. As social media becomes more popular and necessary, organizations are reaching out through Twitter, Facebook and Instagram as a means of marketing and providing customer service.