Sat.Jan 19, 2019 - Fri.Jan 25, 2019

Say Hello to Camera Marketing, PR’s New Frontier

Social PR Chat

Wait for it…It’s official, welcome to the age of Camera Marketing! According to Statista 77% of adults own a smartphone, with the number skyrocketing to 94% within the 18-29 year old demographic. Their polling also shows that 100% of smartphone users use a smartphone camera.

Social aging—Gen Z dominates YouTube while other generations prefer Facebook

Agility PR Solutions

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift.

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The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway.

Before You Measure, Set Measurable Goals

Business Wire

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

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Netflix PR Disaster

Ronn Torossian

It hasn’t been a great week for Netflix.

Why copywriters should use checklists

PR Daily

Whether it’s accuracy or the call to action, you juggle multiple elements whether you’re writing an internal story, a press release or a blog post. Checklists will keep your work sharp.

4 ways PR generates great brand exposure

Agility PR Solutions

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published.

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How To Go From PR Intern To Permanent Hire

ImPRessions - Crenshaw Communications

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Interview with Ann Handley

Critical Mention

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.

Instagram takes to Twitter to address algorithm rumors

PR Daily

The photo-sharing platform used the rival channel to quell scuttlebutt that the app was limiting the reach of new posts. Despite its explanation, many users are demanding algorithm changes. Instagram is keen to defend its algorithm, even on another social media platform.

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up.

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The Male Power Shopper—are men emerging as the target consumers of 2019?

Agility PR Solutions

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more!

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How the U.K. and U.S. Differ in Their Treatment of Influencers

PR News

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins.

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways. Social media users are hungry for excellent, captivating content. With more than 2.3

3 Things Communicators Can Learn From UCLA Gymnast Katelyn Ohashi

PRSay

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge.

Social madness—3 in 10 engage on social media more than 10 times per day

Agility PR Solutions

Social media is part of people’s everyday routines because it helps them build a community with others around the world.

#MediaMonday – Connor Dziawura

HMA Public Relations

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]. The post #MediaMonday – Connor Dziawura appeared first on HMA Public Relations. Media Monday HMA Public Relations Media Monday

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Stop reading so much about writing—and start writing

PR Daily

Sure, a book can spark ideas and inspiration, but your writing won’t actually improve until you start putting words on the page. How many books on writing do you own? How much time do you spend reading about writing?

How to run PESO campaigns on Facebook, Google, LinkedIn and Twitter

Stephen Waddington

A recent blog post explored using paid media as part of an integrated PESO campaign. Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms.

Relationship building drives 5 PR trends to watch in 2019

Agility PR Solutions

The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table.

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Strategic Planning for Our One Very Brief and Precious Life

Waxing UnLyrical

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

Are you ready for the future of content marketing?

PR Daily

It’s a new year, and that means its time to reevaluate your content marketing strategy. Consider these insights to guide your efforts. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget.

Business Not As Usual. Public Relations in the Digital Economy

Prowly

The digital economy has also transformed the public relations industry, both in Europe and across the globe. The post Business Not As Usual. Public Relations in the Digital Economy appeared first on Prowly Magazine. Business Magazine Digital Economy

Crisis planning and management—what to say first in a PR crisis

Agility PR Solutions

It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are embarrassing and angering.

TrendKite Joins Forces with Cision

TrendKite

Today marks the next step for TrendKite. I am extremely excited to announce that TrendKite is being acquired by Cision

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3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals?

Book Clubbin': How Marketers Can Incorporate Talk Triggers Into Their Marketing Strategies

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

Inside the C-suite—what are CEOs most concerned about in 2019?

Agility PR Solutions

New global research from The Conference Board reveals that CEOs view a recession as their biggest external concern for 2019, while citing attracting and retaining talent as their top internal concern.

Will the next article you read on Forbes be written by a robot?

Communications Conversations

If things keep progressing the way they are now, the answer to my question in the headline is most certainly “yes!” ” Why do I have such confidence? Last summer, Forbes started using a new CMS, dubbed “Bertie.”

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3 lessons in social media brilliance from Rihanna

PR Daily

The music star gives a master class in how to use social media to connect with fans (consumers) and elevate a brand. See these insights for how match her game—at least on social media. This article originally appeared on PR Daily in January of 2018.