Agility PR Solutions

JANUARY 23, 2019

Social media platforms may be sprouting like weeds, but new research from Visual Objects, a global portfolio website that showcases work from top creative firms, reveals the OG social sites still rule for all ages—even if the hierarchical order tends to shift. The firm’s new report finds that all but some of the youngest consumers […]. The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions.

YouTube 99

YouTube Facebook Creativity Social Media 99

Ronn Torossian

JANUARY 19, 2019

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. The vehicle’s “safety driver” was presumably otherwise engaged. Then, a US Senate bill that would have […].

Industry 150

Industry Technology Blogging Publicity 150

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

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Conference Content Marketing Marketing Internal 256

Business Wire

JANUARY 22, 2019

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.

Measurement 181

Measurement Analytics Publicity 181

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

JANUARY 24, 2019

The digital economy has also transformed the public relations industry, both in Europe and across the globe. The post Business Not As Usual. Public Relations in the Digital Economy appeared first on Prowly Magazine.

Publicity 208

Publicity Industry 208

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How do you make something as ordinary as quotes from executives a real asset?

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Agility PR Solutions

JANUARY 21, 2019

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. In addition to this, at times they also do damage control when the company gets bad press. Nevertheless, PR […]. The post 4 ways PR generates great brand exposure appeared first on Agility PR Solutions.

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PRSay

JANUARY 23, 2019

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times.

Communications 144

Communications Viral YouTube Creativity 144

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.

Interviews 104

Interviews Content Marketing Writing Journalism 104

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Communications

Steve Barrett on PR

JANUARY 24, 2019

Steve Barrett reports from the small ski resort in Switzerland that becomes the focal point of global politicians, businesspeople, and nonprofits for one week in January every year.

Nonprofit 104

Nonprofit Report 104

Communications Conversations

JANUARY 24, 2019

If things keep progressing the way they are now, the answer to my question in the headline is most certainly “yes!” Why do I have such confidence? Last summer, Forbes started using a new CMS, dubbed “Bertie.” This new AI-driven tool recommends article topics for Forbes massive contributor network based on their previous articles.

Tools 103

Tools Pitching Video Writing 103

Agility PR Solutions

JANUARY 23, 2019

Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook giveaways are the most popular type of contest on social media—25.7 percent of respondents […].

Social Media 103

Social Media Brand Branding Media 103

PR News

JANUARY 24, 2019

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. More civilized isn’t how we’d describe the penalties Britain’s Competition and Markets Authority (CMA) brandished the other… Continued.

Blogging 107

Blogging Marketing Social Media Media 107

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Waxing UnLyrical

JANUARY 24, 2019

Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives. Only when we have a clear understanding of the desired results, what success looks like, the timeframe for delivering these results, the budget and resources available to us and the parameters within which we must operate can we begin to develop a plan to achi

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Agency Banking Energy Community 91

PRSay

JANUARY 25, 2019

In honor of the recent “Mission: Impossible” marathon on TV, I bring you a tale of an urban legend that wasn’t, and what it reminded me about creating truly great content. (No, this post is not sponsored by Paramount Pictures, but I wish it were.). A few weeks ago my brother and I were talking about “Fallout “ — the new “Mission Impossible” flick — and he claimed that Tom Cruise learned to operate a helicopter for it, and actually flew all the helicopter sequences in this movie

Film 78

Film Training Media Relations Pitching 78

Agility PR Solutions

JANUARY 21, 2019

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more! But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […].

Consumer 100

Consumer Retail Trends Publicity 100

MaccaPR

JANUARY 25, 2019

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. But that was no restaurant at the invitation-only soirée at Quincy Street. In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a

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How To Marketing Local Brand 83

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? For a lot of folks, these terms are understood interchangeably. However, while there is some overlap, the truth is, each enterprise has a distinct purpose, priority, and metric for success. Public relations is, essentially, a strategic communication program or process that connects brands or persons with a market or audience in a beneficial way.

Advertising 74

Advertising Advertising Enterprise Print 74

Communications Conversations

JANUARY 22, 2019

I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble. Not “they might not survive the year”-type trouble.

Newspapers 74

Newspapers Education Writing Industry 74

Agility PR Solutions

JANUARY 24, 2019

Social media is part of people’s everyday routines because it helps them build a community with others around the world. And this community-building happens at a worker-bee pace—30 percent of social media users interact on social media at least 10 times per day by either liking, sharing, or posting content, according to a new survey from […].

Social Media 85

Social Media Media Survey Community 85

Muck Rack

JANUARY 25, 2019

Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. I help out with Alnwick RFC under 13s rugby team at weekends. My son is one of the players. We headed to the coast for a game against Whitley Bay. Today was Silent Sunday, a RFU initiative where coaches stand back and players manage the team themselves.

Twitter 61

Twitter Print Crisis Travel 61

PR Insiders

JANUARY 24, 2019

“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit.

Case Study 60

Case Study Study Media Blogging 60

Agility PR Solutions

JANUARY 23, 2019

The PR industry has been undergoing significant changes. It can be difficult to prove a correlation between sales and PR, and industry professionals now need to fight harder to stay abreast of new trends, to ultimately maintain a strategic seat at the table. However, this has become increasingly difficult as the lines between public relations […].

Trends 81

Trends Industry Publicity 81

Mark My Words

JANUARY 25, 2019

The Independent. Ant and Dec’s win at the National Television Awards shows the duo are “cherished” as much as some of the biggest stars in TV history, an industry expert has said. The duo won their 18th consecutive gong at the ceremony, for best TV presenter, voted for by viewers, despite Ant McPartlin having been off-screen for much of the time. Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and wheth

Television 60

Television Publicity Industry 60

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Publicity

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Q: As Head of Content at MarketingProfs and a WSJ bestselling author, you’re consistently named one of the most influential marketers in the country.

Interviews 60

Interviews Content Marketing Writing Journalism 60

HMA Public Relations

JANUARY 21, 2019

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]. The post #MediaMonday – Connor Dziawura appeared first on HMA Public Relations.

Publicity 67

Publicity Media 67

Agility PR Solutions

JANUARY 22, 2019

It’s rare that you will have a lot of warning when a PR crisis is about to land on you. When it happens, the temptation to “move fast,” to react quickly and without a long-term plan, will be very strong. People will be saying things and sharing things that are embarrassing and angering. You will […]. The post Crisis planning and management—what to say first in a PR crisis appeared first on Agility PR Solutions.

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Crisis Analysis Publicity 78