Onclusive
FEBRUARY 16, 2016
One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Let me make this […].
Cision
FEBRUARY 16, 2016
Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. While this is abysmal news for investors in Twitter, the tea leaves for marketing and communication professionals aren’t necessarily so grim. In an essay on Slate, Will Oremus compares Twitter favorably to social platforms Facebook, Snapchat and Whatsapp, by pointing out that their utilities are quite different.
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Rock the Status Quo
FEBRUARY 17, 2016
Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It wasn’t expensive – just $49 for distribution.
Melissa Agnes
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
FEBRUARY 18, 2016
It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 16, 2016
Business success is not just about having more clients and making more money. Countless businesses have done both for years – decades even – before plummeting into oblivion or bankruptcy. Just ask Sears, KMart, Sports Authority, Circuit City … we could spend all day on this. The real key to business success is to win every day. You need to do more than just exist on a daily basis, you need to reaffirm both your reason to exist and your superiority as a choice … READ MORE ».
Marketwired
FEBRUARY 18, 2016
[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing. If not for the iPod, music may not have the reach that it does today. The iPhone changed the way we think about mobile.
ImPRessions - Crenshaw Communications
FEBRUARY 16, 2016
We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.
Cision
FEBRUARY 16, 2016
The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve an
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
FEBRUARY 14, 2016
Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Therefore, the execs you are training, you should also believe are training with the best knowledge. You are embedding them with the principles and work ethics that are your core values.
Rock the Status Quo
FEBRUARY 17, 2016
Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It wasn’t expensive – just $49 for distribution.
ImPRessions - Crenshaw Communications
FEBRUARY 18, 2016
When you’re a technology PR agency working with mature startups in growth mode, certain characteristics form patterns as you develop PR strategies. As natural storytellers, we’re always looking for the compelling narratives that tie to broader themes, and when it comes to tech companies, these traits tend to make themselves clear. Here are the PR-friendly characteristics of many tech startups.
Cision
FEBRUARY 19, 2016
If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. When you hear “social media,” you probably think about your friends sharing pictures of their dogs or kids, checking in to their favorite restaurant, posting a filtered photo of their dinner on Instagram, or live tweeting #TheBachelor or the Super Bowl.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
FEBRUARY 18, 2016
I think I met Allison O’Keefe in 2008 at a PRSA meeting here in Minneapolis. In fact, she introduced herself to me. Keep in mind, she was probably all of 20 years old when she introduced herself–and probably one of two students at this meeting. I don’t think I even knew what PRSA was when I was 20 years old. She not only knew what PRSA was, but she was involved as a student, she was attending local PRSA meetings and finding the courage to introduce herself to people in the fiel
Shift Communications
FEBRUARY 17, 2016
Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through this together.
Ishmael's Corner
FEBRUARY 16, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” Preparing for the talk reminded me that journalists tend to view PR as the enemy (or worse). Given the different charters of the two professions, one expects some friction.
Cision
FEBRUARY 17, 2016
Storytelling, while central to PR strategies, is a delicate process. If you don’t understand the individual or group whose story you are telling, your story will sound false. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
The Stalwart Blog
FEBRUARY 15, 2016
I'm a big fan of NCAA March Madness , and not just because of my love of college sports. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case. Years ago, the tournament field was limited to 32, with many of the slots held in reserve for the established conferences of that era: the Pac-10, Big-10, SEC, Big-12 and so forth.
Shift Communications
FEBRUARY 16, 2016
Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.
Communications Conversations
FEBRUARY 17, 2016
I’ve almost been a #SoloPR now for seven years. Seven years. That’s actually pretty crazy for me to comprehend. And, according to recent articles and stories I’ve seen, I may have been ahead of the trend! In case you haven’t heard, the solo economy is BURSTING. Report after report touts the rise of the solo consultant. And, anecdotally, I’ve heard a lot more chatter about people going solo here in Minneapolis lately.
Cision
FEBRUARY 18, 2016
Let me start out by being a bit harsh with you: if you don’t know who you’re trying to reach with your marketing, there’s absolutely no point in you even trying. Don’t waste your time. Knowing exactly who your audience is — the type of people that buy your products or services — is the secret to successful marketing. You need to know who they are, what they like, where they spend time online, what they ate for breakfast (I jest on that last one.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Katie Paine's Measurement Blog
FEBRUARY 18, 2016
Thirteen years ago, I launched the Summit on the Future of Measurement, an annual gathering at which most of the Measurement Mavens I knew gathered in Durham to prognosticate on the future of measurement. I just discovered the recording we made of all the sessions so we have dozens of quotes, most of which will […]. The post Prescient Prognosticators on the Future of Measurement appeared first on Paine Publishing.
Shift Communications
FEBRUARY 19, 2016
Once you determine that you need a 10x Marketer, its time to figure out where to find one. Do you try to hire and onboard or do you train from within the organization? Plan to build up the skill set in house. Here’s why: While there is no hard and fast data, multiple independent studies report that hiring a new employee is much costlier than training from within.
David PR Group
FEBRUARY 18, 2016
Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him, Is Customer Experience the Next Killer App? ,was one of the most widely shared, liked and tweeted blogs that I have ever written. And since then, you can’t swing a dead cat without hearing a marketer chime-in about improving the customer experience, or CX, as we cool people like to call it.
Cision
FEBRUARY 18, 2016
You can’t control the message anymore. If you’re still trying, stop. In PR we can position, and we can steer, but eventually the message is controlled by the general public. There are no longer a few channels distributing information. Social media has given everyone a megaphone. And every review and opinion out there creates the message as a whole. This is NOT a bad thing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mindful Marketing
FEBRUARY 17, 2016
By Seedepth. On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Held at Bullhorn’s Boston offices, Christine and Katie talked about the state of PR measurement today and bantered about their mutual distaste for Ad Value Equivalency (AVE) as a PR measurement method, the challenges that both large and small brands – and PR agencies
Shift Communications
FEBRUARY 18, 2016
Marketers need to go where the audience is, and these days that seems to be on Slack. Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. The difference for Slack, of course, is that you don’t need anything else to use it. Whenever I’ve had clients on Yammer or Chatter it’s been a firewall/IP address issue that kept us from collaborating easily on those platforms.
Waxing UnLyrical
FEBRUARY 17, 2016
As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” Granted, not everyone in the world is exactly like Jason (or me, or you, for that matter). But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.
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