Sat.Feb 13, 2016 - Fri.Feb 19, 2016

5 sites that will sharpen your storytelling skills

Onclusive

One of the many hats a PR Engineer wears is that of storytelling.

Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday.

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Twitter in Crisis: 5 Things You Need To Know

Cision

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars.

Apple’s PR Showdown

ImPRessions - Crenshaw Communications

It’s been a tough few months for Apple’s PR team. After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.

More Trending

Behind the Headlines With Travis Taylor

Cision

The road to successful PR isn’t straight. So how can you best navigate the bumps and curves that will threaten to trip you up along the way? The key is to break through the noise and stand out by doing something noteworthy.

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community.

Should Apple Watch be a focus of your PR efforts?

Marketwired

[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing.

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Speed kills: 3 PR writing mistakes to avoid

PR Daily

PR pros churn out text quickly to keep up with deadlines. Yet the emphasis on speed can result in copy rife with mistakes and shortcuts often seen in casual online writing. Here are three common mistakes—along with tips for writing speedily without sacrificing quality: 1.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Free Report! What’s the State of the Media?

Cision

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar?

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6 PR-Friendly Traits Of Successful Startups

ImPRessions - Crenshaw Communications

When you’re a technology PR agency working with mature startups in growth mode, certain characteristics form patterns as you develop PR strategies.

Unleash your Passion in your Business

Ronn Torossian

Business success is not just about having more clients and making more money. Countless businesses have done both for years – decades even – before plummeting into oblivion or bankruptcy. Just ask Sears, KMart, Sports Authority, Circuit City … we could spend all day on this. The real key to business success is to win every day. You need to do more than just exist on a daily basis, you need to reaffirm both your reason to exist and your superiority as a choice … READ MORE ».

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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Social Selling: Turn Relationships Into Revenue

Cision

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects.

10 ways to become a better communicator

PR Daily

It doesn't matter who you are, where you work, what your goals are or what you've done up to this point. Universally, you have an inherent advantage if you are a better communicator. On a team, you'll have fewer miscommunications and stronger influence.

[eBook] Public Relations Fast Forward: 10 Tools and Tips to Generate Leads Today

Social PR Chat

In this digital age of public relations one thing is for sure: You cannot change what you refuse to confront. So when public relations pro Cindy Metzler asked me to write the foreword for her first eBook, I answered in all emojis including lots of ❤️and.

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How DOES Mobile Change The Brandscape?

Shift Communications

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.

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Pitching’s New Rules: Q&A With Michael Smart

Cision

Landing top-tier coverage is every brand’s dream. But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. So how can you ensure you’re following the rules?

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. To become a PR pro, many of us (like me) attended journalism school—where the PR program resides at some universities—or took journalism courses. That gives you an idea of how important writing is to the PR industry.

March Madness - The Greatest PR Asset In Sports

The Stalwart Blog

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case.

Sports 101

Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

Deceptive business practices REALLY p**s me off, so I’m not a happy camper today. I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It wasn’t expensive – just $49 for distribution. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

Behind the Headlines With Dan Gregory

Cision

Storytelling, while central to PR strategies, is a delicate process. If you don’t understand the individual or group whose story you are telling, your story will sound false.

9 principles of psychology for powerful marketing campaigns

PR Daily

Marketers are in a new world. They have to spend time learning the most current technology; they worry about SEO; they analyze all of the research data; and they search for new markets.

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PR consultant or in-house PR manager? A look at the pros and cons

Prakkypedia

Public relations professionals work in all sorts of environments and working arrangements, and that includes external ‘consultants for hire’ or in-house, long term employees.

Twitter’s New Algorithm

Shift Communications

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” ” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. If you’re feeling overwhelmed, take a deep breath. We’ll get through this together. So how does this work? First thing’s first. Enable the feature.

How to Really, Really Get to Know Your Audience

Cision

Let me start out by being a bit harsh with you: if you don’t know who you’re trying to reach with your marketing, there’s absolutely no point in you even trying. Don’t waste your time.

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9 steps to repurpose blog posts

PR Daily

We all need to refresh from time to time. Whether it’s your clothes, hairstyle or deodorant, change is a good thing. The same applies for the content on your blog. Not only does it improve your website’s search engine ranking, but it also increases the readership of your site.

PR Rock Stars: Exponent PR’s Allison O’Keefe

Communications Conversations

I think I met Allison O’Keefe in 2008 at a PRSA meeting here in Minneapolis. In fact, she introduced herself to me. Keep in mind, she was probably all of 20 years old when she introduced herself–and probably one of two students at this meeting.

How to Find a 10x Marketer – Part 4: It’s a Wrap!

Shift Communications

Once you determine that you need a 10x Marketer, its time to figure out where to find one. Do you try to hire and onboard or do you train from within the organization? Plan to build up the skill set in house.

Why Brands Should Stop Trying to Control the Message

Cision

You can’t control the message anymore. If you’re still trying, stop. In PR we can position, and we can steer, but eventually the message is controlled by the general public. There are no longer a few channels distributing information. Social media has given everyone a megaphone.

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Editors: Unsung heroes, valiant nitpickers

PR Daily

Being an editor is, for the most part, terrible. It's akin to being a bass player or an offensive lineman—albeit with infinitely fewer groupies and significantly less compensation.