Waxing UnLyrical
OCTOBER 19, 2012
I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share. Crowded mart, crowded mind. There are a ton of conferences that take place.
Bad Pitch Blog
OCTOBER 14, 2012
'Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It''s seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it''s little more than a simple format that hasn''t changed much -- in more than a century. Thousands of releases are distributed daily and we can''t even agree upon what to call the format.
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Waxing UnLyrical
OCTOBER 17, 2012
Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.
Waxing UnLyrical
OCTOBER 16, 2012
I’m on the road, so I’m going to make this short and sweet. 1. I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). If you’re attending the conference, I hope you’ll come see/hear/catch up with me! If not, I’m pretty sure there will be tweets coming out of my session (and so many others), so follow the #prsaicon hashtag to “hear” and p
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Waxing UnLyrical
OCTOBER 18, 2012
Guest post by Harrison Kratz. Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back. Since I’ve met Shonali, we’ve been connected through a passion for social good , and using social to create movements around the globe. Social good continues to evolve as a layer of our industry and advance the potential of charitable causes around the globe.
Bad Pitch Blog
OCTOBER 13, 2012
'Both Mr. Laermer and I are speaking at the annual Public Relation Society of America''s International Conference (#PRSAICON). It officially kicks off tomorrow and we''re looking forward to being part of the programming. Anyone attending our presentations on trends and media relations, respectively, will confirm we''re nice folks. Yet we still hear a lot of buzz about people fearing they''ll wind up on the Bad Pitch blog.
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