Sat.Jun 01, 2019 - Fri.Jun 07, 2019

9 productive activities PR pros can do during a summer lull

Muck Rack

9 productive activities PR pros can do during a summer lull

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How to Build Good Media Relations – Best & Worse Practices to Help You Improve

Prowly

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine. Magazine Public Relations media database media outlets media relations

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How PR pros can elevate positive news stories

PR Daily

Some reporters are looking to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them. The axiom “if it bleeds, it leads” lures clicks, but it can also result in discouraging and polarizing coverage.

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra is a small business owner. She runs a small coffee shop near the beach that also doubles as a yoga studio. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

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Millennial Research Shapes the FEEL First Model

PR Expanded

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media.

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2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

Why Retargeting Can Help Improve Marketing Results

Ronn Torossian

We’ve all been in this scenario: while perusing social media, an interesting ad pops up on the feed. It’s a new product that looks enticing, so we click on it and poke around on the website. The product, a new meal delivery service, seems legitimate and worthwhile.

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

If you’ve scored your first tech PR internship this summer, congratulations and welcome to the *dark side (some jargon already!)

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Survey: Micro-influencers offer big rewards for brand managers

PR Daily

Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign. Just how successful can a “micro-influencer” be at engaging his or her audience?

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A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. If you’re guilty of this, you’re missing out on digging into the results of a big part of your campaign?—?the the “outtakes”.

The Importance of Targeting and the Role of Media Lists

Meltwater - PR

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… … Read More >>>. Blog PR & Comms Media Outreach

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

9 tricks to revitalize your press release

PR Daily

Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic. This article originally appeared on PR Daily in June of 2018.

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Influencer marketing tactics to take your brand center stage

Agility PR Solutions

As the season of sun, fun, and music festivals fast approaches, a marketer’s mind can’t help but turn to one particular strategy—influencer marketing.

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What types of video drive different Reactions on Facebook?

NewsWhip

[…]. The post What types of video drive different Reactions on Facebook? appeared first on NewsWhip. Digital Journalism Facebook Reactions Facebook Video native video social video

4 ways to stretch your media relations muscles

Muck Rack

4 ways to stretch your media relations muscles

Why social media should be treated as a conversation

PR Daily

How do you know if your social media messages offer sufficient value to your audience? Here’s why you should always try to start a conversation with your online followers. Social media is an integral part of any digital marketer’s toolbox.

How storytelling humanizes campaigns—and wins PR awards

Agility PR Solutions

I’ve been a judge for the Bulldog Reporter Awards for so long that I remember when a FedEx driver would deliver to me boxes containing hard copies of all the entries. Now I read everything online—just another example of how things have changed.

5 content marketing trends to adopt in 2019

NewsWhip

[…]. The post 5 content marketing trends to adopt in 2019 appeared first on NewsWhip. Brands Communications & PR

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Marketing Under the Influence: The Impact of Influencers in Today’s Digital World

Barokas

Back in the day, every kid on the block wanted a pair of Air Jordans. Who wouldn’t want to be like Mike? Celebrity endorsements have been around for more than a century, but the 80s ushered in a new era of celebrity that not only elevated brands, but profits as well.

8 digital tools to streamline the writer’s workday

PR Daily

From the writing itself to collaborating on text to blocking out distractions, these programs and apps can help communicators tackle the most vital—and often most daunting—of their duties. Perhaps the most difficult part of any communications job is the writing.

Tools 168

Boeing is losing more than just trust—how marketing and business outcomes must align

Agility PR Solutions

Each day, there are over 10,000 Boeing aircrafts taking flight around the world to hundreds of airports, servicing over 6.5 million passengers in the past year.

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR

PR News

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate New York, featuring 60 acts on three stages that included newer artists and legacy Woodstock veterans.

PESO for PR: What the PESO model is and how PR fits

Muck Rack

PESO for PR: What the PESO model is and how PR fits

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How Chobani’s small kindness offers big PR dividends

PR Daily

When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service. Sometimes a philanthropic act can offer big PR wins.

6 hot tips for creating an engaging website for your new business

Agility PR Solutions

Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to your target audiences.

8 lessons from 10 years of blogging

Communications Conversations

Last December, I celebrated my tenth year of blogging. Whoops, I guess I forgot to pop that bottle of champagne! I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently.

How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year.

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6 ways to tell better visual stories on Instagram

PR Daily

Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform? Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

The Gen Z Reckoning: Brand relevance, respect and the rise of a new generation

Agility PR Solutions

Gen Z is coming of age in a much different world than previous generations, defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging.