Sat.Jan 30, 2016 - Fri.Feb 05, 2016

What Ephemeral Content Means For Our Relationships

Onclusive

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them.

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4 ways to elevate the humble press release

PR Daily

A recent estimate suggests that. about 1,750 press releases are distributed online every day. Still, their effectiveness. depends upon what is being measured. The competition for placement has increased, so it's safe to say that press releases can always be improved.

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PR 2020: What will it be like?

Marketwired

[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016.

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Behind the Headlines With Emily Ann Hodges

Cision

The advertising strategies of the past no longer stack up to today’s audiences. Now, businesses that innovate are the ones that succeed.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

New Tech Reality Show: It’s Magic, is it a Leap?

Flack's Revenge

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B.

More Trending

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. Change is inevitable; it’s how we adapt to change that allows us to learn and grow.

Behind the Headlines With Bibi Hilton

Cision

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve.

Hotels 258

Introducing 'Answer The Client' - A New Free PR Coverage Analytics Tool

The Resolution Blog

From the makers who brought you Coveragebook.com and Answer The Public , we have a brand spanking new tool… Answer The Client! See what we did there?). Have you ever wanted to know how much traffic your campaigns sent to your target website?

6 Tips For Picking The Right PR Firm For You

ImPRessions - Crenshaw Communications

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject.

Agency 162

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

just10

ReimaginePR

Campaigns

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Pitching Tips from a Food & Lifestyle Blogger

Cision

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. So much lies beneath the surface of posts on recipes, products and other content crafted for target audiences – namely, time and money.

The Promise and Peril of Using Celebrity Spokespeople

Ronn Torossian

A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.

Write a killer LinkedIn summary in 3 steps

PR Daily

In this new world of work, people connect with you online before they meet you in person. Digital profiles have become essential to career success. It's critical that your virtual brand match your real-world persona. If you must choose one digital profile to perfect, make it your LinkedIn profile.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. Dave Carroll was one of the first to prove this point brilliantly with his “ United Breaks Guitars ” YouTube trilogy.

If Twitter Removes Character Limit, How Will Marketers Benefit?

Cision

There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the restriction of updates being 140 characters or less in the coming months and allow — wait for it — up to 10,000 characters in a tweet. If this puts your head in a spin, you’re not alone.

Communications Strategize to Bypass the Super Bowl

Ronn Torossian

It’s the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. On the Monday following the big game, commercials are deconstructed, rehashed and dissected around the water cooler. They are reviewed and discussed on blogs—almost as much as the actual football game, more so if the game turns out to be a … READ MORE ».

What’s the most overused word in public speaking?

PR Daily

If the headline of this post pulled you in because you were certain of the answer, I’d like to first introduce a few equally worthy contenders. Innovation.” In recent years, this contender has gotten a real workout.

State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth.

Behind the Headlines with Verónica González

Cision

The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. But for Verónica González, the challenges present greater rewards.

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. Elusive.

Lego launches wheelchair figure in response to #ToyLikeMe campaign

PR Daily

Lego will offer the first wheelchair version of its iconic minifigures. The move comes after a Change.org petition received more than 20,000 signatures. The UK-based campaign reflects an increase in consumer demand for more inclusive toys.

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Cultivating Influence: Identify, Reach, and Engage Influencers

Shift Communications

Influencer marketing is much more than who has the largest number of followers. In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? Is it really worth our time?

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4 Methods for Securing Media Coverage

Cision

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch.

Media 199

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention.

Super Bowl 50 ads employ humor, candor and side-show freakiness

PR Daily

Branding experts are calling Super Bowl 50 the “modern Super Bowl.”. To best stick in the minds of consumers, marketers and advertisers aren’t too concerned with “staying on message.” Instead, they’re seeking to shock, charm and challenge the game’s millions of viewers. The goal is to be memorable.

7 Takeaways from Mindful Social Media Marketing [Book Review]

Sword and the Script

by Frank Strong. The concept of Mindfulness has attracted the attention of some of the most recognizable corporate brands, such as Google, Target and General Mills, according to the Harvard Business Review.

3 Reasons Why Your Social Strategy Is Failing

Cision

More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. But having a social presence doesn’t equate automatic reach or success in driving leads.

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

Go, go, go. In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations.

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CDC closes probe into Chipotle’s E.coli outbreak

PR Daily

It’s the end of the investigation and the beginning of a marketing push. Monday brought a sigh of relief to leaders and the crisis team at Chipotle , who have been besieged with E. coli and norovirus outbreaks and a federal probe into one of its California restaurants.

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Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important?

3 Steps to Implement a Hub-and-Spoke Model

Cision

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging?

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