Sat.Jan 30, 2016 - Fri.Feb 05, 2016

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PR Expanded

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention.

What Ephemeral Content Means For Our Relationships

Onclusive

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them.

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In Politics & PR, Perception Is Reality

Cision

Last night more main characters were eliminated than an episode of “Game of Thrones.” ” Marco Rubio finished third and gave a victory speech. Hillary Clinton declared victory when no one knew if she had won or not.

4 ways to elevate the humble press release

PR Daily

A recent estimate suggests that. about 1,750 press releases are distributed online every day. Still, their effectiveness. depends upon what is being measured. The competition for placement has increased, so it's safe to say that press releases can always be improved.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR 2020: What will it be like?

Marketwired

[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016.

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More Trending

Behind the Headlines With Emily Ann Hodges

Cision

The advertising strategies of the past no longer stack up to today’s audiences. Now, businesses that innovate are the ones that succeed.

New Tech Reality Show: It’s Magic, is it a Leap?

Flack's Revenge

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. Change is inevitable; it’s how we adapt to change that allows us to learn and grow.

PR Predictions For This Year’s Super Bowl Matchup

ImPRessions - Crenshaw Communications

This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold. The fans and the media have two great heroes to root for and the differences couldn’t be more stark.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Behind the Headlines With Bibi Hilton

Cision

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve.

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just10

ReimaginePR

Campaigns

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The Promise and Peril of Using Celebrity Spokespeople

Ronn Torossian

A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.

6 Tips For Picking The Right PR Firm For You

ImPRessions - Crenshaw Communications

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject.

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Pitching Tips from a Food & Lifestyle Blogger

Cision

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. So much lies beneath the surface of posts on recipes, products and other content crafted for target audiences – namely, time and money.

Write a killer LinkedIn summary in 3 steps

PR Daily

In this new world of work, people connect with you online before they meet you in person. Digital profiles have become essential to career success. It's critical that your virtual brand match your real-world persona. If you must choose one digital profile to perfect, make it your LinkedIn profile.

Communications Strategize to Bypass the Super Bowl

Ronn Torossian

It’s the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. On the Monday following the big game, commercials are deconstructed, rehashed and dissected around the water cooler. They are reviewed and discussed on blogs—almost as much as the actual football game, more so if the game turns out to be a … READ MORE ».

Winning The Expectations Game In PR: Advice For Companies And Agencies

ImPRessions - Crenshaw Communications

How is a PR agency engagement like the Iowa caucus? A day after the first real contest, it’s clear that the election isn’t just about polls, punditry, or even the final count. When it comes to public perception, it’s all about expectations , and whether the reality measures up.

Why Brands Need To Embrace Snapchat

Cision

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Snapchat generates 4 billion video views daily. That ’ s the same amount of views as Facebook. And Snapchat is growing at a much faster rate.

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What’s the most overused word in public speaking?

PR Daily

If the headline of this post pulled you in because you were certain of the answer, I’d like to first introduce a few equally worthy contenders. Innovation.” In recent years, this contender has gotten a real workout.

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. Dave Carroll was one of the first to prove this point brilliantly with his “ United Breaks Guitars ” YouTube trilogy.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise Now Available For Purchase. I deeply believe this book will help you. Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.

If Twitter Removes Character Limit, How Will Marketers Benefit?

Cision

There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the restriction of updates being 140 characters or less in the coming months and allow — wait for it — up to 10,000 characters in a tweet. If this puts your head in a spin, you’re not alone.

Lego launches wheelchair figure in response to #ToyLikeMe campaign

PR Daily

Lego will offer the first wheelchair version of its iconic minifigures. The move comes after a Change.org petition received more than 20,000 signatures. The UK-based campaign reflects an increase in consumer demand for more inclusive toys.

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State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth.

This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise Now Available For Purchase. I deeply believe this book will help you. Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

This is a guest post by Bernie Borges. Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events.

Super Bowl 50 ads employ humor, candor and side-show freakiness

PR Daily

Branding experts are calling Super Bowl 50 the “modern Super Bowl.”. To best stick in the minds of consumers, marketers and advertisers aren’t too concerned with “staying on message.” Instead, they’re seeking to shock, charm and challenge the game’s millions of viewers. The goal is to be memorable.

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. Elusive.

Infographic: The Brave New World of Public Relations

The Stalwart Blog

It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away. And as public relations professionals, this means undergoing a transition that may be rather uncomfortable for some.

Behind the Headlines with Verónica González

Cision

The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. But for Verónica González, the challenges present greater rewards.

CDC closes probe into Chipotle’s E.coli outbreak

PR Daily

It’s the end of the investigation and the beginning of a marketing push. Monday brought a sigh of relief to leaders and the crisis team at Chipotle , who have been besieged with E. coli and norovirus outbreaks and a federal probe into one of its California restaurants.

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Cultivating Influence: Identify, Reach, and Engage Influencers

Shift Communications

Influencer marketing is much more than who has the largest number of followers. In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? Is it really worth our time?

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