Cision
FEBRUARY 2, 2016
The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties.
Onclusive
FEBRUARY 1, 2016
A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years […].
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Ronn Torossian
FEBRUARY 4, 2016
A celebrity spokesperson could be just what you need to get your product in front of the right audience and boost your branding efforts. However, like anything else, there are pros and cons to weigh before you choose a celebrity to market your product and/or services. With that in mind, below are some market trends as they relate to the do and don’ts of hiring a celebrity for branding purposes.
Marketwired
FEBRUARY 4, 2016
[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
FEBRUARY 5, 2016
Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. So much lies beneath the surface of posts on recipes, products and other content crafted for target audiences – namely, time and money. What are some best practices for pitching and working with this community of bloggers?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 2, 2016
It’s the biggest sports show of the year. With 100+ million viewers in the U.S. alone, the Super Bowl is one of the most coveted slots when it comes to advertising. Plenty of consumers turn on the game just to watch the commercials. On the Monday following the big game, commercials are deconstructed, rehashed and dissected around the water cooler.
Flack's Revenge
FEBRUARY 3, 2016
While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B. The back and forth was about what Magic Leap will deliver, and whether they’ll live up to the hype – see the following tweets: Magic Leap’s strategy is apparently to hype itself like Segway did back in the day. https://t.co/56oWTKMHIf this is a bad strategy.
Cision
FEBRUARY 3, 2016
There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the restriction of updates being 140 characters or less in the coming months and allow — wait for it — up to 10,000 characters in a tweet. If this puts your head in a spin, you’re not alone. Initially, I was not keen on the idea, but the more research I’ve done, the more I think it’ll work out.
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2016
Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
FEBRUARY 4, 2016
From the makers who brought you Coveragebook.com and Answer The Public , we have a brand spanking new tool… Answer The Client! (See what we did there?). Have you ever wanted to know how much traffic your campaigns sent to your target website? Have you ever even tried to log into analytics to find this out? Google Analytics is overwhelming and confusing isn't it?
Shift Communications
FEBRUARY 5, 2016
LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.
Cision
JANUARY 30, 2016
Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. If you’ve invested time into researching your editorial calendars and media contact profiles, you’re off to a great start. But how can you make the best possible impression and actually get through to target reporters?
Ishmael's Corner
FEBRUARY 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. Elusive. That’s why a fresh approach to defining influence from Apollo Research caught my attention. Before going further, if you’re not familiar with the company, Apollo measures media and influence in the.more.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Reputation Us
FEBRUARY 3, 2016
We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image. Q. Why is brand important for a credit union to be successful?
Shift Communications
FEBRUARY 1, 2016
Influencer marketing is much more than who has the largest number of followers. In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? Is it really worth our time? In an ever-changing digital landscape, the influencer may keep us afloat. What is influence? We look back to ancient Greece for the first answers from Aristotle and the classics as our foundation of influence.
Cision
FEBRUARY 4, 2016
Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said.
Mark My Words
FEBRUARY 5, 2016
Elton John hit all the right headlines yesterday in time for the release of his new album ‘Wonderful Crazy night’. However with Sir Elton’s piano practice at St Pancras Station spontaneity seems to the be the hardest word. From the Guardian to the Evening Standard, the papers dutifully danced to the tune of a generic press release. The location itself is by now an established platform for memorialisation our cultural titans.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ishmael's Corner
FEBRUARY 3, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. There being downtown San Jose. Our office is a two-minute walk from the headquarters of the NFC champs, the Carolina Panthers. And we’re a 20-minute Light Rail ride from Levi’s Stadium, host to the big game on Sunday. Given our proximity to the action, we challenged the U.S. team to come up with tweets reflecting.more.
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified. No one wants to be the one that caused THAT headline or article that harms your business.
Cision
FEBRUARY 4, 2016
We’re excited to announce that Cision PR Edition , the world’s leading PR software, is now an even better communication solution. New upgrades to relationship management, news monitoring and premium services offerings improve brands’ ability to power their stories. Cision is continuously looking for new ways to improve communication professionals’ complete workflow, and these latest enhancements will do just that.
Communications Conversations
FEBRUARY 2, 2016
One question I get A LOT when meeting with colleagues and clients: What should I be reading? Which blogs? Which media outlets? Which Tumblrs? (OK, not really, but I needed a third one for symmetry!). It’s a complex question these days because there’s so much junk out there. So much junk. So, you typically have to sift through a lot of that junk to get to the good stuff.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
FEBRUARY 2, 2016
With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. But we have probably thought a little less about how it is affecting our own corner of marketing land. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.
Cision
FEBRUARY 1, 2016
A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers.
Journalistics
FEBRUARY 2, 2016
In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. Your editorial strategy for your blog is really a content strategy – specific to your blog. Since some of you may need to broaden the scope of your content strategy beyond your blog, and also because I promised to follow-up with some additional resources for you, I̵
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Reputation Us
FEBRUARY 3, 2016
We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image. Q. Why is brand important for […]. The post Bringing Your Credit Union’s Brand to Life appeared first on LTPR.
Waxing UnLyrical
FEBRUARY 3, 2016
We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” As a youngster growing up in rural Georgia, I was constantly chided by my elders… “Don’t always be talking about yourself; pay more attention to others.”. There are good lessons to be learned from both of these statements. Yet, time and again, we read about or see examples to the contrary in our workplace or even ( gasp!
PR in High Definition
FEBRUARY 3, 2016
I can picture the scene. It’s about 2010. I’m an account manager talking to a client about a case study for an educational institution using new HR software. We’re talking about target media. It sounds obvious, but I recommend HR, education tech and tech trade press. You know what I don’t recommend? Talking to every […]. The post Organic social targeting for PR SEO practitioners gets smarter appeared first on Firefly Communications.
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