Sat.Sep 13, 2014 - Fri.Sep 19, 2014

The Role of an Internship in your Business Success

Ronn Torossian

It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires [.].

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And One More thing… David Carr Deconstructs Apple’s Media Playbook

Flack's Revenge

It is an old saying in PR: “there is no accounting for taste.” ” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn.

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Facebook Changes That May Impact Your Crisis Communication Reach

Melissa Agnes

Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others.

Public Relations Metrics Are Like Apples for Pie

Shift Communications

Photo Credit: Benny Mazur. As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Netflix Expansion Signals a Race in the Video Streaming Industry

Ronn Torossian

The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix , the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established a presence in Canada back in [.].

More Trending

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

By Chris Syme. Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis.

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How to Build An Audience for Your New Blog

Shift Communications

“If a tree falls in the forest and there’s no one around, does it make a sound?”. The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers, no one is listening and nothing will come as a result – no leads, no traffic.

Disney betting on Frozen once again

Ronn Torossian

Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has the story of Disney’s latest PR foray. Nothing [.]. The post Disney betting on Frozen once again appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. Brand PR Ronn Torossian frozen MARKETING Public Relations

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Just Like Bad PR, There’s Bad Journalism Out There

Ishmael's Corner

Journalists enjoy taking a shots at the PR profession, often with justification. From classics like BusinessInsider’s “ Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches ” to my own “ Why Journalists Get Cranky About PR ,” this genre delivers a never-ending stream of commentary.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Rock the Status Quo

(Read part one here.) Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. They are frantically trying to hire, but can’t find the right combination of skills.

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Setting Yourself Up for Networking Success

Shift Communications

Networking is an invaluable tool in the PR and marketing industries and beyond these days. Whether you’re job hunting, looking to generate new business leads or simply trying to assert yourself in your respective city or industry, networking is a key part of the process.

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Reputation Us

It used to be that ESPN’s SportsCenter was where I turned for my daily fix of sports highlights and analysis. Today’s SportsCenter, however, has turned into a showcase of PR nightmares.

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Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

Communications Conversations

I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% of the workforce by 2025. I get it.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Curiosity about what we don’t understand needs to exceed that which we do!

Mark My Words

So Scotland has voted. All the hype, the rhetoric, propaganda, and social chatter boiled down to one thing. In the end the majority are still cautious and rather than embrace uncertainty and change (an opportunity some did in this case) stick with the status quo.

The Working Mom: Balancing a PR Career & Being a New Mom

Shift Communications

Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and that is all before you step foot in the office.

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The Case for Litigation PR: Helping the Legal World

Reputation Us

Let’s be candid. There is a conundrum surrounding PR and legal professionals – how does one pursue honesty within practices that many people associate with spinning the truth? We have long had to deal with a certain duality of reputation.

Challenge: Can you put your phone/computer away in meetings for ONE WEEK?

Communications Conversations

I’ve been testing a new tactic lately. It’s called “listening.” ” Here’s my strategy. When I go to a meeting, I sit down, take out my pen and paper, and, you know, listen to the people talking in said meeting. It’s a groundbreaking approach, I realize.

Media kits: What is a media kit and why do you need one?

Public Relations Sydney

A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story.

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Getting Coverage as a B2B Startup

Shift Communications

Being a startup comes with many challenges: developing, funding, getting users. the list goes on. When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service.

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5 Tips to Build Client Partnerships

Solo PR Pro

This is a guest post by Heather Whaling, president of Geben Communication. The people who hire you – are they clients or customers ? Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference?

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R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”


The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag.

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4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Because, realistically, that’s what I hear a lot.

HubSpot Marks Major Shift in Sales and Marketing Integration with New CRM Solution

PR 20/20

Today at HubSpot’s ( @hubspot ) annual INBOUND conference, co-founders Dharmesh Shah ( @dharmesh ) and Brian Halligan ( @bhalligan ) unveiled new customer relationship management (CRM) solutions.

Move the Chains: Roger Goodell’s Fumble Recovery

Return on Reputation

Just as the calls for his resignation reached a fever pitch, Roger Goodell pulled off a fumble recovery with his news conference today (Although I’d throw a flag for the late start!).

Rice, McDonald, Peterson, Hardy…Is the NFL Impervious to an Avalanche of Bad PR?

Mora Communications

I’m an NFL fanatic as anyone who works for me can attest. I go into a form of withdrawal between the end of the NBA playoffs and the first NFL preseason game. But as much as I love the game, Read More › PR Top Stories Adrian Peterson blame damage control dark days nfl Hardy McDonald Media NFL NFL PR Public Relations Ray Rice Ray Rice PR

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Talking Points Podcast: The evolution of employee advocacy programs

Communications Conversations

My friend Kevin Hunt was flying solo on this week’s Talking Points Podcast. And it’s too bad, because it’s a topic I’m very interested in and would have loved to participate in (darn meetings!).

TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme

Melissa Agnes

Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. It needs to be second nature and integrated into your daily (and nightly) activity. But what differs between everyday monitoring and in-crisis monitoring?

5 Questions with Mark Cuban About Online Privacy

David PR Group

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. Cuban, owner of the Dallas Mavericks and a star of CNBC’s Shark Tank , takes privacy so seriously that he has multiple business interests devoted to helping individuals and companies send and receive messages and post on social media more securely and more privately.

Walker’s Crisps Tweet to Eat Vending machine stunt (video)

Norton's Notes

Here’s a nice little vending machine stunt by Walkers Crisps. It transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines.

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NFL Sponsors Rattle Their Sabers

Flatiron Communications

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. The League ultimately suspended the Ravens star who, in turn, filed an appeal via the Players Union.

Time Management 101: 8 Tips to Maximize Your Day


With so much technology at our fingertips and a smattering of random 30-minute meetings on the calendar every day, it’s a wonder we get anything done sometimes. Finding new apps and tools to better manage our calendars and to-do lists is helpful, but those are simply band-aid solutions to a much larger problem. What’s more important is being more thoughtful and intentional about how we spend our time.