Ronn Torossian
SEPTEMBER 15, 2014
'It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires [.]. The post The Role of an Internship in your Business Success appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
Melissa Agnes
SEPTEMBER 18, 2014
'Though Facebook isn’t a leading source of information dissemination in a crisis , it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others. Facebook is always changing their algorithms which impacts the reach of your updates, so it’s good to stay as on top of these changes as possible (though not to depend on them).
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Flack's Revenge
SEPTEMBER 16, 2014
'It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. These thoughts crossed my mind as I read NY Times Media Equation columnist David Carr’s excellent analysis of the media fascination with Apple in light of last week’s “Applemageddon” news orgy.
Rock the Status Quo
SEPTEMBER 18, 2014
'“Don’t be irrelevant, poorly written, too lengthy, boring and annoying. PR people, please understand who you are pitching, sum up your thoughts in less than four sentences, use spell check, entertain me, and ditch the buzz words if you want your emails to stay out of the trash can.” ~ Erica Swallow, Mashable Erica’s quote is wonderful and something ALL of us should take to heart.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
SEPTEMBER 17, 2014
'The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix , the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established a presence in Canada back in [.]. The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Shift Communications
SEPTEMBER 15, 2014
'Photo Credit: Benny Mazur. As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple pie at a roadside stand.
Rock the Status Quo
SEPTEMBER 16, 2014
'(Read part one here.) Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. 1. While they want to be a full service digital agency, they tend to excel at one thing, not everything. 2. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. 3.
Ronn Torossian
SEPTEMBER 19, 2014
'Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has the story of Disney’s latest PR foray. Nothing [.]. The post Disney betting on Frozen once again appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
Communications Conversations
SEPTEMBER 19, 2014
'I get it. Millennials are the best thing since Harrison Ford flew the Millennium Falcon (wait, Millennial friends, you do know who Harrison Ford is, right? RIGHT?). I get it. Your generation will comprise 99.9% of the workforce by 2025. I get it. Your generation shares more, consumes more and is more digitally savvy than any other generation. Ever.
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Shift Communications
SEPTEMBER 17, 2014
'“If a tree falls in the forest and there’s no one around, does it make a sound?”. The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Without readers, no one is listening and nothing will come as a result – no leads, no traffic. Don’t let your blog fall into the cobwebs of your website. Give the following a little TLC to help encourage people to read.
Ishmael's Corner
SEPTEMBER 16, 2014
'Journalists enjoy taking a shots at the PR profession, often with justification. From classics like BusinessInsider’s “ Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches ” to my own “ Why Journalists Get Cranky About PR ,” this genre delivers a never-ending stream of commentary. Flipping the equation, PR is reticent to return the fire for fear of biting the keyboard that feeds it.
Reputation Us
SEPTEMBER 19, 2014
'It used to be that ESPN’s SportsCenter was where I turned for my daily fix of sports highlights and analysis. Today’s SportsCenter, however, has turned into a showcase of PR nightmares. From NFL scandals to doping incidents, the entire sporting world is a case study in crisis management—and ESPN (or should it be ESPR) is […] The post ESPN or ESPR?
Communications Conversations
SEPTEMBER 16, 2014
'I’ve been testing a new tactic lately. It’s called “listening.” Here’s my strategy. When I go to a meeting, I sit down, take out my pen and paper, and, you know, listen to the people talking in said meeting. It’s a groundbreaking approach, I realize. But, it’s one I intend to stay with. You see, I’ve had it with people (including myself, mind you) who are constantly checking their phones or laptops in meetings.
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Shift Communications
SEPTEMBER 19, 2014
'Networking is an invaluable tool in the PR and marketing industries and beyond these days. Whether you’re job hunting, looking to generate new business leads or simply trying to assert yourself in your respective city or industry, networking is a key part of the process. But let’s face it, while networking is no doubt important, often times we don’t take it as seriously as we probably should.
Mark My Words
SEPTEMBER 19, 2014
'So Scotland has voted. All the hype, the rhetoric, propaganda, and social chatter boiled down to one thing. In the end the majority are still cautious and rather than embrace uncertainty and change (an opportunity some did in this case) stick with the status quo. The crowd certainly has the power these days to change opinion and spin a media charge, but arguably only up to a point.
Reputation Us
SEPTEMBER 17, 2014
'Let’s be candid. There is a conundrum surrounding PR and legal professionals – how does one pursue honesty within practices that many people associate with spinning the truth? We have long had to deal with a certain duality of reputation. So what happens if these two professions come together—if as a lawyer, law firm or […] The post The Case for Litigation PR: Helping the Legal World appeared first on LTPR.
Communications Conversations
SEPTEMBER 15, 2014
'OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Because, realistically, that’s what I hear a lot. Full disclosure: I’m on the MIMA board of directors, so it’s in my best interest to get as many people to Summit as possible But, in reality, this has been a great event historically and I think many people in the Minneapolis/St.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
SEPTEMBER 18, 2014
'Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and that is all before you step foot in the office. I recently read Arik Hanson’s blog post that questions whether or not PR agencies are setting new parents up to fail. It’s a great question, and seeing as I have a 14-month-old at home, I felt I was in a good position to respond.
Public Relations Sydney
SEPTEMBER 14, 2014
'A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.
PR 20/20
SEPTEMBER 17, 2014
'Marketing talent, technology and strategy gaps are very real, and they are impacting your business’ performance. But with obstacles come opportunities. Smart marketers who are able to adapt and overcome the challenges in their paths can exceed ROI expectations and outperform their competition. Paul Roetzer’s newest book, The Marketing Performance Blueprint , draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps tha
Communications Conversations
SEPTEMBER 18, 2014
'My friend Kevin Hunt was flying solo on this week’s Talking Points Podcast. And it’s too bad, because it’s a topic I’m very interested in and would have loved to participate in (darn meetings!). Kevin was at the first-ever 2014 Employee Advocacy Summit in Atlanta where he had the chance to chat with Chris Boudreaux, founder of SocialMediaGovernance.org and Susan Emerick, strategic advisor at Brands Rising.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Shift Communications
SEPTEMBER 16, 2014
'Being a startup comes with many challenges: developing, funding, getting users. the list goes on. When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. And while you’re out there working toward that success, it’s important to spread the word about what you’re doing and how you’re thinking.
Solo PR Pro
SEPTEMBER 16, 2014
'This is a guest post by Heather Whaling, president of Geben Communication. The people who hire you – are they clients or customers ? Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference? I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben.
PR 20/20
SEPTEMBER 16, 2014
'Today at HubSpot’s ( @hubspot ) annual INBOUND conference, co-founders Dharmesh Shah ( @dharmesh ) and Brian Halligan ( @bhalligan ) unveiled new customer relationship management (CRM) solutions. The HubSpot CRM collects and stores information on contacts, companies, deals and tasks in a centralized database. Additionally, Sidekick, the company’s evolved Signals product, provides real-time insights, notifications and tools when working outside of the platform.
prTini
SEPTEMBER 17, 2014
'With so much technology at our fingertips and a smattering of random 30-minute meetings on the calendar every day, it’s a wonder we get anything done sometimes. Finding new apps and tools to better manage our calendars and to-do lists is helpful, but those are simply band-aid solutions to a much larger problem. What’s more important is being more thoughtful and intentional about how we spend our time.
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Mora Communications
SEPTEMBER 15, 2014
'I’m an NFL fanatic as anyone who works for me can attest. I go into a form of withdrawal between the end of the NBA playoffs and the first NFL preseason game.
Norton's Notes
SEPTEMBER 18, 2014
'Here’s a nice little vending machine stunt by Walkers Crisps. It transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines. You know how I love stuff in the social world that affects things in the real world and this is one of these. The machine has Gary Lineker trapped inside, via a screen that looks very realistic.
Flatiron Communications
SEPTEMBER 17, 2014
'Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. The League ultimately suspended the Ravens star who, in turn, filed an appeal via the Players Union. Since then, disturbing photos emerged of the four-year-old son of Minnesota Vikings star Adrian Peterson who characterized the welts on his son’s body the result of parental discipline.
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