Sat.Jul 19, 2014 - Fri.Jul 25, 2014

Part I: Treat Every Meeting Like a First Interview

PR Expanded

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting.

TCIP #007 – Overcoming Legal Challenges in Crisis Communication with Sara Hawkins

Melissa Agnes

Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins. Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems.


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Taking Contol of the PR Narrative – 3 Ideas

Flack's Revenge

I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to r un with my post (the third one I have written for them). For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world.

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain ), to see if I can pay it forward a bit. This young woman is in need of some resume/interview coaching. The folks she’d found so far were either ineffective, or too expensive, or both.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Remember the little guys

The Stalwart Blog

Major League Baseball recently held its 85th version of the All-Star Game, and if you were one of the 11 million viewers of the Midsummer Classic, you would have noticed how the telecast was centered on “big market” icon, Derek Jeter, shortstop for the New York Yankees. By the time the game was over, the difference in air time between content focused on Jeter and late San Diego icons Tony Gwynn and Jerry Coleman was glaringly obvious.

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Essential sites for PRs: five communities you might have missed

PR in High Definition

There are dozens of new social networks, tools and sources of industry intelligence created every day. For PR and marketing people, keeping on top of them is a full time job in its own right. So, here at Firefly Towers we’ve decided to take some of the strain and tell you about five must-see community-oriented […]. The post Essential sites for PRs: five communities you might have missed appeared first on Firefly Communications. Blog PR tips

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room. Television. I have an unhealthy love for, and obsession with, television. “The Blacklist.” ” “Sons of Anarchy.” ” “The Walking Dead.”

The growing global market for the Art of PR

PR Conversations

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. By Jiamin Ren. Ma Weidu, a major collector who picked up some pieces in exchange for cigarettes after the Cultural Revolution devalued art. A hybrid model of communication and new field of PR practice related to the global art market.

BRAND NEW BOOK! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

Public Relations Sydney

A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System. Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

Return on Reputation

In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February , and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.”

Monday Roundup: Context

Waxing UnLyrical

The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context. Image: Cher Amio via Flickr, CC 2.0. Headline Clickbait: PR Science or PR Fail?

Storytelling Returns to Marketing

David PR Group

What do every great movie, book and marketing campaign have in common? The answer: a great story. Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. While it’s OK to be brief in your communications, we can’t let our story suffer because of the medium.

Firecracker of the month

PR in High Definition

Whether you are a football fan or not, there was no escape from the 2014 FIFA World Cup. Although England didn’t make it very far, there was much celebration over at Firefly Munich as Germany took home the cup. Over the last few months there has been every kind of World Cup PR stunt imaginable […]. The post Firecracker of the month appeared first on Firefly Communications.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

News You Can’t Use

Flatiron Communications

Last week, we found ourselves at Twitter’s New York City offices for an event whose topic couldn’t have been more timely in light of the downing of Malaysia Flight 17 over eastern Ukraine the next day. We met for the monthly gathering of the Online News Association’s NYC chapter, a vibrant Meetup group with 1750 members all of whom seeking solace by addressing the vexing challenges journalists face in today’s digitally and socially-infused information ecosystem.

13 Visual Content Tips to Break Through Online Clutter


Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish.