Deirdre Breakenridge

JULY 23, 2014

'This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if y

Interviews 402

Interviews Meeting Exercises Social Media 402

Melissa Agnes

JULY 20, 2014

'Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins. Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems. Sara is one of those fabulous attorneys who fully “gets” the realities of crisis communication today, which is why I absolutely wanted to sit down with her and discuss how professionals can o

Crisis Communications 250

Crisis Communications Crisis Communications Policies 250

Waxing UnLyrical

JULY 25, 2014

'I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain ), to see if I can pay it forward a bit. This young woman is in need of some resume/interview coaching.

Resources 108

Resources Privacy LinkedIn Radio 108

PR in High Definition

JULY 24, 2014

'There are dozens of new social networks, tools and sources of industry intelligence created every day. For PR and marketing people, keeping on top of them is a full time job in its own right. So, here at Firefly Towers we’ve decided to take some of the strain and tell you about five must-see community-oriented […]. The post Essential sites for PRs: five communities you might have missed appeared first on Firefly Communications.

Community 100

Community Tools Blogging Industry 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Stalwart Blog

JULY 24, 2014

'Major League Baseball recently held its 85th version of the All-Star Game, and if you were one of the 11 million viewers of the Midsummer Classic, you would have noticed how the telecast was centered on “big market” icon, Derek Jeter, shortstop for the New York Yankees. By the time the game was over, the difference in air time between content focused on Jeter and late San Diego icons Tony Gwynn and Jerry Coleman was glaringly obvious.

Local 84

Local Meeting Company Examples 84

Waxing UnLyrical

JULY 23, 2014

'I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room. Television. I have an unhealthy love for, and obsession with, television. “The Blacklist.” “Sons of Anarchy.” “The Walking Dead.” “J

Television 79

Television Twitter Sports Social Media 79

PR in High Definition

JULY 24, 2014

'Whether you are a football fan or not, there was no escape from the 2014 FIFA World Cup. Although England didn’t make it very far, there was much celebration over at Firefly Munich as Germany took home the cup. Over the last few months there has been every kind of World Cup PR stunt imaginable […]. The post Firecracker of the month appeared first on Firefly Communications.

Blogging 70

Blogging Communications 70

Bad Pitch Blog

JULY 23, 2014

'When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn''t matter. This applies to the entire cycle. The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you''ll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly.

Pitching 70

Pitching Writing Tools Google 70

Public Relations Sydney

JULY 20, 2014

'A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System. Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities.

Social Media 53

Social Media Brand Branding How To 53

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Communications

Waxing UnLyrical

JULY 21, 2014

'The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context.

Community 78

Community Customer Service Resources Web 78

Flatiron Communications

JULY 25, 2014

'Last week, we found ourselves at Twitter’s New York City offices for an event whose topic couldn’t have been more timely in light of the downing of Malaysia Flight 17 over eastern Ukraine the next day. We met for the monthly gathering of the Online News Association’s NYC chapter, a vibrant Meetup group with 1750 members all of whom seeking solace by addressing the vexing challenges journalists face in today’s digitally and socially-infused information ecosystem.

Airlines 37

Airlines Journalism Twitter Social Media 37

Flack's Revenge

JULY 25, 2014

'I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to r un with my post (the third one I have written for them). For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. My topic was inspired by reviews of the book The Invisibles – which highlights the artistry of behind-the-scenes workers vs. the vanity of self promoters a

Education 120

Education Advertising Advertising Newspapers 120

David PR Group

JULY 21, 2014

'What do every great movie, book and marketing campaign have in common? The answer: a great story. Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. While it’s OK to be brief in your communications, we can’t let our story suffer because of the medium.

Storytelling 80

Storytelling Marketing Viral Energy 80

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MaccaPR

JULY 23, 2014

'Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers. Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish?

Pinterest 91

Pinterest Storytelling Infographics Social Media 91