Sat.Oct 25, 2014 - Fri.Oct 31, 2014

The Importance of Building Brand Reputation in Today’s Social World

PR Expanded

A Guest Post By Jason Mollica. We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter ?

Getting First Dibs on the Future of PR and Media

Onclusive

When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! She’s gonna do that for lil’ ol’ us??), but also – ah hem – kind of … Continued. Industry Insights & Trends future of PR journalism media media relations PR PR measurement public relations Wendy Marx

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Confessions of A Foreign PR Student

Flack's Revenge

By Carmen Ren. We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To To me, it is also fascinating!)

The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. tweet this ) LinkedIn is a perfect example.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

TCIP #021 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 1)

Melissa Agnes

Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. A veteran of any profession has a world of experience that others can learn and benefit from.

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Why PR Should Treat Facebook Like a Media Property

Ishmael's Corner

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?”. They could answer with as many sources as they liked.

Snack on This: Work/Life Balance

Rock the Status Quo

One of my favorite books this year was “ The One ” by Gary Keller. It puts forward the idea that work/life balance is a myth and that focus is the surprisingly simple truth behind achieving extraordinary results. I agree.

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A Few Words From A Proud Canadian About #CanadaStrong

Melissa Agnes

After the tragic events that unfolded in Quebec and Ottawa last week, I have to say that I don’t think I’ve ever been more proud of my country, or of being a Canadian.

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Kevin Spacey: Conflict as a Marketing Counter Narrative

Sword and the Script

The story is everything, but conflict is everything to the story. So says Kevin Spacey who was the key note speaker of the Content Marketing Institute’s annual conference and CMI released this highlight video in an email today.

8 Tips for Success as a PR Student

Reputation Us

College is back in full swing with students cracking books and digging into their studies. Our summer intern Kati is one of them and had this final post with tips for her fellow public relations students as they begin, continue or finish their college experience.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) c) Donald Steel. This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul.

Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

Those sneaky penguins!

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#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! Happy Halloween!

For sale: neighbourhood stories

Prakkypedia

A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his children would give up – he also visited us.

How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

People often assume that I’m anti-Facebook just because I’m the only human being in Silicon Valley without a Facebook page. Not true. For consumer companies, Facebook offers one of the easiest platforms for brand storytelling.

Bring Chaos Into the Workplace

Shift Communications

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. Crises aren’t shy, be it a personnel issue or flaw in a product or service, the unexpected happens to us all.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. It’s not surprising. We’ve all read the headlines, after all. Newsprint is dead.

A careless toss of a coin!

Mark My Words

Whether you believe it or not isn’t the point. The announcement on Twitter that Cadbury’s had lost the festive spirit and cancelled supplies of chocolate coins fuelled an outcry of emotion from the crowd. That’s the point. Was this a stunt?

When the Thing That Goes Bump in the Night is WUL

Waxing UnLyrical

I know people get really tired of the “we’re going away!” ” “we’re back!” ” “we’re going away!” ” “we’re back!” ” type of posts… So… We’re back! Did you miss us?

Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses.

A voice pr professionals will want to hear

The Stalwart Blog

I’ve always been a big fan of nonprofit investigative news site Voice of San Diego and its journalists. I recently read VOSD''s revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love.

#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! Happy Halloween!

Marketing Automation Software: How Top Solutions Stack Up

PR 20/20

Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. Technology Marketing Sales Alignment

How to make your key messages interesting

Public Relations Sydney

Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business.

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Do you need a separate visual tone for your brand online?

Communications Conversations

I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.”

Modern SEO Cheat Sheet for PR Pros [Infographic]

Solo PR Pro

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect? For more on this specific update, see Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty.).

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Content Marketing in the Sharing Economy

PR 20/20

At this year’s INBOUND 2014 conference in Boston, one session in particular really got me thinking about brand / consumer relationships.

The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. By Anne Gregory, PhD, FCIPR.

Social media and the modern ‘press office’ – Getting it to work

PR in High Definition

Everyone who works in communications is aware of the massive role that social media plays in bringing in the professional communicator. Social media allows direct contact with your publics; making it easier to evaluate, in theory, and gives teams the opportunity to work across the business and to develop new skills. But all of this […]. The post Social media and the modern ‘press office’ – Getting it to work appeared first on Firefly Communications.

A Few Words From A Proud Canadian About #CanadaStrong

Melissa Agnes

After the tragic events that unfolded in Quebec and Ottawa last week, I have to say that I don’t think I’ve ever been more proud of my country, or of being a Canadian. Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud. CanadaStrong, never defeated.

Talking Points Podcast: Talking wearable tech and the future of content with Weber Shandwick’s Greg Swan

Communications Conversations

This week, my esteemed co-host, Kevin Hunt, was down at the SocialMedia.Org Brands-Only Summit in wonderful Walt Disney World in Florida. So, this episode features our first with a fill-in co-host–Weber Shandwick’s Greg Swan. We sat down and talked about wearable technology and its impact on the future of content creation (really fun discussion, when you think about the possibilities down the road), Snapchat ads and Ello as a viable option for marketers.