Sat.Oct 25, 2014 - Fri.Oct 31, 2014

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Getting First Dibs on the Future of PR and Media

Onclusive

'When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! She’s gonna do that for lil’ ol’ us??), but also – ah hem – kind of … Continued.

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The Importance of Building Brand Reputation in Today’s Social World

Deirdre Breakenridge

'A Guest Post By Jason Mollica. We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter ? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water ? This is all part of the importance of having a concrete plan for a brand’s social networks.

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TCIP #021 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 1)

Melissa Agnes

'Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. A veteran of any profession has a world of experience that others can learn and benefit from. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. Within this episode of The Crisis Intelligence Podcast, Jonathan reveals – and together we dissect and discuss – the top 30 lessons that have marked him over the la

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Confessions of A Foreign PR Student

Flack's Revenge

'By Carmen Ren. We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign culture go way beyond overcoming language issues. As a PR student who came to the United States for the first time 14 months ago, I was daunted by the challenge of using English to listen, express, learn, think,

Big Data 174
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

'Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. ( tweet this ) LinkedIn is a perfect example. Most companies still aren’t taking advantage of company pages , showcase pages and other free features that don’t require a paid membership upgrade.

LinkedIn 167

More Trending

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A Few Words From A Proud Canadian About #CanadaStrong

Melissa Agnes

'After the tragic events that unfolded in Quebec and Ottawa last week, I have to say that I don’t think I’ve ever been more proud of my country, or of being a Canadian. Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud.

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Halloween On West 20th Street

ImPRessions - Crenshaw Communications

Just another day at the office for our founder Dorothy Crenshaw… We always knew he was a superhero! Creative meeting in DC’s office. We were very productive. And a fine spread for our Halloween festivities! The post Halloween On West 20th Street appeared first on Crenshaw Communications.

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8 Tips for Success as a PR Student

Reputation Us

'College is back in full swing with students cracking books and digging into their studies. Our summer intern Kati is one of them and had this final post with tips for her fellow public relations students as they begin, continue or finish their college experience. I happen to be a student who loves getting back […]. The post 8 Tips for Success as a PR Student appeared first on LTPR.

Internal 140
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Advanced analytics: position, velocity, and acceleration

Shift Communications

'At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn data into insights.

Analytics 161
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

'Welcome to this week’s #CrisisRoundup! Happy Halloween! I wanted to publish a post today on something scary related to crisis and emergency management, but the more I thought about what that something could be, I realized that I probably scare you (at least on some level) every week as I detail the realities and challenges of crisis management in this real-time and digitally-connected world.

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How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

Ishmael's Corner

'People often assume that I’m anti-Facebook just because I’m the only human being in Silicon Valley without a Facebook page. Not true. For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila!

Airlines 134
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For sale: neighbourhood stories

Prakkypedia

'A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his children would give up – he also visited us. We listened to stories from a portly gentleman who has six children.

Community 129
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Bring Chaos Into the Workplace

Shift Communications

'‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. Crises aren’t shy, be it a personnel issue or flaw in a product or service, the unexpected happens to us all. To combat this feeling of uncertainty, some organizations are instituting chaos theory into their workflow.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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#CrisisRoundup of Awesome Links: Week of October 27, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! Happy Halloween! I wanted to publish a post today on something scary related to crisis and emergency management, but the more I thought about what that something could be, I realized that I probably scare you (at least on some level) every week as I detail the realities and challenges of crisis management in this real-time and digitally-connected world.

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Do you need a separate visual tone for your brand online?

Communications Conversations

'I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes to visuals on social, most brands seem to use the same visuals they use in catalogs, in ads and on billboards.

Brand 108
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The four Ps of public relations leadership

PR Conversations

'The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. By Anne Gregory, PhD, FCIPR. It was not that long ago (September 2014) that the World Public Relations Forum was held in Madrid where the Global Alliance for Public Relations and Communication Management , together with DIRCOM , the Spanish Association of Communication Directors, hosted more than 800 professionals from 65 countries to examin

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When the Thing That Goes Bump in the Night is WUL

Waxing UnLyrical

'I know people get really tired of the “we’re going away!” “we’re back!” “we’re going away!” “we’re back!” type of posts… So… We’re back! Did you miss us? And can you see what we’ve been up to? Yes! WUL is now officially part of SBC! How cool is that? Everything else about it remains the same.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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A Few Words From A Proud Canadian About #CanadaStrong

Melissa Agnes

After the tragic events that unfolded in Quebec and Ottawa last week, I have to say that I don’t think I’ve ever been more proud of my country, or of being a Canadian. Canada suffered two terrorist attacks last week and, though there is some criticism out there around certain aspects of the way officials communicated in this crisis, I would like to highlight what has made me most proud.

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A careless toss of a coin!

Mark My Words

'Whether you believe it or not isn’t the point. The announcement on Twitter that Cadbury’s had lost the festive spirit and cancelled supplies of chocolate coins fuelled an outcry of emotion from the crowd. That’s the point. Was this a stunt? That remains to be seen, but Cadbury’s failed to respect the emotions of their audience, either by commercial pressure or by exposing people to the playing up of the brand.

Retail 84
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Up Your Intel With LinkedIn

Shift Communications

'Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more.

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Social media and the modern ‘press office’ – Getting it to work

PR in High Definition

'Everyone who works in communications is aware of the massive role that social media plays in bringing in the professional communicator. Social media allows direct contact with your publics; making it easier to evaluate, in theory, and gives teams the opportunity to work across the business and to develop new skills. But all of this […]. The post Social media and the modern ‘press office’ – Getting it to work appeared first on Firefly Communications.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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TCIP #021 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 1)

Melissa Agnes

Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. A veteran of any profession has a world of experience that others can learn and benefit from. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. Within this episode of The Crisis Intelligence Podcast, Jonathan reveals – and together we dissect and discuss – the top 30 lessons that have marked him over the las

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A voice pr professionals will want to hear

The Stalwart Blog

'I’ve always been a big fan of nonprofit investigative news site Voice of San Diego and its journalists. I recently read VOSD''s revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love. VOSD''s call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal.

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Modern SEO Cheat Sheet for PR Pros [Infographic]

Solo PR Pro

'In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect? (For more on this specific update, see Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty.).

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Marketing Automation Software: How Top Solutions Stack Up

PR 20/20

'Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to make your key messages interesting

Public Relations Sydney

'Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand.

How To 76
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You had me at Ello! 5 Questions with Todd Berger

David PR Group

'Ello Logo. Rarely a week goes by that I don’t encounter someone who is frustrated with social media. I have friends who have taken extended breaks from Facebook, and others who often see it as a platform for people to be nasty in a somewhat anonymous manner. Still others just find Facebook overly commercialized. Entrepreneur Paul Budnitz and designer Todd Berger fall into this category.

Privacy 69
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TWITTER TARGETS

Mark My Words

'Twitter decides to hire a ‘campaign strategist’ to woo Britain’s biggest advertisers ahead of its flotation on the stock market. [link].

Twitter 60