Sat.Feb 20, 2016 - Fri.Feb 26, 2016

What You’re Really Paying For When Hiring A Photographer


“What? 1500.00 to hire a photographer? It’s just a picture. Anyone with a phone can do this. Tell you what, I’m willing to shell out 200 bucks. Better yet, I’ll get my cousin Andrea to take it. She took a photography course a few years back…”. So here’s the deal… A professional photographer is more than someone you hire for a few hours who simply clicks a shutter button and then hands you some photos. We’re way outside of “Cousin Andrea” territory.

In #PR This is all You Need to Know in 2016

PR Expanded

The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year. What you really need to know is the correct usage of “ On Fleek.”


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5 Ways to Get Girls to Fall in Love With STEM


President Obama recently announced his Computer Science for All initiative to fund computer science training programs in K-12 public schools. But before assessing the need at a national level, entrepreneurs and tech companies have been assessing and advocating for the need for more STEM education on their own; because as we all know…nothing happens without […].

10 Research-Based Tips for Writing Better Content


The intention of this piece was to share with you the three most important words that you can use in your communications. Or the ten most important. Or the 135 most important words to use. The fact is, there is little evidence that one piece of advice is anymore valid or useful than another. Which certainly doesn’t mean that advice isn’t circulating , but it is often conjecture and sometimes contradictory.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Harper Lee and the PR of legacy

Ronn Torossian

Harper Lee wrote one book and became a national treasure. “To To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades. Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

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More Trending

Inside Innovation : Manifest LDN & NYC

The Resolution Blog

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. But, it wasn't until we had the pleasure of meeting some of the team at an event recently that realised there was something special about the agency… The Manifest team's spirit and attitude to delivering great work is obvious, but we wanted to find out what drives that passion and how the team are inspired to be bold and make statements.

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Behind the Headlines With Ted Meyer


In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. When making important decisions, you need to rely on your own expertise and wisdom.

Every Voter Counts




A Journalist’s POV: 3 Questions From A PR Team

ImPRessions - Crenshaw Communications

One of the great reasons to work in a PR agency is the diversity of clients you meet. If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. These assignments also afford some of us the opportunity to meet and develop relationships with terrific journalists with deep knowledge. We recently helped client HiFX, an international currency firm, launch in the U.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social Media Week NY Seminar Wrap

Flack's Revenge

If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. Thanks to all who attended, and especially Work-Bench for letting us host the event there; and our own Vladimir Spencer and Mike Bush , for their help in managing the event.

Free Tip Sheet! Why Measuring Social’s Impact Matters


Your brand manages a handful of social accounts. But does it know the outcome of investing so much time, money and manpower into each? Eighty-five percent of brands haven’t proven social’s ROI quantitatively. Without benchmarks to reference and goals to meet, most brands aren’t using social to its full potential. Is your brand unknowingly giving up opportunities to bypass competitors? Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.”

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

4 ways PR pros can get clients noticed by reporters

PR Daily

Every client comes armed with a media wish list. All of us face the daily task of getting things noticed, and we find that the task has been reshaped by technology. Simple refinement of skills allowed us to craft the perfect subject line in an email, work with digital databases, and master the art of newsjacking. These are helpful, but often aren’t enough to secure attention from a dwindling number of journalists who face the double duty of creating physical and virtual stories.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Evolve with the 2016 PR Trends


[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Let’s take a look at some, combined with a few of my own observations. Content Strategy is Vital.

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“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve known Shawn Callahan for some time. I just had never met him or spoke to him. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. I’ve followed his firm, Anecdote — great name, by the way — from afar. That changed last month when.more.

Apply These 7 Content Tips to Client Communication


There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem here is that there are a lot fewer articles that focus on client communication. And this is just as important to get right as your next blog post. Whether you’re sending a personal email to one client or writing a letter you’ll mail to all clients, you can apply these content writing tips to make sure you get your message right. Have One Topic Per Communication.

Yelp employee’s angry open letter to CEO starts online firestorm

PR Daily

An open letter published by a disgruntled employee has sparked an online debate over employee expectations and tech companies’ practices. On Saturday, a former Yelp/Eat24 employee who goes by the pen name “Talia Jane” published a letter to the company’s chief executive, Jeremy Stoppelman, via Medium. An Open Letter To My CEO: F7ekRtOm04. Lady Murderface (@itsa_talia) February 19, 2016.

What are the Attributes of a Good Crisis Manager?

Melissa Agnes

I often get asked “what makes a good crisis manager?” ” or “how do I know if I’d be good at this profession?” ” And while there are some specific skills and education required to be strong in this profession, being a crisis manager is unique in the sense that, unlike some other professions, it requires having a natural aptitude for the work that we do in this field.

Incorporating the Media Business Model into Pitches

Shift Communications

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. As PR professionals, we tend to fall into a comfortable pattern. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As long as you know your contact well and the pitch is sound, this generally works. However, I think where PR slips up and where we as an industry could do better, is on our approach.

How The Washington Post Shifted Gears


In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C. region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers.

Social media users slam Sony with ‘FreeKesha’ campaign

PR Daily

Before the days of Facebook and Twitter, major record label execs didn’t worry about seeing their reputations hit rock bottom within minutes. If a recording artist challenged a brand in the major label system, the brand would probably prevail. However, as Bob Dylan sang: “The times, they are a-changin’.”. The lyric rings true with regard to singer Kesha and her legal battle with Sony Corp. The 2014 lawsuit claims producer Lukasz Gottwald—known as “Dr.

Lessons from a client's first Periscope

The Stalwart Blog

“If you do not want to be filmed at all you can excuse yourself from the office (or hide under your desk).”. That was direction from Erin Vogelsanger, gap intelligence’s Product Specialist and social media extraordinaire, in advance of the market research firm’s first live stream. We had the privilege of assisting because gap intelligence is a client. We filmed two “scopes.”

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7 Tips to Write a Killer Conclusion (and Keep Your Audience Around)

Shift Communications

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. For some, writing is intimidating and challenging. For others, it’s natural, comfortable, and fun! Regardless, there is not a single person who can’t benefit from continual improvement in their written communication skills.

3 Ways to Improve Content With a Hub-and-Spoke Model


Today’s constant flow of content is creating a problem for Fortune 500 companies. With so many teams and platforms to manage, coordination is essential for success. Yet, only 37 percent of marketers say they have a documented content marketing strategy. Is your organization headed toward failure without one? Don’t worry; there is a solution that can alleviate communication professionals’ struggles and make their content more effective: the hub-and-spoke model.

The five biggest tech trends for millennials in 2016

PR Daily

You’ve read 10 lists of the top 10 tech trends this year. Many of these lists appealed to investors and CEOs; it’s also essential to consider what tech creatives are drumming up. Millennials dominate digital, so it’s important to identify the trends that interest this audience. Here are five to watch in 2016: News. Sixty-three percent of social media users rely on Twitter and Facebook for news , Pew Research reports.

Switching PR Firms: The High Cost of a Steep Learning Curve

Sword and the Script

by Frank Strong. The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 to sometimes three times the position’s annual salary.”. But that’s not all. Those are just the hard costs of physically replacing an employee. The softer costs are perhaps harder to measure, but arguably more expensive.

Effective Public Apologies

Shift Communications

“I’m sorry.”. Why are these two simple words sometimes so hard for corporations to utter when they’ve made a mistake? Often times it’s because of the illogical thinking that accompanies it: most top executives are loathe to admit they’ve made a mistake (or that their company failed its customers in some manner) because they view it as a sign of weakness. This couldn’t be farther from the truth: owning up to and apologizing for a mistake takes courage and is a true sign of leadership.

3 Ways Journalists Use Twitter as a Reporting Tool


Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. Naturally, #RIPTwitter immediately started trending. But is Twitter really dying? Journalists don’t think so. According to Cision’s State of the Media 2016 Report , 21.6 percent believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel.

5 tips for transitioning from journalism to PR

PR Daily

One big challenge many journalists face in their transition to PR is limited exposure to the business side of things. For journalists switching careers, there’s often a steep learning curve, as it takes more than strong reporting, writing and editing skills to help clients and organizations succeed. To aid with the transition, here are five areas in which to focus your efforts: 1. New business development.

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016


Aaaarrreuuughhwhattheheck! That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. Facts for all seasons. Eureka facts. Pithy titbits that spark lightbulb moments with potential clients. They usually centre on money: return on investment.

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Facebook Reacts to Facebook Reactions

Shift Communications

Oh wow ! Surprise! Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. Some have used them haha ’ing their way through crazy memes , crying while watching/sharing Lorde’s powerful David Bowie tribute , then getting angry at a variety of things that I won’t share for fear of driving more anger. Sentiment Possibilities – Not Realities.