Sat.Sep 20, 2014 - Fri.Sep 26, 2014

Three Pressing Questions in PR: What Students Want to Know

PR Expanded

Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator.

Social Media Cheat Sheet for Image Sizes

Rock the Status Quo

I don’t know about you, but I’m always having to Google the size of images for various social media platforms.

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Home Depot Breach has Customers Checking their Wallets

Ronn Torossian

There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [.].

Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

By Jonathan Hemus. For an organization which overcomes the initial shock of a breaking crisis, successfully wrestles control over it and ultimately puts the reputational fires out, it’s natural to want to return to business as usual as soon as the crisis seems to have passed. Natural but foolhardy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

SHIFT Shares: Career Advice

Shift Communications

We like to brag about all the smart people we have working at SHIFT, so I thought, who better to tap into for some motivation than my fellow coworkers? I admire all of them, and I wanted to know what advice they’ve been given that has pushed them to succeed day in and day out.

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More Trending

How Social Media is Affecting the News

The Proactive Report

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets.

TCIP #016 – Malaysia Airlines Crisis Management with Jonathan Hemus

Melissa Agnes

Welcome to episode #016 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Hemus. Malaysia Airlines has suffered through two devastating and traumatic crises this year. The first was flight MH370 that disappeared without a trace while flying from Kuala Lumpur to Beijing.

Multitasking (And Cake) is a Lie

Shift Communications

We have a lot of things to do on a daily basis. Agency life demands that we divide our attention between multiple clients as well as internal projects that need to be completed.

Course 152

News Releases Have Value Beyond Generating News

Reputation Us

Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion that news releases can have value beyond simply generating news coverage.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Connection Between Anecdotes and Storytelling in Business Communications

Ishmael's Corner

I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day.

Webinar: Crisis Response Strategies for In-House Counsel

Melissa Agnes

Your in-house legal team has a continual challenge when it comes to staying on top of the ever-evolving legal risks that the Internet presents to your organization.

Crisis 223

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days.

Company Bites Journalists…Again

Sword and the Script

Think the media won’t cover your product? Well then, you’re just not thinking outrageously enough. It’s very easy to do, but will require some steely nerves the first few times you try it. There’s a secret trick that marketers of apparel love to use.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

LT Public Relations Intern Wanted for Fall 2014

Reputation Us

The leaves are changing and the pumpkin spice lattes are out…which means LT Public Relations is ready for its next intern. If you are interested in a career in public relations and are driven, self-motivated and eager to learn, then our internship program might be beneficial to you.

#CrisisRoundup of Awesome Links: Weeks of September 15 and 22, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! To Dubai and back and another week just flew by! Dubai was pretty awesome.

FutureM and INBOUND: The SHIFT Report

Shift Communications

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event.

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5 alternative comms tactics


Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in.

Cultivating Agency–Client Relationships That Go Deeper Than Procurement

Ishmael's Corner

Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust.

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What’s inside your influence score?

Shift Communications

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is.

Data’s Greatest Value for PR Lies in Planning

The Proactive Report

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end.

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No time to create content? Follow Jay Baer’s lead

Communications Conversations

OK, I know what you’re thinking. He’s writing a post about a significant industry thought leader in hopes of landing a RT or share. I would have been guilty of that charge…5 years ago. Now: I could care less if Jay reads this post (no offense Jay, if you do in fact read it).

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PR and marketing: What’s the difference?

Public Relations Sydney

As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success.

4 Takeaways from Content Marketing World 2014

PR 20/20

What do movie stars, marketers and journalists all have in common?

Ethical Public Relations – Why It’s Important and Tips for Conduct

Solo PR Pro

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas.

Talking Points Podcast: An interview with SHIFT’s Scott Monty

Communications Conversations

In a year of huge social media job moves, unquestionably the biggest was the decision of Scott Monty to leave his long-time job at Ford, then deciding to join Todd Defren, Christopher Penn and the ranks at SHIFT later in the year.

Six ways to become an activist of business critical PR

PR in High Definition

There is much debate in our industry about the importance of PR being respected by the Board. I believe that critical to achieving this goal is our ability to define what business critical PR means and then actively drive forward this vision in everything that we do.

Insights from INBOUND 2014

PR 20/20

A movement is rising in businesses and agencies across the country and around the world. It can be seen in the exponential growth of HubSpot’s ( @HubSpot ) annual conference, with attendance nearly doubling every year since 2010.

Failing Forward

Mora Communications

You can’t truly succeed if you’re not willing to fail. We’ve probably all heard that sentiment at one time or another, but seldom are we encouraged to take that to heart. Our culture is not one that rewards failing, which.

Is Paid Media the Final Reputation Frontier?

Return on Reputation

Reputation is one of those amorphous things that people struggle to define, yet seek to protect at all costs. Famous quotes about the importance of reputation abound, and companies generally accept the notion that reputations are worth protecting.

Pleasing the C-Suite

PR in High Definition

After attending an event titled: What does the C-Suite want from PR? we were certain we would leave equipped with a definitive answer on how to please the bosses. However, we were wrong. That’s not to say the event was bad – in fact it was quite the contrary. But what it truly showed was […]. The post Pleasing the C-Suite appeared first on Firefly Communications. Blog c-suite Firefly communications London PR PR tips PR tools public relations the future of PR