Sat.Sep 06, 2014 - Fri.Sep 12, 2014

How TiVo holds its own in a Crowded Market

Ronn Torossian

TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own [.].

What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

Preventable gaffes give you a bad rep for no reason.

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Five Critical Points of Blogging & Image Law Every PR Pro Must Know

Rock the Status Quo

SMACK. Right where it counts! Nope, not on your kisser but, even worse, in your wallet. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) are unwittingly putting themselves at risk. The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way. What am I talking about? Copyright infringement. *

Frequency Hop: The Social Conversation Fragments

Sword and the Script

A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second. To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Removing the Tension from the Budweiser Puppy Love Video (Literally)

Ishmael's Corner

I love talking about failure in the context of business storytelling. It’s a tough one for executives because it’s counterintuitive. You never hear about a company hiring a PR agency “to get the bad word out.”.

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More Trending

Budding PR Pros: Push Yourself To Keep Growing

Shift Communications

At a recent staff meeting in SHIFT’s Boston office, our VP of Marketing said to us all with a grin, “When you feel like you’ve learned everything there is out there to learn, that’s when your career is over.”. It may have been tossed out casually on a Friday, but it’s absolutely true.

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How To Actually Get Storytelling Into Corporate Blogging

Doctor Spin

It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience.

Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

Ishmael's Corner

One of the best parts of my job involves conducting storytelling workshops. It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time.

#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! How is it Friday already? Where does time go?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

The Proactive Report

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR.

Connect Content Strategy to the Customer Journey

PR 20/20

The success (or failure) of today’s customer journey is based on the holistic customer experience. And, thanks to digital, the modern consumer is in full control of the buyer journey.

How to impress your new client in the first 30 days

Communications Conversations

You just signed that new client. You’re excited. Anxious to get started. And you want to knock their friggin socks off out of the gate. But, how the heck do you do that?

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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy. Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. As a result of this, they’re doing some interesting things. For starters, they’ve developed a Strategy Management Unit with a strong customer service component.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Not Your Typical Ice Bucket Challenge Post– For Me, It’s Personal

Solo PR Pro

Big day for my sister. Even something as simple as going out to eat is an accomplishment for many people. Are you tired of hearing about the Ice Bucket Challenge? I am too, but as the backlash started (and is continuing longer than it should), I couldn’t sit silent any longer.

Snapchat: Potential Sleeping Giant

The Stalwart Blog

Many of you may have heard of the popular application, Snapchat, which is available on any app store, for nearly any smartphone, nowadays.

Video 90

PR Rock Stars: Life Time Fitness’ Nora Purmort

Communications Conversations

The legend of Nora Purmort existed far before I ever met Nora. She has a sister who is very successful in the interactive world here in Minneapolis (Meghan Wilker). She’s a successful interactive/communicator/marketer at Life Time Fitness.

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PR consulting: Why your business should care

Public Relations Sydney

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

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Becoming a lifestyle brand, the Apple way

Return on Reputation

I’ve led corporate branding and narrative development for companies in every industry, from start-ups to the Fortune 100. At one point in each and every audit, when asking executives who they most want to emulate or be aligned with, they all say the same thing: “I want to be Apple.”.

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Q&A Chat Re-cap: Weekend Work and more

Solo PR Pro

On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ).

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Association Public Relations

PR Conversations

It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus.

New Trend: Be Invisible Online 

David PR Group

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible.

“Reputational foul…inconsistent messaging…on the commissioner…15 yards”

Return on Reputation

As one of the world’s largest non-profit trade organizations, NFL Commissioner Roger Goodell plays the role of CEO and as chief executive, it is crucial to have consistent messaging from the brand’s voice. And right now, the NFL has a messaging problem. Before the first 1:00 p.m.

CEOs who aren’t using social media are doing their organizations a massive disservice.

Personal PR

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog. Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today […].

10 Questions to Ask (& Answer) Before Launching a PR Campaign

Mora Communications

Before you decide to move forward with a public relations campaign, you need to answer some basic questions. You need to set up some goals and targets. You’ll never know if you’ve reached your destination, if you don’t know where. Read More › PR los angeles pr firm Media mora communications pR Firm press Public Relations top pr firm los angeles

High street brand scooped by Prohibition

Norton's Notes

Apologies for the blatant self promotion here in today’s blog but this is just a little nod to my team at Prohibition who have just scooped another major high street brand. I am sure you saw our little announcement this morning in The Drum or on Prolific North.

What’s in Your PR Toolkit? (September #pr20chat Details!)


What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 Twitter chat (# pr20chat ) is back!

CEOs who aren’t using social media are doing their organizations a massive disservice.

Personal PR

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog.

Talking Points Podcast: Are Attorneys Killing Brand Newsrooms?

Communications Conversations

In this week’s episode of the Talking Points Podcast, Kevin and I talk about some pretty meaty topics including Amber Naslund’s post about social media engagement numbers (which was one of my favorites from last week). We also discuss how to best work with your legal group as you map out social content (and responses). SHOW NOTES – September 11, 2014. “Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them” [link].

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Apps to Regain Control of Your Inbox + Other Links You Might Have Missed (The Weekly Cocktail)


Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 7 Apps to Help You Regain Control of Your Inbox. Social Media Lessons from DiGiorno’s Hashtag Fail. How to Effectively and Accurately Use Data to Inform Your Social Media Decisions. The Absolutely Essential but Most Overlooked Skill You Need in Management. After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women.

CEOs who aren’t using social media are doing their organizations a massive disservice.

Personal PR

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog.