Melissa Agnes

SEPTEMBER 10, 2014

'Preventable gaffes give you a bad rep for no reason. I realize that real-time is of the essence, but it’s better to take an extra 10 seconds to understand what you’re posting, then to make a mistake that gets written about for days to come – and makes you look insensitive and foolish. From Union Street Guest House , to the Teenage Mutant Ninja Turtles and British Airways , to US Airways – and the list goes on and on, preventable gaffes happen to far too many.

Twitter 249

Twitter Case Study Analysis Study 249

Rock the Status Quo

SEPTEMBER 9, 2014

'SMACK. POW. Right where it counts! Nope, not on your kisser but, even worse, in your wallet. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) are unwittingly putting themselves at risk. The lesson can be expensive, with lawsuit costs and fines stacking up in a horrifying way. What am I talking about?

Blogging 194

Blogging Agency Social Media Content Marketing 194

Ronn Torossian

SEPTEMBER 8, 2014

'TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own [.]. The post How TiVo holds its own in a Crowded Market appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Marketing 150

Marketing Agency Report Blogging 150

The Proactive Report

SEPTEMBER 10, 2014

'The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision is built using PRSourceCode’s Ocular8 – a new tech media insight service.

Report 133

Report Big Data Brand Branding 133

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Melissa Agnes

SEPTEMBER 7, 2014

'Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy. Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. As a result of this, they’re doing some interesting things. For starters, they’ve developed a Strategy Management Unit with a strong customer service component.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Shift Communications

SEPTEMBER 12, 2014

'At a recent staff meeting in SHIFT’s Boston office, our VP of Marketing said to us all with a grin, “When you feel like you’ve learned everything there is out there to learn, that’s when your career is over.”. It may have been tossed out casually on a Friday, but it’s absolutely true. At some point during your first year working at an agency, something will “click” and you’ll know you’ve finally hit your stride.

Agency 136

Agency Software Industry Local 136

Communications Conversations

SEPTEMBER 8, 2014

'You just signed that new client. You’re excited. Anxious to get started. And you want to knock their friggin socks off out of the gate. But, how the heck do you do that? How do you really make a great impression on that new client right away in that first month (other than the obvious–do great work)? A few things that have worked for me over the years–both on the independent and agency sides: Under-promise and over-deliver.

How To 135

How To Course Meeting Trends 135

Melissa Agnes

SEPTEMBER 9, 2014

'Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. Scrambling to understand what’s going on, they sift through links to news sites and high-ranking blogs that are being shared like wild fire and beginning to populate the search engines for your targeted keywords.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Ishmael's Corner

SEPTEMBER 9, 2014

'One of the best parts of my job involves conducting storytelling workshops. It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time. I’m constantly refining the package shared with participants in our workshops for business storytelling.

Storytelling 128

Storytelling Journalism Corporate Agency 128

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Sword and the Script

SEPTEMBER 9, 2014

'A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second. To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio. The concept is called “frequency hop” and it is another layer of security in the radios the Army fields to ground troops.

Radio 111

Radio Social Media B2B Facebook 111

The Stalwart Blog

SEPTEMBER 12, 2014

'Many of you may have heard of the popular application, Snapchat, which is available on any app store, for nearly any smartphone, nowadays. The app, which has 100 million monthly active users, gives people the ability to take photos or record videos, then send them to other users, after which, the content will disappear in a short amount of time. While there has been published evidence that the Snapchat demographic is typically among the older teens and the millennials, there is a case that can

Video 74

Video Tools Brand Branding 74

Melissa Agnes

SEPTEMBER 12, 2014

'Welcome to this week’s #CrisisRoundup! How is it Friday already? Where does time go? This week I’ve been trying to jam two work weeks into one as I’ll be traveling to the middle east next week – Dubai to be precise – to speak to healthcare delegates at a GCC government conference. OK, so maybe that’s where my week went, but still, time sure does fly!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Public Relations Sydney

SEPTEMBER 8, 2014

'People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. A public relations campaign can help your business enormously and it doesn’t have to be expensive.

eBook 84

eBook Agency Advertising Advertising 84

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PR 20/20

SEPTEMBER 12, 2014

'The success (or failure) of today’s customer journey is based on the holistic customer experience. And, thanks to digital, the modern consumer is in full control of the buyer journey. Case in point: In partnership with Google, the Marketing Leadership Council found that your average consumer is more than halfway (nearly 60%) through the buying cycle before reaching out for help.

Strategy 81

Strategy B2B Leadership Consumer 81

Lauri Pehar Borsh

SEPTEMBER 9, 2014

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog. Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today […].

Social Media 60

Social Media SEO Media Blogging 60

Solo PR Pro

SEPTEMBER 9, 2014

'Big day for my sister. Even something as simple as going out to eat is an accomplishment for many people. Are you tired of hearing about the Ice Bucket Challenge? I am too, but as the backlash started (and is continuing longer than it should), I couldn’t sit silent any longer. Because for me, it’s personal. I’ve mentioned before that I recently had a family emergency , but without the details I’m sharing now: my sister was diagnosed with ALS late last year.

Study 65

Study Insurance Insurance Financial 65

David PR Group

SEPTEMBER 11, 2014

'Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible. A study last year from the Pew Internet Research Project found that most internet users would like to be anonymous online at least occasionally. The report said that 86 percent of users have taken steps to remove or mask their digital footprints—ranging from clearing cookies to encrypting their email, from avoiding using t

Trends 59

Trends Privacy Web Reputation 59

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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prTini

SEPTEMBER 8, 2014

'What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 Twitter chat (# pr20chat ) is back! This month, we’re teaming up with PR Student Chat (# prstudchat ) for # PRToolkit – a joint discussion to help students and professionals alike maximize th

Ethics 57

Ethics Twitter Resources Tools 57

Mora Communications

SEPTEMBER 8, 2014

'Before you decide to move forward with a public relations campaign, you need to answer some basic questions. You need to set up some goals and targets. You’ll never know if you’ve reached your destination, if you don’t know where.

Communications 40

Communications Publicity Media 40

Solo PR Pro

SEPTEMBER 11, 2014

'On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Our September 2014 chat focused on the following topics of interest: Q1: Do you typically work on the weekends?

eBook 57

eBook Leadership Twitter Meeting 57

Norton's Notes

SEPTEMBER 9, 2014

'Apologies for the blatant self promotion here in today’s blog but this is just a little nod to my team at Prohibition who have just scooped another major high street brand. I am sure you saw our little announcement this morning in The Drum or on Prolific North. But in case you didn’t I am delighted to reveal that we have managed to secure the national formal menswear retailer, Suit Direct.

Brand 28

Brand Branding Retail Fashion 28

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

prTini

SEPTEMBER 12, 2014

'Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 7 Apps to Help You Regain Control of Your Inbox. Social Media Lessons from DiGiorno’s Hashtag Fail. How to Effectively and Accurately Use Data to Inform Your Social Media Decisions. The Absolutely Essential but Most Overlooked Skill You Need in Management.

Case Study 53

Case Study Fashion YouTube Social Media 53

Communications Conversations

SEPTEMBER 9, 2014

'The legend of Nora Purmort existed far before I ever met Nora. She has a sister who is very successful in the interactive world here in Minneapolis (Meghan Wilker). She’s a successful interactive/communicator/marketer at Life Time Fitness. She was on the MIMA board of directors for the last two years. She’s won awards left-and-right, as of late.

Energy 128

Energy Corporate Agency Insurance 128

Lauri Pehar Borsh

SEPTEMBER 9, 2014

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog. Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today to share this one “theme” again! This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential.

Social Media 114

Social Media Media Analytics SEO 114

PR Conversations

SEPTEMBER 10, 2014

'It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. However, its author Holcombe Parkes, Vice President of the National Association of Manufacturers (NAM) believes PR at the association level differs significantly from the organisational one.

Publicity 67

Publicity Advertising Advertising Community 67

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Communications Conversations

SEPTEMBER 11, 2014

'In this week’s episode of the Talking Points Podcast, Kevin and I talk about some pretty meaty topics including Amber Naslund’s post about social media engagement numbers (which was one of my favorites from last week). We also discuss how to best work with your legal group as you map out social content (and responses). SHOW NOTES – September 11, 2014. “Legal Approvals Are Killing Brand Newsrooms.

Brand 84

Brand Branding Social Media Study 84

Lauri Pehar Borsh

SEPTEMBER 9, 2014

What a title for a blog post – in my line of work, it better amount to some SEO for myself or else. No, I do not right a lot (these days) on my blog. Too busy running blogs and social media networks/campaigns for my clients, but I HAD to take a time out today to share this one “theme” again! This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential.

Social Media 60

Social Media Media Analytics SEO 60