Sat.Aug 23, 2014 - Fri.Aug 29, 2014

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.

Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

As you probably know, I’ve been having an interesting debate with a fellow crisis professional on whether or not to shut social media down in a crisis.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search , Google and other search engines place a premium on backlinks.

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

by Frank Strong. One hundred and forty seven. That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Looking for your dream PR job? Five ways to become the right candidate today.

PR Job Coach

Everyone dreams of that PR job - The One. Just imagine taking an elevator to your office where you fully immerse yourself in the brands, products or services you personally believe in. It doesn’t get any better than that. But how do you work on getting there?

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Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).

Quotable: The Difference between Selling and Marketing

Sword and the Script

by Frank Strong. Click to enlarge image. When I left my previous gig, which was focused on the PR and marketing industry, one of my concerns was losing a step. That’s partly proven true, since my day-to-day now, while still marketing, is focused on an entirely different industry.

Memo to Division I Athletes - Own Up to Your Stupidity

The Stalwart Blog

If you don''t, your day in the sun will turn into a PR nightmare and everything you''ve worked for will be gone in a New York minute. Isn''t that right, recently named USC Captain turned suspended has been Josh Shaw?? LA TIMES - Josh Shaw admits he lied and is suspended by USC but questions remain.


Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your. managing agencies problems with agencies agency management how to tell if your agency is bad pr agencies marketing agencies

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As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. There was the usual, perhaps deserved, criticism of the search company – because it seems to dabble in products, gets users hooked and then dumps them both.

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*Stop* Writing “Very” Unique Quotes

Reputation Us

The influence of short and snappy social media statements can lead good PR writers down bad paths. Deliberately exaggerating information to try and fit in as much as possible—to ensure all is communicated loud and clear—detracts from impact, especially in quotes. Carrying hyperbole over to news releases filled with excessive emphasis can be detrimental. After […] The post *Stop* Writing “Very” Unique Quotes appeared first on LTPR.

Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 Valuable Tips To Establish Credibility Via Speaking Engagements


Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good. and some of them are just downright awful. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I know it’s a bad idea. a really bad idea. My online conscience (AKA Randy Milanovic ), who is also a good friend, told me so. Just rewrite the posts you don’t like and redirect the old post to the new one,” he advised.

Hyperlapse – A new digital creative toy for PRs

PR in High Definition

Is Instagram’s Hyperlapse going to knock Vine out of the picture? I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […]. The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications.

How to Smartly – and Cheaply – Automate Routine Social Media Posts

Solo PR Pro

Isn’t it annoying that we’ve typically had to create a social media calendar in one format to plan our updates, and then copy/paste that information into another system for scheduling?

TCIP #012 – The Leader’s Role in Crisis Management with Jane Jordan-Meier

Melissa Agnes

Welcome to episode #012 of The Crisis Intelligence Podcast, with Melissa Agnes and Jane Jordan-Meier. Jane Jordan-Meier opens this discussion with a strong statement: “A leader emerges in a crisis.” ” But how can you plan for a successful emergence, rather than an unsuccessful one? What are the challenges of choosing a leader or spokesperson in a crisis? Should it be the CEO of the organization or is someone else better suited for the role – and how can you determine this?

Is it your turn to take the Ice Bucket Challenge?

Personal PR

In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe.

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Pros and cons of Twitter Analytics for PR consultants

PR in High Definition

Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users.

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years.

Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

Welcome to this week’s #CrisisRoundup! As classes begin to resume and summer comes to a close, I find myself looking forward to the Fall season. The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! What about you? Are you looking forward to the start of Autumn, or are you sad to say goodbye to summer? I know our readers down in Australia are certainly looking forward to the weather warming up!

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How to effectively use an email newsletter in your business

Public Relations Sydney

Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services.

Firecracker of the month

PR in High Definition

In February 2014 – a social experiment began that consisted of a crowd sourced attempt to play childhood classic Pokemon Red. It was nothing short of chaos with around 10,000 people participating at its peak and was completed on the 1st March 2014.

Is it your turn to take the Ice Bucket Challenge?

Personal PR

In honor of those whose lives have been affected by #ALS, Jaffe , the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe.

Best burgers in Leeds – Almost Famous

Norton's Notes

To celebrate the Prohibition team being shortlisted for the CIPR’s Outstanding Consultancy award we decided to take the team out for a fancy b urger and a drink or two.

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7 Secrets to Maximizing Your PR Campaign

Mora Communications

How do you maximize your public relations campaign? The answer is pretty simple, if you work your media, your media will work for you. How do you effectively work your media? What you don’t do is just sit and wait. Read More › PR pR Firm pr firm los angeles Public Relations top pr firm los angeles

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A Fourth Estate No More

Flatiron Communications

Several months ago I presided over a Publicity Club of New York panel featuring a handful of reporters and editors from news orgs that could very well represent the future of journalism.

Is it your turn to take the Ice Bucket Challenge?

Personal PR

In honor of those whose lives have been affected by #ALS, Jaffe, the legal industry’s leading full service marketing and PR agency, has accepted the Ice Bucket Challenge. Yes, all of Jaffe. Click the video above to watch the Jaffe team make their contribution to the worldwide #IceBucketChallenge phenomenon. Jaffe has nominated the entire Legal […].

A tweet shop the official video

Norton's Notes

A few weeks ago you may remember I wrote about a Twitter shop my team and I at Prohibition created to help create some online chatter at a construction trade show. Well in that article I promised you I would share the video, well here it is.

5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail)


Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . 6 Golden Rules to Responding to Client Emails. 297 Flabby Words and Phrases That Rob Your Writing of All Its Power. Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch). Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand. Why Instagram’s New App is a Dream for Social Marketers.