Sat.Jun 21, 2014 - Fri.Jun 27, 2014

Social media is easier than PR

Stuart Bruce

Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions.

How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout

Flack's Revenge

Most were surprised by David Brat's win over House majority leader Eric Cantor in the Republican congressional primary in Virginia a few weeks ago. Where were the reporters and pollsters in this race?

Radio 156

Why Kickstarter Campaigns Aren’t a PR Slam Dunk

The Stalwart Blog

For the past six months, I’ve had the true pleasure of being sought after by passionate entrepreneurs wanting help in generating some positive press for their soon-to-be-launched Kickstarter campaign.

Google Schools the PR Industry

The Proactive Report

A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

TCIP #003 – The Power of Mobile Technology in Crisis Communication with Jim Spicuzza

Melissa Agnes

Welcome to episode #003 of The Crisis Intelligence Podcast with Melissa Agnes and Jim Spicuzza. Mobile technology can do wonders for today’s crisis communication. The flexibility, the interactivity and the mobility of it all can save lives, reputations and bottom lines. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications.

Mobile 177

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Making the Most out of your PR/Marketing Internship

The Stalwart Blog

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience.

How NOT to Run Your Social Media

Waxing UnLyrical

Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well.

Headline Clickbait: PR Science or PR Fail?

Bad Pitch Blog

A scan of current events this morning brought me to a news story angering me enough that I didn''t need my morning coffee. Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me.

Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

Stern + Associates

You’re doing everything right. Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business.

Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world.

Public relations needs to be rhizomatic – academic, scholarly, professional and practical

Greenbanana PR

I describe myself as a hybrid, which I view as representing heterogeneity or a mixture of different things. I prefer the complex and chaotic to the simple and predictable. I relish individuality, variety and multi-tasking. For me, that also sums up public relations. Hence my argument that public relations needs to be rhizomatic and embrace […].

Disruptive Technology Merits Disruptive PR

David PR Group

One of the big stories of the summer is the rise of ridesharing services. You may have heard of the major players (companies Uber and Lyft ) or seen one of the Lyft cars — distinguishably marked with a rather undistinguished-looking pink mustache.

When Social Media Fills In The Blanks

Waxing UnLyrical

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately.