Sat.Feb 06, 2016 - Fri.Feb 12, 2016

Romancing the C-Suite: How to Communicate Results That Resonate


Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough adrenaline to make you trip over your words, it’s really not that different than being in love, huh?

Nasdaq to Acquire Marketwired


Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR?

10 Tips to Optimize Your LinkedIn Profile


If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR measurement: Get to the real numbers

The Resolution Blog

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation.

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Flying into Zika…or not

Ronn Torossian

The Zika virus has become a regional epidemic in certain destinations all over the world. Now many flight attendants and other airline staff are resisting the compulsion to land in these places. At this point, airlines are allowing staff to “opt out” of flights to areas where Zika outbreaks have been reported. However, these locations include popular vacation destinations in Latin America and the Caribbean. The opt-outs come with conditions.

#FeelTheBern is Election 2016’s Top Hashtag


If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. Brands should be doing the same, translating commenters into leads, advocates or consumers. Over the last seven days #FeelTheBern has been used more than 525,000 times.

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Answer The client - how this free Analytics tool also provides valuable insight

The Resolution Blog

“What happened after the coverage went live?” ” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?”

Using Twitter to Pitch Reporters: What You Need to Know


For PR professionals, Twitter can be a great resource. Following journalists in your space and monitoring for queries can be a key first step in leveraging the platform in your work, and more and more journalists are there than ever before ( 59%, worldwide now).

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Instagram unveils feature to switch between accounts

PR Daily

Rejoice, community managers: Instagram is enabling users to toggle between accounts. On Monday, the visual social media app announced that it is adding the long-requested feature. The company explained in a blog post how it works: Go to your profile settings to add an additional account.

Behind the Headlines With Erica Archambault McCabe


PR isn’t just about selling a product. It’s also about effecting change, promoting stories and making a difference in the world. Erica Archambault McCabe, executive vice president of PR agency Current, enjoys being a part of marketing campaigns that have value.

No one Cares about Your News – Now What? Join us on 2/23

Flack's Revenge

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days. And people don’t need to read articles to vet new products and services.

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The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

by Frank Strong. There’s a persistent meme on Facebook: The amazing Alaskan Tree Frog freezes during the harsh winter months, thaws in the spring and hops along with life. The meme has existed for several years, and by my observation, it resurfaces in a frenzied social stream every six months or so.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How and why PR is leading the marketing charge

PR Daily

Public relations has long played a part in the marketing jumble, but experts say the industry is steadily commanding a leading role. As consumers have become increasingly curious, and as clients have developed more of an interest in multichannel marketing, PR has asserted its dominance.

Behind the Headlines With Kathy Jeavons


In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR.

State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

Shift Communications

The 140 character social network released its Q4 2015 earnings. The blue bird is not doing well at all. Growth.

DigitalPR Chat #1 Content and KPIs

The Proactive Report

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.

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28 great tactics for promoting online content

PR Daily

Content distribution has been a big topic all around social media. As Mark Schaefer’s book “ The Content Code ” explains, “Great content isn’t the finish line; it’s the starting line.”.

3 Ways to Contribute to Your Brand’s Social Strategy


Did you know that 53 percent of Americans who follow brands on social are more loyal? This is great news for those who have already developed a successful social strategy. Unfortunately, the majority of businesses are struggling to keep up with their audiences on these platforms.

Use IBM Watson Analytics for Advanced Social Media Insights

Shift Communications

As marketers and communicators, we must always improve our social media results. Our stakeholders want more followers, more engagement, more clicks, and more ROI. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened.

Think Before You Tweet

The Stalwart Blog

It happened again. I’ve seen it happen on numerous occasions and I guarantee this won’t be the last time either. Someone posts to social media in the heat of the moment without taking into consideration the repercussions of their message. Case in point. On Jan.

‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets.

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How to Use Your Company’s Culture to Get Media Coverage


Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership.

Closing the PR/Marketing Knowledge Gap for Emerging Communicators

Shift Communications

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda.

How to use virtual reality for public relations

Stuart Bruce

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for.

11 Valentine's Day gifts for the PR pro in your life

PR Daily

Buying gifts for PR pros may seem like a daunting task, but you can impress a loved one who communicates for a living with a few fun and creative ideas. Whether you’re buying for a PR guru, social media junkie or a graphic-design lover, creative people love original gifts.

Behind the Headlines With Dan Cence


A PR pro’s job is never done. With constant changes and new things happening every day in the industry, keeping up can be a challenge. But with the right attitude, diligence and a desire to learn, PR pros can focus their efforts and find success.

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Delivering the Packaged Story: A Recipe for Success

Shift Communications

After years of going to new business pitches, participating in new client kick-off meetings and even chatting through our weekly check-in meetings with clients, one question almost always pops up: “How do we get into top business and trade publications?”

Talking PR in Moscow, Davos and Leeds

Stuart Bruce

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19.

When journalism and public relations intersect

PR Daily

Many journalists have taken to social media, particularly Twitter, to promote their stories online. As publishers increasingly rely on analytics to measure the performance of their journalists, every click counts. The New York Times.

The 3 Brands That Won Super Bowl 50


Five million dollars is enough to purchase a 30-second Super Bowl ad, but it’s not enough to ensure it will be a hit with the right audience.

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