Sat.Oct 03, 2015 - Fri.Oct 09, 2015

5 Tenants of PRTech + 2015 PRTech Awards Recap


Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […]. Industry Insights & Trends Data Literacy marketing media PR PRTech PRTech Awards public relations technology

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The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat.

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5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier


If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one.

Get Ahead Of A Story During A PR Crisis

Ronn Torossian

Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis. Here are some of the ways we suggest if faced with a media crisis: Take responsibility… Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the [.]. The post Get Ahead Of A Story During A PR Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Crisis PR Ronn Torossian 5WPR Public Relations

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? I think of HOW FUN our job has become. Challenging, true, but very fun. After decades of media relations and pitching, everything is suddenly changing.

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What PR Pros Need to Know About Facebook’s “Signal”


”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired.

Social Media Tip: How to Export Your LinkedIn Contacts


We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations, I’m good for another 184 million (assuming I type until I’m 90).

How to make a PR portfolio in minutes using SlideShare &

The Resolution Blog

It's the big day. That interview for your dream job in PR. It's time to show off the best bits of any campaign you've worked on. It's your time to it were. Don't waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes.

Stop writing press releases to make your boss happy

PR Daily

This article was originally published on PR Daily in September 2014. There’s nothing wrong with trying to please your boss. Doing so will often lead to raises and promotions. Plus, you just get a deep down good feeling when you're praised for a job well done.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What to Include in Your Email Pitch to Reporters


There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago.

Convenience and mobility power the collaborative company

Shift Communications

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy.

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Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Gatorade misses marketing moment during MLB game

PR Daily

The Gatorade shower is one of the greatest examples of “free publicity” in this history of the phrase. Think about it: Gatorade’s brand is associated with some of sports’ greatest victories.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Brands Share What’s Working in Social Media Marketing


Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics.

Savoring my Sabbatical

Shift Communications

One of SHIFT’s core values is #dedicated – to the firm, our clients and our amazing team. One of the newest benefits our progressive agency offers is a sabbatical program. And this August, I enjoyed every minute of it! I started planning a few months ahead.

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Verifying social media and social network posts for PR | If your mother says she loves, check it out

Stuart Bruce

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response.

10 ways to combine SEO and content marketing

PR Daily

Gone are the days when search engine optimization was enough to land your website onto Google's good graces. Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users.

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How to Create Stand-Out Content: Q&A With Ian Cleary


Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts.

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The plural of anecdote is not data

Shift Communications

Have you ever had an opinion? Of course you have. As marketers, we reply on people having opinions to do our jobs. Have you ever heard the same story from five different people, leaving you not knowing which version was correct?

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10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Naturally, it hopes to make a positive impression. Better yet,more.

Facebook rolls out verified business pages

PR Daily

Facebook authentication is no longer limited to large corporations and public figures. Mom-and-pop shops can now get in on the action. This week, the social giant started adding verified badges to certain local businesses’ pages. Marketing Land.

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates.

Conducting an SEO Audit Pt. 4: Competitor Research

Shift Communications

This series walks through the components of an SEO audit. In the first post , we walked through the questions you should ask to find out whether or not you need an audit; in the second post , we covered on-site components. The third focused on search-specific aspects.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t need to bother with them, aside from whacking over a news release. We delivered brilliant exposure for the client.

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LinkedIn insider shares 3 profile makeover tips

PR Daily

Have you updated your LinkedIn presence recently? Are you using LinkedIn’s latest, greatest features to attract and engage more followers? If not, you’re at a disadvantage. The No.

3 Tips for Pitching Reporters and Influencers


Pitching is like a science project. Each pitch is an experiment. What you mix and match together can either blow up in your face or make what you were hoping to create. In order to discover what works best, you must continue to test your pitching techniques.

The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging?

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Tips for Email Marketing

Shift Communications

How often do you check out of a store and get asked for your email address? Pretty often, I’d wager. Email marketing is a great way to stay in touch with your customers, but there are several things you want to keep in mind when crafting your plan. How Often They’re Sent.

5 qualities PR leaders must have

PR Daily

This story was originally published on PR Daily in September 2014. PR has drastically changed in the past decade. The ever-evolving industry causes PR pros—particularly leaders—to work extra hard to stay ahead of the curve.

Medical Marijuana: What Pharma Companies Need to Know


If you think that people talk a lot about medical marijuana, you would not be wrong. Virtually every aspect of the topic, from Access to Zoning, is discussed online. But not by everyone, nor everywhere.

How PR professionals can prepare for 2016

The Stalwart Blog

As we start to near the end of 2015, it’s time to reflect on the past year. That means identifying what worked and recognizing what didn’t and how to make changes. As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead.