Sat.Oct 03, 2015 - Fri.Oct 09, 2015

The #PRStudChat Community Discusses PR Education and Learning on October 13th

PR Expanded

On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter. PR professionals, educators and students will engage in a community discussion to share their perspectives on PR learning today.

5 Tenants of PRTech + 2015 PRTech Awards Recap


Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […]. Industry Insights & Trends Data Literacy marketing media PR PRTech PRTech Awards public relations technology

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Get Ahead Of A Story During A PR Crisis

Ronn Torossian

Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis. Here are some of the ways we suggest if faced with a media crisis: Take responsibility… Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the [.]. The post Get Ahead Of A Story During A PR Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Crisis PR Ronn Torossian 5WPR Public Relations

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5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier


If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one. Here’s what journalists want to know that you need to include in your pitch. Why Do My Readers Give a #^&$? It’s nice that you got an award recently, but do the readers of ABC Publication really care?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

More Trending

Social Media Tip: How to Export Your LinkedIn Contacts


We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations, I’m good for another 184 million (assuming I type until I’m 90). If someone asks you for information that requires more than a couple of paragraphs, why use those valuable keystrokes by sending the answer via email to only a handful of people? Instead, it’s more efficient to blog the answer and share with the entire interweb. Which leads us to today’s post.

What PR Pros Need to Know About Facebook’s “Signal”


”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. For journalists across the world, Twitter has been the preferred tool to track breaking news and share updates in real time. All that may soon change….” – Shubhomita Bose, Small Business Trends writing about Signal. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.”

10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Naturally, it hopes to make a positive impression. Better yet,more.

5 ways to deal with a rogue blogger

PR Daily

This story originally appeared on PR Daily in August 2014. In a graduate-level media course I’m taking, one of my classmates—an in-house PR professional—is grappling with a rogue blogger in her community. She grumbles that the blogger constantly cranks out negative, out-of-line posts related to her employer. She alleges the posts are inaccurate and slanted, and border on being libelous. “I

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? I think of HOW FUN our job has become. Challenging, true, but very fun. After decades of media relations and pitching, everything is suddenly changing.

What to Include in Your Email Pitch to Reporters


There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago.

How to make a PR portfolio in minutes using SlideShare &

The Resolution Blog

It's the big day. That interview for your dream job in PR. It's time to show off the best bits of any campaign you've worked on. It's your time to it were. Don't waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes. You get to focus on thinking about what to say. Get your best bits of coverage on LinkedIn now. But even if you're not looking for a job why not get the good stuff on your linkedin profile? Just in case.

Stop writing press releases to make your boss happy

PR Daily

This article was originally published on PR Daily in September 2014. There’s nothing wrong with trying to please your boss. Doing so will often lead to raises and promotions. Plus, you just get a deep down good feeling when you're praised for a job well done. In fact, one study cites that 78 percent of workers say being recognized motivates them to do a better job. However, such people-pleasing behavior can become a problem when you lose sight of why you’re doing what you’re doing.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Convenience and mobility power the collaborative company

Shift Communications

In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy. Consumers choose convenience above all else. When you stop to consider this for a moment, it makes total sense.

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5 Brands Share What’s Working in Social Media Marketing


Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media.

PR Pros Don’t Need to Know about SEO

The Resolution Blog

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t need to bother with them, aside from whacking over a news release. We delivered brilliant exposure for the client.

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3 ways marketers can raise their social media maturity

PR Daily

As a marketing discipline, social media has reached its challenging teenage years. In terms of strategy, it’s not so young that anything goes. Though there are new channels popping up constantly and experimentation is always encouraged, there are established best practices for brand managers. At the same time, it isn’t as seasoned by time as a discipline like traditional public relations.

Savoring my Sabbatical

Shift Communications

One of SHIFT’s core values is #dedicated – to the firm, our clients and our amazing team. One of the newest benefits our progressive agency offers is a sabbatical program. And this August, I enjoyed every minute of it! I started planning a few months ahead. It was so much fun to relish in the options of what to do with the time. From family time, to volunteering home or abroad, to travel, to seeing friends or seeing no one.

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How to Create Stand-Out Content: Q&A With Ian Cleary


Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. Ian Cleary, founder of RazorSocial , discussed some examples of tools that can help drive bigger results at his recent webinar.

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What our stunts say about us

Mark My Words

Last week an eloquent appeal was made by Mark Perkins to all London PRs: stop floating things down the Thames. He reminds us (given how forgettable they all are) that this year our murky waterway has been invaded by an armada of houses, apocalyptic horsemen, lottery balls, melted ice caps- to name a few.

Gatorade misses marketing moment during MLB game

PR Daily

The Gatorade shower is one of the greatest examples of “free publicity” in this history of the phrase. Think about it: Gatorade’s brand is associated with some of sports’ greatest victories. Every Super Bowl, World Series or NCAA Championship all end in a shower of neon sugar water dumped from that ubiquitous orange bucket emblazoned with the Gatorade logo. But Gatorade’s free publicity forays don’t always go as planned (or unplanned, as the case may be).

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Verifying social media and social network posts for PR | If your mother says she loves, check it out

Stuart Bruce

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between a far-right German political party and Muslim groups.

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Top 10 Agriculture & Farming Magazines on Twitter


October is here and that means apples and pumpkins and other in-season fall delights! If you’re doing it right with hay-rides, corn mazes, jack-o-lanterns, or Punkin Chunkin it will probably come with a visit to a farm. This week we take a look at the top agricultural and farming magazines that are on Twitter. Using Cision’s database, we have compiled the list below based on Cision’s proprietary research. All numbers were pulled October 7, 2015. Farm Journal – 47,113.

The plural of anecdote is not data

Shift Communications

Have you ever had an opinion? Of course you have. As marketers, we reply on people having opinions to do our jobs. Have you ever heard the same story from five different people, leaving you not knowing which version was correct? This phenomenon is called Post hoc ergo propter hoc (Latin: “after this, therefore because of this”). For example: “ The rooster crows immediately before sunrise, therefore the rooster causes the sun to rise.”

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10 ways to combine SEO and content marketing

PR Daily

Gone are the days when search engine optimization was enough to land your website onto Google's good graces. Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users. Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing.

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Facebook and Twitter: Friend, Foe or Media Property?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Last year I wrote that PR should be treating Facebook like a media property. While you can’t pitch Facebook — the “Dear Zuck, next week company XYZ will announce the world’s first …” isn’t going to work — the fact that Facebook generates up to 20 percent of the traffic to news sites bears attention.more. The post Facebook and Twitter: Friend, Foe or Media Property?

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews.

Conducting an SEO Audit Pt. 4: Competitor Research

Shift Communications

This series walks through the components of an SEO audit. In the first post , we walked through the questions you should ask to find out whether or not you need an audit; in the second post , we covered on-site components. The third focused on search-specific aspects. For today’s fourth and final installment, we’ll dive into the world of competitor research. When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors.

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Facebook rolls out verified business pages

PR Daily

Facebook authentication is no longer limited to large corporations and public figures. Mom-and-pop shops can now get in on the action. This week, the social giant started adding verified badges to certain local businesses’ pages. Marketing Land.

The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers?

3 Tips for Pitching Reporters and Influencers


Pitching is like a science project. Each pitch is an experiment. What you mix and match together can either blow up in your face or make what you were hoping to create. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Here are three tips to help you master the chemistry of successful pitching. Go to Social for Small Talk.