Deirdre Breakenridge
OCTOBER 5, 2015
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
Onclusive
OCTOBER 6, 2015
Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. (You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].
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Cision
OCTOBER 7, 2015
If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one. Here’s what journalists want to know that you need to include in your pitch. 1. Why Do My Readers Give a #^&$?
Ronn Torossian
OCTOBER 6, 2015
Knowing how to respond and doing so without hesitation are vital when dealing with a public relations crisis. Here are some of the ways we suggest if faced with a media crisis: Take responsibility… Remember that scene in the movies when Harrison Ford advises the President on how to deal with questions from the [.]. The post Get Ahead Of A Story During A PR Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
OCTOBER 5, 2015
DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
OCTOBER 5, 2015
There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to
Polaris
OCTOBER 5, 2015
We all have a finite number of keystrokes remaining in our hands until we die. According to some calculations, I’m good for another 184 million (assuming I type until I’m 90). If someone asks you for information that requires more than a couple of paragraphs, why use those valuable keystrokes by sending the answer via email to only a handful of people?
Ishmael's Corner
OCTOBER 4, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Etc. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick.
The Proactive Report
OCTOBER 8, 2015
Watch the video. An excellent explanation of how to research and create the kind of content that Google loves. Note his comment about how visual content can make the difference. Writing for the web, keyword research, SEO, visual content and data mining are all digital skills you need to succeed in PR and marketing today.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
OCTOBER 8, 2015
Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social me
The Resolution Blog
OCTOBER 7, 2015
It's the big day. That interview for your dream job in PR. It's time to show off the best bits of any campaign you've worked on. It's your time to shine.as it were. Don't waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes. You get to focus on thinking about what to say. Get your best bits of coverage on LinkedIn now.
Shift Communications
OCTOBER 5, 2015
In Jeremiah Owyang’s newest report, The New Rules of the Collaborative Economy , you’ll find many different statistics about how consumers choose between traditional and collaborative companies, but one fact stands out: Source: The New Rules of the Collaborative Economy. Consumers choose convenience above all else. When you stop to consider this for a moment, it makes total sense.
Communications Conversations
OCTOBER 5, 2015
It’s 2015, and we’re still seeing posts like this: Big deal, you say. Seems like a perfectly innocuous Instagram post by an “influencer” to me, right? Let’s look a little closer. While this post doesn’t seem to clearly be affiliated with a sponsor or brand, what about this one? Now, I can’t say this influencer is getting paid for this post.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
OCTOBER 6, 2015
Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. Ian Cleary, founder of RazorSocial , discussed some examples of tools that can help drive bigger results at his recent webinar.
The Resolution Blog
OCTOBER 7, 2015
Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t need to bother with them, aside from whacking over a news release.
Shift Communications
OCTOBER 9, 2015
One of SHIFT’s core values is #dedicated – to the firm, our clients and our amazing team. One of the newest benefits our progressive agency offers is a sabbatical program. And this August, I enjoyed every minute of it! I started planning a few months ahead. It was so much fun to relish in the options of what to do with the time. From family time, to volunteering home or abroad, to travel, to seeing friends or seeing no one.
Communications Conversations
OCTOBER 7, 2015
A friend and colleague of mine posted the following on Facebook last Friday: “Potential new client just said this: Magazines are great but we really want to have online coverage. Magazines have a short life span and everyone is reading news online nowadays and it lives forever. Please focus on that.” Did that just happen? Are clients really now preferring placements in Buzzfeed, Mashable and other online “publications” rather than more traditional outlets like The New Yor
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Cision
OCTOBER 7, 2015
October is here and that means apples and pumpkins and other in-season fall delights! If you’re doing it right with hay-rides, corn mazes, jack-o-lanterns, or Punkin Chunkin it will probably come with a visit to a farm. This week we take a look at the top agricultural and farming magazines that are on Twitter. Using Cision’s database, we have compiled the list below based on Cision’s proprietary research.
Stuart Bruce
OCTOBER 3, 2015
The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between a far-right German political party and Muslim groups.
Mark My Words
OCTOBER 9, 2015
Last week an eloquent appeal was made by Mark Perkins to all London PRs: stop floating things down the Thames. He reminds us (given how forgettable they all are) that this year our murky waterway has been invaded by an armada of houses, apocalyptic horsemen, lottery balls, melted ice caps- to name a few. In a talk I presented this week to an audience of senior communications and marketing directors I described these stunts as a prime example of ideaporn: interventions for the sake of being inter
Shift Communications
OCTOBER 7, 2015
Have you ever had an opinion? Of course you have. As marketers, we reply on people having opinions to do our jobs. Have you ever heard the same story from five different people, leaving you not knowing which version was correct? This phenomenon is called Post hoc ergo propter hoc (Latin: “after this, therefore because of this”). For example: “ The rooster crows immediately before sunrise, therefore the rooster causes the sun to rise.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
OCTOBER 6, 2015
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews.
Ishmael's Corner
OCTOBER 6, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Last year I wrote that PR should be treating Facebook like a media property. While you can’t pitch Facebook — the “Dear Zuck, next week company XYZ will announce the world’s first …” isn’t going to work — the fact that Facebook generates up to 20 percent of the traffic to news sites bears attention.more.
The Stalwart Blog
OCTOBER 8, 2015
As we start to near the end of 2015, it’s time to reflect on the past year. That means identifying what worked and recognizing what didn’t and how to make changes. As we look towards 2016, here are five things every PR professional can do to prepare for a successful year ahead. 1. Create editorial calendars. This is a no-brainer. PR professionals should be doing this every year to ensure we’re setting our clients up for success.
Shift Communications
OCTOBER 8, 2015
This series walks through the components of an SEO audit. In the first post , we walked through the questions you should ask to find out whether or not you need an audit; in the second post , we covered on-site components. The third focused on search-specific aspects. For today’s fourth and final installment, we’ll dive into the world of competitor research.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Cision
OCTOBER 3, 2015
Pitching is like a science project. Each pitch is an experiment. What you mix and match together can either blow up in your face or make what you were hoping to create. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching.
Waxing UnLyrical
OCTOBER 7, 2015
As a mother of three kids, I’m no stranger to story time. Stories are magical and inspiring. They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home. You may think you’re too old for fairy tales and stories, but think again. You are never too old to apply the lessons learned from stories to your business strategy.
Solo PR Pro
OCTOBER 6, 2015
Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers? To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr.
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